0103

D E L I V E R A B L E S

Purple Heather zoodie hoodies, 50% cotton, 50% polyester, white embroidery stitch. Printed by Touchline: Suffolk, United Kingdom in Small, Medium, and Largewww.touchline.co.uk

240gsm brilliant white card, double sided print hoodie tags

130gsm brilliant white, double sided print compliment slip130gsm brilliant white, double sided print letterhead design240gsm brilliant white, double sided print receipt card240gsm brilliant white, double sided print receipt card pack

L E E D S U N I V E R S I T Y U N I O N B A L L E T S O C I E T Y

B R I E F / C O N C E P T

Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded hoodie design, along with branded stationary to encourage means of communications and networking.

C O N C E P T

Developing a branded hoodie design for the Leeds University Union Ballet Society which visually communicates the contemporary nature of the dance, the brand logo concept developed combines the shape of a ballerinas foot/shoe, with a treble clef/shoe ribbon to represent the musical influence in the art and performance of ballet, with the use of bold and neutral Avenir typeface for the logo’s written text.

Developing a range of both printed and digital collateral to help ease communications and the professionalism of the ballet society with both the society members and industry contacts and networks in and around the United Kingdom, and, specifically, Leeds.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

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S P E C I F I C A T I O N S

Avenir typeface, various weights669 U Pantone Spot Colour (Purple)

240gsm brilliant white card, double sided print hoodie tags130gsm brilliant white, double sided print compliment slip130gsm brilliant white, double sided print letterhead design240gsm brilliant white, double sided print receipt card240gsm brilliant white, double sided print receipt card pack

P R I N T E D S T A T I O N A R Y R A N G E

The second part of the live branding design brief was to create print collateral to encourage means of communication and networking both with existing members of the Ballet Society, along with potential industry contacts and connections to be made over the following weeks, months, and years.

Brand consistency is maintained throughout the printed designs with the use of the typographic element of the logo in bold and contemporary uppercase Avenir, with the society’s branded purple spot colour applied as a double sided print throughout all printed outcomes including letterheads, compliment slips, hoodie tags, etc.

L E E D S U N I V E R S I T Y U N I O N B A L L E T S O C I E T Y

B R I E F / C O N C E P T

Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded hoodie design, along with branded stationary to encourage means of communications and networking.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

S P E C I F I C A T I O N S

Hoodies printed by TouchlineSuffolk, United Kingdomwww.touchline.co.uk

Purple Heather Zoodie design, 50% cotton, 50% polyesterWhite embroidery stitch.

Sizes available in Small, Medium, Large.

Avenir Typeface, Light & Heavy.

P R I N T E D H O O D I E D E S I G N

The custom logo design was applied to the left-hand breast of the hoodie design with a reversed-out white embroidery stitch on purple 50% cotton, 50% polyester fabric to compliment the white piping, zips and cords on the existing hoodie design, whilst ensuring the white kept the design and branding looking clean, contemporary and minimal.

Important criteria and factors to consider included creating a design that was distinct, modern, and unisex with the addition of several male ballerinas to the ballet society in more recent years.

0303

L E E D S U N I V E R S I T Y U N I O N B A L L E T S O C I E T Y

B R I E F / C O N C E P T

Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded design, along with branded stationary to encourage means of communications and networking.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I