M2 roadshow us victor malachard, adfonic
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Transcript of M2 roadshow us victor malachard, adfonic
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Victor Malachard
CEO, Adfonic
MobileSquared US Roadshow, 2nd November 2010
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A global mobile advertising marketplace
Headquartered in the UK with operations in France & USA
Second round multi-million dollar funding closed Q3 2010
2,000+ publishers delivering a global audience across 190 countries
Billions of page impressions per month
3,000+ advertising campaigns per month
Who we are
One of the fastest growing mobile advertising marketplaces in the world
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What we do
Advanced and comprehensive campaign management
•Simple and intuitive user interface
•Advanced targeting & profiling
•Multiple campaign control features
•Extensive breadth of features
Real-time, transparent reporting and analytics
App install tracking
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Audience
Adfonic's global mobile marketplace enables advertisers to reach a consumer audience across 190 countries.
45%
10%5%
21%
19%
iPhone OSJava MIDPAndroidSymbianRIM (BlackBerry)Windows MobileWebOS (Palm)
Breakdown by platform
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Smartphones are changing how we consume media
Laptop and desktop Internet consumption under pressure New window of opportunity for advertisers
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Traf
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pic
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Smar
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Smartphone vs. fixed internet consumption
Tipping point
Traffic peaks at midnight
24 hour timeline
Smartphone traffic spikes early evening and builds through to midnight
Source: Adfonic Smartphone campaign clicks made over WiFi connections over a 24 hour period in August 2010 vs. typical online daily traffic levels
New opportunity
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Smartphone usage is widespread
Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
Clicks mapped at street level show the Smartphone is primarily an urban centric, but not London centric, device
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iPad requests not limited to London
Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
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Some parting thoughts...
• Digital audience activity changing as a result of the smart device
• Mobile traffic starts to build from early evening and continues to rise throughout the evening, before peaking around midnight
• Smartphone and tablet devices becoming the mediums of choice for spontaneous internet access
• Peaks in Smartphone traffic coincide with periods that are traditionally dead times for online advertising
• Contrary to popular belief – Smartphone & tablet audiences are nationwide
• Clear opportunity for advertisers to reach incremental audiences
Brands & agencies are waking up to this opportunity
ARE YOU?