M turunduse workshop Vamp Digital
-
Upload
kristjankolbre -
Category
Marketing
-
view
124 -
download
5
Transcript of M turunduse workshop Vamp Digital
![Page 1: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/1.jpg)
Vamp is a digital studio | www.vampdigital.com | +372 666 00 65
M-TURUNDUSE WORKSHOP
Kristjan Kolbre
16.04.2014
alliance.e
e
![Page 2: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/2.jpg)
CREATIVE COMMONS KAITSTUD TEOS
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 Rahvusvaheline License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/
![Page 3: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/3.jpg)
alliance.e
e
![Page 6: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/6.jpg)
MIDA MA TÄNA TEADA SAAN?
Tänase õhtupooliku tulemusena oman paremaid teadmisi, kuidas mobiile enda turundustegevuses edukamalt ja efektiivsemalt kasutada.
Selleks saan ma teadmisi järgnevast: Miks räägime mobiilidest Mis asi on mobiilne turundus Kuidas mobiilset turundust kasutada Mobiilse turunduse näited
![Page 7: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/7.jpg)
MIKS RÄÄGIME MOBIILIDEST?
% eestlastest, kes kasutab mobiili
% eestlastest, kes kasutab nutitelefoni
% eestlastest, kes kasutab tahvelarvutit
95%
38%
17%
Allikas: Google Consumer Barometer 2013
![Page 8: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/8.jpg)
Auto24.ee külastatvus mobiilis 2012 vs 2014
MITTE AINULT NOORED
![Page 9: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/9.jpg)
0
![Page 10: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/10.jpg)
MIS ASI ON M-TURUNDUS?
![Page 11: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/11.jpg)
QR KOODID
http://www.vampdigital.com/category/qr-kood/
![Page 12: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/12.jpg)
SMS
http://www.vampdigital.com/category/sms/
![Page 13: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/13.jpg)
MOBIILNE OTSING
http://www.vampdigital.com/category/reklaamid/
![Page 14: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/14.jpg)
BÄNNER
http://www.vampdigital.com/category/mobiilsed-veebilehed/
![Page 15: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/15.jpg)
MIS ASI ON MOBIILNE TURUNDUS TEGELIKULT?
![Page 16: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/16.jpg)
![Page 17: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/17.jpg)
![Page 18: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/18.jpg)
OLEME PIDEVALT NETIS
![Page 19: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/19.jpg)
...JA IGAL POOL
2003 2014
![Page 20: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/20.jpg)
MÕTLE LAIEMALT, KUI 1 EKRAAN
![Page 21: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/21.jpg)
80% tahvelarvuti kasutusest toimub kodus teleka ees
Allikas: Google Multi-Screen Study 2013
![Page 22: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/22.jpg)
77% Kasutab teleka ees
mõnda muud ekraani
Allikas: Google Multi-Screen Study
![Page 23: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/23.jpg)
mobiil + TV
mobiil + arvuti
arvuti + TV
TEEME MITUT ASJA KORRAGA
Allikas: Google Multi-Screen Study 2013
![Page 24: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/24.jpg)
90% INIMESTEST LIIGUB ÜHELT EKRAANILT TEISELE SOOVITUD TULEMUSE SAAVUTAMISEKS
Allikas: Google Multi-Screen Study 2013
![Page 25: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/25.jpg)
MIDA SAAN MINA TÄNA TEHA?
![Page 26: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/26.jpg)
KÕIK SAAB ALGUSE KUVANDIST
![Page 27: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/27.jpg)
M VEEB VS M VEEB
![Page 28: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/28.jpg)
KODULEHT MOBIILIS
![Page 29: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/29.jpg)
SKALEERUV LEHT
![Page 30: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/30.jpg)
M LEHT VS SKALEERUV LEHT
![Page 31: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/31.jpg)
SINU OLEMASOLEV KLIENT ON SINU KÕIGE SUUREM VÄÄRTUS Kogu enda kliendi
kontaktandmeid (e-kiri ja SMS)
Suuna enda kliente teada andma, et nad on Sinu kliendid
Paku enda klientidele lisandväärtust
![Page 32: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/32.jpg)
EDASISED SAMMUD
Vaata üle ja analüüsi, kuhu kulub Sinu turunduseelarve
Vaata kas eelarve käib kaasas tuleviku trendidega või kulutad harjumusest
Mõtle, kuidas integreerida mobiili enda igapäevastesse turundustegevustesse
![Page 33: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/33.jpg)
KUI JÄÄD HÄTTA SIIS AITAMEalliance.e
e
![Page 34: M turunduse workshop Vamp Digital](https://reader035.fdocuments.us/reader035/viewer/2022081504/55c1e589bb61ebab7e8b46ba/html5/thumbnails/34.jpg)