MAKE A NOISE

BECAUSE NO ONE NOTICES THE WALL FLOWER.

BECAUSE MUSIC MOVES PEOPLE.

ALL TOO OFTEN, BRANDED ACTIVITY BLENDS INTO THE PLETHORA

OF ‘ME-TOO’ MUSIC PROPERTIES.

WORK WITH US & WE’LL GIVE YOU SOMETHING TO SAY. LOUDLY.

AND WE’LL STAGE A LONG-TERM, UNIQUE AND OWNABLE BRAND PROPERTY

THAT DELIVERS AGAINST CLEAR MARKETING METRICS.

A WALK IN THEPARK IT AIN’T

It requires a blend of different skills – and that is what our team is built to deliver, a unique combination of the right skills and experience to build and activate a distinctive and long-term music platform that will operate 360-degrees across channels to deliver tangible resultsNeon – Integrated campaign creation and deliveryPitch & Sync – Artist and music industry expertsJeff Macdonald - Brand expert (and architect of the Bacardi B-Live music platform)Three sets of skills combining to: Plan, Create, and Evaluate

Building a winning music platform and executing it effectively, is not that simple

WE WON’T GIVE YOU• An existing property with a brand logo slapped on it

• Something indistinguishable from lots of other branded music properties

• A concept that consumers enjoy but can’t quite remember exactly which brand created it

• Something that your brand cannot own over the long term

• One hit wonders that excite for a few minutes / hours and then fades into distant memory

• Something that does not deliver against very clear and agreed marketing objectives (and at a sensible cost per contact)

BUT YOU WILL GET• A concept built from scratch to meet your

specific marketing objectives

• An idea that brings your core brand values / POV to life

• An idea that provides your target consumer with genuine value that they cannot ignore

• A fully integrated solution built to connect with the target consumers’ lives frequently enough to build real engagement

• A long-term plan to develop a lasting music legacy, with clear stages and objectives for each planning period

• A balanced blend of Brand, Music and Integrated Marketing expertise and experience to make sure that the platform delivers fully

WHO WE ARE

INTEGRATED SKILL SET & SOFT DRINKS EXPERIENCEComing from a larger agency with specialist subdivisions makes our team focus on the

overarching IDEA, that will engage consumers and trade, and be campaign-able across all the

channels and touch points that we need to activate.

We have worked with many of the leading brands to deliver memorable an effective campaigns.

Coca-Cola Enterprises was a large client for 12 years. We worked on Coke & Music, and

campaigns for Energade and Burn energy drinks.

Integrated capabilities cover:

- Campaign Strategy and Planning

- Creative design and copy

- Advertising and Comms

- Media planning / partnerships

- Digital, social media, content

- LIVE experiential / sampling

- Promotional / shopper

Part of Crown Business Communications: T/over £6M, 40 staff.

WHO WE ARE

PITCH & SYNC• Music business experts who bring together artists and brands to create credible and compelling music

related campaigns - integrated multi-channel campaigns, music and talent sourcing, bespoke composition

and sound design

• With over 15 years hands on experience working for and with record labels, publishers, event promoters,

live agents and artist managers (such as Warner, EMI, Sony, Ministry of Sound, Moving Shadow, Wall of Sound,

BMG,Kobalt, Fabric, 333, Tap Management, Big Life and CMO) means that we are personally connected to all

the key individuals, companies, movers and shakers in the business - and know how this complex business

works

• Independent and not affiliated with any particular rights or stake holder so able to secure the best talent

and right solution for each project

• Have worked with major global brands across multiple sectors

• Recent projects have involved talent such as Lana Del Rey, Del La

Soul, Paul Epworth, Paulo Nutini, Groove Armada, Amon Tobin, Phantogram,

Steve Mason, Scissor Sisters, Clams Casino, Hot Chip and Metronomy.

• P&S take music seriously

• It’s company policy to attend a minimum of 3 live shows a month. Staff have a gig allowance to

encourage live new music discovery

• P&S publish a free weekly Tracks Of The Week service which has

become a highly regarded music tipping source.

• Earlier this year, P&S started shooting a series of music videos from their offices in Shoreditch: http://

www.youtube.com/shuttersessions

CASE STUDY 1

• One  of  the  largest  global  music  proper4es  of  the  past  decade• Built  to  communicate  the  core  brand  idea  (Taste  of  Life  –  that  comes  from  

exci4ng  mixes),  drive  consumer  engagement  and  improved  affinity  and  considera4on

• Covered  25  markets,  300  events,  1,500  ar4sts  delivering  0.5m  direct  /  150m  indirect  contacts

• Mul4-­‐channel  -­‐  live  events,  ar4st  partnerships,  exclusive  video  and  music  content,  syndicated  radio  show,  online  micro  site,  PR

• Innova4on  at  heart  of  the  property  –  many  firsts  including  ar4st  crea4ve  directors,  mobile  radio  sta4on,  brand  record  label,  music  downloads  and  streaming,  ar4st  recording  deal  (Groove  Armada)

https://www.youtube.com/watch?v=5tTLrEgc-YE

• Strong  posi+ve  WOM  (65-­‐75%*)  amongst  a;endees• But  crucially,  developed  a  highly  cost  effec+ve  CPC  model  through  effec+ve  amplifica+on  of  events  via  indirect  

ac+vity  (WOM,  PR,  digital)  –  cost  per  indirect  contact  $0.10  per  consumer**• And  amongst  the  larger,  indirect  audience:

• Established  strong  brand  associa+on  with  music  –  41-­‐71%*  across  lead  markets• Grew  brand  affinity  (+10  pp***)  and  considera+on  (+15  pp***)

*  range  of  results  across  lead  markets  of  US,UK,  Spain  and  Germany**  costs  based  on  German  campaign  example***  weighted  global  score  based  on  lead  markets  of  US,UK,  Spain  and  Germany

A  campaign  to  drive  awareness  of  Glenfiddich  beyond  its  usual  trade  press  amongst  its  target.  P&S  selected  Richard  Hawley,  an  arAst,  who  was  not  only  on  brand  but  also  a  mouth  piece  who  passionately  arAculated  the  brands  heritage  through  music  and  consequently  PR.  3  bespoke  songs  were  wriEen  at  the  DisAllery,  released  exclusively  by  Glenfiddich  which  were  played  live  at  an  inAmate  show  in  London.  

StaAsAcs  Total  pieces  of  coverage:  88Total  circulaAon:  4,772,732,519Total  reach:  4,774,685,224

Message  Pull  Through  98%  includes  the  brand  name81%  includes  link  to  website78%  includes  pioneering  messaging91%  includes  branded  images

CASE STUDY 2

h;p://www.youtube.com/watch?v=Ko0pwrI7I8M&feature=youtu.be

CASE STUDY 3

Neon  were  selected  by  Sanyo  Japan  to  promote  XacA  dual  HD  cameras  across  7  key  markets.  The  brief  required:CreaAve  proposiAon  that  would  endure  for  subsequent  product  launches,  and  appeal  to  a  wide  range  of  target  audience  groupsInternaAonal  media  partnerRecruit  Key  Influencers  to  create  and  share  contentAdverAsing:  Press  and  on  lineExperienAal  scooter  tour,  blog  and  PR  

:http://www.youtube.com/watch?feature=player_embedded&v=aEr5PZdyaNc

Nick  CunninghamMD  –  NeonHas  25  years  of  experience  working  on  top  brands.  Previously  MD  Group  Development  at  Dynamo,  and  MAA  Board  Director.  He  was  approached  by  Crown  Business  CommunicaAons  to  start  Neon  in  2009.So_  drinks  experience  totals  10  years  working  on  CCE  drinks  across  all  channels.

Phil  Pawsey  Crea8ve  DirectorPreviously  CreaAve  Director  of  Wax  CommunicaAons.  Winner  of  many  industry  awards  including  Best  Integrated  Campaign  MAA  Awards.A  wealth  of  experience  in  FMCG,  retail,  electronics  and  finance  across  all  markeAng  disciplines.

Jeff  MacdonaldExec  Planning  DirectorJeff  has  over  20  years  markeAng  experience,  working  on  some  of  the  world’s  largest  brands  such  as  Nokia,  Bacardi  and  Nestle.  As  Global  Brand  Director  for  Bacardi,  he  built  the  global  music  property  Bacardi  B-­‐Live.  A  passionate  brand  builder  with  experAse  in  brand  idenAty  and  posiAoning,  campaign  development,  acAvaAon  strategy  and  innovaAon.

Alex  LaveryCrea8ve  Director  P&SAlex  won  the  BriAsh  Council’s  Young  CreaAve  Entrepreneur  Award  for  Music.  P&S  work  has  won  D&AD,  Music  Week  &  Media  &  MarkeAng  awards.  Outside  of  P&S,  Alex  has  taken  the  gamble  with  his  own  money  signing  bands  he  passionately  believes  in.  P&S  are  proud  to  retain  respect  and  credibility  in  the  music  industry  and  conAnue  to  grow  brand  clients  and  a  porgolio  of  work  to  be  proud  of.  

Hugh  TaylorHead  of  DigitalHugh  has  worked  in  MarkeAng  for  over  20  years  and  heads  up  a  greatdigital  team.  They  are  responsible  for  technical  spec,  build  and  delivery  of  all  our  digital  work.  Having  this  resource  based  in  the  same  office  has  been  a  huge  benefit  ,  saving  cost  and  increasing  efficiency.

THE LINE UP

IN A NUTSHELL

• We are passionate about music and what it can offer to brands

• But we are also passionate about delivering tangible results from music activity

• And our collective experience in this area tells us not to offer you the same-old, typical agency

solution

• Because that will give you the same-old, typical

music solution which will be sub-optimal

• Instead, we are deliberately tailor-made to deliver the 3 essential elements of a winning brand music platform – clear

brand identity + strong music credibility + integrated marketing executional

excellence

• So, let’s make some noise together