M-Brain Overview

Informed LeadershipM-Brain Overview

1

M-Brain is a Global Provider of Media and Market Intelligence

11/13/2015 Copyright © M-Brain 2015 2

• M-Brain is a global information, technology and consulting services company.

• We offer our clients crucial external business information and advise in its efficient management and utilization.

• Our focus is to turn information into actionable insights for daily decision-making and strategic planning.

• Instead of knowledge management we believe in

Informed Leadership.

• We offer media, business and market intelligence solutions, strategic analysis and advisory services, consultation services, as well as online intelligence tools and technology to bring true insight into our clients’ business environment.

• Our solutions and services are tailored to serve varying business needs regardless of function, industry type or language barriers.

Global data coverage: We monitor hundreds of millions of online sources, over 2,000 print media sources and over 100 TV and Radio news broadcasts 24/7.

Strong technology: Our proprietary, patent-pending big data technology searches, selects and filters the relevant content from all over the world.

Human intellect: Our 450 analysts worldwide add intelligence and value to our clients by providing them with insight based on information from over 70 languages.

Offices in twelve countries: Brazil, Canada, China, Finland (headquarter in Helsinki), France, Germany,Malaysia, Russia, Singapore, Sweden, UK and USA

Partner With Us to Understand, Compete and Grow in International Markets


The Need for Relevant Information


TODAY FUTURE

AMO

UN

T O

F DA

TA

Volume velocity,variety veracity

Relevant information

Information overload

Five Main Challenges


1. Data overload

2. Closed-loop

3. Stuck-in-the-past

4. Data-in-silos

5. Too much information, not enough knowledge


A gap between raw data and analyzed information: Every yearstored data grows by 28 %, and data analysis only by 5,7 %.Source: Blueocean

CHALLENGE 1: Data overload

1995 20252005

DataAnalyst

Shortage


Only 8 % of decisions are basedon relevant external data, because it is not available in the company!Source: Blueocean

Challenge 2: Closed loop

Competitors, Customers, Market developments, Growth opportunities, Potential risks

Financial reporting, Sales reportingEmployee satisfaction, R&D progress reports

8% external

92% internal


58% historical informationInternal reports tell you what hasworked and what has not workedbut they do not tell you what youshould do right now, least of allwhat you should do tomorrow.Source: Guts & Gigabytes Report. PWC 2014

Challenge 3: Stuck in the past


Information, experience, knowledge, everything in a modern company tends to be in silos – hard to access, hard to even know whatalready exists.

Challenge 4: Information in silos


58% of organizations struggle to make sense of all the informationthey have.

Source: Global Market Intelligence Survey 2013

Challenge 5: Too much information, not enough knowledge


We are professionals of creating solutions for all your market intelligence needs. We offer relevant, timely external intelligence that helps you make the right and better informed decisions, efficiently.

M-Brain solution portfolio

…stay aware of all developments in your business environment

…decide on your optimal strategy for

sucessIntelligence Solutions

Media Intelligence

• M-Update (media monitoring)

• M-Analysis (tailor-made and/or scheduled media analysis)

Competitive and Market Intelligence

• CM-Insight (competitive and market monitoring)

• CM-Analysis (tailor-made and/or scheduled competitive/market analysis)

Intelligence Software

• Intelligence Plaza® (Enterprise Intelligence Portal)

• M-Aware (Innovative Market & Competitive Intelligence Tool)

• M-Adaptive (Media Listening and Engagement Tool)

Advisory

• Strategic Analysis

• Intelligence Best Practices

Monitor and Measure Your Publicity and ReputationM-Brain Media Intelligence Solutions

Media Intelligence Solutions


We offer our Media Intelligence Solutions to our customers who want to monitor and measure their own publicity and reputation and understand what that means to them.

Our media monitoring covers: • 3 million social media platforms• 100 000 news outlets • in 71 languages in 236 regions

And out of that we perform: • 21 billion automated relevance judgments/day• out of which we automatically judge 150 000

hits to be relevant• our content production reduces this to

10 000 information units • which are delivered to our 2000+

clients daily

With our media analysis resources we can offer tailor-made and regular publicity and reputation analysis to help our customers deeply understand the impact of the results

Our customers use these reports mainly for monitoring:

• Own publicity

• Competitors

• Customers

• Market developments/disruptions

• Legal & regulatory issues

M-Update & M-Analysis

Be the first one to know about changes in your business environmentM-Brain Competitive and Market Intelligence Solutions

Competitive and Market Intelligence


• We offer our Competitive and Market Intelligence Solutions to our customers, who need to be aware of changes what happens 24/7 in their industry or among their competitors and understand what that means to them.

• We are experienced in monitoring dozens of industries for our customers, who only receive the news – curated and summarized by our analysts –that are essential to them and support their decision making.

• With our tailor-made and scheduled competitive and market analysis solutions we make sense of the market developments and what they mean to our customers.

CM-Insight & CM-Analysis

150 analysts covering140 countries in30 languages every day

What do we monitor?• Competitors• Customers• Industries and verticals• Trends an developments• Company changes and key events• Technological development• Macroeconomics• Strategic themes important for you

Where do we monitor?• Global media and publications• Company press releases • National media and newspapers• Regional media and newspapers• Economic and financial media• Industry magazines• Specialist publications• Global online media

Intelligence Tools for Building Awareness and UnderstandingM-Brain Intelligence Software Solutions



If you need access to our information sources and want to do the work yourself, use our online monitoring, analysis & engagement tool M-Adaptive.

Module-based solution:

• Monitor

• Analyze

• React

• Engage

M-Adaptive



M-Aware offers you access to vast pool of tailored content with simple software solution

• Create precise monitoring scope for your business with right keywords

• Add your own internal BI & CI data to enhance the external information

• Create visual and regular newsletters and alerts

• Collaborate, engage and share information and invite new users

• Possibility to get expert insights delivered by our industry analysts

M-Aware



When you have the capability to build understanding and awareness, but lack the tools to make this accessible and deliver it to the relevant decision makers within your organisation, M-Brain’s Intelligence Plaza is the right solution for you. Combine our content with your internal data!

Intelligence Plaza®

Intelligence Plaza®

Decide on the optimalStrategy for successM-Brain Advisory Solutions

Advisory


When you want to enhance your intelligence activities to world class standards, M-Brain’s suite of Intelligence Best Practices (IBP) help you move forward. Proven methodologies, unique benchmarking databases, an internationally recognized framework based on six key success factors.

Intelligence Best Practices

Benchmarking Assessment

Training

Consulting

M-Brain Conferences

Open Courses

IBP Online

Set Up Workshop

Planning Project

Set up support

Benchmarking Circle

INTELLIGENCESET UP CONSULTING

INTELLIGENCEDEVELOPMENT

EXCHANGE OFINTELLIGENCE

BEST PRACTICES

Advisory


When you want to compete more effectively, identify new opportunities and grow into new markets, our services provide clear market insights and strategy recommendations. Our typical projects range from creating market understanding to identifying new opportunities

Strategic Analysis

• Competitive landscape analysis

• Customer intelligence

• Market attractiveness analysis

• Competitor deep dive

• Market sizing & forecasting

• Scenario analysis

• New market entry strategy

• Strategic partner identification

UNDERSTAND YOUR MARKETS

COMPETE MORE EFFECTIVELY

GRASP NEW OPPORTUNITIES

Advisory


Project based tailored research conducted on ad-hoc basis. Our projects include written/visual reports, workshops, advisory and joint efforts M-Brain/Client.

Strategic Analysis

Primary Research

Monitoring/Intelligence Content

Internal data

Operational experienceRESEARCH REPORTS

Enabling you to make better

decisions

M-Brain

Client

External Sources & Databases

Consultants’ Recommendations

Informed Leadership


Our experience spans across industries

http://solutions.3msuomi.fi/wps/portal/3M/fi_FI/EU2/Country/

http://solutions.3msuomi.fi/wps/portal/3M/fi_FI/EU2/Country/

Thank You.www.m-brain.com | [email protected]

M-Brain Overview

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