M kit english for web

www.rbth.ru

Influential quality newspapers are still the main source of daily information for western elites. They are a traditional channel for communications with key western influence groups, a source that enjoys a high level of audience trust.

From 2006 rossiyskaya Gazeta produces and publishes news content(supplements) about russia in leadinG international media.

The Project .Content:

The efforTs are TargeTed aT creaTing a posiTive inTernaTional image for russia,

To increase The raTing of iTs aTTracTiveness for invesTors, and To assisT russian businesses

in Their enTry To foreign markeTs.

the project

project mission / strateGic aims

rossiyskaya Gazeta official publication of the government of the Russian Federation

partnersmajor international newspapers

sectionswhat readers learn from supplements dedicated to Russia

presentationhow events and facts are covered

advertisinG opportunitiesadvertising in the printed edition / web resource / digital editions / on microsites on partner newspaper websites

Feedback From proFessionalswhat publishers of major international newspapers, politicians and experts think of us

contacts

Formatsprinted edition / web resource / digital edition / microsites on partner newspaper websites

TOTAL CIRCULATION

3 702 000

Rossiyskaya Gazeta

supplements under the common

title Russia Beyond the Headlines

are published and distributed

monthly with circulations of

The Washington Post (USA),

The Daily Telegraph (UK),

The Times of India,

The Economic Times (India),

O Estado de S. Paulo (Brazil),

Duma (Bulgaria),

Clarin (Argentina), El Pais (Spain)

and La Republica (Italy).

There are plans to increase

the number of covered countries

in 2011.

www.rbth.ru

The mission of this project .

to oFFer ForeiGn audiences an alternative view oF major events and Facts about russia

to Global challenGes, but maintaininG its centuries-old traditions and individuality.

AlexAnder Gorbenko

GenerAl director, rossiyskAyA GAzetA

Strategic aims .

The projecT is TargeTed aT enhancing russia's posiTive image abroad, promoTion of russian culTural

and scienTific values, innovaTive ideas and TalenTed personaliTies, supporT of specific regions

and naTional businesses in enTry To foreign markeTs.

To provide more Information on Russian business and opportunities for cooperation.

To promote major international initiatives and events with Russia's participation.

To promote investment attractiveness of Russia generally and Its individual regions.

To support Russian trademarks and innovations In entry to foreign markets.

rG is the oFFicial publication oF the Government oF the russian Federation From 1990. all Governmental documents come into Force aFter publication in rG.

Format: А2

Frequency:daily (excl. Saturday and Sunday)

Circulation: 220 000 copies

Average issue readership for Russia (100,000+ cities) – 1 302,500 readers

Volume: 16-24 pages

Distribution:65% subscription, 35% retail

Geography: all Russia

source: tns GAllup MediA, nrs russiA

rossiyskaya gazeTa has The biggesT audience among russian

qualiTy dailies – each issue of rg is read by approximaTely

1 302 500 people.

Rossiyskaya Gazeta .

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State documents, published in the newspaper: constitutional laws, federal laws (including codes),

presidential decrees, regulations and ordinances of the RF governments,

statutory acts of ministries and departments (incl. instructions, statutes, etc.),

parliamentary acts, resolutions of the Constitutional Court and other acts.

www.rbth.ru

printed edition

Considerable audienCe inCrease, the resourCe

Covers all projeCt Countries

daily Content updates: analysis, faCts, opinions,

Commentary

simple navigation

Convenient searCh through seCtions and stories

free aCCess to arChives of all issues

partner newspaper websites

Formats .

www.washingtonpost.com/russianow

www.investimentosenoticias.com.br

www.duma.bg

www.jb.com.br

www. te legraph .co .uk/russ ianow

design elaboraTed by design bureau cases i associaTs (spain).

from 1990 The company has creaTed design or redesigned over 100 major newspapers

in europe and america, including The daily mirror, clarin, The independenT, el universo, eTc.

digital edition www.rbth.ru/E-paper

web resource www.rbth.ru

possibility to view the newspaper as it was published in print

multimedia Content: video, audio,photos, presentations, etC.

interaCtive links to other websites

multiple audienCe expansion(the daily telegraph - 3,7 mln, telegraph.Co.uk - 23 mln)

Content indexing in newspaper website searCh engines

multimedia Content: video, audio, photos, presentationsof projeCt partners, etC. interaCtive ContaCts with the audienCe (surveys, Contests, etC.) allow for regularresearCh and reader feedbaCk

www.rbth.ru

Partners .

Biggest newspaper and web resource in the US capitol

Daily circulation - 583 000 copies

Readership - 1,7 mln

russianow.washingtonpost.com

National business newspaper belonging to the biggest media group In India


Readership – 3 mln

economictimes.indiatimes.com

The most widely read Argentina's newspaper


Readership – 950 000

clarin.com

Influential French national newspaper


Readership - 1,3 mln.

lefigaro.fr

One of the leading newspaper distributed throughout the Rome and Milan regions


Readership - 3,1 mln.

repubblica.it

Biggest quality daily in Brasil


estadao.com.br

Biggest quality national newspaper In the UK


Readership – 3,7 mln

telegraph.co.uk/russianow

The most widely read newspaper in Spain


Readership – 2,2 mln

elpais.com

duma.bg

Bulgarian national newspaper


Readership – 60 000

www.rbth.ru

News coverage of the most important events in Russia

Economics & Business business trends

Politics & Society relevant political and social issues

Opinion opinions, commentary, political essays

Feature cultural life

Business Calendar key business events

Cultural Calendar key cultural events

Press Points overview of the Russian press

Sections . Rich content

artiCles that didn't

appear in print

video and audio materials

photo galleries

Comment on artiCles

send a link to friends

rss feed

www.rbth.ru

www.rbth.ru

Event Calendar

traditionsand tourist highlights

Ceo biography

head of region address

(video/audio file acceptable

for digital edition)

arguments in favor of regional investments

Commentary fromforeign experts

regional investment dynamiCs

presentation of regional projeCts

advertising of regional Companies

Expert’s comments – commentary from experts on issues, relevant for foreign readers

international status

statistiCs and faCts

experts' Comments

experienCe in the russian market

First Person – first person company presentations

Presentation .

FOCUS – Region Presentation

Business news – key news from Russiancompanies and corporations

referenCe data

*all paid content of this type will be clearly labeled as sponsored content

www.rbth.ru

AdvertisingOpportunities .

www.washingtonpost.com/russianow/

www.jbonline.terra.com.br

www.telegraph.co.uk/russianow

www.investimentosenoticias.com.br

www.lefigaro.fr

deTails on adverTising opporTuniTies in differenT counTries

online edition www.rbth.ru

in printed editions

partner newspaper websites

digital edition www.rbth.ru/E-paper

www.rbth.ru

Contacts

international projects department

tel. +7 (495) 775 3114

fax +7 (495) 988 9213

[email protected]

eugene abov

director of international projects,

deputy Ceo of rossiyskaya gazeta

[email protected]

julia golikova

deputy director of international projects

[email protected]

Feedbackfrom Professionals .

the paramount aim of this project is to help the foreign communitygo beyond their stereotype perceptions of russia, to offer a viewof russia as a country, that changes in response to global challenges, but maintains its traditions and distinctive character.

the russian supplement in our newspaper has given the opportunity to our readers to have a new serious and proffessional approach to modern russia. this media project is really interesting for our readers an we consider that we have managed to offer them a supplement with good quality.

american readers now have a wonderful guide to modern russia. rbth covers many aspects of our life, demonstrating true journalistic talent. i cannot express all my feelings to this media project. rossiyskaya gazeta has a very serious and professional approach. i can confidently state that rbth is already recognized in the highest echelons of us power and has made the lists of the washington elite‘s must read literature.

this series of supplements sets a new global standard in depth, quality and impact, and is already generating considerable interest in many countries that want to follow its example. i have been working in this field for ten years, and russia chose a much better approach than others, because it has a comprehensive thought through plan.

we are very happy with the russian supplement. it gives our readers an opportunity to learn the russian point of view from the inside. this is confirmed by our readers’ feedback.

Sergei Lavrov, Foreign Affairs Minister of Russia

Nikolay Malinov, Publisher of Bulgarian newspaper DUMA

Yuri Ushakov, Russian Ambassador in the USA (1999 - 2008).

Amer Yakub, Publisher, Foreign Policy, Washington Post Media

Catherine Weymouth, Publisher, Washington Post

M kit english for web

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