LTE proximity services
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Transcript of LTE proximity services
110/14/2013– strictly confidential – 1
LTE proximity services Broadband World Forum 201324th October 2013, Thomas Henze (Deutsche Telekom, Digital Business Unit)
2FF
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Society and industry trends fostering proximity services.
Share of people living in a city (UN).
863.575
Number of Android apps in the market October 9th 2013 (appbrain.com).
2010: 50% 2030: 60%
Connected devices in 2020 (Ericsson, Cisco).
50.000.000.000
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LTE Radar connects you with endless opportunities nearby. The video clip shows us some examples.
. . . . . . up-to 1 km distance . . . . . .
There are thousands of opportunities
around you, but how to seize
them in the very moment?
Action!
http://www.youtube.com/watch?v=cDlP6j3yaB0
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TICKET ALERT!
LTE Radar: How does it work?
*** make yourself aware ****** be aware ***
Signal broadcast (<1km): „tickets/concert/…“Signal broadcast (<1km): „tickets/concert/…“
� LTE, licensed spectrum.
� Range classes (e.g. 50m, 200m, max. 1.000m).
� Interoperability across all networks and devices.
� Global "language" (dictionary) to be developed and managed.
� 3GPP-standardised enabler, exposed to 3rd
parties via developer APIs.
� Manifold business models thinkable, to be defined.
� LTE, licensed spectrum.
� Range classes (e.g. 50m, 200m, max. 1.000m).
� Interoperability across all networks and devices.
� Global "language" (dictionary) to be developed and managed.
� 3GPP-standardised enabler, exposed to 3rd
parties via developer APIs.
� Manifold business models thinkable, to be defined.
Signal discovery and filtering against user relevance (filters)Signal discovery and filtering against user relevance (filters)
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Offering2 concert
tickets now!
Content pull via networkContent pull via network4
Network moderating
- Subscription & authentication- Content storage- Security & fraud prevention- Billing
- Subscription & authentication- Content storage- Security & fraud prevention- Billing
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LTE Radar takes proximity enabling to a new level.
Dies ist einBlindtext. Dies ist einBlindtext.
Location-based Geofencing
+ Installed base
+ Mobility support
+ Telco grade quality and reliability
+ Reach via native device implementation
+ Flexible proximity levels (50m … 1 km)
+ Highest security & privacy level due to independency from central platforms
Dies ist ein Blindtext. Dies ist ein Blindtext.
Beacons (LE Bluetooth)
+ Low power consumption
+ Indoor support
+ Limited signalling traffic
Dies ist ein Blindtext. Dies ist ein Blindtext.
LTE Radar, LTE Direct, 3GPP Rel.12
Foursquare, Google Maps, ... iBeacon, FyxTM , Bitplaces, ...
LTE proximity services
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Further use cases: LTE Radar for automotive.
ATTENTION !Road block
in 500m. Change route?
ATTENTION !Road block
in 500m. Change route?
Free parking space – turn
right. €3.50 per hour.
Free parking space – turn
right. €3.50 per hour.
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More traffic safety for kids.
ATTENTION ! School kid close.
ATTENTION ! School kid close.
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Saving lifes.
HELP !Any doctor
around?
HELP !Any doctor
around?
I am a doctor.I am a doctor.
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Another example for kid safety via LTE radar.
WristbandWristband
WARNING: Distance to child more than 50m!
WARNING: Distance to child more than 50m!
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LTE Radar for personal danger warning.
WARNING:Dog
approaching ! Less than 50m.
WARNING:Dog
approaching ! Less than 50m.
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LTE Radar for hyper-local classifieds.
Apartment for sale!
91m², click for floor plan
Apartment for sale!
91m², click for floor plan
Old bike for sale ! 15yo, flat tire,
€10 or a crate of beer.Ring “Smith” twice!
Old bike for sale ! 15yo, flat tire,
€10 or a crate of beer.Ring “Smith” twice!
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off the premises on the premises
Unlock digital content rights when on the premises
“On-the-premises DRM”: Continue watching the movie, even when there are other urgencies.
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LTE Radar for in-app advertising with local targeting.
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1RZ�VDOH�#�3HHN��&ORSSHQEXUJDSSUR[�����P� !�1DYLJDWH"
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Find your LinkedIn and Xing contacts in the auditorium.
Anybody free to have a coffee
together in the break?
Anybody free to have a coffee
together in the break?
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As you can see, a variety of use cases and more to come.
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Business potential for operators in four dimensions.
B2C / Consumer B2B / Retailer
Mobile AdvertisingB2B2x / App.Industry
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LTE proximity services: How to take it further?
Believe in it ! Shape it ! Implement it !
� Technical solution� Spectrum band selection� Business models� Standardisation (3GPP) � Developer API‘s� „Global language“ (dictionary)� Applications & community build-up
KEY COMPONENTS
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Contacts and related topics.
Deutsche Telekom contacts Related topics
� Proximity Services (ProSe) project @ 3GPP Release 12� Public Safety Services
@ 3GPP Release 12� LTE Direct project
@ Qualcomm Research
Thomas HenzeDTAG Digital Business UnitAccess Products – Head of Mobile [email protected]
Andreas SchmeisDTAG Digital Business Unit Senior Product Manager & Project Lead LTE Radar [email protected]
Kurt BischingerDTAG International Standardisation VP Strategy & Project Coordination LTE Radar [email protected]
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Backup
2020
Enormous growth markets: Location Based Services and Location Insight Services with $15bn potential in 2016.
Source: Telco 2.0 study by STL Partners; Aug 2013
Global value of Location Insight Services (LIS) by industry and sector estimated with $11bn in 2016 – for those who do engage early enough…
Global value of Location Based Services (LBS) estimated with $4.4bn by 2016.