Masthead: By the masthead being written in

white it allows it to stand out on the red

background, and the black clothing of the artist

50 Cent. The font choice is clear and easy to

read, and by it being kept simple yet bold, it

allows for more information to be added to the

page, without it looking overcrowded.

Puff: By stating this issue is the 2oth

anniversary special, it implies that it

will contain much more content

than usual or include something

special to interest the reader. It

boosts the magazines image,

proving it is a well respected, long

running magazine and possibly

enticing potential consumers to take

a look.

Skyline: The inclusion of

the buzz word FREE has

been added to draw

consumers attention.

Presents the

magazine issue

as being an

exclusive edition.

Central Image: 5O Cent is worldwide well

known rapper, and by using someone with a

large fan base it automatically increases the

amount of consumers likely to buy. It takes

up the whole of the cover, implying he is the

main selling point, and telling us the

magazine will have articles on him without us

even having to read anything. His chains,

earring, tattoos and plain black top are very

common on males within this genre, and by

him being sat down, and looking straight into

the camera it presents him as having a story

to tell.

Plugs: Includes the

names of other artists

that will be featured in

the magazine.

Even though the

masthead it slightly

covered by the central

image, it is still easy to

read.

Layout: The layout of

the skyline, large

masthead and then

other information on

either side of the central

image, with the header

across; is not one that is

uncommon and does

not differentiate it from

others available.

The fact it is stated on the front

page, suggests that this is more than

usual, and entices readers into

buying it, due to there being more

content.

Header: States he will be the

magazine’s Unique Selling Point.

The red and white colour scheme

fits in with the ‘urbany’ feel the

magazine is trying to portray

without being to over the top.

The font is big blog and easy to read

and by it being entirely in capital

letters adds a sense of

excitement/enthusiasm to the

magazine.

Skyline: Grabs the reader’s

attention, the rhetorical question

also suggests that there will be an

article on it in the magazine.

Masthead: Large and capitalised,

so that is easily identified and

read behind the central image.

The use of both a black that

fades into grey then red matches

the whole colour scheme of the

cover.

Central Image: By using Eminem,

it will automatically attract his fan

base into buying the issue. His

aggressive facial expression and

body language reflects the

attitude many artists within this

genre portray. His chain and

black vest top which shows his

tattoo give him a very ‘street’ look

and are a strong representation of

artists in this genre.

Plugs and cover lines: State

other artists the will be

featured, with the more famous

artists (Lil Wayne etc) featured

in capitals, as an attempt to

draw in readers.

Callout: Used to pull the reader

in, the choice of quote is

dramatic and it likely to

intrigue consumers.

Buzz words: The word

HOTTEST is used and likely to

appeal more to the younger

generation.

Rhetorical question: Used to make

the reader think, and then want to

compare their conclusion to the

magazines.

Layout: The layout is very tidy

looking, and suggests that the

magazine is very to the point, and

have a lot of information on the

articles featured on the front page.

Colour scheme: A red, black and

grey colour scheme is followed.

This magazine generally looks

quite masculine and is therefore

more likely to attract male

consumers.

Masthead: By putting the

masthead in white, bold, capitals

on a red background, to the left of

the page it automatically grabs the

eye. And although covered slightly

by the central image, it is still easy

to read.

Skyline: HIP-HOP ON A HIGHER LEVEL,

suggests that this magazine is of a

higher standard of others available.

Puff: This will boost the

magazines image, as it covers

more than just music, and

will also attract those with

aspirations in business. The

use of the dollar sing instead

of an ‘s’ suggests that it will

include ways on how to make

large amounts of money.

Plugs: States other

artists that will be

featured.

Cover line: With him also being the central

Image, it automatically informs us he will be

the main feature. By using the word

UNTOUCHABLE it implies the magazine will

feature a story of his success. By adding the magazine’s

website, it allows people to

connect with the magazine

24/7.

Central Image: With Jay Z

being a highly successful

rapper, by having him on the

cover it represents the

magazine as being of a high

standard. His chain, earring

and plain grey jumper portray

the urban look, alongside his

serious facial expression.

Layout: The layout it very simple,

with everything being mainly on

the left of the page, with the

skyline and central image to the

right. By doing this it is easier for

the reader to follow and does not

overcrowd the page.

Colour scheme: The predominately

grey and black scheme is extremely

plain; however it allows the special

feature of the magazine in red to

stand out.

Masthead: By putting the

masthead in white, bold, capitals

on a red background, to the left of

the page it automatically grabs the

eye. And although covered slightly

by the central image, it is still easy

to read.

Plugs/background: The

plugs of the magazine also

double up as the

background of the cover.

This allows for the focus to

be based on the central

image which would be the

Unique Selling Point.

Cover line: Informs us what the

issue will be focused on. It implies it

will feature an article on Big Sean’s

success story, and will automatically

attract his fan base.

Central Image: The

expensive chains covering

his face represent his

wealth, success and

confidence. You can also

see his gold tooth, which

are associated with

rappers and money, due

to gold being of high

value. The image is also a

reflection of the cover

line. Colour Scheme: The simple

grey and white scheme,

make the red masthead

stand as well as the central

image. It subtly highlights

what the magazine aims to

focus on.

Layout: The layout focuses on the central image

with only to cover line and barcode in front of it.

The plugs are placed behind the image, and do

not portray a conventional magazine.

Masthead: The font has a slightly

feminine look to it, with the white

allowing it so stand out on the

brown background.

Skyline: Attracts those who like

to be kept up to date on

potential talent, informing

consumers of those new to the

industry.

Central Image: The image

reinforces the feminine

masthead, as she brings a

feminine essence to the

cover. The bright bangles she

has on show, her make up

and necklace separates her

from the stereotypical look

artists of this genre generally

portray. In this image she

does not come across as

dominant on the page,

suggesting she is not well

known, or the main focus of

the magazine.

Slanting a story: With this

section of the music industry

being predominately black. he

feature of a story about black

history would be one many of

the readers would take an

interest in.

States other ways

consumers can connect the

magazine.

Plugs: Designed to give

readers an insight into

the magazines

content.

Colour Scheme: The white and red colour

scheme is very simplistic, with the red writing

being the main information. These colours are

used regularly amongst magazines of the

genre, making them more identifiable.

Layout: The writing is all placed to

the left of the page so the focus is

all to one side, so it is easier for the

reader to follow. It also allows the

central image to be clearly seen.

Cover line: By the name being

placed there, it implies it’s the

woman in the central image. It

suggests there will be an article

focused on her.