RESULT-BASED ADVERTISINGFOR CASUAL GAMING

THE PROBLEM

Customer value is built slowlyDifferent customers have different values

How to predict customer’s value or Lifetime Value-LTV?

$$$

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THE CHALLENGE

Lifetime Value-LTV PredictionNot only who is worth what…

but also, how to distinguish between them

THE KEY

If we are able to predict LTV, based on campaign value chain components

We can attribute higher eCPA for higher LTV acquisitions

$$$

$$$

$$$

BUILDING AN OPTIMIZED VALUE CHAIN

Audience

and media placement

Creativebanners

Conversion Funnel Results

Landing Page

Registration Form

Landing page

Landing page

Short Form

Long Form

eCPA eCPM

Conv RateConv Rate

Conv ValueConv Value

LTVLTV

$$$

%

Advertising platforms that optimize based on predicted LTV Requires:

• LTV tracking and reporting mechanisms • Smart prediction engine/s connecting the dots…

• All along the value chain: pre- and post-click and post-conversion

THE SOLUTION

CONNECTING THE DOTS…

Audience

and media placement

Creativebanners

Conversion Funnel Results

Landing Page Registration Form

Landing page

Landing page

Short Form

Long Form

Conv RateConv Rate

Conv ValueConv Value

LTVLTV

$$$

%

PREDICTIONENGINE

PREDICTIONENGINE

Technology stack No platform does it allWill advertisers share their real LTV data?What happens while we accumulate the data?

OBSTACLES

Thank youTsafrir Pelespelest@dsnrmg.comTwitter: @Peles_dmg

www.DsnrMG.com