The Magazine and Masthead: Lucky is a well-known shopping magazine that targets females, this is evident in this cover due to the feminine image of Eva Mendes and the colour palette used throughout the cover. Using Eva Mendes as the main image, they are targeting a larger market, because she is quiet a well-known actress and this engages the target audience as they glance at the magazines on the shelves and therefore draws them in to look at ‘Lucky’ because they recognise the actress. The reader of this magazine may not be the direct target market for the film but due to the layout and design of the magazine it is quite slick and romantic and therefore may draw in a new demographic. The red font is aesthetically eye-catching due to the shallow focus created by the blurred focus background. “Lucky” Magazine uses a variation of colours to appear as its title and therefore the decision to use red for a cover with Eva Mendes emphasises her boldness and suggests she is a figure to be envied. Therefore women are likely to read about her, in which they discover her work with. The decision to place the main image of Eva Mendes as intrusive on the title is used by “Lucky” magazine to sell copies due to Mendes’ high profile. Eva Mendes appears as glamourized and airbrushed within this photograph, adding to the readers aspirations to look more like her and appear glamorous. “Lucky” Magazine uses the sans-serif bold red title to create an eye-catching title that is easily spotted by audiences in magazines tacks despite the majority of the title being blocked by star Eva Mendes. Also suggesting the name of the magazine is well known.

The Lead Article and Anchorage Text: The lead article juxtaposes with the black that Eva Mendes is wearing; this allows the article to stand out and gives it a slick clean feel. The use of capitals, sans-serif text and close tracking suggests the magazine is an easy read. The red anchorage text also appears in a capitalised sans-serif font. However its colour changed red provides a continuous branding of colours when compared to the cover lines providing uniformity. The colour palette suggests the magazine rather than being too serious, it is for informative yet entertainment value.

Cover Lines: When differentiating between the cover lines and the articles, this is clear to see due to the colour palette used, white a red are used to highlight the regular articles but black is used to highlight all of the things that are linked to her, making this user friendly for the reader and links to her black clothing. The wording of the cover lines are quite jovious, highlighting once again the light hearted nature of the magazine. The exclamation mark makes the magazine seem quite playful and gossip like, helping it to attract the target audience. The whole magazine in general has a very elegant style about it, and gives a completely different feel to magazines such as ‘Glamour’ or ‘Heat’.

The Main Image: The colours worn by Mendes are black and white; these colours present her as a classically elegant woman to be admired. She appears in shallow focus emphasising her as the most important figure on the cover, which is why she is the main image. It is also evident that no other celebrities appear in the cover lines, often uncommon for fashion magazines which heighten Mendes’ importance in the cover as she is the only image viewers look towards. The main image takes up all of the front cover and there is not a lot of background showing, highlighting how Eva Mendes is the main attraction of the cover and magazine. By focusing on the glamourized representation of her as a person, readers are more likely to read into the article shown exposing her relationship with Ryan Gosling, consequently advertising the film “The Place Beyond the Pines” widening the demographic of the film as women may be attracted to the romantic aspect of the film. She is layered on top of the title suggesting how they s a magazine are not trying to sell the magazine using the brand but they are trying to sell it using her image.