YOURLOYALTY

PROGRAMME

"THOSE WHO UNDERSTAND WHAT THEIR CUSTOMERS WANTAND PROVIDE IT WILL REAP THE REWARDS“Hubert Freidl

5 Questions about your company

What marketing toolsdo you use?

Do you have a customerdatabase?

How do you increase your sales?

How do new customers find outabout you?

Do you have a customer loyalty programme?

THE ECONOMY

IS CHANGING

and MUCH, MUCH MORE!

LOSS OF PURCHASE VOLUME

MASSIVE EXPANSION OF THE AREA

MORE PURCHASES MADE ONLINE

DECLINING CUSTOMER LOYALTY

MORE PRICE WARS AND COMPETITIVENESS

THE CURRENT SITUATION

Does classical advertising providethe results you want?

10x

Word-of-mouth advertising istrusted by 10 times more peoplethan, for example, newspaperadverts.Source: Nielsen,nielsen.com ID 222329

*Source: www.statista.com

AMOUNT SPENT ONADVERTISING IN 2012OVER $500BILLION

WORLDWIDE*

Increase labour

More aggressive pricing policies

Improve customer service

More advertising

Source:Advertising expenses in billions ofUS dollars until 2015,ZenithOptimedia, zenithoptimedia.com

Newspapers Magazines TV Radio Internet

CONVENTIONAL SOLUTIONS

FOR INCREASED SALES

you could get to know yourcustomers better?

you could communicate with yourcustomers regularly?

you could reward your loyalcustomers effectively?

you could gainnew customers easily?

you could compete against largecompanies and online shops?

you could assess how satisfied yourcustomers are?

you could make decisionsbased on facts?

WHAT,

IF …

83% of customer cardholders actively change their shopping habits when participating in a Customer Loyalty Programme…

25% of card holdersshop more often with a card.

Source: Makam Market Reseach, 2011

Source: Nielsen, 2008

To feel they have received a good bargain

To save money

To collect Points

To receive benefitswith every purchase

A loyalty card which isaccepted in many stores

Shoppingexperience

Cashless payment

WHAT DO CUSTOMERS

WANT?

PROFESSIONALCUSTOMER LOYALTY WORLDWIDE

Our mission:"To resolve the challenges faced by SMEs."

• Hundreds of chain store companies• Thousands of online shops• Tens of thousands of small• and medium-sized companies• Millions of Members

Education. Opportunities. Future.

Together for our world.A future together

Increase sales anddo something good at the same time.

Hubert FreidlCEO Lyoness

COMPANY• Founded in 2003• Over 45 countries worldwide• Over 1,000 employees• Billions of sales

NETWORK

• 100 Countries• 10 million Loyalty Merchants• 1 billion Members

VISIONTENS OF THOUSANDS OFINDEPENDENT MARKETERSWORLDWIDE.

A NEW CUSTOMER REGISTERSEVERY 37 SECONDS

A NEW LOYALTY MERCHANT REGISTERS EVERY 10 MINUTES

GOOD REASONS TO SHOP AT YOUR STORE!

* Loyalty Merchant’s terms can be viewed at Lyoness.com.

CASHBACK (UP TO 5%)WITH EVERY PURCHASE*

SHOPPING POINTS* FORSHOPPING POINT DEALS

FRIENDSHIP BONUSUp to 2 x 0.5% of thepurchase volume from directand indirect recommendations

LOYALTY MALLSMEsCHAIN STORESONLINE SHOPS

7x "It costs up to 7 times more to gain a new customer than it does to retain one."Source: Business24.ch, Olaf Hoffmann

3x On average, satisfied customersrecommend a company to 3 otherpeople.Source: werbepraxis-aktuell.de

YOUR CUSTOMERS

WILL BE THRILLED!

LYONESS.COM

LOYALTYMALL.LYONESS.COM

YOURCUSTOMERS SAVEUP TO

R 10,000AND MOREEVERY YEAR!***

SAVE

ATTRACTIVE

CUSTOMER BENEFITS!

* Sample calculation for a Loyalty Merchant offering 4% Cashback and 4 Shopping Points/R 1,000 purchase.The amount of Shopping Points and Cashback depends on the Loyalty Merchant.

** Sample calculation for a Shopping Point Deal with a Shopping Point value of R 50 each.*** The achieved savings are based on the customer's shopping behaviour.

ALWAYS UP TO DATE

Integrating online and offline offers is the only way for traditional stores to survive the future market.Source: Study using 41,718 responses, 1,872shopping diaries Study by Roland Berger Strategy Consultants and ECE

THE NUMBER OFCUSTOMERS AND THEQUALITY OF THOSECUSTOMERS IS OFFUNDAMENTAL VALUE!

MULTI-CHANNEL INFORMATION STRATEGY FOR YOUR CUSTOMERS

CUSTOMER INFORMATIONAND SERVICES

SMS Service

Newsletter Service

Mobile Applications forSmartphones and Tablets

Global Online TV Channel

Sponsoring of variousevents such as e.g.LYONESS OPEN

Information Portals andFree OnlineOffice for all Members

and much more ...

CONNECTED TO TENS OF THOUSANDS OF COMPANIES IN MORE THAN 45 COUNTRIES!

You trade in yourLOCAL area …… and you canstill benefit fromthe NATIONAL andINTERNATIONAL Network!

61% of customers say:"A bonus programme isonly interesting for me if itworks in lots of different shops."Source: TNS Emnid, Bonus Programme inGermany 2012, page 4

Your customers even benefit from YOUR Customer Loyalty Programme from

YOUR LOGO IN THE PURSES OF

HUNDREDS, OR EVEN THOUSANDS

OF CONSUMERS.

HUNDREDS OFCHAIN STORES

THOUSANDS OFONLINE SHOPS

TENS OF THOUSANDSOF SMEs

YOUR OWN CUSTOMER

LOYALTY PROGRAMME

TOOLS AND FEATURES TO IMPROVE PERFORMANCE!

MTERMRegister customers,record sales and actualsales overview

SME LoungeYour Online Office where you canview and make specific use ofyour customer data

Listing on the LyonessWebsite and on allOnline Apps

VTERMOnline app to record sales

Cross-Marketing

Reduce Costswith a co-operativeB2B Strategy

LOYALTY PROGRAM

PrepaidLyoness MasterCard®

Offer the benefits of yourCustomer Loyalty Programmevia the MasterCard too(in selected markets).

BASIC TOOLS FOR YOUR CUSTOMER

LOYALTY PROGRAMME

Forbes World's MostInnovative Company 2013

First Cloud provider with the TÜV seal of approval "Tested Data Protection Cloud Computing V1.0"

Etisphere Institute, 2011 World‘s Most Ethical Companies

and many more...

OVERVIEW OF SOME OF THE AWARDS:

SALESFORCE: THE WORLD'S

No. 1CUSTOMER RELATIONSHIPMANAGEMENT

SYSTEM!

ADDITIONAL TOOLS TO IMPROVE YOUR PERFORMANCE EVEN MORE!

TargetedNewsletter Marketing

TargetedShopping Point Deals

Customer Surveys

Analysisand StatisticsEvaluations, sales development, etc.

Generate OnlineVouchers

Focus onCross-Marketingpossibilities

MARKETING POWER FOR YOUR

CUSTOMER LOYALTY PROGRAMME

ADDED VALUEFOR YOUR CUSTOMERS

CASHBACK (UP TO 5%)WITH EVERY PURCHASE*

SHOPPING POINTS*

FOR SHOPPING POINT DEALS

FRIENDSHIP BONUS

THEY WON'T MISSANY OFFERS

UNIQUETOOLS TO INCREASE SALES

... find out more about yourcustomers

... communicate withyour customers regularly

... reward yourloyal customers effectively

... gainnew customers easily

... compete againstlarge companies and online shops

... assess how satisfiedyour customers are

... Make decisionsbased on facts

FROM NOW ON YOU CAN...

GOAL:INCREASED SALES OF5% – 15%

INCREASED SALES THROUGH

NEW AND LOYAL CUSTOMERS

* Loyalty Merchant’s terms can be viewed at Lyoness.com.

* CASHBACK+

SHOPPING POINTSRECOMMENDATION

MARKETINGincl. FRIENDSHIP BONUS

ADMINISTRATION

CLASSICMARKETING

NEWSPAPERADVERTISEMENTS

Non-Loyalty Merchants

R 10,000NEWSPAPER

ADVERTISEMENTS

?

RESULTSALES =

Example:

R 10,000*

MEDIATORCOMMISSIONPURCHASES FROM

LYONESS CUSTOMERS

Loyalty Merchants

The majority of the mediator commissions that are paid to Lyoness go back

to your customers=

RETAINING LOYALCUSTOMERS

UNIQUE

FAIR

SALES ORIENTEDMEDIATOR COMMISSION

RESULTSALES =

R 100,000

MARKETING COSTSONLY WHEN SALES ARE MADE!

* paid to LYONESS (using a mediator commission rate of 10%, which varies depending on the sector)

TARGETED AND PREDICTABLE SALES INCREASE!

Groceries Fuel Cars Clothing Hotel

Building & RenovationEnergy

Furniture & Homeware Building material Electronics

Sports equipment Cosmetics Books & Games Restaurants Travel & Flights

WHAT

do you earnwhen your customers shop inother stores?

ADDITIONAL INCOME OPPORTUNITY FOR YOU!

GLOBAL AND MULTI-SECTOR SHOPPING BENEFITS FOR YOUR CUSTOMERS ...

... AND YOU BENEFIT TOO!

As a Loyalty Merchant youcan do just that WITHIMMEDIATE EFFECT!

EARN MONEY FROMPURCHASES MADEby customers who you have registeredwhen they shop at:

Hundreds of chain stores

Thousands of Online Shops

Tens of thousands of SMEs

CUSTOMERS USE THEIR CARDS

IN ALL SECTORS

Source: Deloitte

88% of companies that invest in customer loyalty are more profitable than theircompetitors.

NEW AND LOYAL CUSTOMERS THROUGH INTELLIGENT TOOLS

STARTTODAY

AND ACTIVATE ADDITIONALREVENUE POTENTIAL!

LOYALTY PROGRAM

BASIC TOOLS

CUSTOMER REGISTRATIONAND RECORDING SALESCONNECTION TO THE INTERNATIONALLOYALTY MERCHANT AND CUSTOMER NETWORK

MTERM TABLET incl. STAND 1 pc.

CO-BRANDED CARDS & SME FLYERincl. LOGO PRINT & BARCODEE 250 pcs

SME LOUNGE (MANAGEMENT TOOL) (ONLINE)

VARIOUS POS MATERIAL

BASICSTATISTICS MODULE

SHOPPING POINTDEAL MODULE

SERVICE

CONTAINS LYONESSSERVICE PACK

CUSTOMER RELATIONSHIPMANAGEMENT (CRM) MODULE

CUSTOMER SATISFACTIONSURVEY MODULE

ADVANCEDSTATISTICS MODULE

ONLINE VOUCHERS (OGV)

SERVICE PACK

BASICMARKETING FEATURES

SOLUTION PACK

HIGH PERFORMANCE TOOLSTO INCREASE SALES

YOUR DECISION TO ACQUIRE THAT

COMPETITIVE EDGE!

VIDEOS FROM SMEs FOR SMEs

INCREDIBLERESULTS -WORLDWIDE!"As a customer rewards program the Lyoness cashback card successfully entices our client to do repeat business with us. The beauty is that Lyoness take care of the administration to ensure the pay outs."(Stephen Vosloo,Hire Our Tools, Hardware store )

"Marketing for Attorneys is extremely difficult.  For the first time in our practice, we have received such positive results in so far that we had to employ more staff to cope with new work flowing in from Lyoness Members."(Riaan and Elna Oosthuysen , Partners Oosthuysen Attorneys)

"Being a SME and not part of a chain store, it feels great to have a loyalty card and be part of a worldwide shopping community. We have built up an amazing network of Loyal customers at our stores!“(Johnny De Canha ,Food and Drink Retailer )

SUCCESSFULHONEST

AUTHENTICINTERNATIONAL

MOTIVATINGLOYALTYPROGRAM.COM

CONVINCING

SUCCESS!

LOYALTYPROGRAM.COM