@Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display...

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Transcript of @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display...

Page 1: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?
Page 2: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?

@Lydiascapes

Page 3: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?
Page 4: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?

Let’s Look at some Industry Data

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Source: Sojern.com

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Data extracted

from Sojern Travel

Insights

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Data extracted from Sojern Travel Insights

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The Transformation of Search

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Source: http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

Source: http://www.smartinsights.com

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Consumption MovementArticles Images Video

Data extracted from Google Consumer Barometer

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Data extracted from Google Consumer Barometer – Jul 2018 Data

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Data extracted from Google Consumer Barometer – Jul 2018 Data

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Data extracted from Sojern – US Market 2016 Data

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Keywords + Channels

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Data extracted from Google Trends

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Data extracted from Google Trends

Page 17: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?

Email

Marketing

Social Media

/Influencer

Marketing

SEO/Content

Marketing

Display

Search

(SEM/PPC)

Mobile Websites

& Apps

Affiliates &

Partnerships

How else?Print &

Offline Ads

YouTube &

Video

How can your customer find you?

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Path to Purchase

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The average traveller journey from research to

booking takes 24 days and includes 21.6 touchpoints.

Source: HeBS

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Page 21: @Lydiascapes€¦ · Marketing Social Media /Influencer Marketing SEO/Content Marketing Display Search (SEM/PPC) Mobile Websites & Apps Affiliates & Partnerships Print & How else?

Data extracted from SojernTravel Insights

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Data extracted from SojernTravel Insights

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Maldives Case Study

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3 Noticeable Luxury Trends

❖ 23% Increase in Mobile Searches for Luxury Hotels

• 19% Increase for Upscale Hotels

• 14% Increase for Economy Hotel Brands

❖ 27% Increase in Searches over Weekends

❖ Boutique Hotels increase in Upper Upscale Hotel

Segment

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“Power” Words:

● Free

● Cheap

● Sale

● Special Offer

● Limited Time Offer

● Tricks

● You

● Tips

● Enhance

● Discover

● Fact

● Learn

● At Last

● Free Shipping

Etc…

Maldives Honeymoon Travel Packages

romance-travel-site.com/Maldives

Award-winning Maldives Travel Offers.

Book Your Trip Today & Save 15%.

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How to Effectively Reach + Engage

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Targeting

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How to Create Effective Ads

Highlight what

makes you unique

Include prices, promotions,

and exclusives

Include at least one of

your keywords

Include a strong

call to action

Tailor ads for mobile

and use extensions

Match ad text with your

landing page content

Check your spelling

and grammar

Experiment to find

what works

Ads

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Intentional Facebook Ads – Good Examples

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3 Key Takeaways

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