Luis paulo Os limites da sustentabilidade eacd lisboa 2010

DATA 00.00.00

The limits of Sustainability

Luís Paulo

DIRECÇÃO DATA 00.00.00Lisbon, 10 May 2010The EACD Regional Debates

Will Corporate Sustainability save the planet or is it just thelatest business fashion? Or, worse even, is it a meresmokescreen for the BwU - business worse than usual?

A case on how CTT’s is trying to turn its long lastingcommitement towards CSR values into a competitiveadvantage to the company, while benefiting the society

Summary


Challenges of our times

Todays’ critical subjects


What is the Vision of theWorld community?

Global challenges

UN’s Millenium Goals

• Erradicate extreme poverty and hunger• Achieve universal primary education• Promote gender equality and empower women• Reduce child mortality• Improve maternal health• Combat HIV/AIDS, malaria and other diseases• Ensure environmental sustainability• Develop a global partnership for development


Reality lags far behind intentions

UN’s Millenium Goals (2015 vs. 1990)

Targets Reality

50% population living on <1 US$/day

50% population with hunger

Developing countries: 20% pop. on <1 US$/day

Developing countries: 25% child subnutrition

100% primary school enrolement Developed countries: 99%; developing: 88%

100% women access to 1.ry school

Incresead access to political power

Developing countries: 84%

Parliament seats - dev.: 23%; developing: 17%

2/3 child mortality rate Developed countries: 6/1000; developing: 80/1000

¾ maternal mortality rate Developing countries: 2X > developed countries

50% AIDS prevalence 2 Million deaths/year in sub-saharian Africa; 30%

without treatment

tangible loss to biodiversity

50% pop. without access to water

CO2 emissions - dev.: +20%; developing: + 100%; 1

Bilion people without potable water

Development aid: 130 B US$

Trade accords

ODA: 80 Billion US$

Domestic subsidies 4x > ODA


Is it up to me?

What is the role of businesses?

Profits: a goal or an enabler?

Who holds legitimacy to decide?

Stakeholders or shareholders?

Enterprising the Society?

Limits to sustainability or limits to democracy?


Where lies CSR?


Mapping interested parties

PI afectadas pela

actividade dos CTT

PI que podem

influenciar o

desempenho dos CTT

(decision makers)

PI com as quais os CTT

têm responsabilidades

legais, financeiras ou

operacionais.

Stakeholder: anyone who dependson our activity or has the capacityto influence our performance.


What are Stkders concerned of?


TBL, a multidimensional approach


• Competitiveness and inovation: newproducts and services, technological upgrading, investment, organization solutions;

• Valuing people: stability of employment, competitive pay pack, training, health systemand social assistance;

• Environment: fleet renewal, environmental certifications, reduction in energy consumption, disclosure and carbon management;

• Community: over1 M € for SR philantropy and sponsorships, Projecto de Luta contra a Pobreza e Exclusão Social, volunteers’ program.

Addressing stakeholders’ needs


CTT is leader in several variables:

Code of conduct

Social reporting

Enviromental reporting

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2007 2008

Sustainability Index Shareholder/MOPTC

Achievements


CTT is among the mostperforming postal operators in terms ofcarbon managementproficiency

Achievements

CTT ranked 3rd in“Accountability Rating” Portugal/Spain and leadsthe “Engagement withStakeholders” category

CTT ranked5th., at a worldlevel


Keeping the promises


• Energy eficiency: reduce electricy and fuelsconsumption for at least 2%

• Training: increase training volumes by 15% and skilsvalidation by 46%

• GHG emissions: reduction by 2% innormalized terms, participation in sector ratings exercises

• Accidents: zero deaths and 5% decrease, overall

• Environmental (twodois maiores COC) and service (up to 2 hundrednew Post Offices and Delevery Offices) certifications

• Responsible procurement: at least 50% contracts withsocial&environmental criteria

• Lauching the new ecoproduts portfolio

• More volunteers’ inniciatives

... And almost more 50 other Sustainable goals!

Further engagements


Challenges and risks - an example


Myths vs. facts

Allegation Reality

Paper and maildestroys forests

No tropical trees are used for paper

Paper comes only from renewable industrial forests

Too much postal waste Paper one of the most reciclabe materiais

Mail represents 1%-5% of all paper comsumption

High CO2 emissionsfrom postal delivery

Postal industry is 6 times less energy-uintensive thanaverage economy

Carbon associated with one year mail equal to cross Lisbon by car


Most of the time, companies take direct advantage frommanaging environmental issues

A win-win situation?

Subject Win-win? Comments

Energy eficiency Yes, always Cost savings are relevant as are environementimpacts

Electric vehicles Not so often Comercial interest is limited to a small range of vehicles

Wastemanagement

Probabily not No direct gains

Env. ManagementSystems

Most of thecases

Improves both the operational andenvironmental performances

Sustainablemarketing

Sometimes Depending on the market segments


Together, we can!

cttconsigo.com

http://www.cttconsigo.com/

Luis paulo Os limites da sustentabilidade eacd lisboa 2010

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