LUXURY - UCLAclasses.dma.ucla.edu/Fall15/154/wp-content/uploads/... · However, if I advertised...

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1 CROP MARKS BOOKLET PRINTING BLEED MARKS FOLD MARKS LUXURY JORDAN RAOUFPUR

Transcript of LUXURY - UCLAclasses.dma.ucla.edu/Fall15/154/wp-content/uploads/... · However, if I advertised...

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B O O K L E T P R I N T I N G

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LUXURY

J O R D A N R A O U F P U R

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W H Y D O S O M A N Y H A V E S O M U C H

W H I L E S O M A N Y H A V E S O L I T T L E

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Looks nice right. All it is a 30 dollar piece of marble I bought in Mid-CityHowever, if I advertised this as a “handmade Charcuterie board” at a craftsmen shop

in downtown Los Angeles, I gaurantee you I could sell it for at least 300-500 dollars.

I plan on exhibiting it at the UCLA DMA undergrad show marked “for sale”However if someone inquires about it, I will just say its already sold.

When it’s totally done, I will leave it outside my apartment near skid row, hopefully it will get picked up by a homeless man or women walking by, yet to them

it is absolutely uselessIt carries no value at all.

The symbols mean kill the rich, and the angel is one of justice

I hope one day there is an end to this rampant inequality

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the sprawl of Los Angeles is changing rapidly...

the socio-economic state of our society is being reflected back unto ourstreets

reflected

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W H Y ?

Los Angeles Mayor Eric Garcetti and city council members declared a homelessness

“state of emergency” on Tuesday and proposed $100 million for housing and other programs to help end it.“The human suffering that occurs on

Skid Row is astonishing -- it will literally take your breath away,” Jose Huizar, city councilman and co-chair of the city’s Homelessness and Poverty

Committee, said during a press conference outside City Hall. “That kind of suffering, that kind of

desperation, should not be happening in the City of Los Angeles, but it is.

It’s a humanitarian crisis and a moral shame.

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m o r a l d i l e m m a

The new SoHo House coming to the Arts District will open in a 1917 brick building near Santa Fe Avenue and Bay Street that houses one of two Downtown Rehearsal locations, providing rented practice and recording space for bands and musicians since 1989. That’s right: SoHo Warehouse—just the latest, fanci-est arrival in a neighborhood that is fancifying at a terrifying rate—will literally replace working artists. “The project is still very much under development,” a rep for SoHo tells the Downtown News, but they’re looking to open in 2016.

The six-story building is quite a bit taller than most others surrounding it, and thus should offer a killer view of Downtown from SoHo’s rooftop pool. The rehearsal space is already chopped into little, rentable rooms, which are prob-ably ideally sized for those “artist’s studios” that SoHo House is planning on integrating into the layout of their second Los-Angeles-area location. (The first SoHo in town is on the Sunset Strip, but it’s getting crowded.)

According to a December story in Music Connection, “the facility is always full and maintains a waiting list for new bands.” Meanwhile, annual dues at SoHo start at $1,000 (for members under 27) and go up to $2,800 a year, so it’s not likely that many of the people renting out practice space will be able to come back and visit once this is converted into a hip, members-only club.

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“Con-temporary Crafts-men”

how did this become the new aesthetisized version of luxury — the narrative

behind it?

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?

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guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt guilt

n o o n e t o l d u s h o w w e a r e s u p p o s e d t o

f e e l

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“paradise in the ghetto”

“The contrast is shockingly stark”

Skid Row is widely regarded as the greatest obstacle to the rebuilding of a first-class downtown in Los Angeles. As of 2014, the downtown area had a residential population of 52,400 and rising, up from just 27,849 in 2000. Skid Row accounts for 17,740 of that total, while estimates put the number of homeless there between 3,000 and 6,000, an incredible 10% of the current population.

Yet downtown Los Angeles has, on the whole, made the most impressive recovery of any American central city in the 21st century. Hollowed out with most of the others by the mass exodus to the suburbs that followed the second world war, its prospects for a turnaround looked the bleakest for decades thereafter. Even Reyner Banham, the architectural historian known for his contrarian enthusiasm for LA, titled one chapter of his much-cited Los Angeles: The Architecture of Four Ecologies “A Note on Downtown” because “that is all downtown Los Angeles deserves.”

The Gentrification of Downtown Los Angeles

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