Lunch Truck Promotions Presentation

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IMAGINE YOUR ADVERTISEMENT with 1 million impressions per month

description

Mobile Mex-Media Group, Is North America’s exclusive and premier network of Mobile Lunch Trucks. (National) Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media. We provide a retail platform where we can sample products to consumer and adversities at the sometime.

Transcript of Lunch Truck Promotions Presentation

Page 1: Lunch Truck Promotions Presentation

IMAGINE YOUR ADVERTISEMENTwith 1 million impressions per month

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Get Noticed!!!

THINK OUTSIDE THE TRUCK!

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MASECA® En La Cocina

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National Coverage

Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.

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Market ListAtlantaAustin, TXBakersfieldBaltimoreCharlotte, NCChicagoDallasDenverEl Paso, TXFresnoHartfordHoustonJacksonvilleKilleen, TXLaredoLas VegasLos AngelesLouisville, KYLower Rio Grande ValleyMiami

ModestoNew OrleansNew YorkNorthern New JerseyOrlandoPhiladelphiaPhoenixPortlandProvidence, RIRaleigh-Durham, NCSacramento/StocktonSalinas / MontereySalt Lake CitySan AntonioSan DiegoSan Francisco/San Jose/OaklandSeattleTacoma, WATampaTucsonVentura, CAWashington DCWaco, TXYakima, WA

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THE IDEA BEHIND OUR APPROACH IS SIMPLE:

• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.

• WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.

• WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.

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BENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL

MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.

• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK

• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION

• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER

• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS

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Advertising

Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.

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Advertising

Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.

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EFFECTIVENESS OFTRANSIT ADVERTISING

AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY

• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.

• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.

• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.

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COMPARATIVE ANALYSIS

BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING

MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY

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CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS

TOTAL NUMBER OF IMPRESSIONS:

MONTHS DAYS TRUCKS IMPRESSIONS

3 90 50 3 MILLION

TOTAL NUMBER OF IMPRESSIONS = 3 MILLION

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JESSE HERNANDEZVP Marketing

8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) [email protected]

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Mobile Mex-Media Group AdvertisersBEVERAGES/PACKAGED GOODSBowl NoodleCalifornia Milk Advisory BoardCoors Brewing CompanyDe Mi Terra Aguas FrescasDole Packaged FoodsGatoradeHansen’s Beverage CompanyJarritos Mexican SodasKern’s NectarsLipovitan Vitamin DrinkMinute Maid JuicesMiss AtojitosPenafiel Mineral WatersSangria SidralShasta Beverage CompanySparkletts Bottled WaterTecate Imported BeerCONSTRUCTION HOME REPAIRAny Time PlumbingBosch Power ToolsContractors State Licensing ServiceContractors WarehouseDeWaltLowe’s Home Improvement CentersShea HomesSun PlumbingUSG DrywallUSG Sheet Rock

AUTOMOTIVEPennzoilMichelin TiresToyota TundraCOMMUNICATIONS/TELECOMMUNICATIONSAT&T Long DistanceBest Mexico Calling CardBoost MobileCox CommunicationsCharter CommunicationsCingularEZ Talk CommunicationsKARE Calling CardsKRCA Channel 62KTNQ Spanish RadioMetroPCSOrange County OnlinePacific BellQwest CommunicationsTime Warner CablevisionTCI CablevisionTelecom ClickTelemundoT-MobileUS Census 2000Verizon WirelessRETAILBoot WorldHEB Grocery Chain7-ElevenNIKEWal-Mart

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Mobile Mex-Media Group AdvertisersTRAVELMexicana AirlinesFINANCIAL SERVICESAmerican ExpressBank of AmericaBeneficial FinanceCalifornia Check CashingCash N’ GoCheckmartCitibankDollar Financial GroupFast CashH&R BlockJackson HewittMexico ExpressMoneyGramMoney MartNew Check StopOrlandi ValutaPrepaid Visa CardThe Pueblo CardUS BankUS Postal ServiceViscom InternationalVisaWashington Mutual BankWestern Union

HEALTHCalifornia Department of Health Services5 A DayChild Obesity EducationTobacco ControlCancer Prevention & Nutrition ServicesTetanus PreventionStop The Clog –Grease Control ServicePUBLICATIONSAl Borde WeeklyAuto Trader MagazinesEl Clasificado MagazineEl Mexicano NewspaperExcelsior NewspaperHOY Los AngelesLa Opinion NewspaperLos Angeles TimesOC RegisterRecycler ClassifiedsENTERTAINMENTBicycle Club CasinoCalifornia State LotteryCirco FantasticoDisneyland ParkEl Rodeo Dance ClubESPNKnott’s Berry FarmPeter Piper PizzaSan Diego Chargers NFL