What is social media and web 2.0When did it start?What does it mean?

2 way conversationsGroupsMemberships

What are the rules?TruthTransparencyHonesty

Its a party

What is it made up of?

2.0

Social Groups

Business Groups

LinkingBlogsVideoWebinars

Ask pages

And more arriving all the time.....

What is happening?Some statistics for you

67% of global internet users use social networks10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners.

Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. 

20% of Tweets mention a brandUniversal McCann reports that 77% of all active internet

users regularly read blogs. 

So what!What does it mean for your business?

Positive1. Your clients are using social media2. Your prospects are talking about your industry,

your products, your competition and maybe even you!

3. They want to be educated, informed and engaged4. They respond to new forms of communication,

video, blogs etc...5. A chance to get the edge and dominate your

niche

Negative

1. Your clients are using social media2. Your prospects are talking about your

industry, your products, your competition and maybe even you!

3. Examples, United airlines for customer service and Laura Ashley for inappropriate behaviour...

What next...?

It is happening NOW

What are you going to do about it?

Do you have a strategy?

Questions please?

Training Strategy Build it Manage it

Client journey

• LinkedIn• Twitter for business• Facebook for Business• Blogging• Video and podcasting

Define your outcomesand plan how they will be achieved

Putting it together so it works

BlogsPagesLinksGroupsSitesAnd so on...

Every month

Managing your contentManaging your blogCreating new linksSourcing new places to beLatest tips and toolsCompetitor analysis

Confusion Happiness