LVR Project Brief Comp Presentation
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PROJECT BRIEF
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PROJECT OVERVIEWAddress : 1991 Taft Ave., Pasay City
Land Area : 1Hectare(10,086 SQM.)
Type of Development : Highrise Residential Condominium 2 Buildings 41 Storeys each 35 Residential Floors + 6Level Parking Podium
Unit Types : Studio, 1BR, 2BR & 3BR
Total Units : 1,380 Units (690 Units per Building)
Total Parking Slots : 507 Parking (36.74% or 1:3 Ratio)
Building Footprint : 40% of Lot Area
Open Space : 60% of Lot Area
Price : 1.8M 5M
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The project is located in Pasay City, bounded by Donada St. on the West and Taft Ave. on the East.
Manila Bay View
Makati-Ortigas Skyline View
LOCATION
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BUSINESS DISTRICTo Makati 1.5 kmo Roxas Blvd 750m
COMMERCIALo SM Mall of Asia 3.5 kmo Robinson Malate 2.7mo Harrison Plaza 1.3km
SCHOOLSo St. Scholastica 1.2 kmo La Salle 1 km
HOSPITALS Manila Sanitarium across the street of LVR Philippine General Hospital Ospital ng Maynila
DISTANCES
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NEARBY ESTABLISHMENTS
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MARKET LANDSCAPE The Pasay Taft Manila area has a number of condominium developments
catering to students, foreigners and the investor market. Developments in the area offer mostly studio and one bedroom unit inventories. These competing projects usually feature a commercial component within the development but
are limited in terms of open space areas and amenities. Unit areas usually range within the following:
Studio: 22 28 sqm 2 BR: 46 65 sqm1 BR: 22 48 sqm 3 BR: 48 63 sqm
Price range for condominium projects in the area range from 1.6M to 2.5 M for Studio and 1 BR units while 2 BR to 3BR units range from 3M to 6M.
Most developments in the area are marketed as ideal halfway homes for professionals, investors and the academe. Most offer convenience friendly
services and features designed to make living worry free and comfortable. Leasing opportunities and rental potential are also part of these projectsmarketing propositions.
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Based on a product concept test conducted among probable target market, the project will appeal to a viable market of end users and upgraders. The project will emerge as the first to offer a viable and ideal residential option for families looking to upgrade to a new home in the area.
The marketing communications slant that will appeal most is one which speaks to those seeking for a modern living at its most refreshing.
La Verti is one of the select condominium developments in the area to offer
extensive top class ground level amenities providing a resort feel. La Verti can also claim an advantage in terms of exclusivity and security as the
project is a fullygated community with amenities and shops available only to residents.
The La Verti has one of the most competitive prices in the area in terms of value for money (price/sqm, amenities & location, quality).
MARKET LANDSCAPE
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VALUE PROPOSITIONWHAT : An exclusive high rise residential community offering fresh & ideal
lifestyle options
HOW : Through an innovative mix of resort type features and hyper amenities
WHO : For the career driven yet family oriented, moderately earning Filipino decision makers
WHY : Desiring a comfortable, secure and high quality home
WHERE : Located in the central Roxas BlvdTaft/Pasay Buendia area
WHEN : In a time of increasing cramped and limited condominium spaces
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REASONS TO BELIEVE
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Breathing spaces through Landscaping and the LUMIVENTTE DESIGN TECHNOLOGY
The project features a unique tower plan that optimizes natural light and ventilation into the living spaces. Balconies in all units provide homeowners their own quiet spot to enjoy their surroundings and the city views. Landscaped Sky Patios every five floors further enhances the resort like atmosphere throughout the entire building.
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Modern and Innovative Expressions for
Varied Lifestyles
Here, residents will discover that resort like and medium density living can merge with innovative building design features and well conceived space
planning which
in
turn
caters
to
the
home
seekers perception
of
urban
high
rise living.
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First Rate Amenities and Open Spaces
With a 40:60 building footprint to open space ratio, homeowners will experience a welcoming ambience as they are greeted, upon entering the property, by ground level amenity areas and expansive open spaces not found in other condominium projects. First rate amenities include , gazebos, adult swimming pool, kiddie pool, tree court, playground, basketball court, fitness gym, game room, videoke room, function hall, lounge / open social hall, podium garden, deck garden and the Sky Lounge.
From the hotel like lobby, landscaped open spaces, social halls and entertainment areas to the topmost floor, social interaction, career and lifestyle enhancements for residents are possible all year round
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Strategic Location and City Skyline Views
Location is ideally situated at the converging point of Manila Pasay Makati. The project is at the heart of the city and within striking distance of all landmark cultural, commercial, business and educational locations in the metro.
Aside from the Makati Central Business District, commercial establishments such as Robinsons Malate, SM Manila and the Mall of Asia are no more than 3.5 Kilometersaway. Educational Institutions such as the De La Salle University, UP Manila and St. Scholastica along with prominent cultural and arts destinations, the CCP Complex, Intramuros, museums, the Roxas Blvd. district and the Rizal Coliseum are all within a 2 kilometer reach.
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A Worthwhile InvestmentCentrally located, travel time from home to commercial and lifestyle hubs or business establishments are minimized thus saving up on gas mileage. Its close proximity to schools provides the option of renting out their units to students or professionals working in the immediate area. Families with children studying or working in the area have the option as well to use their unit as halfway homes. All these benefits are well within an affordable pricing package indicative of the developer.
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Efficient Property Management
within a Secure
EnvironmentTo free residents from everyday worries, a property management team shall
oversee the management of daily services, upkeep and maintenance of perimeter grounds and building features, all within the comforts of a secured
enclave in the city.
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TARGET MARKET
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Primary Target MarketA. Demographics
Modern,
upwardly
mobile,
young
start
up
families/young
professionals and some upgraders from the Buendia Pasay Taft, Manila area who desire an ideal home environment within the city. They are the ones who look for halfway homes from work and school.
B. Psychographics These are people looking for independence, and ready to build their families. They seek to provide the best home environment for their families while pursuing their flourishing professional careers.
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PersonificationAllan and Victoria have been married for 12 years. The couple are both resident
doctors in Ospital ng Maynila. Theyve been blessed with two lovely daughters, 8 year old Patricia and 5 year old Nicole, both are studying in St. Scholasticas College Manila.
Ever since the couple started a family they lived with Allans parents in their Palanan, Makati residence because of proximity to their work place and to their children's school.
As they live in a congested place, the couple makes sure that they bring their daughters out of town during weekends so they can feel refreshed, relaxed and ready
to go to back school.
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NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/
AmenityYoung start-up family aims to havea work-personal life harmony tonurture their growing relationship
Urban family in search forupgrading to a better home
A startup family searching for agood home deal that would allowthem to still keep the life they lead
and be able to pursue otherinterests.
A family of achievers, busy withtheir budding careers who stillyearns to spend their time awayfrom work with the family
A family looking for ways to unwindand relax after a hard days work
Accessibility to the workplace.Travel time are minimized,gives you more time to do theactivities you love at home & atwork.
A community that ensures onessecurity & worry-free living
A true value-for-moneypurchase that gives you a lot ata price that will not empty your
bank account.
Spend quality time with familyand lead a hassle-free life, letthe PMO take care of the littlethings for you
Enjoy an alone time to de-stress inside the community
Get home early to have enough good qualitytime to enjoy preparing dinner and otherbonding moments with your loved ones
Come home to a secure environment. Leavehome with less worries as the communitypresents a safe environment.
Live the life as you always did and not worry onwhere to get your next down payment
Enjoy bonding moments with friends andrelatives and plan a family leisure activity at thesky lounge
Chill out at the podium garden or at TheObservatory for the needed me time
Introspect while gazing at the stars or at themajestic view of the city at the sky garden/skylounge, enjoy a dip in the pool, take a breatherat the podium garden
Strategic Location
24 HR security, guarded entrancegate
Reasonably priced units withFlexible payment terms
Upgraded Property Managementservices
Amenities
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Secondary Target MarketA. Demographics Those who desire to invest in ideal halfway homes for immediate or future use. These include parents seeking for the right second home for their children who will soon be studying and/or working in the city as well as out of towners or OFWs who are looking at having a second home in the city.
B. Psychographics These are people who are already financially established. They are generally practical minded people who now seek the best things that money can buy for them and their families. They are supportive parents who wish to provide only the best for their children. They value quality living and are willing to pay the price if the product is worth it.
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Mike, 31 years old, is a graduate of International Academy of Film and Television in Cebu. He is now one of the top Art Directors in a multinational Ad Agency. He lived in an old studio apartment upon transferring to the cramped city of Manila.
Since Mike has a passion for collecting classic movies he bought the most advanced
home theatre. He also showed more interest in photography when he started working in Manila. He would eventually love to have a home that has a great view of the citys skyline
Personification
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NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/ Amenity
Young professionals yearningfor a secured & peacefulenvironment for his immediateplans of having a family
Parents who wants to own asecond home for their kidswho will soon have to attend tohigh school or college innearby institutions in the area
OFWs looking for a secondhome for their family locatedwithin the city and accessibleto important areas and stil lgives comfort to everyone
A family looking for ways to
unwind and relax after a harddays work
Secured environment in a resort-likethemed community
No need to travel long hours as thecommunity is nearby private &exclusive institutions for the kids toattend to.
Accessible to exclusive schools,modern hospitals, popular malls, etc.that offers amenities that the wholefamily will enjoy
Enjoy an alone time to de-stress
inside the community
Enjoy a safe stroll inside thecommunity with family members.Less worries for the busy parents
Have enough time to bring & fetchyour kids to school before & aftergoing to work.
Take a dip with you and your kidsin the pool or enjoy game time atthe entertainment room, enjoy a fitlifestyle with the use of the gym,relax and just have fun
Chill out at the podium garden or
at The Observatory for the neededme time
Introspect while gazing at the starsor at the majestic view of the cityat the sky garden/sky lounge,enjoy a dip in the pool, take abreather at the podium garden
24-hr security
Gated Entrance
Perimeter Fence
Strategic Location
Strategic locationAmenities
Amenities
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PROJECT IN FOCUS
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Land Area: 1-Hectare (10,086 sq.m.)
Building Height: 131.7 m (approx.)Perimeter Fence Height: 2.5-3 m
East Entrance
Main Entrance
SITE DEVELOPMENT PLAN
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AMENITY CONCEPTThe building is purposely built to occupy only half of the lot in order to giveway to having a large open space for outdoor amenities.
This aims to provide a genuine Resort Environment within the City where
residents can experience a Park Like Atmosphere with amenities that open up to the sky and keep them in touch with the outdoors.
ARCHITECTURAL THEME
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Modern Contemporary
Style is mainly progressively current
and not typecast to any period or
influence. It is characterized by:
Emphasis on massing and
proportion
Devoid of ostentatious decorations or unnecessary detail
Clean, uncluttered faade
treatment
Building faade is articulated by the
play of colors, form and texture
ARCHITECTURAL THEME
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OUTDOOR AMENITIES
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Outdoor Amenities
Pool Area
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Pool Area
Child Pl G d
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Childrens Play Ground
Basketball Court
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Basketball Court
Tree Court Area
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Tree Court Area
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INDOOR AMENITIES
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Multi Function Hall
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Game Room
Fitness Gym
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Fitness Gym
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Sky Lounge
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BUILDING FEATURES
Porte Cochere
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Porte Cochere
H t l lik L bb
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Hotel like Lobby
LUMIVENTTE Technology
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LUMIVENTTE Technology
It is breakthrough system by DMCI Homes that is built to maximize natural light and air flow into every unit promising comfortable and healthier living everyday
Atrium
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Atrium
Podium Garden
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Podium Garden
OTHER BUILDING FEATURES
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OTHER BUILDING FEATURESCCTV in common areas
Wi Fi ready indoor amenity area
Provision for individually metered utility and cable connections for each unitStand by power generator
Automatic fire sprinkler and fire suppression system
Fire alarm system
Centralized mail room
Single loaded hallway
5 High Speed Elevators per bldg
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DEVELOPMENT FEATURES
M i G i h G d H d C B i
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Main Gate with Guard House and Car Barrier
L d Pi k St ti
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Laundry Pick up Station
OTHER DEVELOPMENT FEATURES
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OTHER DEVELOPMENT FEATURES
Perimeter fence
Garbage holding area
Water Station
Security Office
PROPERTY MANAGEMENT
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SERVICES Security for common areas Utilities application assistance
General maintenance of common areas
Acts as liaison between the developer and the owner
Events organizing
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UNIT LAYOUTS
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Typical Studio UnitApprox 24 sqm with balcony
s q.m. s q.ft.D ining/Hallway 7.00 75.35K itc hen 5.50 59.20
B ed Area 8.00 86.11T &B 3.50 37.67T otal 24.00 258.33
B alc ony 4.50 48.44
A R E A
DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE
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Typical 1 BedroomApprox 31 sqm
s q.m. s q.ft.D ining/Hallway 11.00 74.47K itc hen 4.50 48.43
B ed Area 11.50 123.78T&B 4.00 43.05
T otal 31.00 289.73
A R E A
DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE
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2-Bedroom B (Mid Unit)Approx 48 sqm with balcony
s q.m. s q.ft.L iving/Dining 14.50 156.07K itc hen/Hallway 10.00 107.63Bedroom 1 10.00 107.63
Bedroom 2 8.00 86.11T&B 5.50 59.20T otal 48.00 516.64
B alcony 9.00 96.88
A R E A
DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE
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Typical 3-Bedroom End UnitApprox 66 sqm with balcony
s q.m. s q.ft.Living/Dining 25.00 269.10K itchen/Hallway 6.00 64.58Bedroom 1 12.00 129.17Bedroom 2 8.00 86.11Bedroom 3 6.00 64.58T&B 1 5.00 53.82T&B 2 4.00 43.06T otal 66.00 710.42
Balcony 9.00 96.88
A R E A
DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE
UNIT FINISHES
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UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit
Living / Dining / Kitchen Vinyl Planks with baseboardBedroomsToilet & Bath
Balcony
Interior WallsToilet & Bath
Living / Dining / Kitchen /BedroomsToilet & BathKITCHEN AREA
Entrance DoorBedroom Door n/aToilet DoorBalcony Door
Aluminum framed glass panel (where applicable)
Wooden dooe with louver on metal jambAluminum framed glass panel (where applicable)
Wooden door on metal jambWooden panel door on metal jamb
Granite finish countertop with complete cabinet systemPainted ficemboard finish
Painted plain cement finish
40x40cm Ceramic tiles with baseboard
FLOOR FINISHES
DOORS
WALL FINISHES
CEILING FINISHES
30x30cm Ceramic tiles with pebble wash-out
20x20cm Unglazed Ceramic tilesVinyl Planks with baseboard
Painted plain cement finish above tilePainted finish
UNIT FINISHES
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UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit
Entrance LocksetBedroom Lockset n/aToilet Lockset
Water Closet
Lavatory Wall-hung lavatory Under counter typelavatory
Under counter type lavatoryWall-hung semi-pedestal type
for common toilet
Shower Head and FittingsHolderKitchen Sink Single bowl stainless steelKitchen Faucet and FittingsToilet Exhaust
Kitchen Exhaust Provision for rangehood
Ceiling-mounted exhaust fanLever-type
Wall-mounted exhaust fan
TOILET AND KITCHEN FIXTURESTop flush, one-piece type
Exposed shower and mixer typeWhite, recessed type
Single bowl stainless steel with drainboard
FINISHING HARDWARE
Lever type keyed locksetLever type keyed lockset
Lever type privacy lockset
* Mirror Cabinet will be provided for Studio and 1BR units
UNIT MIX AND PRICE RANGE
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UNIT MIX AND PRICE RANGE
Unit Types Unit Mix
% Price
Studio (24 to 28.5 sqm) 240 35% PHP 1.8 Mn 2.4 Mn
1BR (28 to 31 sqm) 80 12% PHP 1.8 Mn 2.6 Mn
2BR (48 to 56 sqm) 270 39% PHP 3.4 Mn 4.2 Mn3BR (66 sqm) 100 14% PHP 4.7 Mn 5.0 Mn
690 100%
North Tower
PAYMENT TERMS AND OTHER
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SELLING DETAILSReservation Fee Php 20,000
Minimum Downpayment 20%
New payment scheme will apply:10% discount in cash payment4% discount on 30 70 payment term 5% discount on 40 60 payment term
6% discount
on
50
50
payment
term
No discount on 20 80 payment term
Balance may be settled through inhouse or bank financing.
2% PDC discount will be applied provided complete documents and PDCs are
submitted within 30 days from reservation date.2% rebate (based on list price) will be given to the buyer after release of loan from the bank.
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COMPREHENSIVE COMPETITIVE SCAN
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PROJECT DETAILS
Project Name : GRAND TOWERSDeveloper : Moldex RealtyLocation : Pablo Ocampo St. Malate Mla.Land Area : 1 Ha.Unit Types : Studio, 1BR, 2BR Floor Area (SQ.M.) : 20.00 47.00List Price : P1.413M. P3.794M.
Price/sq.m. : P70,690 P89,086
Sales Launch :
May
2007
Total Inventory : 1,850 unitsUnits for Sale : 1,850 unitsSold : 821 units (44%)Ave. Take up/month : 30 units (LTD)
RFO Date : Twr 1 Dec. 2010 / Twr 2 Dec. 2011Architect : ASYA Design
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PROJECT DETAILS
Project Name : MALATE BAYVIEW MANSIONDeveloper : MALATE BAYVIEW DEVT CORP.Location : Adriatico St., Malate, Mla.Land Area : 2,234 Has.
Unit Types : Studio, 1BR, 2BR, 3BR, LoftsFloor Area (SQ.M.) : 35.00 221.00List Price : P2.415M. P22.524M.
Price/sq.m. : P65,750 P101,920Sales Launch : October 2007Total Inventory : 674 unitsUnits for Sale : 674 unitsSold : 85 units (13%)Take up/month : 4 unitsRFO Date : December 2011Architect : Edward Co Tan Architects
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Sales Launch : July 2007Total Inventory : 1,330 unitsUnits for Sale : 1,330 unitsSold : 834 units (63%)Take up/month : 33 units (LTD)RFO Date : Twr 1 May 2010/Twr2 Dec. 2011Architect : Design Consortium Inc.
PROJECT DETAILS
Project Name : ONE ARCHERS PLACEDeveloper : Eton PropertiesLocation : Taft Avenue, Malate Mla.Land Area : 3,134 SQM.Unit Types : Studio, 1BRFloor Area (SQ.M.) : 20.66 52.85List Price : P1.729M. P3.187M.
Price/sq.m. : P83,631 P103,206
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Sales Launch : December 2006Total Inventory : 1,254 units
Units for Sale : 1,254 unitsSold : 886 units (71%)Take up/month : 27 unitsRFO Date : December 2009
PROJECT DETAILS
Project Name : VICTORIA DE MANILADeveloper : New San Jose Builders
Location : Taft Avenue, Malate, Mla.Land Area : 2,600 SQM.Unit Types : 3Br LoftFloor Area (SQ.M.) : 26.14 65.84List Price : P1.757M. P4.832M.
Price/sq.m. : P60,970 P78,399
PROJECT DETAILS
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Project Name :
ADRIATICO
GARDENS
Developer : Suntrust Empire EastLocation : Adriatico St., Malate, Mla.Land Area : 5,000 SQM.Unit Types : Studio, 2BR
Floor Area (SQ.M.) : 21.00 30.00List Price : P1.481M. P2.352M.
Price/sq.m. : P70,571 P78,413Sales Launch : May 2008Total Inventory : 706 unitsUnits for Sale : 706 unitsSold : 527 units (75%)Take up/month : 34 unitsRFO Date : Twr 1 May 2011
Twr2Nov.
2011
Twr 3 May 2012
PROJECTDETAILS
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PROJECT DETAILS
Project Name : SUNTRUST PARKVIEWDeveloper : Suntrust Empire EastLocation : Concepcion St., Ermita, Mla.Land Area : 1.5 Has.
Unit Types : Studio, 2BR, 3BRFloor Area (SQ.M.) : 24.00 48.00List Price : P1.584M. P3.60M.
Price/sq.m. : P66,000 P75,000Sales Launch : June 2009
Total Inventory : 1,596 unitsUnits for Sale : 266 unitsSold : 90 units (34%)Take up/month : 38 unitsRFO Date : Tower A3Dec. 2013
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Sales Launch : January 2008Total Inventory : 3,092 unitsUnits for Sale : 2,134 unitsSold : 1,221 units (57%)
Takeup/month :
63
units
RFO Date : Twr A&BJune 2011Twr C&EMarch 2012
Architect : Asya Design
PROJECT DETAILS
Project Name : SEA RESIDENCESDeveloper : SM DevelopmentLocation : Mall of Asia Complex, Pasay CityLand Area : 1.8 Has.
Unit Types : 1BR, Combined 2BRFloor Area (SQ.M.) : 24.00 48.00List Price : P2.199M. P5.027M.
Price/sq.m. : P91,614 P112,958
PROJECTDETAILS
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PROJECT DETAILS
Project Name : SOLEMARE PARKSUITESDeveloper : Anchorland HoldingsLocation : Bradco Ave., Pasay CityLand Area : 6,281 SQM.
Unit Types :
1BR
Floor Area (SQ.M.) : 25.60 61.50List Price : P2.396M. P6.824M.
Price/sq.m. : P93,624 P110.970Sales Launch : November 2007
Total Inventory : 916 unitsUnits for Sale : 916 unitsSold : 674 units (74%)Take up/month : 31 unitsRFO Date : Twr 1 Dec. 2010
Twr 2 Dec. 2011
WHY CHOOSE LA VERTI? The only exclusive and highlyThe only exclusive and highly secured residential highsecured residential high rise tower in Taft Avenuerise tower in Taft Avenue.
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The only exclusive and highlyThe only exclusive and highly secured residential highsecured residential high rise tower in Taft Avenue.rise tower in Taft Avenue.
The only property that offers The only property that offers LumiventteLumiventte Technology. Technology.
The property offers The property offers 40:60 building footprint to open space ratio.
The property offers single loaded hallways, Atrium Parks and SkThe property offers single loaded hallways, Atrium Parks and Sky Patios.y Patios.
La Verti is one of the select condominium developments in the area to offer extensive top class ground level amenities providing a resort feel.
The La Verti has one of the most competitive prices in the area in terms of value for money (price/sqm, amenities & location, quality).
Quality turnQuality turn over finish.over finish.
Presence of Property Management group upon turnover of unit .Presence of Property Management group upon turnover of unit .
La Verti
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Your Green Getaway in the Urban JungleYour Green Getaway in the Urban Jungle
.. Its a home surrounded by greenery where natural light and air, flow everywhere, with resort style amenities and
modern conveniences within reach. Its the perfect setting for those who want to change and enhance their way of life. .. Despite all the commotion around us, you know you have nothing to be stressed about. Because when you come home, you know that the important people and things in your life are around you in a relaxed and comfortable atmosphere. ........ Take a breather from the exhausting daily grind. Come home and relax in a place where nature and modern
conveniences meet. Its a new way of living recharge and revitalize your life here!....Where life takes you to a refreshing direction.
The consumer insight...
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I need a breather everyday I need a breather everyday to deto de stress.stress.
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