Luxair Press Kit - gouvernement.luRe-new Luxair brand . perception among clients and staff (Sumo)....

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Conseil d’administration 11 septembre 2020. Luxair Press Kit Tripartite September 17, 2020

Transcript of Luxair Press Kit - gouvernement.luRe-new Luxair brand . perception among clients and staff (Sumo)....

Page 1: Luxair Press Kit - gouvernement.luRe-new Luxair brand . perception among clients and staff (Sumo). o. Marketing. campaigns to push Flight-only /packages (Paischt Vakanz, Festival des

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Conseil d’administration 11 septembre 2020.Luxair Press Kit

TripartiteSeptember 17, 2020

Page 2: Luxair Press Kit - gouvernement.luRe-new Luxair brand . perception among clients and staff (Sumo). o. Marketing. campaigns to push Flight-only /packages (Paischt Vakanz, Festival des

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Business Plan

Despite difficult conditions we were able to have positive bookings and to achieve a decent performance

Luxembourg listed at risk by Germany

Loss of 20 M€ of revenues vs. 2019

Page 3: Luxair Press Kit - gouvernement.luRe-new Luxair brand . perception among clients and staff (Sumo). o. Marketing. campaigns to push Flight-only /packages (Paischt Vakanz, Festival des

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Safe & Clean

Promotion

Image

How our teams built a successful re-start

Re-start

Seats vs 2019 July August Sep+Oct (planned)

Luxair 48% 54% 49%

easyJet 30% 40% Below 40%

Ryanair 40% 50% 40%

Intra Europe Market 21%

o Daily workshops with all departments around the table to improve collaboration, share problems and solutions, and quickly agree on final decisions.

o No Consulting (as opposed to AF/KLM, TAP*, …), we have the skills / specialists internally. Millions of € spared.

* https://www.consultor.fr/devenir-consultant/breves/6134-le-bcg-redecolle-pour-une-compagnie-aerienne.html

o Measures to ensure clients and staff safety –give confidence again to fly / transit / stay in hotels

Flight plan

o New safe destinations, re-launch May 29th, ahead of industry in Europe

o Prepare the future. Re-new Luxair brand perception among clients and staff (Sumo).

o Marketing campaigns to push Flight-only /packages (Paischt Vakanz, Festival des vacances, Fridays for holidays, kids-free, adult-only…)

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Business Plan

Year-to-date 2020 versus 2019

295.000 PAX versus 910.000 = -68% 172.000 PAX versus 475.000 = -64%

909,776

294,927

2019 2020

475,233

171,593

2019 2020

92,11691,116

104,944

128,912127,995 126,001 122,817

115,875

80,58382,435

31,837

0 1,403

24,88235,939

37,848

Jan Feb Mar Apr May Jun Jul Aug

PAX Luxair Airlines

2019 2020

18,769

22,197 25,541

57,11463,634

79,591

99,181

109,206

22,210 29,321

14,654

0 1915,953

39,700

59,564

Jan Feb Mar Apr May Jun Jul Aug

PAX LuxairTours

2019 2020

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Business Plan

Year-to-date 2020 versus 2019

579.300 tons versus 575.700 = +1%

575,681

579,296

2019 2020

70,04463,826

81,994

73,00374,408

70,201 71,42970,777

61,540

57,722

81,73074,114

78,260

73,09775,487 77,346

Jan Feb Mar Apr May Jun Jul Aug

Tons LuxairCARGO

2019 2020

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AssumptionsLuxair Airlines

Business Plan

81%86%

92%

100%

2021 2022 2023 2024

Leisure destinations seats ramp-up

55%

69%75%

98%

2021 2022 2023 2024

Business and connecting destinations

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Assumptions Business PlanLuxairTours

42%

86%

93%

100%

2021 2022 2023 2024

Non-Schengen destinations seats ramp-up

70%

89%95%

100%

2021 2022 2023 2024

Package destinations* seats ramp-up

69%

96% 97% 100%

2021 2022 2023 2024

Flight-only destinations seats ramp-up

*Within Schengen area

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Thank you