FREQUENCY OF VISIT TIME VISIT EXPENDITURE LEVEL TIME SPEND IN SUBWAY SATISFACTION LEVEL0

20

40

60

80

100

1-3 4-6 7-9 10-12 13-15 >15

46%46%

0 20 40 60 80 100

8-10 AM

11-1 PM

2-4 PM

5-7 PM

8-10 PM

47%47%

0

20

40

60

80

100

120

<0.5 1 2 >3

55.5%55.5%

1 2 3 4 50

20

40

60

80

100

43%43%

0

20

40

60

80

100

1-5 6-10 11-15 16-20 21-25 26-30

43%43%out of 200 say theyvisit Subway store 1-3 times a month

out of 200 say their average visit time isaround 2-4pm

out of 200 say their average spending in Subway is RM11- RM15

out of 200 say they average spend 30 minutes to 1 hour in Subway store

out of 200 say their satisfaction level is high as 4 out of 5

51% vs 49%51% vs 49%33%33%

77.5%77.5%38%38%

69%69%31.5%31.5%

48.5%48.5%

best selling bread

best selling vegetables

best selling sause

best selling breakfast set

best selling Sub of the Day

best selling meal

PARMESAN OREGANO

LETTUCE

HONEY MUSTARD

CHICKEN SLICE & EGG

ITALIAN BMT

ROASTED CHICKEN

age group nationality religion job type method feedbackreason

16-20

64%21-25

26-400-15

Malaysian

88.5%

International

Chinese

55%

MalayIndian

Others

Student

85%

Employed

Ala CarteSet

56% Convenient

85%

Fast to Order

Environment

Cheap

Delicious

Take Away

67.5%Dine

Will Come Back Again

74.5%

Maybe

No