Health and Wellness

If everybody knows what to do…

Why aren’t they doing it?

We are bombarded with wellness information each and every day….

Is anyone listening? Why?An opportunity for Hospitals?

What is the cost to lives, to business. To your community or state?

Employers may consider it too costly to relocate their business to your area if obesity rates are too high. Obesity rates for adults could reach or exceed 44 percent in every state & exceed 60 percent in 13 states...

But, how do you reach and engage people? It has to matter….

“When people who are working on a similar problem get together, they can support each other so they don’t feel alone in this weight-loss journey,” lead researcher Angela Pinto, assistant professor psychology, Baruch College of the City University of NY. (US News Oct. 2012).

We’ve created - Lighten Up32,000 Participants and counting….

400%+ ROI - Nationally Recognized and Awarded Built for Hospitals, Employers. Built for Communities.Implemented in Communities across the nation.

Your Community

Team-based competitions work - Brown University Study: “We know that obesity can be socially contagious, but now we know that social networks play a significant role in weight loss as well, particularly team-based weight loss competitions,” lead author Tricia Leahey said in a statement.

Lighten Up

Lighten UpBusiness Development Goodwill - Awareness

Creates and builds relationships with employers, improves employee health and builds business.Spreads goodwill. Brand builder.

Hospital

Hospital Service Lines

Occupational Health

Physician Practices

Industry - BusinessGovernment Faith Based School System

MarketImpact‘sWellness – Weight-

Loss Programs

GoodwillAwareness

Lighten UpPractical, Real World

Program.Fun for participants.Behaviorally-based, key theoretical theories applied.Measurable Results.

What is

Lighten Up?

Participants join as a team with co-workers, friends or neighbors, online registration and tracking. The program can be any length of time, 5 months or year-long.

Lighten UpHow?

Set Goals &

Implement

Track &

Measure

Tweak &

Sustain

Lighten Up Testimonials

“Lighten Up Onslow has been a huge success. Not only has it benefited over 1,300 participants in just our first session... The program is a classic win-win.” Tim Strickland, FACHE, APR, former Senior Vice President, PR/Marketing Onslow Memorial Hospital

Lighten Up Testimonials

“Wellness has become a significant initiative in our communities and imple-menting the right program is essential. If you’re looking for a proven, turn-key program that yields results…congratulations, you just found it. Rick Prudhomme, Director of Marketing and Communications, Pardee Hospital

Lighten Up Benefits

Reduced healthcare cost - Decreased absenteeism Improved worker satisfaction - Improved employee healthImproved morale and goodwill.

Lighten Up Examples

LightenUp4Life http://lightenup4life.com/mission/ LightenUpGeorgia http://lightenupgeorgia.com/Renown Tracker http://renowntracker.org/LightenUpNashua http://lightenupnashua.org/ More examples available at http://marketimpactadv.com/

MarketImpactOur story…

Motto: "There are only two ways to live your life. One is as

though nothing is a miracle. The other is as if everything is a miracle."  Albert Einstein

About me: President, Managing Director.17+ years of health care marketing experience. Worked with some of the top pharmaceutical companies in the world and over 25 hospitals across the country.