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Milano Eyewear Show24, 25, 26 febbraio | 2018

MID-172701-ITA-Eur-Platform-380x270.indd 1 18/10/17 11:15

Issue #97November 22nd 2017

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Happy Holidays from the Gap

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Safilo chooses KronotimeThe two companies

will collaborate

in Colombia

The event will take place from February 24 to 26 at Fiera Milano Rho

MIDO 2018 will be another wonder

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| Issue #97 | November 22nd 2017

Key word: "innovation”. The world's most important professional event dedicated to eyewear will present the new entries of this continuously-evolving sector.

With just 3 months to go, the eyewear world is eagerly awaiting MIDO, Milano Eyewear Show, that will take place at Fieramilano from February 24 to 26 2018. After the last record-breaking editions, MIDO has consolidated its leadership - it has sold out all its exhibition spaces and is preparing to welcome tens of thousands of professional visitors from across the globe.

The 48th edition of the most important event in the world, in terms of size and representation of all the souls of the eyewear world, will host large multinational industrial groups producing frames, lenses and sunglasses, small-medium enterprises which are most dedicated to experimentation and creative avant-guard, the ever-increasing start-ups involved in this fascinating industry, producers of equipment, machines and components and the collective participation of the most interesting Asian manufacturers.

"This edition will embody the enthusiasm, ideas, projects and drive towards innovation in a constantly-evolving sector, where companies which are avant-guard in terms of research and development seek to reinvent, in an audacious and creative manner, an item which for centuries, perched on our faces, has characterised our identity like no other - explains Giovanni Vitaloni, president of MIDO - We are eagerly awaiting the new items which will be presented at the fair, in terms of production processes, style, design and technology, because the present and the past of eyewear is outlined at MIDO. Here, new collections will be revealed which will become consumer and eyewear lover must-haves across the world".

The new entry is our focus on innovation that also involves consumption and consumers: a new edition of OMO-Optical Monitor will be presented. This research carried out by GFK investigates the eyewear buying and use habits of consumers in the most important economies. The data from the last half-yearly update of the study presented in September outlined several tendencies: sunglasses are increasingly a "must" for Europeans. We are increasingly buying online, via smartphone and much quicker than last year, in particular as regards sunglasses and due to price. However, the investigation also says that for the consumer, the in-store experience still makes the difference.

Experts are integrating all these considerations into their own contexts in order to understand how to deal with the market of the future. In the same area, however, from a sociological and cultural point of view, Francesco Morace from Future Concept Lab will present future consumer types and the main conceptual and value references to help creatives and companies intercept their fantasies and desires.

As regards MIDO's exhibition areas: the MORE! pavilion is getting bigger - first opened in 2016, its increasing character and identity will welcome the area dedicated to innovation and in particular: the MIDO TECH where companies producing tools and machines for the optical industry will exhibit - this is one of the sectors where technology makes the difference in terms of allowing for the creation of innovative, unique products - along with the Lab Academy with new designers and start-ups debuting on the sector's international stage. Two intrinsically-connected souls: if a product is revolutionary, the merit is both of the designer, who was capable of creating it, and the sophisticated technology that made it possible.

More news this year comes in the form of BESTORE, the competition that selects the best optics centres in the world, which is doubling up with two prize categories: the BESTORE DESIGN, that is directed at the shops which are characterised by the way in which the lay-out, materials, design, furnishings and general atmosphere contribute to creating a fundamental shopping experience and the BESTORE INNOVATION that will assess all the aspects linked to the evolution of customer service, customer and supplier interaction, communications management, the history of the store and its professional, human and emotional aspects.

The wonders awaits #livethewonder

MIDO 2018 will be another wonder

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As announced a few issues ago, Barberini is exporting the training project for opticians on light and its effects, the Well-Seeing Academy, abroad. The company has confirmed its activity in France and has provided some details. The Academy will be set up with the support of teachers from the ISO at its premises in Paris, Lyon and Marseille. The main topics covered are IR and UV rays, and blue light, as well as their effects in the short, medium, and, particularly, long term. Other subjects include eye diseases, the many properties of lenses, eye protection and all the necessary precautions to look after our sight. Opticians receiving the training will specialize in eye protection against sunlight (“Ottici Specialisti del Sole”), have access to educational/display material for their own store, and will be included on the Store Locator of the website well-seeing.net, the portal for information on the same topics covered by the Academies. The courses are sponsored by Barberini and are therefore completely free of charge.

Essilor is synonymous with sustainability

The group has once again been confirmed to be listed on the Dow Jones Sustainability Index World and Europa Indices. Essilor is considered one of the best performing companies in terms of sustainable development, and has been ranked second in the Health Care Equipment and Supplies industry. For the fourteenth year in a row, Essilor has also been included on the FTSE4Good, a global investment index designed to identify companies who, through their governance, social and environmental practices, show a strong commitment within the Corporate Social Responsibility sector. In 2017, the group also received two other accolades for their corporate social responsibility: in July, Essilor won an award for being a sustainable company, given its commitment to the United Nations’ Sustainable Development Goals, and in June the group was given the award for Corporate Social Responsibility at the World Procurement Awards for its supplier sustainability programme.

L.G.R. takes a chance on Milan

L.G.R. has opened its first single-brand store in Milan, in the Brera district on Corso Garibaldi.The single-brand store brings “Ottica Bini” to the heart of Milan, the optician’s that Raffaello Bini, the grandfather of the brand’s founder and CEO Luca Gnecchi Ruscone, owned in Asmara (Eritrea, Africa) during the Italian colonial period. In a 100m2 space, the store is spread over two floors, and its predominant colours are sandy, green and turquoise tones. Standing out on the walls are a photo of “Ottica Bini”, a portrait of the grandfather, and the writing “Inspired by Africa, handmade in Italy”: the references to Africa are still there, proof of the strong bond that L.G.R. has with its origins.The coconut and durmast-oak furnishings make for a warm and welcoming ambiance.

Safilo chooses Kronotime

Safilo has signed an exclusive distribution partnership for the Colombian market with Kronotime, leading local operator in jewellery.Kronotime has more than 50 years of proven success in the Colombian market, rooted in the discerningdistribution of the highest quality and is today a key player in Colombia and Latin America, in retail andwholesale distribution with over 56 owned retail stores and 10 locally operated brands in over eight cities.“We are excited about the growth potential that Colombia offers today for our eyewear brands. A bigcountry with an important optical tradition, high engagement in fashion and design, and appreciation for product quality, which is ready now for locally relevant brand development across all segments with a keen eye on our leading brands Polaroid and Carrera,” says Luisa Delgado, CEO of Safilo Group.

The Well-Seeing Academy crosses the Italian border

| Issue #97 | November 22nd 2017

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Turn over

The brand has opened its first boutique in Italy in the magnificent setting of Piazza San Lorenzo in Lucina. “Generally speaking, the Californian Midcentury aesthetic is the main inspiration for every Oliver Peoples boutique, since LA and California are where the company’s roots are found. However, every boutique has a unique image that combines recurring elements and references to the culture of the city or country where the store is found. Therefore, for the boutique in Rome, the first in Italy, I wanted to pay homage to the Italian Midcentury aesthetic”, said Giampiero Tagliaferri, Creative Director of Oliver Peoples. As well as the main eyeglasses and sunglasses collection for both men and women, a selection of new models from The Row collection is also available, conceived from the collaboration between the two brands. Completing the range of products are models with a classic and vintage style, unveiled for the 30th anniversary of the brand. As in the other stores, there is an optician’s in the boutique.

Nicola Glass Creative Director Kate SpadeAntonio Jové Head of EMEA MarcolinManos Samartzis Creative Director Parah

The brand founded by Lapo Elkann has created a capsule collection with a futuristic spirit, born out of one of the macrotrends of the moment: the ‘90s. Nineties, the collection’s name, is a spin-off of the Fall/Winter 2017/2018 collection and comprises two models, each one available in two colour variants.Taking inspiration from the vintage design of the 90s, Italia Independent has reinterpreted this trend, particularly in the choice of colours and use of innovative treatments. The lenses match the frames, which have a polished finish and are enhanced by a special holographic paint that creates a sparkling effect. Completing the look is the metal logo on the outer side of each temple.

Italia Independent draws inspiration from the Nineties To address

the needs of its worldwide partners, Mykita has upgraded its retailer platform.Central to the new partner portal is the development of a B2B web shop offering 24/7 access to the full product portfolio. In addition to simplifying the order process, the system will establish greater transparency with real-time visibility of stock levels. The added possibility of using the platform as a virtual shelf extension during in-store sales consultations presents a genuine service upgrade for Mykita partners and their respective customers.

Oliver Peoples takes off in Rome

The new Mykita portal

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| Issue #97 | November 22nd 2017

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Design, fashion & lifestyle

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici

WMIDO is published in cooperation with Publicomm srl · Piazzetta Brera 24/2 - 20121 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

Darth Vader, Stormtroopers and C-3PO, some of many characters from the Star Wars saga, have also taken over Nude, Sisecam’s global design brand which offers a range of glassware and home décor products.Nude has decided to pay homage to the wildly popular saga and celebrate 40 years since its first screening with an Icon Collection, handcrafted and in lead-free glass. The Star Wars Icon Collection, made skillfully by hand, is a high-impact collection and is undoubtedly modern, featuring glass heads available in two different sizes.

Gap, the iconic American clothing brand, has created a new holiday campaign: “Meet Me in the Gap”. Featuring in the campaign is Grammy-nominated actress Janelle Monáe, alongside individuals from different places, with different stories and of different genders: a diversity that provides the motivation to come together and celebrate the festive season.In the campaign video, Monáe performs a cheery song which aims to encourage all of the family to come together to spend time with one another. Shot by legendary director Paul Hunter, the video embraces the magic of the holidays, with the entire cast wearing Gap’s classic “crazy stripes”, in combination with the season’s typical clothing items.

Let's dance!

Gazelle limited editionAlcantara, the famous registered trademark material produced by the company

of the same name, forms the upper of a limited-edition Gazelle, the trainer launched in 1968 by Adidas and today considered a timeless classic!This special edition trainer came about from a contest launched by Adidas Consortium in which two network retailers were invited to work with each other: the Japanese United Arrows & Sons and the Italian Slam Jam.

A great effort was made in the choice of materials used for the trainer: a 100% organic cotton from the Japanese company Ikeuchi Organic was chosen for the inside of the Gazelle off-white, whilst the upper is made of soft Alcantara.The limited-edition trainer is available in all Adidas Consortium stores.

Happy Holidays from the Gap

After Party rug, designed by Garth Roberts – a young Canadian designer - has won the German Design Award 2018 in the Home Textiles and Home Accessories category. This prestigious award is decided in one day and all of the products that have been nominated are sent to the German Design Council in Frankfurt, where a panel of over 40 industry professionals view, touch and decide the winners. The After Party rug was developed in 2016 and presented for the first time in January 2017. As the designer said, the ‘After Party’ was the result of a special creative collaboration and just scratched the surface of the idea of non-pattern.

May the force be with you

| Issue #97 | November 22nd 2017