Luk Smeyers iNostix by Deloitte · What we did was marketing • Data enrichment (datafication) ......
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How to become a game-changing people analytics leader? Luk Smeyers – iNostix by Deloitte CIPD, HR Analytics Conference, June 5, 2018
Transcript of Luk Smeyers iNostix by Deloitte · What we did was marketing • Data enrichment (datafication) ......
How to become a game-changing people analytics leader?Luk Smeyers – iNostix by DeloitteCIPD, HR Analytics Conference, June 5, 2018
Copyright © 2018 iNostix by Deloitte. All rights reserved.
We publish & share a lot!
Luk Smeyers
@inostix (daily articles)
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Luk Smeyers, 1959
• CHRO EMEA: Starbucks (2000-2003) & Nielsen (2003-2007)
• Startup iNostix: 2008 – People Analytics
• Acquisition by Deloitte in 2016 – iNostix by Deloitte
Copyright © 2018 iNostix by Deloitte. All rights reserved.
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Impact of sales training investments
on sales/client satisfaction
At Nielsen…
Big Challenge to balance consultancy with account development
Sales or Consultancy ???
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1. Hyper segmentation
2. A/B testing
3. Investment elasticity
4. Uplift modeling
5. Statistical forecasting
5 techniques were standard
What we did was marketing
• Data enrichment (datafication)
• Personalized employee advice
Copyright © 2018 iNostix by Deloitte. All rights reserved.
Core focus on:
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People Data on #2, not People Analytics
Human Capital Trends 2018
The datafication, first!
Analytics,
second
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Moving from ‘projects’ to ‘HR datafication’ and ‘Business integration’
Investigation and insight
Exploration
People analytics to
answer HR questions(engagement vs.
absenteeism)
Effort
/Im
pact
Linkage and impact
Optimisation
People analytics
to answer business
questions
(absenteeism vs. client
satisfaction)
Data-driventransformation
Future of Work
Analysing work and organisation to deliver on
exponential growth strategies
(e.g. skills of the future)
Integrated analytics
in the digital world
(e.g. Eex)
Employee Centric Listening
Integration
2.Data-driven HR & Business Integration
The turning point for HR and opportunity for people analytics
1.Prof. Casey:
“You’re never right, you’re never done with PA projects”
HR/organization transformationCopyright © 2018 iNostix by Deloitte. All rights reserved.
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Investigation and insight
Exploration
People analytics to
answer HR questions
(engagement vs.
absenteeism)
Linkage and impact
Optimisation
People analytics
to answer business
questions
(absenteeism vs. client
satisfaction)
Data-driventransformation
Future of Work
Analysing work and organisation to deliver on
exponential growth strategies
(e.g. skills of the future)
Integrated analytics
in the digital world
(e.g. Eex)
Employee Centric Listening
Integration
The turning point for HR and opportunity for people analytics
1.Prof. Casey:
“You’re never right, you’re never done with PA projects”
2.Data-driven HR & Business Integration
HR/organization transformation
Effort
/Im
pact
Moving from ‘projects’ to ‘HR datafication’ and ‘Business integration’
Copyright © 2018 iNostix by Deloitte. All rights reserved.
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@ Deloitte Belgium 20169
GDPR
Copyright © 2018 iNostix by Deloitte. All rights reserved.
A gift from
heaven?
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81% of the people analytics
projects are at GDPR risk (David Green)
Treatment and Control
Copyright © 2018 iNostix by Deloitte. All rights reserved.
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What’s in it for the employee?(insurance company: skills of the future)
• Analytics (COE Analytics)• Management decision (HR & Bizz)
Segmenting & Prioritization2
• Define skills of the future• Datafication (HR & Bizz)
• Change Management (HR & Bizz)• Training & Development actions
Understanding the Employee skills1
EmployeeFeedback (reco)3QuantifyingImpact4 • Analytics (COE Analytics)
• Skill development evaluation
Analytics component approx. 10%
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Direct sources
e.g. survey, testing
Indirect sources
e.g. internal Yammer
Inferred sources
(behavioural data)
e.g. online platform
data
ACTIVE SOURCES PASSIVE SOURCES
Operational data
e.g. operational
metrics and employee
background data
Datafy | Data sources
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It demands a new (marketing) culture !
• Empowering the Employee
• Co-creation with employee
• Consent based & Transparent
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You can start tomorrow !
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‘Bad data’ is not an excuse!
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Data & Reporting
Advanced
Analytics
Ad
ded
V
alu
e
Parall
el
Pro
cess
It’s NOT a sequential process !!!
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Thank you!Questions?
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Talk to us. You’ll see the difference.
Connect with us
@inostix
Luk SmeyersCo-Founder, Practice [email protected]+32475850277
Thank you
