J

Senior Citizens

What’s the Problem?

WTF?

Key Assumptions

•  Seniors want help using their computers •  Seniors will pay $30/month for the service •  Helping seniors can be a burden on their

children •  Seniors will be willing to call for help when

an issue arises

Weekend at a Glance

•  Went to 2 senior centers •  Spoke to 3 senior specialists (phone) •  Interviewed 10 seniors (in person) •  10 phone calls to Craigslist ads •  Interviewed 4 children of seniors •  Phone call with Mrs. Owens! (phone)

Roadblocks

Senior Center Protection

Initial MVP

•  Phone number •  Knowledgeable people •  $30/Month

•  Selling “Magic”

Lessons Learned

•  Communication is Key •  US-Based English-speaking phone •  Similar service = $20 - $40/hour •  $30/month subscription is too much

One More Thing…

One More Thing…

There is Demand!!!

4 LOIs

Next Steps

•  Present to senior centers •  Interview other minimalists •  Which services? •  Figure out scale