PRESENTS

Winterfest2016BoardRetreat

HOW TO BE A SOCIAL MEDIA SUPER HERO!!

What does Winterfest’s social media mean to you?OurSocialMediaObjectivescanworkforandwithyourbrand tofurtherextendyourreachaswellasours,a“win– win”foreveryone!

HowdoyoutakepartintheWINNING?

• TheWinterfest Facebookpagehasover35,000fanswithanaveragereachof18,000people

• Over45%locallyareinthe35-44agebracket

• TheWinterfest Instagramhas740followers

• Winterfest’s Twitterhas2,700followers

This comes to over 40,000 people that can be reached through Winterfest Social Media!!

So many Social Media Accounts, how can YOUR brand help Winterfest?And…the almighty #HASHTAG

Twitter – Can’t wait for #WinterfestSoFlo16 #WinterfestBOD16

**Hashtags are VERY important!

Facebook – I like Winterfest, you should too!

->(every day, every post)

**Time to “Like” us on Facebook and invite 10 friends

to like us too! – Click on Likes and then invite friends

Instagram .001

• Instagram – Here is a photo #repost of a Winterfest picture

There’s More!

• YouTube – Here’s a shared video from Winterfest 2015,

• wasn’t the Grand Marshal boat awesome?

• Google+ - all of the above….about Winterfest.

• Periscope – Check out my live video of the Winterfest White Party!

• Snapchat – Yes, I have snowflakes coming out of my mouth because I

love Winterfest!!!

But what do you Post about?????YourSocialStoryComposition

*****YoursocialstoryisNOTABOUTYOU….it’saboutyouraudience.Howyourproducthaseverythingtodowiththemandnothing todowithYOUYoushouldconcentrateonfourstorygenres…Education,Inspiration,BehindtheScenesandCommunityEducation –Whatcanhelearnfromme?– teachingyouraudiencesomething

Inspiration –WhatcanIbrightenherdaywith?– thelifestyleyouarerepresenting

BehindtheScenes–WhatInterestsheraboutmyLife?– know,likeandtrustadayinthelife.Littlemomentsnooneelsecancapture.

Community – WhatcanImakehimfeelapartof?– creatingcommunitycanbesopowerful!Howcanyoucreatethisaround yourbrandandmakepeople involved?HowcanyoutieyourbrandintowhatWinterfest isplanning?

Yourcontentshouldbethestoryofyourbrandthatconnects, compels,andconvertsyouraudience(customers&clients)

**Agreathomeworkassignmentwouldbetoexamineyourpastfeedsandmakenotesaboutwhatresonatedthemost!

It’s SELFIE TIME! YOUR FIRST WINTERFEST SOCIAL MEDIA HOMEWORK!

HOMEWORKASSIGNMENT#1WEAREALLGOINGTOTAKEAN“OSCARSTYLE”SELFIEANDPOSTITONTHEWINTERFESTSMACCOUNTS.

YOURJOBWILLBETO“LIKEANDSHARE”THESEPOSTSTOYOUROWNACCOUNTS!

HOMEWORK#2YOUHAVETOMAKEYOUROWNPOSTANDTAGWINTERFEST(ONFACEBOOKADDTHE@TOTHETITLE)ANDADDTHEHASHTAGS#WINTERFESTSOFLO16AND#WINTERFESTBOD16

WEWILLBETRACKINGTHETOTALREACHOFTHESEPOSTSANDWILLKNOWIFYOUDON’TPOST!

Weareheretohelpyou!

• IfyouhaveanyquestionsabouthowyourbrandcanhelpWinterfest,pleasedon’thesitatetocontactus!

MariannaDubois,Owner

KristenNoffsinger,SeniorVP

LuxuryPRGroup.com