Luxury Interactive 2010: Luxury Brand Marketing eCommerce Conference

Luxury Interactive Is The One Event You Can’t Afford Miss:

Featured Brands Include:

Sponsors:

Register Today!Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com

Email: [email protected] Fax: 1-646-200-7535

Get Sales From Your Customers In Any And Every Channel:Maximize Cross-Channel Strategies That Drive Loyalty, EngagementWith Your Brand And The Best Return On Investment

Multi-Channel Customers Are Your Best Customers: Enhance The Multi-Channel Customer Experience To Acquire AndRetain Customers No Matter The Channel

Go To Where The People Are: Create An Integrated Approach To Digital Media To Increase Sales AndDifferentiate Your Brand Messaging

The Future Is Now: Understand Technology Innovations That Generate Long-Term Growth

June 28-29, 2010 | Sentry Centers, New York, NY | www.luxuryint.com

Discounts Available ForLuxury Brand Executives…

see pg. 10 for details

Organized By:

Dear Colleagues,

Last year was a year of great change. Now, as luxury marketers look ahead, wemust all adapt and manage thru the coming years knowing that luxury’s future issure to be very different than the past. Join us in June for Luxury Interactive inNew York to get solutions to your challenges at the one event that truly speaks toour specific needs as luxury brand marketers in 2010.

This year’s program includes content driven by not only the Luxury InteractiveAdvisory Board, but months of research with your direct peers to ensure theprogram provides the most timely, effective and relevant information to impactyour business today. Be proactive about the future of your luxury business andsecure your seat at this year’s conference. Visit www.luxuryint.com to registertoday.

With content spanning from cross-channel customer engagement, to the latestmobile technologies, receive two days of actionable information that will not onlydrive revenues for your business, but provide competitive intelligence,benchmarking against best-in-class strategies and ensure buy-in from your seniormanagement to get initiatives completed immediately.

Additionally, how can you benefit from the 2010 event?

• Receive tactics from a diverse speaker faculty consisting of the top luxurybrands, and futurists, academics, retail guest speakers and many more

• Meet, network and build relationships with key brands during the executiveroundtable discussions

• Hear from luxury consultancies, solution experts and agencies that aredemonstrating best technologies to support your marketing efforts- all in oneplace, at one time

We look forward to seeing you in June.

Luxury Interactive 2010 Advisory Council,

Cecilia Pagkalinawan,Former Vice President E-Commerce & DirectMarketing, Frette andLa Perla

Leisa Glispy, Director GlobaleCommerce, WaterfordWedgwood RoyalDoulton

Roxanne Ong,Exec. DirectorBobbi BrowneCommerce,Estee Lauder

Milton Pedraza,CEO, LuxuryInstitute

Maryssa Miller,Director E-Commerce,Lacoste

Who Should Attend?CEO’s, Presidents, Chief Marketing Officers,Vice Presidents, Heads of E-Commerce andInteractive, Creative Directors and Heads ofCommunication from all industries in theluxury market searching for PRACTICAL ANDINNOVATIVE strategies to drive their businessfor the future of the luxury market.

Featured Speakers Include:Gerald Barnes, President/CEO, NeimanMarcus Direct

John McDonnell, COO, Patron SpiritsCompany

Parnell Eagle, SVP Marketing andMerchandise Planning, Saks Inc Direct

Milton Pedraza, CEO, Luxury Institute

Marisa Thalberg, Vice President, GlobalDigital Marketing, The Estée LauderCompanies, Inc.

Kerry Kennedy, Vice President E-Commerce,Omni Hotels

Hilary Donahue, Vice President, Michael CFina

Russ Moorehead, Vice President AvedaOnline, Aveda

Tom Davis, Vice President of Ecommerce,Kenneth Cole

Jeanette Garner, AVP InteractiveMarketing/Ecommerce, Kerastase Paris &SHU UEMURA ART OF HAIR

Patti Freeman Evans, Vice President, ResearchDirector, Forrester

Cecilia Pagkalinawan, CEO, StyleTrek,Former Vice President E-Commerce & DirectMarketing, Frette and La Perla

Leisa Glispy, Director Global eCommerce,Waterford Wedgwood Royal Doulton

Maryssa Miller, Director E-Commerce,Lacoste

Felicity Lewis, Senior Global Manager,Interactive & Direct Marketing, Jurlique

Eric Sabo, E-Commerce Operations Manager,Theory

Julia Kung, Director Marketing, Moxsie, Inc.

Kevin Keller, Online Manager, Del Sol

Mickey ALAM KHAN, Editor in Chief,Mobile Marketer

Joe Skorupa, Editor-In-Chief, RIS News

Vic Drabicky, Director of Vertical MarketDevelopment, Range Online Media

Check www.luxuryint.com for speakerfaculty updates

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Jeri Ward, GeneralManager, CustomerAdvocacy and LaunchStrategy, Audi ofAmerica, Inc.

Sara Gergovich,Director ofInternet Services,Hermes

Register Today! Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.comEmail: [email protected] Fax: 1-646-200-7535

Go to www.luxuryint.com for complete information on each session and full speaker bios 3

1. Make your business more efficient

2. Help gain buy-in with senior management

3. Meet leaders in multi-channel luxury marketing who are offeringsolutions from every segment of the industry

4. Embrace the online channel to get the most money fromtoday’s luxury consumers

5. Receive strategies to tie digital media into your overallmarketing mix

6. Take-away cross-channel tactics to enhance theoverall shopping experience and enable abroader consumer reach

7. Allocate your marketing dollars most effectively tosecure an ROI for your investments, andmaximize your budget and available resources

8. Leave with at least 3 key actionable solutions thatyou can use TODAY

Make Registering For Luxury Interactive The Next Thing You Do. Here Are 8 Key Reasons Why Luxury Interactive Is The Must-Attend Event For You:

DAY ONE: Monday, June 28, 2010

7:30 Continental Breakfast And Workshop Registration

8:00 Pre-Conference Concurrent Workshops

Workshop A: Developing An All Encompassing ViewOf Social Media: Creating A Campaign From A To Z

Workshop B: The Advancement Of Luxury MarketingUsing Mobile Devices

8:45 Workshop C: The Cultural And OrganizationalImplications Of A Successful Luxury CRMImplementation-How To Complement Your Multi-Channel Marketing EffortsMilton Pedraza, CEO, Luxury InstituteFelicity Lewis, Senior Global Manager, Interactive & DirectMarketing, Jurlique

MORNING KEYNOTE SESSIONS

9:30 Conclusion of Pre-Conference Workshops/WelcomeRemarksLori Hawthorne, Executive Director, Luxury Interactive 2010

9:35 Chairperson’s Opening Address

9:50 KEYNOTE SESSION: Generating A Consistent Multi-Channel Contact Strategy To Drive Long-Term GrowthYour Luxury BrandGerald Barnes, President and CEO, Neiman Marcus Direct

10:25 KEYNOTE PANEL DISCUSSION: Get Growing:Opportunities For Your Brand Through AnUnderstanding Of The Future Of LuxuryHilary Donahue, VP, Michael C FinaMarisa F. Thalberg, VP Global Online Marketing, The EstéeLauder Companies, IncVic Drabicky, Director of Vertical Market Development, RangeOnline Media

11:00 Coffee & Refreshment Break In The Solutions Lounge,Hosted By Range Online Media

11:35 KEYNOTE SESSION: New Channel Dynamics:Leveraging Customer Research, Data And Analytics ToGrow Your Luxury Brand In 2010Felicity Lewis, Senior Global Manager, Interactive & DirectMarketing, JurliqueMilton Pedraza, CEO, Luxury Institute

12:10 Luxury Innovation Spotlight: Luxury Ecommerce –From Single Site To Cross ChannelCarsten Thoma, COO, hybris

12:30 Luxury Innovation Spotlight: How Mobile ShoppersShop – Understanding How To Drive Online And In-Store PurchasingScott Dunlap, CEO, NearbyNow, Inc.

12:50 Networking Luncheon For All Attendees

AFTERNOON SESSIONS

1:50 Chairperson’s Afternoon Address

2:15 Assessing The Return On Investment Of CompetingTechnologies To Save Budget And ResourcesTom Davis, VP E-Commerce, Kenneth Cole

2:50 ATG Executive PresentationATG Executive & Luxury Brand Client

3:25 Structuring Your Luxury eCommerce Organization ForSuccessLeisa Glispy, Director Global E-Commerce, WaterfordWedgwood Royal Doulton

4:00 Afternoon Tea & Refreshments In The SolutionsLounge

4:25 Luxury Guest Speaker Case Study: Focusing On EmailDesign To Optimize Response RatesKevin Keller, Online Manager, DelSol.com

5:00 Closing Afternoon Panel Discussion Session: StayingUp-To-Date On The Bleeding Edge Of TechnologyInnovations That Deliver An Immediate ROIParnell Eagle, SVP Marketing and Merchandise Planning, SaksFifth Avenue DirectTom Davis, VP E-Commerce, Kenneth ColeLeisa Glispy, Director Global Ecommerce, Waterford WedgwoodRoyal Doulton

5:45 Luxury Interactive Official Cocktail Reception For AllAttendees

Sponsors:

DAY TWO: Tuesday, June 29, 2010

8:00 Registration & Continental Breakfast In The SolutionZone

8:30 Chairperson Opening Remarks

8:45 KEYNOTE SESSION: Driving Customer EngagementThrough Editorial Positioning Of Your Luxury BrandJohn McDonnell, COO, Patron Spirits Company

9:20 KEYNOTE PANEL DISCUSSION: The Mobile Wave OfThe Future: Integrating Mobile Marketing To DriveRevenuesRuss Moorehead, VP Online, AvedaKerry Kennedy, VP E-Commerce, Omni HotelsMickey Khan, Editor-In-Chief, Mobile Marketer

9:55 KEYNOTE SESSION: Embracing The Chaos: HowLuxury Brands Are Adapting To A Digital WorldPatti Freeman Evans, Vice President, Research Director, Forrester

10:30 Pre-Lunch Refreshment Break In The SolutionsLounge

11:05 Luxury Brand Idea Exchange & ExecutiveRoundtables- JOIN THE DISCUSSION!

Table 1: Luxury Marketing In The Private Sale/In House SaleEraJeanette Garner, AVP Interactive Marketing/E-Commerce,Kerastase Paris & SHU UEMURA ART OF HAIR

Table 2: Leveraging Your Digital Assets And Going BeyondThe Basics To Increase Revenues Now

Table 3: Putting Online Products And Services In Place ToRevolutionize The Shopping Experience

Table 4: Identifying Cutting-Edge Social Media StrategiesThat Enhance Your Brand Image

Table 5: The Modernization Of Luxury: Gaining New LuxuryCustomers In The Online Channel

12:05 Maximizing Customer Loyalty Across The LuxurySegmentJoe Skorupa, Editor-In-Chief, RIS News


AFTERNOON SESSIONS

1:45 Panel Discussion: Combating Fraud Onilne In TheLuxury Industry: What You Need To Know NowFrederick Felman, Chief Marketing Officer, MarkMonitorEric Sabo, E-Commerce Operations Manager, Theory

2:20 Social Media: The Most Impactful Way To Build AndGrow Your BrandCecilia Pagkalinawan, CEO, StyleTrek (Former VP E-Commerce,La Perla and Frette)

2:55 Luxury Guest Speaker Case Study: True Tale From TheFront: Leveraging The Social Internet For BrandingAnd RevenueJulia Kung, Director Marketing, Moxsie

3:30 Closing Session: Creating a 360 DegreeComprehensive Mobile Commerce Strategy ThatSupports Your Overall Brand ExperienceMaryssa Miller, Director E-Commerce, Lacoste

4:05 Conclusion Of Conference

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“You did a great job attracting top quality attendees. It was a terrific turnout and an excellent

cross section of the Luxury and Interactive communities”Wendee Lunt, VP Global Marketing and Business Development, Tumi

“The crowd was just right…and so interesting. I thought it was a fantastic event that I was

honored to be a part of.”Eva Jeanbart Lorenzotti, CEO, Vivre

100% Of Luxury Interactive Attendees Would Recommend The Event To A Colleague(Based on the Luxury Interactive 2009 delegate survey)

DAY ONE: Monday, June 28, 2010

7:30 Continental Breakfast And Workshop Registration

8:00 Pre-Conference Concurrent Workshops

Participate in focused, small group discussion with fellowluxury brands. Get answers to your questions at LuxuryInteractive. Select one of two workshops- and receive the thirdworkshop ABSOLUTELY FREE- this is your chance to drill downto the most critical challenges impacting your marketingstrategy today and get the twice the value for free. Select themost appropriate topic for your current challenges. Checkwww.luxuryint.com for updates on workshop moderators.

Workshop A: Developing An All EncompassingView Of Social Media: Creating A Campaign FromA To Z

Over the last twelve months, social media has transitioned intoa platform readily available for use by luxury brands. Yet manyquestions remain, such as: how can you effectively use socialmedia to generate revenues? Which outlets will support yourbrand messaging and awareness? How can you get an ROI?Leading social media experts will host an interactive workshopto help luxury brands formulate the most effective strategy fortheir respective businesses. Secure your spot today. • Understanding the supporting technologies needed to

execute your marketing campaign effectively• Developing the mechanics for the formula to writing

effective copy in this medium?• Determining which social media outlets work better for your

brand• Influencing bloggers to expand your social reach• Obtaining followers on social networks

Workshop B: The Advancement Of LuxuryMarketing Using Mobile Devices

There are many unknowns in terms of mobile adoption for theluxury consumer- yet many brands today aggressively foray intothe mobile marketing. What are the key elements of asuccessful mobile program that will increase revenues for yourbusiness? What technologies generate a return? What shouldbe on your agenda, and what is unnecessary? Attend thisworkshop focused on your specific mobile needs, and get all ofyour most pressing mobile marketing questions answered. • Creating a bridge between online and offline integration via

handheld devices• Creating efficient consumer tracking methods • Using product offers, product specials, and a call to action

on the web• Segmenting and targeting consumers using specific

messaging

8:45 Workshop C: The Cultural And OrganizationalImplications Of A Successful Luxury CRMImplementation-How To Complement Your Multi-Channel Marketing Efforts


Felicity Lewis, Senior Global Manager, Interactive & DirectMarketing, Jurlique

As luxury brands embrace customer-centric business models in

Meet leaders in luxury marketing from all segments of the industry, with a day full of keynote presentations, panel discussions and workshops.Leave with realistic know-how in all areas of online marketing, cross-channel strategy development and digital media, in an interactive setting.Reserve your space today using the registration form in this brochure.

order to improve top and bottom line results they need tocomplement data, analytics, multi-channel marketing andselling efforts with an equally powerful cultural andorganizational foundation. Successful Luxury CRM practitionersare taking on the challenge of cultural and organizationredesigns required in order to optimize results for shareholders,employees and customers. • Ten key steps for implementing a true Luxury CRM Culture • An insider’s view of human resources issues, job functions,

roles and responsibilities that leading innovators are dealingwith as they traverse their way through the Luxury CRMlandscape

Milton is joined by Felicity Lewis of Jurlique for the Q & Asession.

MORNING KEYNOTE SESSIONS

9:30 Conclusion of Pre-Conference Workshops/WelcomeRemarks

Lori Hawthorne, Executive Director, Luxury Interactive 2010

9:35 Chairperson’s Opening Address

9:50 KEYNOTE SESSION: Generating A Consistent Multi-Channel Contact Strategy To Drive Long-TermGrowth Your Luxury Brand

Gerald Barnes, President and CEO, Neiman Marcus Direct

How you cultivate all of the different touch points with acustomer is critical to managing the customer relationship inthe future. This is an even larger consideration with online vs.bricks and mortar retail. In this opening Keynote session, thePresident and CEO of Neiman Marcus Direct presents multi-channel contact strategies that enable deeper customerrelationships, increase revenues for your business, andeffectively manage your cross-channel budget and resources. • Carrying the same brand message through multiple online

channels (web content, search, email, social media, etc.)?• Moving towards a sustainable multi-channel approach that

generates revenue both short and long-term for your brand• Articulating the value of consistent multi-channel contact

strategies for long-term growth in the face of today’s economy• Understanding an effective multi-channel approach doesn’t

necessarily generate an immediate ROI for your business

10:25 KEYNOTE PANEL DISCUSSION: Get Growing:Opportunities For Your Brand Through AnUnderstanding Of The Future Of Luxury

Hilary Donahue, VP, Michael C Fina

Marisa F. Thalberg, VP Global Online Marketing, The EstéeLauder Companies, Inc

Vic Drabicky, Director of Vertical Market Development, RangeOnline Media

The proliferation of the internet within the luxury industry hasfundamentally shifted the way many brands interact with theircustomers. Our panel of cross-industry luxury experts delvesinto specific growth opportunities given this changinglandscape, as well as the impact on bricks and mortar retail inyears to come. Understand the next phase of luxury retail and

Go to www.luxuryint.com for complete information on each session and full speaker bios 5

Sponsors:

6

ecommerce after leaving this keynote panel discussion. • What will be the impact on retail due to the rapid adoption

of luxury product purchases made online?• How will luxury retail shopping experiences be influenced

due to the increase of digital media consumption andinternet shopping usage?

• Is there a return to more “mainstream” shoppingexperiences (i.e. malls, etc.)?

• Do you think luxury retail stores will see a retrenching interms of growth and size? How will the “mall” landscapepotentially be impacted in the future?

• Will the internet have an impact on this? Positive or negativeor not at all? Why or why not?

• What is the next phase of bricks and mortar retailconsidering the impact of the internet on your customers?

• Where are luxury retail stores going to thrive in the futureand what will they look like?

11:00 Coffee & Refreshment Break In The SolutionsLounge, Hosted By Range Online Media

Not just a coffee break, but a time to dissect all of theinformation from the morning sessions, and evaluate the cutting-edge solutions in the Solutions Lounge. Bring plenty ofbusiness cards!

11:35 KEYNOTE SESSION: New Channel Dynamics:Leveraging Customer Research, Data And AnalyticsTo Grow Your Luxury Brand In 2010

Felicity Lewis, Senior Global Manager, Interactive & DirectMarketing, Jurlique


With the onslaught of an economic recession and changes incustomer values and behaviors, luxury brands have come toembrace the concept of customer-centric, data-drivenmarketing. Such an environment has forced the retail channelto evolve with growing technological sophistication, expandingconsumer touch points from the store and call center/catalogueto the internet and mobile internet.

Today, multichannel luxury retailers must adapt to the changingconsumer and technological landscape and optimize their CRMefforts to provide cross-channel flexibility with the mostmeasurable and highly profitable results. Walk away from thissession and be able to:• Discover the latest research on new channel dynamics

among luxury consumers • Glean insights for consumer behavior particularly for online

and mobile commerce• Based on these findings, develop effective end-to-end multi-

channel CRM campaigns to build ROI through Research,Data Assessment, Analytics, Long-Term Planning and ofcourse, Testing and Learning

12:10 Luxury Innovation Spotlight: Luxury Ecommerce –From Single Site To Cross Channel

Carsten Thoma, COO, hybris

Consumers tend to use all channels simultaneously, as a cross-channel approach supports and reinforces the natural behaviorof customers and consumers. Based on a consistent multi-channel infrastructure, luxury retailers can start guidingconsumers pro-actively from one channel to the other by

means of loyalty programs, store events, vouchers, gift cards,special channel specific promotions, and more. If a consistentmulti-channel infrastructure is not in place it would onlyconfuse consumers, due to disparate and often conflictingproduct information, availability, and pricing information.Learn how to develop an infrastructure that enhances themulti-channel customer experience and increases sales.

12:30 Luxury Innovation Spotlight: How Mobile ShoppersShop – Understanding How To Drive Online And In-Store Purchasing

Scott Dunlap, CEO, NearbyNow, Inc.

Did you know that mobile shoppers are 17x more likely topurchase at a nearby store than online? NearbyNow will walkthrough case studies from clients such as GQ Magazine, BridesMagazine, Cosmopolitan, Nike, Estee Lauder, and more todemonstrate how to drive and track both in-store and onlineshopping from a mobile device. Topics include the changingdemographics of smart phone buyers, how to achieve 5%conversion to purchase and 28% ad click-through and identifywhere luxury brands have been most successful with mobile.


AFTERNOON SESSIONS

1:50 Chairperson’s Afternoon Address

2:15 Assessing The Return On Investment Of CompetingTechnologies To Save Budget And Resources

Tom Davis, VP E-Commerce, Kenneth Cole

In the online world, identifying the correct technologies thattruly support your commerce strategy is vital. Withresponsibility over the direction of all ecommerce efforts acrossmultiple brands within the Kenneth Cole family, Tom Davisknows that technology implementation and selection arecritical to the success of the brand. Tom walks through thetechnology adoption strategy that will catapult Kenneth Cole’sgrowth path for years to come in this dynamic session. • Understanding which technologies (SEO, Email, Internal

Search, and SEM) are applicable to your business model• Are there specific technologies that offer a lower cost

of entry to accommodate smaller marketing budgets?• Evaluating whether taking a risk with certain technologies

are worth risking a lack of return on investment• Correctly forecasting your budgets for technology initiatives• Determining the cost to your business to bring specific

initiatives in-house that you cannot outsource readily due tocost

2:50 ATG Executive Presentation

ATG Executive & Luxury Brand Client

A trusted, global specialist in e-commerce, ATG (ArtTechnology Group, Inc., NASDAQ: ARTG) has spent the lastdecade focused on helping the world's premier brandsmaximize the success of their online businesses. ATGCommerce is the commerce platform and business userapplication solution top-rated by industry analysts for poweringhighly personalized, efficient and effective e-commerce sites.ATG's platform-neutral optimization services can be easilyadded to any Web site to increase conversions and reduce


DAY ONE: ...continued

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abandonment. These services include ATG Recommendationsand ATG's live help services, including ATG eStara Click to Call,and Instant Service live chat. ATG is headquartered inCambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more informationabout the company, please visit http://www.atg.com. Forupdated information about this session, and speakers, pleasevisit www.luxuryint.com.

3:25 Structuring Your Luxury eCommerce OrganizationFor Success

Leisa Glispy, Director Global E-Commerce, WaterfordWedgwood Royal Doulton

E-commerce has emerged as the bright spot in retail. Manyluxury retailers are now turning their attention to thedevelopment and expansion of their online channel. However,traditional retail organizational models and thinking will bechallenged by the transformation needed for online success.Find out how leading retailers are breaking out of thetraditional retail box and building technology-focusedorganizations of the future. Whether you are just launchingyour e-commerce channel or positioning for growth, learn howto structure your organization to meet complex needs of thisrapidly maturing channel and deliver a competitive luxurybrand experience.

4:00 Afternoon Tea & Refreshments In The SolutionsLounge

4:25 Luxury Guest Speaker Case Study: Focusing OnEmail Design To Optimize Response Rates

Kevin Keller, Online Manager, DelSol.com

Luxury Interactive welcomes specially invited guests focusingon key areas of your acquisition and retention strategy. As theonline manager for DelSol, a retailer of products spanningmultiple categories, Kevin is focused on email day in and dayout. A leading email expert and online campaign manager, hepresents a graphic designer’s insight on optimal email designto increase revenues for your business. In this uniquepresentation, Kevin showcases current trends in email creative,a survey of widths, optimal time to benchmark, strategies topresent clear promotions, text and image duality, ideas formotivating continued readership, and much more. Leave this

session with the ability to immediately increase response levelsto your email communications.• Current trends in email design• Best of the best: top email campaigns of leading retailers• Design and tech tips for improved response rates

5:00 Closing Afternoon Panel Discussion Session: StayingUp-To-Date On The Bleeding Edge Of TechnologyInnovations That Deliver An Immediate ROI

Parnell Eagle, SVP Marketing and Merchandise Planning, SaksFifth Avenue Direct

Tom Davis, VP E-Commerce, Kenneth Cole

Leisa Glispy, Director Global Ecommerce, WaterfordWedgwood Royal Doulton

Once you’ve mastered the basics of providing an e-commercewebsite, what is coming down the pike that will generaterevenue for your brand? Our group of senior executives tacklequestions surrounding effectively supporting a multi-channeland online shopping experience using specific technologiesavailable today. Sorting through the “must-haves” andremoving the “nice to-haves” is top of mind for luxurymarketers in all industry segments. Return to the office with alist of innovative tactics to support your marketing strategyafter this closing panel discussion.• What trends/technologies are coming down the pike in the

next few years that will influence your marketing strategies?• What technologies are working for you brand? What are

you currently testing? Which technologies offer the mosteffective return on your spend?

• Where are people spending their time in terms of digitalmedia consumption?

• What are people doing about Facebook considering theirlevel of traffic?

• How does this impact your business?

5:45 Luxury Interactive Official Cocktail Reception ForAll Attendees

After a day of solutions-focused sessions, relax with all of yourfellow executive attendees. Take advantage of the opportunityto speak to peers and speakers off-line. Leave with contactsfrom the most forward-thinking and innovative heads of luxurymarketing today.

Go to www.luxuryint.com for complete information on each session and full speaker bios

DAY ONE: ...continued

Sponsors:

“I had a wonderful time at my first luxury interactive conference.”Mark Lynton, Director e-Commerce, Tumi

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8:00 Registration & Continental Breakfast In TheSolution Zone

8:30 Chairperson Opening Remarks

8:45 KEYNOTE SESSION: Engaging Editorial = EngagedConsumers

John McDonnell, COO, Patron Spirits Company

The Patrón Spirits Company continues to grow the sales andinfluence of Patrón Tequila, the number one ultra-premiumluxury tequila brand in the world. An important part of itsongoing marketing strategy is the cultivation of a strong, activeand personalized relationship with many of the brand’sconsumers. The Patrón Social Club uses customized editorialand experiential content to engage its consumers and fostertheir loyal involvement with the brand in the digital medium.This presentation will share insights into how Patrón hascreated and is maintaining a thriving interactive relationshipwith consumers.• Providing substantial information that is applicable to your

customer’s lifestyle• Identifying an area of common interest with your customers

to engage them editorially• Relating this common interest to your designer, specific

product or customer’s experience with your brand• Focusing on editorial positioning within your merchandising

strategies to drive engagement and customer loyalty

9:20 KEYNOTE PANEL DISCUSSION: The Mobile Wave OfThe Future: Integrating Mobile Marketing To DriveRevenues

Russ Moorehead, VP Online, Aveda

Kerry Kennedy, VP E-Commerce, Omni Hotels

Mickey Khan, Editor-In-Chief, Mobile Marketer

Developing a dynamic mobile campaign for your luxury brandsinvolves multiple elements- an understanding of the mobileconsumer, user expectations, building your competencies,emerging platforms, technology support, and device strategy(to name a few). Our group of e-commerce heads from luxurybrands, as well as industry experts tackle these areas, and offerinsight into the mobile wave of the future. Stay on the cusp ofleading technology by attending this panel discussion.• How do you market to mobile customers (how often)?• How do you ensure your customers return to interact with

your brand via mobile devices?• How can you integrate mobile marketing into your cross-

channel strategy?• What technologies are available to support a mobile

marketing campaign?• How can you incorporate social media into your mobile

strategy? What are the benefits of doing so?• How can you use mobile marketing to drive traffic in-store?

What strategies have you used that have been successful?

9:55 KEYNOTE SESSION: Embracing The Chaos: HowLuxury Brands Are Adapting To A Digital World

Patti Freeman Evans, Vice President, Research Director,Forrester

This session, led by one of Forrester’s leading researchdirectors, outlines the current state of online affluent users aswell as addresses strategies luxury brands are trying in order toreach them. During the presentation, attendees examineproprietary consumer survey data as well as case studyexamples from the marketplace to illustrate the current state ofaffairs.• Discover the means by which affluent consumers use digital

technologies to engage with brands and buy products• Developing best practices to enable these customers across

channels• Identify how luxury brands can adapt to this new scenario

10:30 Pre-Lunch Refreshment Break In The SolutionsLounge

Not just a coffee break, but a time to dissect all of theinformation from the morning sessions, and evaluate thecutting-edge solutions in the Solutions Lounge. Bring plenty ofbusiness cards!

11:05 Luxury Brand Idea Exchange & ExecutiveRoundtables- JOIN THE DISCUSSION!

Drill down to the specific challenges impacting your businesstoday. Select the most appropriate topic and enjoy an hour ofsenior-level relationship-building and knowledge share. Eachtable is hosted by a luxury brand expert.

Our table experts tackle the toughest questions and offertangible, free advice to solve your multi-channel, digital mediaand e-commerce challenges. Check www.luxuryint.com forupdates on moderators.

Table 1: Luxury Marketing In The Private Sale/In HouseSale EraJeanette Garner, AVP Interactive Marketing/E-Commerce,Kerastase Paris & SHU UEMURA ART OF HAIR

Table 2: Leveraging Your Digital Assets And GoingBeyond The Basics To Increase Revenues Now

Table 3: Putting Online Products And Services In Place ToRevolutionize The Shopping Experience

Table 4: Identifying Cutting-Edge Social Media StrategiesThat Enhance Your Brand Image

Table 5: The Modernization Of Luxury: Gaining NewLuxury Customers In The Online Channel

If you are an innovative solutions provider looking to take partin the Brand Idea Exchange & Executive Roundtables, contactAlice Ann Zaslavsky at 646-200-7475, or email her [email protected].

12:05 Maximizing Customer Loyalty Across The LuxurySegment

Joe Skorupa, Editor-In-Chief, RIS News

RIS News will be releasing the results of its MaximizingCustomer Loyalty Across The Luxury Segment research reportdesigned specifically for the Luxury Interactive Conference. It isno secret that with “The Great Recession”, a loyal customerbase within the luxury segment can make the differencebetween survival and ‘sayonara’ for the business.

As marketing budgets and resources continue to be strained, take advantage of untapped opportunities in luxury today. With a mix ofresearch-based presentations, case studies, panel discussions and interactive roundtables, get actionable strategies and benchmark againstcutting-edge brands only at Luxury Interactive 2010.


DAY TWO: Tuesday, June 29, 2010

9Go to www.luxuryint.com for complete information on each session and full speaker bios

• Learn what luxury retailers and service providers are doing toguarantee their customers are not only satisfied, but areloyal to their luxury brands

• Discover the tools and processes your peers are using todevelop cross-channel loyalty programs

• Educate associates and call centers to ensure success• Determine the metrics required to ensure your program’s

success


AFTERNOON SESSIONS

Focus on today’s leading technology innovations- including a special focus on mobile and social media, during the

afternoon sessions on June 29th.

1:45 Panel Discussion: Combating Fraud Onilne In TheLuxury Industry: What You Need To Know Now

Frederick Felman, Chief Marketing Officer, MarkMonitor

Eric Sabo, E-Commerce Operations Manager, Theory

Luxury ecommerce has soared in the last several years, andwith this brings new challenges as online fraud has also beencatapulted. With apparel brands such as Theory, understandinghow to protect not only your products, but your brand, iscritical as online continues to be a growing sales channel.What are the key initiatives that must be in place to combatfraud today? The head of e-commerce operations Theorypresents comprehensive insight into the best practices tocombat fraud for your business. • What kinds of online scams and fraud target the luxury

industry?• Which strategies are most effective in defending luxury

brands from online scams?• What techniques do the best job of preventing paid search

scams that target luxury brands, driving costs up and trafficdown?

• How far do you need to take fraud reporting?• Is it actionable? Is it taken seriously?• Are there other actions you can take with reporting?• Are there interfaces that can be put into your website to

help combat fraud?

2:20 Social Media: The Most Impactful Way To Build AndGrow Your Brand

Cecilia Pagkalinawan, CEO, StyleTrek (Former VP E-Commerce, La Perla and Frette)

Nielsen Online shows that people continue to spend more timeon social networking and blog sites than ever before, withtotal minutes increasing 82 percent year-over-year and theaverage time per person increasing 67 percent year-over-year inMay 2009. Everyone is doing it. But is everyone doing it well?Has anyone measured the ROI from social media? Attend thissession and receive not only an overview of Twitter, Facebookand Social Commerce but impactful campaign results fromsocial media.

2:55 Luxury Guest Speaker Case Study: True Tale FromThe Front: Leveraging The Social Internet ForBranding And Revenue

Julia Kung, Director Marketing, Moxsie

Luxury Interactive welcomes specially invited guests focusing onkey innovation areas for your business. The boom in consumerusage of the social internet, from social network sites,community and social media, has created a unique opportunityfor retailers and brands to reach prospective customers, drivebrand awareness and revenue. Moxsie.com (a year and a halfold online retailer) has leveraged the internet's many social toolsand resources to do just that. From its company blog to Twitter,Polyvore contests and Facebook pages, Moxsie has benefittedsales and traffic through a unique approach to cross platformmarketing and promotions. During this session, Moxsie’sDirector of Marketing Julia Kung shares real world examplesand insight from Moxsie's social internet efforts, share bestpractices, campaign implementation, crisis control and more. • Key strategies to driving revenue via social platforms -- what

platforms exist, determining which is right for you, and howto engage with users

• 50 followers and failing -- how to make the most of a newsocial network account including driving followers, whenand what to share and more

• Learning the components of social branding -- community,customer service, and crisis control

• Tying it all together -- how to integrate the social internetinto other marketing and promotional efforts to create asingle, synergistic effort that drives results

3:30 Closing Session: Creating a 360 DegreeComprehensive Mobile Commerce Strategy ThatSupports Your Overall Brand Experience

Maryssa Miller, Director E-Commerce, Lacoste

Do you know how many potential customers you are losingevery day because of a non-effective mobile strategy? Lacostehas developed a three-prong approach to tackle mobile head-on, and has reaped the rewards. From an iPhone app thatsimplifies the overall Lacoste e-commerce experience, tocreating a mobile version of their website, to integration withtheir email program, they are converting customers that wantto interact with their brand via mobile devices. Hear a dynamiccase study that answers your most pressing mobile challengesin this final presentation. • Thinking about mobile applications as a simplification of the

online experience for your customers• Creating a mobile version of your website that is formatted

to mobile devices• Allowing easy browsing of your website• Taking advantage of mobile-specific incoming traffic to your

website• Offering convenient in-store experiences for your customers

with listings of product information on mobile devices• Supporting your mobile programs through marketing

promotions• Revamping your email campaign to capitalize on immediate

conversion of mobile traffic and visitors• Enhancing the cross-channel customer experience with

mobile applications and websites

4:05 Conclusion Of Conference

DAY TWO: ...continued

Sponsors:

Registration Information

Luxury Interactive 2010: Conference Pricing

Packages

Luxury Interactive 2010 SolutionsLoungeCheck the Luxury Interactive 2010 agenda for multipleopportunities to find all of the solutions for yourmarketing, sales and business development challenges inour exclusive Solutions Lounge. Secure all of yourtechnology needs – all in one place, at one time.

• The Solutions Lounge is easily accessible. You don’thave to seek out industry leaders that offer leadingedge communications solutions, as they will all becentrally located in one place at the event. TheSolutions Lounge not only features companies on thebleeding-edge of technological and brand innovation,but companies that understand your core brandvalues while providing optimal customer service.

• Find complete solutions for brand management andmarketing, sales strategy, interactive advertising,customer relationship management, loyaltymarketing, visualization technologies, merchandising,payment processing, point of sale solutions, anti-counterfeiting, and content management. Allparticipating companies in the Solutions Lounge offerthe latest in solutions, as well as productmanagement and implementation.

• All coffee breaks and breakfast will be easily locatedin the Solutions Lounge

If you are an innovative solutions provider looking totake part in the Solutions Lounge, contact Alice AnnZaslavsky at 646-200-7475, or email her [email protected].

Please Note:

Team Discounts For Luxury Brand Executives Valid on PACKAGES A and B ONLY

• To secure your team discount, register online at www.luxuryint.com or contact BillPenney at 1-866-691-7771 or [email protected]

• Team discounts must be booked and paid for at the same time. Team discounts do notapply to sponsoring or exhibiting companies or non luxury brand executives.

• All discounts are taken off the full conference price. No two discounts or offers can becombined.

• Payment is due in full at the time of registration. Your registration will not be confirmeduntil payment is received and may be subject to cancellation

• A qualified luxury executive is not: Any service provider to business to consumerorganizations - Including software vendors, internet developers, technology vendors,solution providers, third party logistics providers, consultants or companies with primaryrevenues resulting from commissions, subscriptions and/or advertising. WorldwideBusiness Research reserves the right to enforce the rate for non-luxury executives.

PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT! Can’t make it to Luxury Interactive 2010 or worried that there is too muchinformation to digest in a few short days at the event? No need to worry. You canpurchase select audio presentations to share with your entire team.

Register for the event today and get your VIP package for an extra $250! That’s asavings of over 40% for the CD ROM!

*Presentations available are at the approval of conference speakers. Allow 3-4 weeks afterevent date for shipping.

VENUE INFORMATION

Sentry Centers730 Third Ave, 17th Floor (Between E 45th St & E. 46th St)New York, NY 10017888.7307307

Sentry Center Midtown East is Manhattan’s newest meeting and event facility, specificallydesigned to provide a distraction-free setting and meticulously controlled environment forgroup events. Sentry Center Midtown East offers a state of the art sanctuary in the midstof midtown’s hustle and bustle.

For every registration receivedfor Luxury Interactive 2010,WBR will donate a portion ofthe registration fee to SmileTrain. For more informationabout WBR’s involvementwith Smile Train, please visitwww.luxuryint.com.

Number of Delegates Discount

2 15% Off Each Pass

3 - 4 20% Off Each Pass

5+ 25% Off Each Pass

Luxury Brand Executives Others

10


Dates Register and Pay Register and Pay Full Price Register and Pay Full Price Full Price in Full by in Full by in Full by in Full by April 30th to May 31st to April 30th to May 31st to

Receive $200 OFF Receive $100 OFF Receive $200 OFF Receive $100 OFF

PACKAGE A2 Day Main Conference June 28-29, 2010 $1,998 $2,098 $2,198 N/A N/A N/A+ Workshops

PACKAGE B2 Day Main Conference Only June 28-29, 2010 $1,899 $1,999 $2,099 $3,599 $3,699 $3,799

PACKAGE C1 Day Main Conference Only June 28 or 29, 2010 $1,199 $1,299 $1,399 $1,799 $1,899 $1,999

PACKAGE DWorkshops Only June 28, 2010 N/A N/A $299 N/A N/A N/A

VIP Package: $250 - (Select any package above and for an additional $250 gain access to select audio presentations* from this event)

CD ROM ONLY: $580 - (Gain access to select audio presentations* from this event)

About Our Media PartnersLUXURY TRAVEL MAGAZINE is the ultimate resource to discover the world's best travelexperiences. Sophisticated world travelers find inspiring articles, destination guides, the

world’s best luxury hotels and resorts, and simply the most trusted travel recommendations – The A-List of Travel®

Mobile Marketer is the leading trade publication covering mobilemarketing, media and commerce. The daily targets brands, agencies,

publishers, retailers and mobile marketing service providers. The address ishttp://www.mobilemarketer.com.

PWF, an online publication from Focus Point Press, covers what’s newwithin private banks, family offices and wealth management firms—with

a particular eye on growth in regional U.S. and international markets as well as New York-area firms.In addition to delivering breaking news in the space, Private Wealth Focus aims to analyze markettrends to allow industry pros to stay ahead of the curve and serve their clients better.

RetailWire is a unique online discussion forum that goes beyond conventionalheadline reporting. Each business morning, RetailWire editors pick topics worthy of

commentary by its "BrainTrust" panel of industry experts. The results are virtual round tables ofindustry opinion and advice covering key dynamics affecting the retailing industry.RIS News advises retailers on how to improve their business performance through the use ofinformation technologies, thus generating greater productivity, profitability and competitiveadvantages. In each monthly issue and through exclusive research and other topical supplements, itsreaders find the most current ideas on how to use technology to improve operating efficiencies,customer service, competitiveness and the overall profitability of brick, click and/or catalog operations.

RIS News advises retailers on how to improve their business performance throughthe use of information technologies, thus generating greater productivity, profitability

and competitive advantages. In each monthly issue and through exclusive research and other topicalsupplements, its readers find the most current ideas on how to use technology to improve operatingefficiencies, customer service, competitiveness and the overall profitability of brick, click and/or catalogoperations.

SEMPO (Search Engine Marketing Professional Organization) is a non-profitassociation representing thousands of members globally. SEMPO works to increase

awareness and promote search engine marketing worldwide.

Travel Onion is a consumer web site which allows travelers to enhance their trip planningexperience by reading from the best blogs in the world - indexed by destination.

Since 2000, The Web Host Industry Review (www.thewhir.com) has made a name for itselfas the foremost authority of the Web host industry providing reliable, insightful andcomprehensive news, reviews and resources to the hosting community. TheWHIR Blogs(www.thewhir.com/blogs) provides a community of expert industry perspectives. The Web

Host Industry Review Magazine (www.thewhir.com/magazine) also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV (www.thewhir.com/tv)offers on demand web hosting video interviews and web hosting video features of the key personsand events of the web hosting industry. WHIR Events (http://www.whirevents.com) brings togetherlike-minded hosting industry professionals and decision-makers in local communities.

The New York American Marketing Association is the principal community formarketing professionals across all industries and marketing disciplines in the New Yorkarea. Through programs, events, and interaction with the chapter we look to providemarketers with an opportunity to increase their knowledge and reach in the marketing

community.

The eec, the email marketing arm of the Direct Marketing Association, is aglobal professional organization that strives to enhance the image of email

marketing and communications, while celebrating and actively advocating its criticalimportance in business, and its ROI value. The members of our organization are representativeof other trade organizations, agencies, advertisers, technology partners, clients and companiesfocused on the potential of email marketing.

GoingToMeet.com is your preferred website for it is an efficient guide to the mostrelevant, recent global events. It links you to the event's website, thus letting you knowhow you may participate (e.g. speaker, presentor, exhibitor). And a contact us menu

allowing you to communicate with event organizer or GTM.

Luxuo.com is a blog about luxury and everything encompassing it we bring news,events, press releases and product announcements spreading the blogosphere witha wealth of luxury, from grand estates, fancy automobiles and yachts, intricate

diamond encrusted watches — anything which exudes affluence in the upmost grandest form. Visit the exceptional at LUXURYCULTURE.COM, the internet’s first high gloss window into theworld of luxury, designed to please and surprise the discriminating traveler, dreamer andconnoisseur.

Visit the exceptional at LUXURYCULTURE.COM, the internet’s first highgloss window into the world of luxury, designed to please and surprise thediscriminating traveler, dreamer and connoisseur.

Founded in 2005, Luxury-Insider.com is Asia’s leading online luxury magazine. Itis the flagship media of the Luxury Insider Group, an integrated luxury mediacompany, which comprises of the online publications Luxury-Insider.com and

InLuxe.cn, and the print magazines Baccarat Magazine Hong Kong and Ultima Magazine.

The Luxury Institute is the uniquely independent and impartial ratings andresearch institution that is the trusted and respected voice of the high net worthconsumer.The Institute provides a portfolio of proprietary publications and

research that guides and educates high net-worth individuals and the companies that cater tothem on leading edge trends, high net worth consumer rankings and ratings of luxury brands,and best practices.

Luxury Society is a private business network and social platform forluxury industry professionals around the world. Luxury Societyinforms and connects key players from CEOs to designers,

entrepreneurs to journalists, and provides them with an effective networking platform wherethey can forge productive relationships, find great people and come away with strong ideas,innovative strategies and new business opportunities.

space since the emergence of the internet. Well-recognized brands such as Reebok, Adidas,Sephora, L'Oréal, Estée Lauder, Dior, TaylorMade, AshworthGolf, and many more trust in ourservices and expertise.

MarkMonitor, the global leader in enterprise brand protection,offers comprehensive solutions and services that safeguard brands,reputation and revenue from online risks. With end-to-end

solutions that address the growing threats of online fraud, brand abuse and unauthorized channels,MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusiveaccess to data combined with its patented real-time prevention, detection and response capabilitiesprovide wide-ranging protection to the ever-changing online risks faced by brands today. For moreinformation, visit www.markmonitor.com.

NearbyNow develops mobile shopping applications for clients such asGQ, Cosmopolitan, Brides, Estee Lauder, and more. NearbyNow’stechnology allows shoppers to enter their size and find the closest

store that has it in stock, providing a unique way to track both online and in-store purchasing frommobile devices. The NearbyNow Ad Network allows brands to advertise across magazineapplications and reach an audience in excess of 2 million.

Range Online Media is a leading search and interactive marketingagency that delivers measurable success through comprehensive,online marketing services, including paid search marketing, search

engine optimization (SEO), online media placement and social media, strategic planning,performance optimization and more. Range Online Media currently offers strategic leadership andcampaign management services to Neiman Marcus, Gap Inc., Accor Hotels North America,L'Occitane en Provence, Hermes of Paris, Cole Haan, The Container Store, Godiva, Burberry,Wyndham Hotels & Resorts and many other smart clients. They have received the highest averageclient satisfaction rating in the paid search industry by Jupiter Research for the last four consecutiveyears and were recently awarded with a 2009 OMMA Award for online advertising creativity insearch marketing for Cole Haan. Range Online Media also won two SES Awards; in 2009 for BestUse of Local Search for their work with Reliant Energy and 2008 for Innovative Use of SEO withNike. They are an iProspect company and a member of the Aegis family of agencies.

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc.,NASDAQ: ARTG) has spent the last decade focused on helping the world'spremier brands maximize the success of their online businesses. ATGCommerce is the commerce platform and business user application solution

top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Website to increase conversions and reduce abandonment. These services include ATGRecommendations and ATG's live help services, including ATG eStara Click to Call, and InstantService live chat. ATG is headquartered in Cambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more information, please visit http://www.atg.com.

hybris is a software vendor and specialist in multichannelcommunication and commerce solutions, especially in the area of e-commerce, product content management and automated publishingprocesses. hybris has been a dynamic player in the market for more thantwelve years, with an impressive balance sheet in terms of growth and

returns. Amongst Europe’s key industries, hybris is well established, possessing valuable bestpractice experience from hundreds of projects. The company makes use of this momentum ofsuccess and following a highly triumphant entrance into the US market, further internationalexpansion is planned to extend the existing hybris presence. Whether you want to expand yourInternet marketing, centrally manage data or automate the publication of product cataloguesin various languages, hybris is the only provider that can unite all applications on one platformfor all output channels. The number of channels will continue to increase in coming years, withm-commerce (mobile commerce) and TV shopping soon to make an appearance. hybris isflexible and easily expandable software represents real investment in the future success of yourcompany.

arvato systems is a platinum partner of hybris. arvato and hybris joined forces to offer a full-service eCommerce solution that integrates a leading multichannel solution, provided by hybrisand the premier end-to-end supply chain services of arvato - the services arm of BertelsmannAG, the world’s leading media supplier. Arvato has a unique experience in implementing,managing and enhancing eCommerce technology, having played an important role in this

11

About Our Sponsors

Go to www.luxuryint.com for complete information on each session and full speaker bios

Sponsors:

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❑ Charge to my: ❑ AMEX ❑ Visa ❑ MasterCard ❑ Diners Club ❑ Discover Card * Connecticut residents must add a 6% tax to their registration fee.

Card # ___________________________________________________________________________Sum of ___________________________ Exp Date: _______________________________________Cardholder’s Name__________________________________________________________________Signature _________________________________________________________________________Please visit http://www.wbresearch.com/luxuryinteractive/FAQ.aspx for cancellation, postponement and substitution policy.

WBR535 Fifth Avenue, 8th FloorNew York, NY 10017

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FAX This form to us at 1-646-200-7535 and you will becontacted for payment details .

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June 28-29, 2010Sentry CentersNew York, NY

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Attention Mailroom: If undeliverable to addressee, this time sensitiveinformation should be forwarded to your Vice President of Marketing

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By:

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Get Access to hours of valuablesessions and take-ways anytime,anywhere... Now you can view this outstanding conferencecontent on your PC or laptop with a CD-ROM thatputs you front and center at these informativesessions. You'll hear our expert speakers as theytake you through the PowerPoint slides thatillustrated their talks.

This Session Content is available for afraction of the registration price. You can view and listen to the content whenyou want, where you want and as many timesas you want.

And if you attend Luxury Interactive 2010,this Conference CD-ROM set is only $250!(That’s a $580 value!)

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Luxury Interactive 2010: Luxury Brand Marketing eCommerce Conference

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