M reach -MVAS

Latchiya Software Systems Pvt Ltd

Mobile Marketing Platform


m-REACH Overview m-REACH is an end to end secure

hosted transaction platform which brings non-traditional value added services on mobile (SMS & GPRS) in record time without much additional network infrastructure.

Businesses can integrate with this platform to deliver their existing internet services into the mobile space (SMS/GPRS).

Powerful feature of m-Reach mobile client is ability to download once and subscribe to any future services as and when it is available

Platform consists of messaging service, content storage & management and Mobile Internet Portal Publishing

Secure Mobile banking

Lead Generation ServicesLead Generation Services

Mobile CouponsMobile Coupons

Mobile tickets

Mobile Tracking Service

Mobile Subscription Services

Mobile Money Transfer

Push Tone Services

m-REACHService delivery

platform

Mobile Marketing Tools

SMS Product/ ServiceFeedback, SMS Survey

& Reminder service

Picture Classifieds

Mobile Appointments


Our Offerings

Barcode Coupons (Discount Coupons) Barcode Ticket (Platform & Event tickets, Travels) Voting/ Polling Contest Picture Classifieds Appointments booking (Hospitals, Beautician and Automobile service centers, etc) Mobile Marketing solutions. Bulk SMS Ad- Funded SMS Opt-in Service (widget and SMS based) Reminder Service Reminder Service with widget Long Code/ Short code/ Keyword/ 2 –way SMS Dynamic Business Template for Enterprise SMS Customized enterprise messaging solutions.


Features

m-REACH services are available in packaged services for many verticals

Instantly Enterprise can launch MVAS service

m-REACH is a self service platform, which doesn’t require any technical knowledge to operate

As per the needs of the enterprise, enterprise can purchase the available package and start using immediately

Payment can be done through online & offline

m-REACH packages are available for affordable price that too pay as you go model


Using m-REACH

Businesses can send personalized, relevant text messages to customers. Enterprises/business can broadcast text messages to thousands of customers in a single

go. The message can be info about a new product, update about the business etc., Customers can contact businesses through mobile and auto-respond to their queries. Field staff, employees on the move can retrieve real-time business info using their

mobile to make better decisions.

Verticals Service Verticals Service

Healthcare Bulk SMS Insurance firm Bulk SMS

Mobile Appointments Mobile remindersMobile reminders SMS4Info

Mobile couponMobile Ticket Banks Bulk SMSSMS4Info Mobile reminders

SMS4Info

Travel Bulk SMSMobile reminders Media Bulk SMSMobile coupon Mobile remindersMobile Ticket SMS4InfoSMS4Info Voting

Real EstateEducation Bulk SMS Bulk SMS

Mobile remindersMobile Appointments

Mobile Ticket Mobile remindersSMS4Info Mobile coupon

SMS4Info

Verticals Service Verticals Service

Hotel Bulk SMS Automobile Picture campaignSMS Table reservationMobile reminders Bulk SMS

Mobile couponMobile Appointments

SMS4Info Mobile remindersMobile coupon

Retail Bulk SMS Personalcare SMS4Info Bulk SMS

Mobile remindersMobile Appointments

Mobile coupon Mobile remindersSMS4Info Mobile coupon

Stock Broking Firm Bulk SMS

Mobile remindersSMS4InfoPortfolio on mobile


Marketing Tool

Product/ Service Feedback

Poll/ contest

Reminder Service

SMS4Info

Ad-funded SMS

Communication Tool

Approval2-Way SMSSMS ReportingBusiness Template

MVAS

Mobile Picture ClassifiedsSMS & GPRS Appointment ServicesInteractive SMS serviceMobile Money TransferCRM Services

m-Commerce

Mobile CouponsMobile Tickets


Deliverables &Tariff

m-REACH is a self service platform and all its services available in SAAS model

Tariff is available in our website, http://www.m-reach.com


m-REACH Features

API Service, Barcode Integration, Keyword Availability Checking, 2-WAY SMS, CSV upload,

Website Theme Creation, Control Panel, Client Approval Management


Market Focus

Retail Chains Automobile Service Centers Media Companies Automobile & Realty Dealers Clinics & Hospitals Financial Institutions Beauty Salon Education


Media - Add OnsClassifieds on MobileSMS4Info Voting/ Contest Customer AlertOpt-in Campaign

Automobile - Add OnsCustomer Alert SMS Service Reminders Mobile CouponFix Service – Appointment from Mobile

Realty - Add OnsCustomer Alert Lead GenerationProperty Photos on MobileSMS4InfoMobile Reminders

Finance - Add OnsCustomer Alert Portfolio Subscription ServicesVoting/ ContestSMS4InfoOpt-in Campaign

Healthcare - Add OnsHealth Alert Mobile AppointmentsMobile remindersSMS4InfoMobile Coupons

Retail - Add OnsCustomer Alert Opt-in CampaignMobile remindersSMS4InfoMobile Coupons

Add-ons


Reseller Opportunities


Reseller Features

Launch your own Interactive mobile marketing portal SAAS Model Software 24*7 Technical Support White labeled solution Prepaid and Commission model Online Payment integration Individual website with Branding Set own price for the service which you offer Sales tools and training Reseller discount Control Panel to manage your Customers


Reseller Engagement Model

Pre Paid Model/ Co-Branded (Deposit) White Labeled Solution (Setup cost +Support

Cost + Revenue Sharing) Reseller Model ( Commission)


Resellers - How to Get Started

Sign –up as Reseller

Create your branded site

Enroll your desired Service Packages

Set your price for your service plans and

Sell and make Revenue


Our Services


m-Coupon

m-Coupons are used to increase sales and promote consumer loyalty.

Goals of coupon are encouraging repeat purchase, increasing product awareness, getting consumers to try a new product, moving overstocked inventory, targeting specific markets, softening the blow of price increase, launching a new marketing campaign, trading consumer up and responding to competitive pressure.

Eg: SMS Pizza to 56263000


Picture Classifieds Picture Classifieds turn any static,

traditional advertisement medium into an interactive, direct-response medium. Home buyers have instant and effortless mobile access to full property information and photos directly from signage, print ads, flyers, vehicle Ads, bus benches and television ads

Eg: SMS TAJ to 56263000 Prospect just need to Text to the

brand name and our m-REACH system will respond with picture of the house

The Buyer is presented with a list of available pictures to view

The Buyer clicks on the picture links


Automatically dials advertiser phone

number, when user selected

When selected, user will be redirected to URL specified by advertiser

Consumer can see other view of the house, by clicking on the given links

Advertiser message

Advertiser Ad image, Advertiser can upload from 3 to 15 images at max


GPRS Appointment Service

Mobile Appointment service make ease to customers to get an an appointment with Hospitals/ Fitness center/ Automobile Service center/ Table Booking

Consumers can book an appointment on the go

Consumer just need to TEXT the specified brand name and our m-REACH system will return a WAP link, which need to be clicked. Here consumer will be given option to select consultants and their available date and time and finally they schedule an appointment with them

Send SMS to 56263000

Receive an SMS with the link, click on the link (or) open your web browser and paste the link

Choose Services say Facial, Bridal Services

Select Staff

Click on the date and time as you would like to book an appointment

Enter Booking Message and fix the appointment

Get Appointment confirmation by SMS


Real Time Calendar

ConfirmationMessage

Brand Logo

Services Staff Name SMS LAKME to 56263000


SMS Appointment Service

SMS service make ease to customers to get an appointment with Hospitals/ Fitness center/ Automobile Service center/ Table Booking

Consumers can book an appointment on the go

To book an appointment with the Doctor/ Beauty Consultant/ Clinic, consumer just need to take their mobile phone and TEXT to the specified short/ long code and followed with the comments.

Receive an instant Appointment confirmation by SMS

Eg: Send SMS to Columbia followed by your message to 56263000. Eg: SMS Columbia Hi I am Jack would like to fix an appointment with Jerry on January 7, 2010 to 56263000

Receive an instant Appointment confirmation by SMS

Lakme22appt I would like to book an appointment with Jolly on Oct 22 at 3.00PM

To: 56263000

Send Cancel

Thank for your request. We will confirm your appointment ASAP

From: LAKME


SMS Service Feedback

SMS is a powerful medium to capture feedback

Consumer promptly can give the feedback for the product/ service, which they have purchased, Consumer just need to TEXT to the brands short/long code and followed by the comments

Eg: Feedback Jolly 91 to 56263000

Thanks for telling us. Your feedback counts! Good Luck in our $1000 prize draw.

From StarBucks

Send cancel

Based on the Feedback, reply message is generated

Retailer can set logic, based on that condition; it will alert concerned person/ sales manager

FeedbackJolly 9 I am pleased with your customer service.. thanks Jolly

From StarBucks

Send cancel


SMS Product Feedback

SMS is a powerful medium to capture feedback

As soon consumer purchase the Product/ Service from the store, our m-REACH System trigger an SMS to the customer mobile, which captures the feedback for Product/ Service. Consumer will rate the quality of product Based on customer rating, it automatically sends a follow-up message. If customer rated poor for the received service/ product, our m-REACH system alerts

concerned department/ person

Please Rate our Service with your comments5- Excellent4- Good3- OKAY1- POORPls reply STARBUCKS FB and your rating

From StarBucks

Send cancel

Starbucks FB 1

To: 56263000

Send Cancel

Sorry to hear that. Please tell us what we can do better. SMS the word Starbucks SUGST with any suggestions. GOODLUCK and get 25% off on nxt purchase To stop Reply STOP to 56263000

From StarBucks Send Cancel

Based on the Feedback, reply message is generated


SMS Voting/ Polling

Voting/ Polling can be done through SMS

Media Companies can create various types of attractive SMS voting campaigns such as, SMS survey, SMS poll, SMS quiz, etc and publish the result in real-time

A customer sees the Ad in media channel , which ask TV viewers to predict the FIFA winner and interested viewer can cast their vote by sending a text msg to a Short/ Long code

Eg: FAVMOV A/B/C A>Avatar B>Iron Man C>Twilight Pls reply with FAVMOV A/B/C

FAVMOV A

To: 56263000

Send Cancel

Thanks for your Vote, will let you know the result tonite


m-Ticket

m-Ticket is a 2-WAY SMS Ticketing Service

Eg: Platform Ticket/

SMS Ticket


SMS Subscription Service

SMS Subscription offer alert service to consumers, consumers receive daily or weekly content on their cell phone, such as jokes, horoscopes, news reports, weather updates, offers, coupons, ringtones. This is an opt-in SMS service, which help to record customer preference

Enterprise creates a special interest group/ premium group. As and when offer arrives/ announcement made, it will alert their subscribed customers

Interested customer can opt-in to SIG through SMS, by simply texting STARBUCKS OFFER, by subscribing to the SIG, Customer will receive periodic update into their mobile. Here option given to the customer to Opt-out from the SIG by texting STARBUCKS STOP

Eg: SMS STARBUCKS to 56263000 & SMS Stop to 56263000

Starbucks Offers

To: 56263000

Send Cancel

Thanks, for subscribing to us. We will update you via SMS as and when offers arrives

From StarbucksSend Cancel

SALE, SALE, SALE.. Avail 50% off on total purchase, offers expires June 15

From Starbucks

Send Cancel


SMS4Info

m-REACH can turn printed Advertisement into an interactive medium

When ever user queries to a pre-defined keyword, our m-REACH system will send an instant reply

Eg:SMS SobhaPrice 2BHK

SobhaPrice 2BHK

To: 56263000

Send Cancel

Thanks for the request. 35 Lacks, 3BHK, Hurry up Still few flats are left for booking. Loan will be arranged

From: Sobha

Send Cancel


Business Template

Enterprise can schedule/ deliver dynamic SMS using Business Template

User can query enterprise database through SMS and get the desired result as SMS. Business Template replace the customer care center

Eg: SMS stocks Infosys t0 56263000

Stock Infosys

To: 56263000

Send Cancel

5000/ Share

From 56263000

Send Cancel

100 FT Road, Opp to ICICI Bank, PH: 080-411548000 From KFC

Send Cancel

KFC Indiranagar

To: 56263000

Send Cancel

Hi Karthick,Your line of credit is crossed the limit. Please maintain the line of credit to avoid l Penalty

From AXA

Send Cancel

Hi Officer,Inventory level is about to touch the reserved quota

From TVSLUCAS

Send Cancel

Hello Supplier,We would like to place an order

From TVSLUCAS

Send Cancel

Case 3: Event Based

2-Way SMS


SMS Reminder Service

Using m-Reach reminder service, Enterprise can remind their customer regarding payments, events, important meetings & Anniversary days

Enterprise can set reminder SMS to their customer

SMS reminder service is ease to use.

SMS reminder helps to retain the customer base

Eg:

Hi David,

Meeting scheduled with your fitness consultant at 4PM Frm ABClinic

Send Cancel

Hi John,

Please don’t forget to pay your phone bill before 31 AugustFrom: Billpay

Send Cancel


Ad-Funded SMS

Enterprise can inject third party advertisement into their outgoing SMS

API is provided event driven messages and for system generated messages

Eg: Third party Advertisement is injected in tha out going SMS

MetroBang Ticket

To: 56263000

Send Cancel

Thanks, Please Click here to download the Mobile Ticket.

Ad: Releasing Movie Avatar at your Favorite Theater

From MetroSend Cancel


SMS Contest

Enterprise can run SMS contest to engage with their prospects/ customer

SMS contest, it's applicable to any type of companies who like to attract mass audience in low budget

Eg: Media Company is interested to engage with their customer through mobile, Media companies conducted contest on mobile, which is displayed in OOH and other mass media medium. Customer who interested to take part in the contest, they just need to take their mobile phone and reply with the answer. Our m-REACH system find outs the winner by certain logic

Who will be the winner of FIFA world Cup 2010A>BrazilB>ArgentinaC>AmericaPls reply with FIFA 2010 A/B/C

Send Cancel

FIFA2010 A

To: 56263000

Send Cancel

Thanks for participating in the contest, will let you know the result toniteFrom FIFA2010

Send Cancel


WAP Push

Multimedia / rich content such as ring tones, wallpaper, games and micro sites can be pushed through WAP push

Eg;

Please Click here to Download FIFA Wallpapers

From FIFA2010

Send Cancel

Msg Received

From FIFA2010

Show Cancel


Bulk SMS

Bulk SMS useful for SMS blasting. Enterprise can reach millions of customer at a lesser cost and where conversion rate is very high

m-REACH enables business communication over the mobile, creates new customer touch points for company and client communication

Cost effective marketing platform and wider audience reach

Bulk SMS can be used for Product launch, Alerts, Promotions, Announcement & Marketing campaign etc


CSV Template

CSV Template is beneficial when enterprise personalizing and sending bulk SMS

Its easy to use and very effective for mass SMS

Eg: SMS content is generated from CSV file

Dear <Name>, Your Examination Marks as follows Mat -<MatMark>, Phy -<PhyMark>, and Computer Sci -<CSMark>

Send Cancel

Dear Babu, Your Examination Marks as follows Marks Mat -60, Phy -90, and Computer Sci 85

Send Cancel

Dear Sumeet, Your Examination Marks as follows Marks Mat -80, Phy -100, and Computer Sci 55

Send Cancel


SMS Branding

SMS Branding increase the brand value of the product/ service

SMS branding distinct from regular SMS

Brand name will be there in all outgoing SMS

Eg:

FIFA2010 A

To: 56263000

Send Cancel

Thanks for participating in the contest, will let you know the result toniteFrom

FIFA2010

Send Cancel


m-Portfolio

Brokerage firms can improve their productivity and customer satisfaction levels by using the "m-portfolio" solution from Latchiya. Track your investments on the move. m-Portfolio allows you to see your portfolio's performance from your mobile. No need to call your agent or look for TV or internet to track your investments. Real time portfolio performance is available on your mobile. Supported in any mobile with GRPS capability.


Customized Enterprise Messaging Solution

Latchiya team helps client to built Custom Messaging solution. Our capabilities are SMS and WAP based solution Mobile Application


Thank You

[email protected]

http://www.latchiya.com

M reach -MVAS

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