MARKETING & MANAGEMENT ACUMEN

(MMA)

“Training for profitability”

We offer cost saving, experience, applicable knowledge and efficiency.

Marketing & Management Acumen

57 South Orange AvenueSociety Hill @ University HeightsNewark, NJ 07103, USA

Tel: 973-643-0541

Website: marketingacumens.com

BenefitsCost Savings----We will eliminate capital expenditures and overhead costs.

Quality Training----Comparative training from university and college educators with sound business and manufacturing experience .

Efficiency----Synergy arising from using fewer resources----- We can eliminate the need for a full-time training staff and other costly resources delegated to training and development.

Increase Resources----Freeing your in-house resources to focus on core strategies of your business.

Free Materials----You are the beneficiary of training materials customized to suit your needs, at no additional cost.

Added Value----Optional------Follow up assessment of candidates and sharing of innovations that could be useful in the day-to-day operation of your business.

Training AreasThe MMA team will develop unique training programs or adapt existing ones to develop skills and aptitude and promote knowledge among practitioners with responsibilities within core functions of your organization:

• Sales & Distribution• Marketing & Operation Research• Marketing• Management

We are confident that our consortium can provide quality training geared toward improving productivity and generate greater return on investments.

MMA ConsortiumMarketing & Management Acumen (MMA) is a full service training and education consortium offering customized training programs to businesses and not-for-profit organizations. We concentrate on developing in-house human resources, which include building a strong knowledge base, and developing skill-sets, work ethics and performing attitudes, through cost effective training programs. MMA quality programs, developed and offered by college experienced educators, are parallel to those given at reputable universities and training schools. 

Sales & Distribution

Some of the critical areas we cover:• Strategic selling• Exploring for sales leads; building

and maintaining clientele• The selling process; selling practices

and techniques• Designing and deploying an effective

sales force• Recruiting & training sales persons• Sales territory development;

designing and implementing sales programs• Retailing versus wholesaling• Sales forecasting methods and

techniques• Distribution planning and

management: logistics, shipping, warehousing

Marketing & Operational Research

Some of the critical areas we cover:

• Types of research: survey, causal, observation --exploratory and confirmatory• Data collection and interviewing:

personal and non-personal techniques• Designing questionnaires: exploring

types of questions and scalar responses; formulating questionnaire; coding and pilot testing, and validating questionnaires• Designing scales: characteristics,

types, purpose and limitations • Sampling: methodologies and

techniques• Data management: organizing, storing

and managing• Data analytics: quantitative and

qualitative techniques • Designing research reports,

disseminating information and presenting research findings

Marketing Management

Some of the critical areas we cover:• Brand and service & product planning• Customer service/customer retention• Marketing communications:

advertising, sales promotion, public relations, telemarketing, electronic marketing • Product lifecycle and new product

management• SWOT and environmental analytics• Strategic marketing mix management• Business to Business marketing• Strategic marketing planning

Supervisory Management

Some of the critical areas we cover:• Organizational motivation• Building successful work teams• The organizational decision-making

process• Managing stress at work• Critical thinking techniques• Leadership• Organizational theory and design• Communication in organizations• Human resources management• Management issues and techniques• Management quality control

How We Deliver Training• Our structured approach to delivering

training programs involves a series of steps:• Meeting with client to determine

problems and determine training needs• Administering a simple 15-question

multiple choice questionnaire as a gauge for determining course delivery strategy• Researching and developing training

materials• Conducting training programs • Evaluating program participants• Generating feedback• Follow-up with a post-program review

(optional)

Instructional TechniquesWe adopt a combination of strategies in our effort to deliver an effective training program; intended on reaching a broad scope of learning profiles:

• Instructions designs, which include the ADDIE, Dick & Carey, Constructivist and Socratic models• Audio-visual demonstrations• Role playing• Group discussions• Case studies• Games

Training venues• On site---Presenter will travel to the

client's site, meet with candidates and deliver the training program.

• Off site--–Presenter and candidates will meet at a pre-arranged venue to conduct the training program.

• Online delivery--–Webinar./LMS• Combination of sites---On site and

Webinar• Distant learning via postal and

electronic mail (Optional)

Art work by Herwin Auld