I linkbaitTherefore I link

AttitudeVs

Knowledge Attitude or mindset is difficult to learnKnowledge is easily picked upMost linkbaiters work on instinct, not learned theoryDisciplined practice is the key

Linkbait sounds weirdHere comes Content Marketing

for the suits

Publishing Puts me in the frame of mindIt's not about a machine grinding content out for theGooglebotThe mechanics of the delivery system are new, butthe message is ancientPublishing contains marketing Publishing contains the means of productionReal battle occurs within the mindThe correct mindsetHelps us think outside of the box, away from theGooglebot

Websites do not link to websites

Websites do not link to websites

PeopleDo the linking

Give natural linksDefined as

“People see content, people link to content”

People

P.O.M.P

P.O.M.PPsychographicOnlineMassPublishing

Psychographic How the content is viewed in the mind of the viewer

Content should be constructed based on how people willreact

How people think about content, what attracts, engagesand causes reaction

Focused on the mental triggers that will cause a positivereaction

Build a psychographic profile of the linker

Mass Publishing We want to attract as many people as possible

We want social signals to propel the content in front of as many of the linkerati as possible

We expect a proportion will have linking ability

We expect that some will link

Tabloid mind set

Helps us to scale linkbait

Tabloid Content There is a war going on right now online forthe attention of people's minds

We are not creating Encyclopedia Britannica

This is publishing

You either get attention or you do not

Twitter complains when people try to getattention

Human MindIn 3 minutes

Made up of 3 sections

Primal brain

Mid level brain or sub-conscious

High brain or conscious brain

Primal Brain

Ancient part of the brain

Wired to keeping you alive

Responds to fear, danger, death,Sex, greed...etc.

Controls the adrenal gland and hormones

Loves a cracking headline

Sub-Conscious

Can perform 11 million process atonce, conscious brain can onlyPerform 40 processes at once

Emotional, attaches memory to outsidestimulas

Irrational

Impluse buying/linking

Conscious

Conscious brain is what we think is the brain

It deals with the auditory and visual input

It has great intentions that are subverted by thePrimal and the sub-conscious mind.

Most decision making is not conscious

Linkbait the brain

Primal brain for the headline

Body content for the sub-conscious

Let the conscious brain think it's makingThe decisions

Think like the Economist, create like the SUN

Linkbaiting Home security

How to stop serial murderers breaking into your house and eating you

10 Locks that keep out uninvited flesh eating zombies

10 Ways to stop cannabalistic serial killers in their tracks

Linkbait the News

Efficient way to scale linkbait

Taps into the current zeitgeist, talking and thinkingAbout

There is always News

News can fit any niche

Cost of going to Mars

100 years, 30k people will live on Mars

Any sector can get high powered links

Linkbait can get a link from authority sites to hard to get links to sites

You scale linkbait, simply by having the best content and the best promotion.

It costs time and money to produce the best,But it has the highest ROI