luminous case study

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“lumionus case study” Karen Kwan Yee Poon

description

a case study of luminous

Transcript of luminous case study

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“lumionus case study”Karen Kwan Yee Poon

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Are people happy ?I started this project with the intention in mind to use my design skills to connect to people with strong emotions. So what i did is to find something where i can connect to people to make them happier. I look around and find that people aren’t usually happy; they are usually stressed with things in life. In the winter time people look especially stress, so i want to brand a service that makes them closer to happiness. That’s when i decided to brand a therapeutic company.

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what’s the problemA fictitious therapy clinic is opening soon and they want to create a unique brand that helps them attract their target audi-ence. They wanted to open up people’s minds about therapeu-tic service and ensure that they feel comfortable making the decision of choosing this brand.

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solution

brand feeling

We want to create a brand that is human, interesting and takes consideration for our audience.

creative, flexible, comfortable, relaxing, uplifting

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target audienceaudience between the age of 25 - 35

people who are new to the workforce and dealing with the stress of coping with a new journey .

realizing their need to make changes in their lives without knowing how

they are open minded about the therapeutic service but lack the knowledge or interest to choose it as their way to solve their life problem

people who need help but are uncomfortable and not familiar with therapy

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competitive analysispros

cons

Looking through numerous therapy brands, I find that they tend to have uplifting colors and images that speak to their target audience. Some use abstract shapes, and others use quirkly metaphoric images. Usually, the overall aesthetics of the brands create a young vibrant feel. In one case, strong packaging with colorful animals helped stimulate children with attention deficit problems; helping them engage with the packages. The amount of consideration that they take into account is great.

The main weakness of the brands of the analyzed therapy clinics is their lack of consistency. A strong logo may be accompanied with weak packaging or vice versa. The lack of consis-tency leads to a significantly weaker brand feeling and makes it difficult for customers to be exposed to the repetition necessary for them to be remembered. In one case, there was a beautifully laid out website with uplifting colors but no imagery at all. The whole site’s mood and ton relied solely on the tone of the writing, typography and color. This greatly weakened the brand feeling.

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what is the brand about?The objective is to create a brand that speaks to the stressed community and overcomes the invis-ible mental wall that blocks the targeted audience from considering stress therapy as an option that will allow them to live better.

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weather

Weather was chosen to represent mood because weather is a universal language for mood. It is very intuitive and flexible to use. Since it is a universal representation of mood it would not give the audience a feeling of being judged as they may if compared with other objects.

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namingElasticityThe stress therapyBrighten methodCumulus theoryTrailered happiness

luminousexplanation of what liuminous is

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moodboard

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logo approaches

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logo approaches

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a fresh approach to mood therapy

On Luminous’ logo design I chose a friendly looking font: futura. I used blue and yellow to represent calm and uplifting respectively, the two things that Luminous offers. The tag line is used to explain what service the company offers. The “o” in Luminous is colored in purposely to turn negative space into positive space. This represents how the therapy clinic changes negative to positive moods.

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applicationWhen applying the brand image onto any object be certain that it contains each brand ele-ment including graphic, color and logo as described in this brand guide. This will help the audience experience a consistent and positive brand feeling.

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appointment card

application

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with sticker without sticker with sticker without sticker

application

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front back

application

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letter604 329 2920780 Cambie, Vancouver, BC

application

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brochure

application

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advertisment

rough draft

The advertisement is a simple picture of a person with a certain mood. A graphic is over-layed on top of the person that represents their mood, either rainy or sunny. In the cloudy and rainy advertisement, the rain drops form lines that connect to the person’s hands. This symbolizes how the person’s mood is controlling the individual like a puppet. The tag line “could you feel better?” evokes the emotion and encourages the audience to think about their situation.

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advertisment final

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interactive poster

The interactive poster is to promote people to approach the poster and pop the bub-ble wrap in order to release their stress. This makes the interaction become part of the therapy experience.

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may your day be lumionus