Neg NortonLSA

STATE OF THE ASSOCIATION

THE STATE OF LOCAL

SMALL BUSINESS

CONSUMER BEHAVIOR

WHAT IS LOCAL?

LOCAL IS ONLINE.

LOCAL IS OFFLINE.

LOCAL IS ONLINE AND

OFFLINE.

LOCAL IS TECHNOLOGY.

LOCAL IS WHERE YOU ARE AND WHO YOU ARE.

• Local/location-based marketing• Consumer behavior• Media performance• SMB/local & national-to-local• Local commerce

FOCUS

GROWING & DIVERSE MEMBERSHIP

61 NEW MEMBERS

SINCE JAN. 2015

2016 AWARD JUDGES

LSA BOARD OF DIRECTORS

Manish PatelCEO

Brandify

Bill DinanBoard AdvisorTelmetrics Inc.

James V. ContinenzaExecutive Chairman and Acting President

and CEOThe Berry Company

Patrick MooreEVP, Chief Strategy &

Corporate Development Officer

YP

Ben WoodDirector of Channel

Sales AmericasGoogle

Kevin JasperCEO

hibu US

Jed NachmanSVP of Revenue

Yelp

Joe WalshPresident and CEO

Dex Media, Inc.

Katy HunterSenior Director of Partner

& Channel MarketingMicrosoft

Michael Fordyce CEO

NinthDecimal

Norm HagartyCEO and Managing

PartnerDAC Group

Sharon RowlandsCEO

ReachLocal

Sharon SweeneyPresident

Fairway Group

Julien BillotPresident & CEO

Yellow Pages Digital & Media Solutions

Eric WebbPresident

Marquette Group/USMotivation

Ben WoodVice Chairman, LSA

Director of Channel Sales AmericasGoogle

Sharon SweeneySecretary/Treasurer, LSAPresident, Fairway Group

Bill DinanChairman, LSA

Board Advisor, Telmetrics Inc.

LSA BOARD OF DIRECTORS

WHAT’S NEXT?

PUBLIC POLICY

CO-OP ADVERTISING

LSA BOOTCAMP

2016 BOOTCAMP TOUR

MARKETINGBITZ.COM

CHICAGO 9.21.16

Proximity. Indoor Experience. Location Analytics.

THANK YOU!

NEG@THELSA.ORG