BACKGROUND

• Luxury worldwide hotel operator with27 UK sites

• Installed SmartDispense to IMPROVEQUALITY OF DISPENSE, INCREASESALES driven by the improved qualityand REDUCE BEER WASTE

• Reduction in Energy, Water andChemicals also very important tooperator

THE RESULTS

SALES

• Over 60,000 additional pints sold in first year

of agreement. This was worth £301,000,

demonstrating link between quality and

increased revenue from draught sales

GREEN SAVINGS

• Green savings of 241 tonnes of CO2 from

reduced energy, 172,000 litres of WATER, and

1,255 litres of CHEMICALS

QUALITY

• Consistently great quality beer and cider

• Peace of mind that the professionals are

responsible cleaning and are training and

advising for the Food & Beverage team

LUXURY WORLDWIDE HOTEL OPERATOR CASE STUDY

“THE CATEGORY INSIGHT, BRANDS AND IMPROVED QUALITY THAT HAS BEEN PROVIDED IS INDUSTRY LEADING AND I LOOK FORWARD TO SEEING FURTHER PROGRESS DURING THE YEARS AHEAD WITH HEINEKEN.”.

SALES UP

+8.61%OVER 60,000 ADDITIONAL

PINTS SOLD IN FIRST YEAR

172,000 LITRES OF

WATER SAVED

AND 1,255 LITRES OF

CHEMICALS

GREENSAVINGS OF

241TONNES

OF CO2 FROM REDUCED ENERGY

PARK HOLIDAYSTESTIMONIAL

99.3%GROUP AVERAGE

YIELD IMPROVED TO

WITH SMARTDISPENSE

“AS A LARGE LEISURE PARK OPERATOR COVERING THE EAST AND SOUTH OF ENGLAND I AM DELIGHTED WITH THE SMARTDISPENSE PERFORMANCE ACROSS OUR 25 HOLIDAY PARKS.

THE CONSISTENT GREAT QUALITY IS WELL APPRECIATED BY OUR CONSUMERS AND WE HAVE SEEN OUR YIELDS MOVE UP LAST YEAR TO A GROUP AVERAGE OF 99.3% IN 2016.

AS A KEEN AMBASSADOR OF NEW TECHNOLOGY, IT IS GREAT FOR ME TO SEE A FRESH NEW APPROACH TO BEER

HYGIENE THAT HAS STOOD STILL FOR FAR TOO LONG. WITH THE BENEFITS IN ENERGY SAVINGS, WATER AND CHEMICAL CONSUMPTION I AM A STRONG CHAMPION OF THE SYSTEM WHICH ALLOWS MY STAFF MORE TIME TO OPERATE AT FRONT OF HOUSE, LEAVING HEINEKEN TO MAINTAIN, CLEAN AND MANAGE THE DISPENSE SYSTEM.

WITH GLASSWARE AND POURING TRAINING TO BE INCLUDED ACROSS MY GROUP AS PART OF THE OVERALL PACKAGE OFFERED BY HEINEKEN, I AM CONFIDENT THAT THE YIELDS FOR PARK HOLIDAYS WILL IMPROVE FURTHER IN THE YEARS AHEAD!”

Mike Smith, Director of Food & Beverage, Park Holidays

INDIVIDUAL RESTAURANTSYIELD STUDY

BACKGROUND

• As part of the SmartDispense roll out across the Individual Restaurants Estate, now 25 Smart’ sites, we conducted a study to illustrate the benefits and value SmartDispense delivered after switching from std. dispense equipment.

YIELD PERFORMANCE PRE/POST SMARTDISPENSE INSTALL

THE RESULTS

SHEFFIELD

EXCHANGE SQUARE

LEEDS

Pre Install Post Install

• 3 separate recent installs participated in the study:

· Restaurant Bar & Grill Leeds

· Piccolinos Sheffield

· Piccolinos Exchange Square, London

98.24%

103.78%

94.80%

102.42%

97.19%

100.90%THAT’S ANIMPRESSIVE

7.62%IMPROVEMENT

HEINEKEN is a member of the Portman Group – promoting responsible drinking.

INDIVIDUAL RESTAURANTSYIELD STUDY

THE VALUE

Applying the ave. yield performance uplift of 4.81% across their estate is worth:

THAT’S

35,000PINTS THAT WOULDN’T GO DOWN THE DRAIN, INSTEAD SOLD OVER

THE BAR

35,019 PINTS

OR

EVERY YEAR!

398 X 50L KEGS

HOPE & ANCHORTESTIMONIAL

“AS IT WAS AN ENTIRELY NEW TEAM HERE WHEN WE OPENED, I WAS LOOKING FOR SOMETHING THAT WOULD BE ABLE TO GUARANTEE CONSISTENCY OF QUALITY AND MINIMISE WASTE. SMARTDISPENSE

MEANS WE DON’T HAVE TO CLEAN THE LINES EVERY WEEK, AS A HEINEKEN TECHNICIAN COMES AND DOES IT ONCE EVERY FOUR WEEKS INSTEAD. WE’VE ONLY EVER HAD ONE SMALL ISSUE WITH IT, SOME FOBBING, AND THEY CAME AND FIXED IT STRAIGHT AWAY. YOU CAN SEE THE UNIT FROM THE BAR AND CUSTOMERS DO ASK ABOUT IT. WHEN WE EXPLAIN WHAT IT DOES THEY ARE IMPRESSED THAT WE CARE ABOUT THE QUALITY OF BEER SO MUCH, AND SO IT HAS BECOME SOMETHING WE BRAG ABOUT.”

Celebrity Chef Colin McGurran, Freeholder - Hope & Anchor