Lycoming College Sept. 8, 2007 Williamsport, PA How to Get Publicity for Your Campus Organization...
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Transcript of Lycoming College Sept. 8, 2007 Williamsport, PA How to Get Publicity for Your Campus Organization...
Lycoming College
Sept. 8, 2007
Williamsport, PA
www.asgaonline.com
How to Get Publicity How to Get Publicity for Your Campus for Your Campus
OrganizationOrganizationPresented by Butch OxendinePresented by Butch Oxendine
Executive DirectorExecutive DirectorAmerican Student Government AssociationAmerican Student Government Association
How To Get Publicity
It is It is NOTNOTa a sinsin
to seek to seek presspress
& attention& attentionfor your for your group!group!
How To Get Publicity
Get Get publicity for publicity for your your groupgroup
NOTNOT to to boostboostyouryourown egoown ego
How To Get Publicity
CreatingCreatingA Good Image for A Good Image for Your Group Your Group Will Will
Take TimeTake Time
How To Get Publicity
YouYou
WILLWILLGet Good Get Good PublicityPublicityIf You:If You:
• Understand and Understand and control control perceptions about perceptions about your organizationyour organization
• Develop a brandDevelop a brand
• Understand public Understand public opinionopinion
• Practice good Practice good media relationsmedia relations
• Create smart & Create smart & strategic strategic advertisingadvertising
How To Get Publicity
What What MakesMakes
“Smart”“Smart”AdvertisingAdvertising
??
1. A “Targeted” Target
2. ONE Key Talking Point
3. Creative Execution
How To Get Publicity
What’s the What’s the NUMBER ONENUMBER ONEway toway toget more get more publicitypublicityfor your for your group?group?
How To Get Publicity
Word of mouthWord of mouth and and personal personal
contactcontact have the most have the most
impact—impact—BYBY FARFAR——on getting goodon getting good
PR for your groupPR for your group
How To Get Publicity
Personal Contact Is #1Personal Contact Is #1• Speak to other Speak to other
groupsgroups
• Speak to students in Speak to students in classesclasses
• Talk about SG with Talk about SG with your friends your friends
• Arrange meetings Arrange meetings with administrators, with administrators, faculty, and stafffaculty, and staff
How To Get Publicity
#2 Best #2 Best Publicity Publicity Tool:Tool:
Effectively Effectively PlacedPlacedPosters & Posters & FlyersFlyers
How To Get Publicity
Posters Posters WorkWorkBecause:Because:
• They’re cheapThey’re cheap• They’re easy to They’re easy to
change and change and updateupdate
• They’re free!They’re free!• Can be put up Can be put up
by you or by you or anyone in your anyone in your groupgroup
• Can be put up Can be put up quicklyquickly
How To Get Publicity
The Ultimate Poster The Ultimate Poster Location?Location?
Restrooms!Restrooms!
How To Get Publicity
Make Sure All of the Make Sure All of the Key Offices on Campus Key Offices on Campus
KNOW About YouKNOW About You
How To Get Publicity
TellTell your campus press your campus press
Don’t assumeDon’t assumethey know everything!they know everything!
How To Get Publicity
What Are the BestWays to Get Publicity:
1. Word of mouth
2. Well-designed flyersposted strategically
EVERYTHING elsewill be less effective
How To Get Publicity
How to Contact Butch:How to Contact Butch:
• Call meCall me toll-free at toll-free at
1-877 ASK ASGA1-877 ASK ASGA(1-877-275-2742)(1-877-275-2742)
• E-mailE-mail me at me at [email protected]@studentleader.com
I promise to answer all callsI promise to answer all calls
and e-mails!and e-mails!