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Transcript of M MAGAZINE IS · PDF filea new town and M Magazine was a perfect avenue for me to reach...
FULL COLOR – GLOSSY – ELEGANT
AFFORDABLE!Direct Mail for Less Than 2 Cents Per Home
FLEXIBLEChoose All of Silicon Valley or Just The Homes
Closest to Your Business
Highest Circulation andReadership in the Bay Area
100% Mailed to the Most Affluent Silicon Valley Homes
M MAGAZINE I S D I F F E R E N T
We featured our brunch
on the cover of M Magazine
together with an elegant
two page article. We started
to receive calls the very day
day the magazine went out.
We will make M part of our
marketing each year.
Marc Buhagiar- Scott's Seafood San Jose
“
”
Reach Buyers First
Traditional advertising is 70% of all ad spending in the
US. All businesses have a digital presence and the
marketplace is crowded. Reaching buyers before
they research online is critical to standing out.
Traditional advertising creates demand, awareness,
and differentiation. Whether you sell steaks, tummy
tucks, or kitchen remodels, M Magazine starts the
conversation and puts you on the buyer’s radar.
I did not want to do any
magazine advertising but
was voted down by my wife
and CFO. Thank goodness!
We are amazed by the
respons from M Magazine
and we are expanding to
additional zones.
“
”Moki Smith - Arborist
• M has the highest circulation and readership ofany magazine in the Bay Area.
• M Magazine Mails 125,000 Affluent Silicon ValleyHomes Every Issue.
• That’s over 4X to higher than magazines likeGentry or South Bay Accent, and up to 10Xhigher than local newspapers like Los GatosWeekly, Los Altos Cryer, Morgan Hill Life, etc.
• Our circulation leverage allows us to offer themost competitive rates possible for our clients.
Response starts with reaching more buyers.
STRENGTH IN NUMBERS
Our full page
ad in M promoting one
of our new construction
projects resulted in 25 calls.
I even had friends and colleagues
reaching out to give positive
feedback on our ad. M Magazine
clearly reaches our target market
and generates results.
Lance Tate- Managing Member,
Urban West
“
”
Austin Jones - Momentum Chiropractic
Health Center
I have a new practice in
a new town and M Magazine
was a perfect avenue
for me to reach thousands
of people. Just one
ad generated a dozen calls
and a 5x ROI...so far!
“
”
Flexible Circulation
• Proximity is critical in marketing. We saturatethe most affluent homes within a logical radiusof your location.
• Our clients can choose inclusion in all our125,000 affluent Silicon Valley homes or choosejust the homes closest to them based on theirbudget and marketing objectives.
• M publishes five zones each with 25,000affluent homes in each.
Zone 3 Palo Alto / Menlo Park / Atherton
Woodside / Portola ValleyReach the 25,000 Most Affluent Homes and
Businesses including every home in Atherton and Portola Valley.
Zone 1 Los Gatos / Saratoga
Reach the 25,000 Most Affluent Homes and Businesses in Los Gatos, Monte Sereno, and Saratoga.
Zone 5Morgan Hill / Gilroy / Silver Creek
Reach the 25,000 Most Affluent Homes and Businesses in Southern Silicon Valley
Zone 2 Los Altos / Los Altos Hills / Mountain ViewReach EVERY HOME and BUSINESS in Los Altos
and Los Altos Hills plus the most affluenthomes in Mountain View.
Zone 3 Palo Alto / Menlo Park / Atherton
Woodside / Portola ValleyReach the 25,000 Most Affluent Homes and
Businesses including every home in Atherton and Portola Valley.
Zone 1 Los Gatos / Saratoga
Reach the 25,000 Most Affluent Homes and Businesses in Los Gatos, Monte Sereno, and Saratoga.
Zone 5Morgan Hill / Gilroy / Silver Creek
Reach the 25,000 Most Affluent Homes and Businesses in Southern Silicon Valley
Zone 2 Los Altos / Los Altos Hills / Mountain ViewReach EVERY HOME and BUSINESS in Los Altos
and Los Altos Hills plus the most affluenthomes in Mountain View.
Zone 4Willow Glen / Almaden
Reach every home in 95120 plus another 11,000 affluent homes in Willow Glen and
neighborhoods in between.
Monte Sereno
Los AltosLos AltosHills
Morgan Hill
Gilroy
Los Gatos
Saratoga
Mountain View
Palo Alto
Willow Glen
Almaden
Siliver Creek
Menlo Park
Portola Valley
Atherton
Woodside
CompareM Magazine
Reach into Silicon Valley Homes
Un-Duplicated Delivery
Palo Alto Weekly 5.6%
South Bay Accent 3.9%
Gentry 3.9%
Los Gatos Weekly 3.1%
Los Altos Town Cryer 2.5%
Morgan Hill Life 2.5%
Willow Glen Resident 2.5%
Menlo Park Almanac 2.5%
The Campbell Reporter 2.1%
Saratoga News 2%
Almaden Resident 1.6%
M REACHES 19% OF HOMES
*Circulation divided by total homes in 2014 US Census Total Silicon Valley Homes
Other Luxury Magazines deliver about 30,000
copies and mostly to the same homes. Some
magazines create additional titles but then
deliver those to the exact same homes.
M Magazine's 125,000 affluent homes have
no duplication. Our advertisers report much
higher response.
SCOTT’S SEAFOOD
· F O O D ·
S C O T T ’ S S E A F O O D has long been a tradition in Downtown San Jose. With its central location near the sports arena, theaters, the Center for Performing Arts, and several other downtown venues, it’s a great place to start an evening before heading out to a Shark’s game, the ballet or symphony, an outdoor concert at the nearby Caesar Chavez park during the summer months, or any of the many festivities hosted by Downtown San Jose.
On a recent visit, our party of four secured a table on the rooftop patio just in time to catch the sun setting on the San Jose skyline. Strings of festive lights crisscrossed and twinkled above our heads as the shadows of the surrounding buildings grew around us, creating a very sophisticated cosmopolitan ambience. It was a cool spring evening but well-placed outdoor heating lamps kept diners and cocktail-toting revelers toasty.
If you’re lucky, you might score a table next to the sleek f ireplace which makes a cozy wall on one side of the terrace. Or sit at the cool blue-lit bar set against a clear glass railing which wraps around the patio and of fers an expansive view of downtown. We took note that the terrace would make an excellent venue for special celebrations.
We sipped on delicious cocktails concocted by the award-winning mixologist while we perused the menu. Whether you ask for a simple gin & tonic or a signature Mango Passion Fruit Mojito, the bar does not disappoint. By now you are planning your next girls’ night out or date night here, and you haven’t even tasted the food yet.
We started with the Hot Appetizer Sampler. A large platter laden with delicacies from the sea: Crab Cakes, Calamari, and Jumbo Wrapped Prawns, all with their respective dipping sauces. Everything was tasty, but you may want to request a separate order of the Jumbo Lump Crab Cakes because a riot for that last bite might ensue. The hefty egg-shaped crab cakes were loaded with chunks of white crab meat encrusted in crisp golden-brown breadcrumbs and served with a spicy remoulade. The entire table agreed that a meal of just those crab cakes would suit us all just f ine. But that was before our entrees had arrived.
You can’t go wrong with a classic like Scott’s sautéed prawns, scallops, and Dungeness drab in garlic white wine sauce—a plethora of seafood swimming in a sauce perfect for dipping the warm, fresh sourdough bread into. The rainbow trout with spinach, garlic mashed potatoes, mushrooms, and Dungeness crab was incredibly fresh, and the f ish was
San Jose cooked to perfection. The special that evening was fresh lobster tail served with lobster ravioli—beautifully gril led lobster and pillowy-soft raviolis f il led with yet more lobster. We hope it returns to the menu often. The seared Ahi tuna was perfectly seared on the outside and rare on the inside, as tuna should be. It’s never good when a beautiful f ish like Ahi arrives to the table overcooked.
For dessert, a seafood dinner should end with Key Lime Pie. The Key Lime pie at Scott’s is one of the best—fresh, tart and not too sweet. With its excellent location in the heart of downtown, the chic rooftop terrace, refreshing cocktails and fresh, well-prepared seafood, Scott’s will continue to delight long-time devotees as well as attract new patrons for years to come.
brunch at SCOTT’S
S C O T T ’ S S E A F O O D is excited to announce the opening of Sunday Brunch Buffet. Beginning Easter Sunday and continuing every Sunday from 10 am to 2 pm. The all-you-can-eat brunch buffet will feature bottomless mimosas, a shellfish bar, a prime rib carving station, eggs benedicts, breakfast courses, dessert bar and so much more. With live music, it's the perfect complement to our rooftop views and patio seating. What better excuse for getting the whole family together to create great memories around great food. We saved the best seat in the house for you.
Scott's Seafo od185 PARK AVENUESAN JOSE, CA 95113(408) 971-1700
Content That Drives Readership• Every issue of M is elegant with a mix of engaging content.
• We focus on local events, dining, travel, health, home, and education.
• We keep M at just 32 pages so advertisers never “get lost” - every position is a great position.
• Our unique format encourages readers to “read it now” and readit “cover to cover.”
• Targeted content, like the Scott's article below, it the source of 50% ofour testimonials. Ask us about special content programs for your business.
Kari Lace - Josephine’s
We are a new restaurant in a
challenging location. The two weekends after our menu
published in M Magazine, we had people lined up outside
waiting for tables. And we did not even use a coupon!
M is the best advertising we have done!
“
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I have to say this is the fastest response to a published ad I have received in a long time! I have now received 4 calls from the beautiful glossy ad
FOR Memory Care. Great job and thanks you all.
Michelle - Saratoga Retirement Community
The amazing team at M put together an ad program promoting our new laser services. The whole experience was just easy. I booked four new patients the first week and received great feedback from existing
patients. I am very happy and highly recommend M Magazine.
Dr. Renee Young - Young Wellness Center Community
The M Magazine team developed and created a targeted ad that has resulted in 3 new client appointments in the first week!
Dr. Shah - Spark Sleep Solutions
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”“
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Contact: Jeff 408-834-5434 | [email protected]
MMagazineBayArea.com
Ad Specifications300 DPI - CMYK - Full Color – PDF Preferred
Full page w/o bleed: 7.875”W X 10.375”H
Full page w/bleed: 8.877”W X 11.377”H
1/2 Horizontal: 7.877”W x 5.063” H
1/4 page: 3.813” W x 5.063”H
Back Page: 8.877”w X 11.377” (Trimmed to 8.39” X 9”) Safe Area 7.86” X 8.79”
Production CostsNew Ad Design – Includes up to two revisions
• Full Page $150
• Half Page $100
• Quarter Page $75 Additional revisions beyond the first two are $50. Minor revisions to existing ads are $50.
PublishDates
06/01/16
08/01/16
09/01/16
10/01/16
11/01/16
12/01/16
02/01/17
03/01/17
04/01/17
05/01/17
Ad & Reservation Deadline(COPY OR CAMERA READY)
05/06/16 Dining Issue | Pool Patio Issue | Summer Fun Guide
07/15/16 Dining Issue | Home | Kitchen Design Issue
08/12/16 Fall Health Issue | Wine Issue
09/09/16 Fall Dining Issue
10/10/16 Thanksgiving Issue
11/08/15 Holiday | Gift Guide Issue | Ski Issue
01/08/17 New Year Health Issue | Winter Dining Issue
02/12/17 Party Issue | Interior Design
03/16/17 Spring Dining Issue | Spa | Mother’s Day Issue
04/08/17 Spa Issue | Pool Patio Issue
3.813” W
5.06
3” H
1/4
7.877” W
5.06
3” H
1/2
8.877” W
The “SAFE AREA” is the area
inside the trim line where your
text and graphics are not at risk
of being cut off or lost into the
binding in the final print,
regardless of
any variation in the trim.
For MagCloud publications this
area is 0.25 inches
within all sides of the
trim edge.
SAFE AREA
11.3
77”
H
Bleed Size- 0.25”Top, Bottom, Left & Right Side
Trim Size- 8.377” W
SAFE AREA - 7.877” W
SA
FE
AR
EA
- 10.377” H
Trim
Siz
e- 1
0.87
7” H
FP WithBleed
8.877” W
The “SAFE AREA” is the area inside the trim line where your text and graphics are not at risk of being cut off or lost into the binding in the final print, regardless of any variation in the trim. For MagCloud publications this area is 0.25 inches within all sides of the trim edge.
Space needs to open in this location. 4.64” w from left, .46” top edge
SAFE AREA
MAILING LABLE
11.3
77”
H
Bleed Size- 0.25”Top, Bottom, Left & Right Side
4.64” W4.64” W
.46” H
Trim Size- 8.377” W
SAFE AREA - 7.877” W
SA
FE
AR
EA
- 10.377” H
Trim
Siz
e- 1
0.87
7” H
Back Page FP W/ Bleed
7.875” W
10.3
75”
H FP no Bleed
3.78” W
1.50” H