M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach...

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Transcript of M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach...

Page 1: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

FULL COLOR – GLOSSY – ELEGANT

AFFORDABLE!Direct Mail for Less Than 2 Cents Per Home

FLEXIBLEChoose All of Silicon Valley or Just The Homes

Closest to Your Business

Highest Circulation andReadership in the Bay Area

100% Mailed to the Most Affluent Silicon Valley Homes

M MAGAZINE I S D I F F E R E N T

We featured our brunch

on the cover of M Magazine

together with an elegant

two page article. We started

to receive calls the very day

day the magazine went out.

We will make M part of our

marketing each year.

Marc Buhagiar- Scott's Seafood San Jose

Page 2: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

Reach Buyers First

Traditional advertising is 70% of all ad spending in the

US. All businesses have a digital presence and the

marketplace is crowded. Reaching buyers before

they research online is critical to standing out.

Traditional advertising creates demand, awareness,

and differentiation. Whether you sell steaks, tummy

tucks, or kitchen remodels, M Magazine starts the

conversation and puts you on the buyer’s radar.

I did not want to do any

magazine advertising but

was voted down by my wife

and CFO. Thank goodness!

We are amazed by the

respons from M Magazine

and we are expanding to

additional zones.

”Moki Smith - Arborist

Page 3: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

• M has the highest circulation and readership ofany magazine in the Bay Area.

• M Magazine Mails 125,000 Affluent Silicon ValleyHomes Every Issue.

• That’s over 4X to higher than magazines likeGentry or South Bay Accent, and up to 10Xhigher than local newspapers like Los GatosWeekly, Los Altos Cryer, Morgan Hill Life, etc.

• Our circulation leverage allows us to offer themost competitive rates possible for our clients.

Response starts with reaching more buyers.

STRENGTH IN NUMBERS

Our full page

ad in M promoting one

of our new construction

projects resulted in 25 calls.

I even had friends and colleagues

reaching out to give positive

feedback on our ad. M Magazine

clearly reaches our target market

and generates results.

Lance Tate- Managing Member,

Urban West

Page 4: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

Austin Jones - Momentum Chiropractic

Health Center

I have a new practice in

a new town and M Magazine

was a perfect avenue

for me to reach thousands

of people. Just one

ad generated a dozen calls

and a 5x ROI...so far!

Flexible Circulation

• Proximity is critical in marketing. We saturatethe most affluent homes within a logical radiusof your location.

• Our clients can choose inclusion in all our125,000 affluent Silicon Valley homes or choosejust the homes closest to them based on theirbudget and marketing objectives.

• M publishes five zones each with 25,000affluent homes in each.

Page 5: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

Zone 3 Palo Alto / Menlo Park / Atherton

Woodside / Portola ValleyReach the 25,000 Most Affluent Homes and

Businesses including every home in Atherton and Portola Valley.

Zone 1 Los Gatos / Saratoga

Reach the 25,000 Most Affluent Homes and Businesses in Los Gatos, Monte Sereno, and Saratoga.

Zone 5Morgan Hill / Gilroy / Silver Creek

Reach the 25,000 Most Affluent Homes and Businesses in Southern Silicon Valley

Zone 2 Los Altos / Los Altos Hills / Mountain ViewReach EVERY HOME and BUSINESS in Los Altos

and Los Altos Hills plus the most affluenthomes in Mountain View.

Zone 3 Palo Alto / Menlo Park / Atherton

Woodside / Portola ValleyReach the 25,000 Most Affluent Homes and

Businesses including every home in Atherton and Portola Valley.

Zone 1 Los Gatos / Saratoga

Reach the 25,000 Most Affluent Homes and Businesses in Los Gatos, Monte Sereno, and Saratoga.

Zone 5Morgan Hill / Gilroy / Silver Creek

Reach the 25,000 Most Affluent Homes and Businesses in Southern Silicon Valley

Zone 2 Los Altos / Los Altos Hills / Mountain ViewReach EVERY HOME and BUSINESS in Los Altos

and Los Altos Hills plus the most affluenthomes in Mountain View.

Zone 4Willow Glen / Almaden

Reach every home in 95120 plus another 11,000 affluent homes in Willow Glen and

neighborhoods in between.

Monte Sereno

Los AltosLos AltosHills

Morgan Hill

Gilroy

Los Gatos

Saratoga

Mountain View

Palo Alto

Willow Glen

Almaden

Siliver Creek

Menlo Park

Portola Valley

Atherton

Woodside

Page 6: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

CompareM Magazine

Reach into Silicon Valley Homes

Un-Duplicated Delivery

Palo Alto Weekly 5.6%

South Bay Accent 3.9%

Gentry 3.9%

Los Gatos Weekly 3.1%

Los Altos Town Cryer 2.5%

Morgan Hill Life 2.5%

Willow Glen Resident 2.5%

Menlo Park Almanac 2.5%

The Campbell Reporter 2.1%

Saratoga News 2%

Almaden Resident 1.6%

M REACHES 19% OF HOMES

*Circulation divided by total homes in 2014 US Census Total Silicon Valley Homes

Other Luxury Magazines deliver about 30,000

copies and mostly to the same homes. Some

magazines create additional titles but then

deliver those to the exact same homes.

M Magazine's 125,000 affluent homes have

no duplication. Our advertisers report much

higher response.

Page 7: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

SCOTT’S SEAFOOD

· F O O D ·

S C O T T ’ S S E A F O O D has long been a tradition in Downtown San Jose. With its central location near the sports arena, theaters, the Center for Performing Arts, and several other downtown venues, it’s a great place to start an evening before heading out to a Shark’s game, the ballet or symphony, an outdoor concert at the nearby Caesar Chavez park during the summer months, or any of the many festivities hosted by Downtown San Jose.

On a recent visit, our party of four secured a table on the rooftop patio just in time to catch the sun setting on the San Jose skyline. Strings of festive lights crisscrossed and twinkled above our heads as the shadows of the surrounding buildings grew around us, creating a very sophisticated cosmopolitan ambience. It was a cool spring evening but well-placed outdoor heating lamps kept diners and cocktail-toting revelers toasty.

If you’re lucky, you might score a table next to the sleek f ireplace which makes a cozy wall on one side of the terrace. Or sit at the cool blue-lit bar set against a clear glass railing which wraps around the patio and of fers an expansive view of downtown. We took note that the terrace would make an excellent venue for special celebrations.

We sipped on delicious cocktails concocted by the award-winning mixologist while we perused the menu. Whether you ask for a simple gin & tonic or a signature Mango Passion Fruit Mojito, the bar does not disappoint. By now you are planning your next girls’ night out or date night here, and you haven’t even tasted the food yet.

We started with the Hot Appetizer Sampler. A large platter laden with delicacies from the sea: Crab Cakes, Calamari, and Jumbo Wrapped Prawns, all with their respective dipping sauces. Everything was tasty, but you may want to request a separate order of the Jumbo Lump Crab Cakes because a riot for that last bite might ensue. The hefty egg-shaped crab cakes were loaded with chunks of white crab meat encrusted in crisp golden-brown breadcrumbs and served with a spicy remoulade. The entire table agreed that a meal of just those crab cakes would suit us all just f ine. But that was before our entrees had arrived.

You can’t go wrong with a classic like Scott’s sautéed prawns, scallops, and Dungeness drab in garlic white wine sauce—a plethora of seafood swimming in a sauce perfect for dipping the warm, fresh sourdough bread into. The rainbow trout with spinach, garlic mashed potatoes, mushrooms, and Dungeness crab was incredibly fresh, and the f ish was

San Jose cooked to perfection. The special that evening was fresh lobster tail served with lobster ravioli—beautifully gril led lobster and pillowy-soft raviolis f il led with yet more lobster. We hope it returns to the menu often. The seared Ahi tuna was perfectly seared on the outside and rare on the inside, as tuna should be. It’s never good when a beautiful f ish like Ahi arrives to the table overcooked.

For dessert, a seafood dinner should end with Key Lime Pie. The Key Lime pie at Scott’s is one of the best—fresh, tart and not too sweet. With its excellent location in the heart of downtown, the chic rooftop terrace, refreshing cocktails and fresh, well-prepared seafood, Scott’s will continue to delight long-time devotees as well as attract new patrons for years to come.

brunch at SCOTT’S

S C O T T ’ S S E A F O O D is excited to announce the opening of Sunday Brunch Buffet. Beginning Easter Sunday and continuing every Sunday from 10 am to 2 pm. The all-you-can-eat brunch buffet will feature bottomless mimosas, a shellfish bar, a prime rib carving station, eggs benedicts, breakfast courses, dessert bar and so much more. With live music, it's the perfect complement to our rooftop views and patio seating. What better excuse for getting the whole family together to create great memories around great food. We saved the best seat in the house for you.

Scott's Seafo od185 PARK AVENUESAN JOSE, CA 95113(408) 971-1700

Content That Drives Readership• Every issue of M is elegant with a mix of engaging content.

• We focus on local events, dining, travel, health, home, and education.

• We keep M at just 32 pages so advertisers never “get lost” - every position is a great position.

• Our unique format encourages readers to “read it now” and readit “cover to cover.”

• Targeted content, like the Scott's article below, it the source of 50% ofour testimonials. Ask us about special content programs for your business.

Kari Lace - Josephine’s

We are a new restaurant in a

challenging location. The two weekends after our menu

published in M Magazine, we had people lined up outside

waiting for tables. And we did not even use a coupon!

M is the best advertising we have done!

Page 8: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%
Page 9: M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach thousands of people. ... Los Gatos Weekly 3.1% Los Altos Town Cryer 2.5% Morgan Hill Life 2.5%

I have to say this is the fastest response to a published ad I have received in a long time! I have now received 4 calls from the beautiful glossy ad

FOR Memory Care. Great job and thanks you all.

Michelle - Saratoga Retirement Community

The amazing team at M put together an ad program promoting our new laser services. The whole experience was just easy. I booked four new patients the first week and received great feedback from existing

patients. I am very happy and highly recommend M Magazine.

Dr. Renee Young - Young Wellness Center Community

The M Magazine team developed and created a targeted ad that has resulted in 3 new client appointments in the first week!

Dr. Shah - Spark Sleep Solutions

”“

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Contact: Jeff 408-834-5434 | [email protected]

MMagazineBayArea.com

Ad Specifications300 DPI - CMYK - Full Color – PDF Preferred

Full page w/o bleed: 7.875”W X 10.375”H

Full page w/bleed: 8.877”W X 11.377”H

1/2 Horizontal: 7.877”W x 5.063” H

1/4 page: 3.813” W x 5.063”H

Back Page: 8.877”w X 11.377” (Trimmed to 8.39” X 9”) Safe Area 7.86” X 8.79”

Production CostsNew Ad Design – Includes up to two revisions

• Full Page $150

• Half Page $100

• Quarter Page $75 Additional revisions beyond the first two are $50. Minor revisions to existing ads are $50.

PublishDates

06/01/16

08/01/16

09/01/16

10/01/16

11/01/16

12/01/16

02/01/17

03/01/17

04/01/17

05/01/17

Ad & Reservation Deadline(COPY OR CAMERA READY)

05/06/16 Dining Issue | Pool Patio Issue | Summer Fun Guide

07/15/16 Dining Issue | Home | Kitchen Design Issue

08/12/16 Fall Health Issue | Wine Issue

09/09/16 Fall Dining Issue

10/10/16 Thanksgiving Issue

11/08/15 Holiday | Gift Guide Issue | Ski Issue

01/08/17 New Year Health Issue | Winter Dining Issue

02/12/17 Party Issue | Interior Design

03/16/17 Spring Dining Issue | Spa | Mother’s Day Issue

04/08/17 Spa Issue | Pool Patio Issue

3.813” W

5.06

3” H

1/4

7.877” W

5.06

3” H

1/2

8.877” W

The “SAFE AREA” is the area

inside the trim line where your

text and graphics are not at risk

of being cut off or lost into the

binding in the final print,

regardless of

any variation in the trim.

For MagCloud publications this

area is 0.25 inches

within all sides of the

trim edge.

SAFE AREA

11.3

77”

H

Bleed Size- 0.25”Top, Bottom, Left & Right Side

Trim Size- 8.377” W

SAFE AREA - 7.877” W

SA

FE

AR

EA

- 10.377” H

Trim

Siz

e- 1

0.87

7” H

FP WithBleed

8.877” W

The “SAFE AREA” is the area inside the trim line where your text and graphics are not at risk of being cut off or lost into the binding in the final print, regardless of any variation in the trim. For MagCloud publications this area is 0.25 inches within all sides of the trim edge.

Space needs to open in this location. 4.64” w from left, .46” top edge

SAFE AREA

MAILING LABLE

11.3

77”

H

Bleed Size- 0.25”Top, Bottom, Left & Right Side

4.64” W4.64” W

.46” H

Trim Size- 8.377” W

SAFE AREA - 7.877” W

SA

FE

AR

EA

- 10.377” H

Trim

Siz

e- 1

0.87

7” H

Back Page FP W/ Bleed

7.875” W

10.3

75”

H FP no Bleed

3.78” W

1.50” H