#LumiaPhotoDay
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#LumiaPhotoDay Nokia Finland & Digitalist Network
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#LumiaPhotoDay What happens when you hire an internationally awarded photographer and give Nokia Lumia 1020 in the hands of 10 bloggers for a day.
Transcript of #LumiaPhotoDay
#LumiaPhotoDayNokia Finland & Digitalist Network
Nokia Finland teamed up with an online media community Digitalist Network and gave Lumia 1020 phones in the hands of 10 bloggers and marketing trendsetters in Finland.
With the lead of Antti Karppinen, internationally awarded photographer, bloggers walked around autumn Helsinki on 3rd of December and learnt how to shoot amazing images by using Nokia Lumia 1020. During the day, bloggers shared images via their personal Twitter, Facebook and Instagram accounts expanding the reach and exposure.
Nokia Finland promoted the event on Facebook and Twitter and collected images on Facebook under #LumiaPhotoDay -album. Nokia also shared and re-tweeted bloggers’ images during the day.
What was #LumiaPhotoDay
What did we want to achieve
CONTENT
BLOGGERSLUMIA 1020 Imaging capabilities
The objective of #LumiaPhotoDaycampaign was to increase awarenessand desire around Nokia Lumia 1020 and it’s imaging capabilities by leaving a beautiful cloud of user-generated content online.
RESULTS
The ResultsIn one day 10 bloggers shared 250 images on Twitter and Instagram:
680Tweets with hashtag #LumiaPhotoDay
990 000Timeline deliveries on Twitter
90 000Unique customers reached online250
Original tweets and
images shared
400 Retweets
120 People
participated on
discussion around
the campaign
8External blog
posts about the
campaign
40%Finnish Twitter reached with
#LumiaPhotoDay
IMAGES
![ROI in the age of keyword not provided [Mozinar]](https://static.fdocuments.us/doc/165x107/53eabc7a8d7f7289708b51f7/roi-in-the-age-of-keyword-not-provided-mozinar.jpg)
