Lucky New Year 2012

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JANUARY

6 – 23 ‘ 2012



Theme : LUCKY NEW YEAR

Period : 25 November - 25 December 2011

Target Audience : Our Primary target are family with Kids with ages 3 – 60 years old.

and Our Secondary target is Teenager with ages 13 – 20 years old

Budget :

The Year of the Dragon comes about once of twelve years. This year is considered the year of luck because the a part of the Chinese Dragon meaning is good fortune in the areas of health,wealth and living a long, prosperous life. It is believed that anyone who holds an emblem of this divine mythical animal will be protected and safe. This all important ancient symbol isrespected and beloved by the Chinese people.

Chinatown like Pluit Village is a key focal point for Chinese New Year festivities in the fewweeks leading to up to Chinese New Year and a few weeks following that. Visitors can immersein the entire Chinese cultural experience and experience the festive hustle and bustle simply bywalking the streets of Chinatown (ambiance from Mall Decoration) . Chinatown is also wherelocal Chinese congregate year after year to shop for the necessary new year items for the homeand to soak in the festive atmosphere. Base on that we also encourage new and loyal customerto shopping with Sales promo incentive program also supported event.

Background



1. To increase tenant sales, 5 % compare to the same month last year

2. To increase customer traffic 3 % compare to the same month last year

3. To create Public Relation Value Rp. 1.000.000.000

Objective



Tenant participant on this Chinese New year season will be 30% from F&B Tenant and 80% from mix

tenant ( Fashion, Kids, Home Appliance, Stationary, Electronic & Gadget, Beauty & Heath. Etc)

Tenant supporting prospect : (still on propose)

1. F&BFuji Restaurant : Provide Dinner Package Lunch & Dinner voucher

Ta’wan Restaurant : Provide Dinner Package Lunch & Dinner voucher

Raca Suki : Provide Dinner Package Lunch & Dinner voucher

Hanamasa : Provide Dinner Package Lunch & Dinner vouche

2. KIDS

Kids Station : Provide Kids Product ( fashion product, Toys) for Lucky Dip

Time Zone : Provide free ticket for Lucky Dip

3. FASHION

MATAHARI : Provide Product for lucky Dip

The Little Things She needs : Provide Shoes for Lucky Dip

4. OTHERS

HAW-HAW Fresh Mart : Provide Shopping Voucher

Best Denki : Provide Electronic Product For Lucky Dip (TV, HP, DVD, Note Book)

Gramedia : Provide Book for Lucky Dip

B’Day Land : Provide Voucher & gift

5. BEAUTY & HEALTH

Chandra Gupta : Provide Discount Voucher

Rudi Hadisuwarno : Provide Makeup & Hairstylist for Fashionshow

Tenant Participant



PROMOTION

PLAN



1. ATL ( Media Print Add)

Tabloid : - Info Pluit Kapuk Magazine

(One color Page will be publish on 7th of January2011)

News Paper : - Suara Pembaruan (waiting for HO arrangement)

- Jakarta Globe (waiting for HO arrangement)

- Investor Daily (waiting for HO arrangement)

- Guo Ji Ri Bao (Sponsor) : Advetorial ¼ page full color ( January 6th, 21st & 27th)

Radio : - Cakrawala (Adlips) : Adlips (January 4th – 23th ) for 20 times

Television : - ANTV (Barter Event) : Running Text and Promo Event (Still Propose)

Web Media : - Detik.com : Advertorial (Still Propose)

PUBLICITY



2. BTL (Collaterals Period : January 4th – January 24th )

a. Baliho / Giant Banner ( 400cm x 600cm )

2 Pcs of baliho / Giant Banner will be displayed at main Street in front of mall

at the intersection point.

b. Flyer ( 10 c m x 21 cm)10.000 exemplar and will be distribute to our customer, also residence distribution area

such as : Pluit & Pantai Indah Kapuk . Flyer will distribute to external 6.000 pcs and

internal 4000 Pcs

c. Poster ( 75 cm x 100 cm )

17 Pcs Standing Poster will be displayed around the Mall , Main lobby, Atrium, West and East gate, 1st, 2nd, 3rd and 4th floor.

PUBLICITY



• Electronic & mobile

– SMS Blast 4 times every week on Friday - (PV data base 8417)

Will be deliver every Friday before the event, to remain customer about the weekly

event also what’s in Pluit Village Promo Program

– Email Blast – 8 times every week on Wednesday & Friday (PV data base 4023)

Help promotional event and also help tenant promotion program as a real eye

catching picture as well

– Uber Social / Twitter ( @Pluitvillage ) with 872 follower

To grab the community beside from data base that we have as a global market,specially in Jakarta Residence.

- Face book User : (Pluit Village) Friends : 800 people

(Email : [email protected] password : biawakdanau)

To grab the community beside from data base that we have as a global market,

specially in Jakarta Residence.

PUBLICITY

mailto:[email protected]

mailto:[email protected]



Timeline

Press release will be sent out on January 5th ’12 (Pre event)

Media monitoring will be done from January 6th - January 11th

Press release will be sent out on December 24th ’12 (Post event)

Media monitoring will be done from December 25th - January 30th , 12

PR ReleaseJanuary 5th ‘ 12, press releases will be sent out to , detik.com, (*media online) Guo Ji Ri Bao,

Moms & Kiddy (*printed media) Media Indonesia, Suara Pembaruan, Kompas, Investor Daily,

Jakarta Globe

January 2th ’ 11, press release will be sent out to Media Indonesia, Seputar Indonesia,

Kompas, Tabloid Media Kawasan (Printed Media)

B. PR-Strategy



1) LUCKY ANG-PAO TREE

Time period : January 6th – January 23th 2012

Prize : Tenant Voucher, XXI Voucher

photo corner voucher, WaterboomVoucher, CNY Souvenir , Timezone

Voucher

Every purchase Minimum Rp. 200.000 will get Lucky Dip

Mechanism:

Receipt doesn’t apply multiple

Receipt can combine max 3 receipts

Receipt valid in the same day

Receipt must completed with store name and stamp

Receipt must be redeem in Customer Service counter



No ItemQty/Daily

DistributionTotal/month

1 ** Waterboom Voucher 11 200

2 ** Time Zone 6 100

3 ** XXI Voucher (Only 5 pcs / weekend) 5 35

4 ** Photo Corner Voucher (only 7 pcs / weekend) 7 49

5 CNY Souvenir ( item will be propose) 14 252

6** Kids Station gimmick 6 108

TOTAL

37 on the

weekday & 49

on the

weekend

744

C. Sales Promotion Program

Total = 744 ** Still on propose



C. Sales Promotion Program

2. ORIENTAL DREAM ( LUCKY DRAW )

Time period : Jan 6th – 23rd 2011

Prize : Get Unforgettable experience to China 3D2N tour

2 (Two) person (Airlines & Accommodation only)

Mechanism:

- For every Rp. 100.000 purchase in a single receipt, shopper will receive

a lucky draw coupon for a change to win the travel prize

- Receipt valid in the same day

- Receipt must completed with store name and stamp- Receipt must be register at Customer Service counter 1st floor



No Item Total/month

1 ** Star Cruz Voucher

2

2 Sofa Bed1

3 ** Hotel Voucher

3

4 ** Trans Studio Ticket6

TOTAL

12

** Still on propose



3. GIFT WITH PURCHASE

Time period : Jan 6th – 23rd 2011

Prize : 800 Packs of 10 red Angpao package per pack

Mechanism:- Shopper can redeem a limited edition Angpao package free with minimum of Rp.

300.000,- purchase in a single receipt

- Shopper need to fill in particulars (Name, address, email address, DOB, HP number)

in a shopper redemption form and sign off during redemption.

- Receipt valid in the same day

- Receipt must completed with store name and stamp- Receipt must be register at Customer Service counter 1st floor



No ItemQty/Daily

Distribution

Total/period

1 Special Edition 10 red Angpao Package per pack 44/45 800

TOTAL 2400

Provide by HO



a. FASHION NIGHT OUT

(Saturday , January 21, 2012)

Time : 8 pm – 11pm

On this promo we will collaborate with tenant who sale Fashion

Item (Clothes, shoes, Accessories ) to give a special offer up to70 % or Gift for every purchase at the selected tenant

participant

SALE ACTIVITY



b. Reunion Rice

(Sunday, January 22rd 2012 )

Time : Lunch ( 12 pm – 2pm )

Dinner ( 7pm – 9.30pm )

Chinese families would gather for a feast one day before the

start of the Lunar New Year. This meal is known as literally

"Reunion Rice", rice being the main staple of the Chinese. It is

also translated as "Reunion Meal" or "Reunion Dinner", since it is

almost always eaten after nightfall as the last meal of the old

year.

Pluit Village would arrange with F&B Tenant for reunion package

Lunch & Dinner with special price and Menu and also we will

collaborate with Photo Studio (Tenant) to give free Photo season

during Lunch & Dinner at participating F&B Tenant

SALE ACTIVITY



MAIN ACTIVITY

a. Lion Dance Performance

( January 6th, 22nd, & 23rd ‘2012)

Venue : Main Atrium

Time : 5pm – 6pm

Lion dance is a form of traditional dance in Chineseculture, in which performers mimic a lion's

movements in a lion costume.

In Chinese Culture, Lion Dance also represent

Luckiness, and Pluit Village would bring this

performance on stage to be one of the attractive andfestive moment in Chinese new year at Pluit Village.



b. Oriental Coloring Competition

Saturday, January 7th ‘2012

Venue : Grand Atrium

Time : 11 am – 1 pm

This competition will be held to accommodate Panda Kids Club

Member’s and will be free of registration. We would try to findpartnership sponsored (Global Art or Faber Castle) to covered the

winner prize.

The Winner :

The winner would Get :

1st Winner win prize Rp. 500.000 + Sponsor Gift + Trophy

2nd Winner win prize Rp. 300.000 + Sponsor Gift + Trophy

3rd Winner win prize Rp. 200.000 + Sponsor Gift + Trophy

4th Winner win prize Sponsor Gift + Trophy


MAIN ACTIVITY



c. Mandarin Singer Performance

(January, 7th, & 21st ‘2012)


Time : 7pm – 9pm

Mandarin Singer performance will present “Tham Kuang Fuk”

with one of the largest Chinese community in North Jakarta will

bring and invite the crowd to visit Pluit Village.

d. Chinese Drum Performance(January 8th & 21st ‘2012)


Time : 5pm - 6pm

The art of music from Chinese culture music would bring the

ambiance of Chinese celebration. 3 – 6 drum performer will play

Song’s instrument with Chinese Drum and little act of dance

during hit the drum

MAIN ACTIVITY



e. Sam Pek Eng Thai (Romance Operette )

(January, 8th ‘2012 )


Time : 6pm – 7pm

Chinese Love story of Sam Pek Eng Thai it’s very Famous

and inspiring, Pluit Village will bring this Story on stage tobe act by Operette actor and actress. Sitting area will

setting as a Theatrical Theme so shopper can be watch

and enjoy the show comfort.

MAIN ACTIVITY



f. Beijing Gallery Rising Star Acrobatic Troupe

(January, 11th & 14th ‘2012 )


Time : 7pm – 7.45pm

Famouse Chinese Acrobatic Troupe from China to

entertain the shoppers and give the malls an attraction forpublicity and advertising.

The troupe will consist of a medley of performances

including : Drum Juggling, Chinese Diabolo, Contortionist,

Umbrella Juggling, Balancing Act and comedy Chef acts

MAIN ACTIVITY



g. Oriental Fashion Show

(January, 15th ‘2012 )


Time : 7pm – 7.45pm

This event is arrange by HO to provide 8 Model for fashion

show. Pluit Village also will arrange with Tenant fashionand Beauty (Salon) to sponsored Clothes and make up,

hair do .

MAIN ACTIVITY



h. Gu Zheng Music Performance

(January, 13th & 23rd ‘ 2012)

Venue : Main Atrium

Time : 7pm – 9pm

Gu Zheng is a traditional music instrument from China, mostly

this instrument is played by a woman and some combined with

others instrumental music. the sound of Gu Zheng music can

bring peace to listener.

MAIN ACTIVITY



i. Chinese Spring Festival 2012

Oriental Photo Contest

(January, 13th & 14th ‘ 2012)

Venue : Wall beside Main Atrium

Time : All Day

This event is presented by Bina Nusantara Mandarin Club.

Oriental Photo Contest is a competition for photo which the

contestant wearing traditional Chinese Clothes such : Qibao

and Cheongsam. All the equipment has prepared by BMNC and

the mechanism for the winner is by vote from the audience

directly during photo gallery exhibition on that date above.

(Prize & Mechanism is arrange it by BMNC, still waiting the

detail of prize)

MAIN ACTIVITY



j. Chinese Spring Festival 2012

Melody of Oriental Harmony

(January, 13th, 14th & 15th ‘ 2012)

Venue : Main Atrium

Time : 12.30 – 14.30

This event presented by Bina Nusantara Mandarin Club. To

celebrate the joyful of Chinese new year people shown

happiness by singing and also dance. In this special moment

BMNC would bring the joyful moment with mandarin singing

contest on stage at Pluit Village.

On 13th & 14th is a semi final and finale would be on 15th of

January 2012

(Prize & Mechanism is arrange it by BMNC, still waiting detile

and mechanism )

MAIN ACTIVITY



k. Chinese Spring Festival 2012

Glory Of The Dragon (BMNC Charity Program)

(January, 13th, - 23rd ‘ 2012)

Venue : Main Atrium

Time : 12.30 – 14.30

This event presented by Bina Nusantara Mandarin Club. Gloryof the Dragon is a Symbol of Glory and Wealthy to welcoming

Chinese New Year 2012. In this event BMNC will build

framework of huge Dragon in content the to replace the Dragon

scales with 2563 angpao with the money inside .

BMNC would visit school’s , Campus, Office and also public are

to collect fundraises and the money after will be put in to the

Angpao after that the Angpao will use as Scales of The Dragon

and at the end of the event “ Chinese Spring Festival 2012” the

Money will be given to the Orphan Foundation

The Dragon will be display at Main Atrium Pluit Village from

January 13th - 23rd ‘ 2011. Charity day for Orphan Foundation will

be held on January 15th ‘2012.

Glory Of the Dragon Scales (2563 gold Angpao) will be listed as

GUINESS BOOK OF RECORD

MAIN ACTIVITY



l. Chinese Spring Festival 2012

Celebration Day

(January, 15th ‘ 2012)

Venue : Main Atrium

Time : 2pm – 9pm

This event presented by Bina Nusantara Mandarin Club.

Celebration day for Chinese Spring Festival 2012 presented byBNMC will be held on January 15th with many activity and

performance, such : Lion & Barongsai Performance, Mandarin

Artist performance, Chinese Choir performance, Wushu

performance, Kaligrafi Workshop and also Fire Work for the

closing time.

MAIN ACTIVITY



m. Mei-Mei & Tie-TieCompetition

Sunday, January 22nd ‘2012


Time : 1pm – 3pm

Mei-mei & Tie-tie is a competition for kids, in adult its calledKoko-Cici. First time we create this competition is CNY 2011

and get positive impact and response from participant and

tenant. Costume and performance on stage is the biggest

point to be a winner.

The Winner :

The winner would Get :1st Winner win prize Rp. 1000.000 + Sponsor Gift + Trophy

2nd Winner win prize Rp. 750.000 + Sponsor Gift + Trophy

3rd Winner win prize Rp. 500.000 + Sponsor Gift + Trophy





MAIN ACTIVITY

n. Oriental Photo Corner

January 6th – 23rd ‘2012


Time : 10am - 10pm

In this memorable season of Chinese New Year 2011, everybody want to have a special moment capture during CNY

2012 season time, so PV will working together with photo

studio to provide background also Chinese traditional

clothes.

On this event we will working together with M-studio

(Tenant) or Outsider Photograph (tentative)



Event & Activities

Mon Tue Wed Thurs Fri Sat Sun

5 6 7 8

Take on

collateral and

decoration

-Abadi Soesman

-Lion DancePerformance

-Oriental Coloring

Competition-Mandarin Singer

Performance

-Chinese Drum

Performance- Romance Operate

9 10 11 12 13 14 15

-Acrobatic

Troupe

-Abadi Soesman

-Gu Zheng Music

-Oriental Photo

Contest

-Oriental Harmony

-Glory Of The Dragon

-Acrobatic troupe

-Oriental Photo

Contest

-Oriental Harmony

-Glory Of the Dragon

-Oriental Fashion

Show

-Oriental Harmony

-Glory of the

Dragon

- Celebration Day

January 2012



E. Others Event & Activities

Regular on going activities

a. Regular Music Community “ Abadi Soesman “ In Line Dance

Venue : East Mezzanine

Date/ Time : Every Friday at 7pm – 10pm

Target audience : from the community + 300- 500 Person



Red and Gold will still dominate the ambiance

of decoration, dragon ornamen and lampion

will be the main festive item to show

Stage will be build at Grand Atrium to be an

center of stage performance.

Atrium will covered with red carpet to bring

strong ambiance of CNY 2012.



Main entrance foye will decorate with festive

tree with coloring small lampion and would be

use as lucky dip tree for sales promo program

also can be sweet decoration for welcomingthe shopper.



Chinese Gate such a old Ancient Dynasty will be a good place tfor shopper take a picture,

and also festive welcoming for shoppers



Customer service will used

Chinese traditional Dresses

For Man

For Women



Music Ambiance for mall

hall is Chinesse music

orchestra



•BNI Cash Money (Still Propose )

•BRI Cash Money (Still Propose )

•MANDIRI Cash Money (Still Propose )

• Hotel Batavia give 2 Room Package Voucher (Still Propose )

• Hotel AKMANI give 2 Room Package Voucher (Still Propose )

• Waterboom Entrance Ticket (Still Propoese )

• Entrance Ticket of Trans Studio Bandung ( Still Propose)• Star Cruz give trip ticket (Still Propose)

• Media Partner : (still negotiation)

a. Guo Ji Ri Bao Newspaper : free advertisement ¼ page full color

b. Detik. Com : Advetorial

c. Tabloid Mom & Kiddy : Space Free Promod. SINDO (Seputar indonesia) : Space Event Promo

e. Space Toon : free Runing Text and Event

f. ANTV : free Runing Text and Event

g. Jak FM : free Runing Text and Event

h. Parenting : Space event promo

Sponsorship & Joint Promotion



Prepared by: Appro ved by:

Marketing Manager Center Director

Reviewed by :

Regional Marcomm Portfolio Marcomm

Lucky New Year 2012

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