Lpm media kit summer 2013

MEDIA KIT

laprensamedia.com

2013

Your Hispanic Outreach

SolutionsH i s p a n i c . C o n s u m e r.O u t r e a c h

Dear Advertiser,

La Prensa Media‘s slogan summarizes our perspective on the powerful nature of the His-panic market: “The Future Is Now/El Futuro es Ahora”.

Our society has been shaped in so many positive ways by the contributions of Hispanics, and you will want to keep these facts front and center when developing your marketing strategies. Hispanics have the greatest number of small business start-ups; the fastest growth rates in disposable income; have increasingly in�uential political power; are distinguished by their youthfulness, size, and linguistic characteristics; and are rapid adopters of technology, the internet and social media. These attributes combine to create a powerful market for any business in search of growth.

Here at La Prensa Media we continue to extend our platforms, products and reach to better assist you in this endeavor. We are more committed than ever to delivering solutions that help you engage with Hispanic consumers.

Our strong brands, deep community roots and local footprint provide you the best of all media combinations. Our ability to connect and engage Hispanic audiences across all our publications is what attracts higher numbers of readers per copy and continuously delivers vertical alignment and product integration across all our platforms.

I encourage you to explore the many attributes of our media company. If you’re looking for results and are ready to “Think Hispanic!”, then remember to also “Think La Prensa Media”.

Saludos,

La Prensa MediaMarketing Director & Sales217 480 [email protected]

ResultsClients & TestimonialsOur philosophy is simple: to drive results for your business. Here is what a few of our customers have to say:

Portfolio

“La Prensa is the �rst place we go to reach the Hispanic population with information on upcoming shows. Its broad coverage area allows us greater access to a growing market we weren’t able to touch before, and we have seen increased ticket sales as a result of advertising in La Prensa. We see it as a win-win for both of us.”

Jennifer Larson, Assistant Director, Marketing, University of Illinois Assembly Hall.

"First Federal Savings Bank of Champaign-Urbana has advertised in La Prensa for nearly 3 years. We have found the publication to be a useful tool in broadening our marketing message. The service and ad copy content La Prensa provides are outstanding."

Thanks,

Ata M. Durukan, Senior Vice President of Human Resources and Marketing, First Federal Savings Bank of Champaign-Urbana

"We did end up hiring somebody who responded to the ad, so I'd say it paid o�! We will certainly keep La Prensa in mind for future help wanted ads." Take care!

Michael Ambrose, Human Resources Assistant, EP Technology Corporation

H i s p a n i c . C o n s u m e r.O u t r e a c h

Demographic Pro�le

Personal Demographics

Male................................. 74%Female............................... 26%Average age....................... 40Married.............................. 65%Single................................ 28%Born outside of the U.S.*...... 85%Average years in the U.S.*... 17(* Among Hispanic Adults born outside U.S.)

Household (HH) Demographics

Average HH Size................ 5Average HH Income............. $42,353HH’s with Children............... 74%(Age 17 and under)Language PreferenceSpanish.............................. 88.5%

La Prensa Media’s audience is composed of highly-engaged, and super connected in�uencers. Their households have four or more members. They are active engaged readers. Cultural relevance and news - you - can - use are important to our audience. They actively use La Prensa Media’s publications as tools for everything from the latest in entertainment to job opportunities to learning about college �nancial aid. They play active roles in their communities and grow with our respective brands.

La Prensa Media’s Market pro�le

$549 Billion

$60,642

150,000

5

HispanicBuying Power

Hispanic AverageHousehold Income

MonthlyAudience

Hispanic AverageHousehold Size


newspaper weekly publication

Stand Out!Premium Advertising Opportunities

WIDTH X HEIGHT

Get your name in front of customers with something creative and unique. Each of these stand out products are sure to increase attention to your business.

La Prensa Media advertising product tailored to your needs.

• Front page banner ads & creative ad units• Front page post it notes• Centerspread double-truck ads (Full or Half Page)• Tabloid wraps (Front and Back Pages of Section)• Tabloid page ads (Full Page)• Corner ads (1/8 Page)• 1/4 page ads (Horizontal or Vertical)• Business Card ads

These and many other creative ad units are available. Consult your Account Executive to discuss a creative campaign that suits your product or service.

InsertsWe have a number of options for Print and Delivered Inserts as well as pre-printed mate-rials that can be inserted into our publications. Ask your Account Executive about these specialty products.

Full Page Ad10.75"X11.75"

1/8 Page Ad2.5"X2.95"



Half Page Ad10.75"X5.75"

1/4 Page Ad5"X5.75"

Display Ad Rates

2.625"x2" $250 $225 per issue5.25"x2" $325 $308.75 per issue10.5"x2" $450 $427.50 per issue

1/8 Page2.5"X2.95"B&W COLOR

1/4 Page5"X5.75”B&W Color

1/2 Page10.5"X5.75"B&W COLOR

Full Page10.5"X11.75"B&W COLOR

Online Banner AdThe Holidays Special1/2 page, Color, 11 Publications, $450 p.iValentines Day, Easter and Children's Day, Mothers Day and Cinco de MayoFathers Day, USA Independence Day, Mexican Independence DayHalloween and Day of the Dead, Thanksgiving, Christmas and New Years

1 Issue 2 IssuesFront PageColor Ads

1 Issue 6 Issues 12 Issues 26 Issues 52 Issues

* Advertising rates displayed per issue (pi)+ Weekly Publication (every other Friday)

$210 pi$264 pi

$324 pi$396 pi

$540 pi$660 pi

$960 pi$1200 pi

$189 pi$237 pi

$291.6 pi$356.4 pi

$486 pi$594 pi

$864 pi$1080 pi

$150

$178.5 pi$224.4 pi

$275.4 pi$336.6 pi

$459 pi$561 pi

$816 pi$1020 pi

$135

$168.5 pi$211.2 pi

$259.2 pi$316.8 pi

$432 pi$528 pi

$768 pi$960 pi

$127

$157.5 pi$198 pi

$243 pi$297 pi

$405 pi$495 pi

$720 pi$900 pi

$120

Savings per Advertising Period: 2 Issues 10% Off 6 Issues 15% Off

12 Issues 20% Off 26 Issues 25% Off

(Discount price as shown)

To advertise contact : La Prensa MediaDIRECTOR : INDIANA SALES Enrique Hernandez 317.701.4433 [email protected]

MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 [email protected]



Classified Ad Rates

1/8 Page2.5X2.95"B&W

1/4 Page5"X5.75"B&W

1/2 Page10.5"X5.75" or 5.75”x10.5B&W

Full Page10.75"X11.75"B&W

1 Issue 6 Issues 12 Issues 26 Issues 52 Issues

* Advertising rates displayed per issue (pi)+ Weekly Publication (every other Friday)

$96 pi

$148 pi

$247 pi

$440

Savings per Advertising Period: 2 Issues 10% Off 6 Issues 15% Off

12 Issues 20% Off 26 Issues 25% Off

(Discount price as shown)

To advertise contact : La Prensa MediaDIRECTOR : INDIANA SALES Enrique Hernandez 317.701.4433 [email protected]

MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 [email protected]


$86 pi

$133 pi

$223 pi

$396 pi

$82 pi

$126 pi

$210 pi

$374 pi

$77 pi

$119 pi

$198 pi

$352 pi

$72 pi

$111 pi

$185 pi

$330 pi


Pre-printed Insertion Rates

$65.00 for every 1,000 City Circulation RateIllinois 41,000 $2,665 Indiana 34,000 $2,210IL + IN 75,000 $4,875

- We recommend printing inserts on 70# paper or better. Maximum size is 12½” by 11¼”. If folded, fold should be on 11¼” side. Should inserts require special handling, cost will be passed on to the advertiser.

- A sample of every preprinted insert must be submitted for approval to:

- Submissions must be received no later than 10 business days prior to publication date.

- Once orders are approved, preprinted inserts must arrive seven business days in advance.

- Ship to: La Prensa Media [Attention: Nancy M. Hernandez] 154 George Street. Urbana, IL 61802

• Check with your advertising rep. for available dates.• Maximum of 75,000 inserts.


newspaper weekly insertions

Issues: The Mundo Negocios Business Directory is published on the Second week of every month.

Deadlines: The deadline for each issue is on the 25th of the month prior to publication.

• Ads should be CMYK and 300 dpi

• Full Page Ads need bleeds (8.625” x 11.25”).

Prod

uctio

nRe

quire

men

ts

Full Pg. Ad8.5”x11”

Half Pg. Ad8.5”x5.5”

Dim

ensio

nsRa

tes $600

$300$200$25

* rates are displayed per issue

Color Interior 8.5”x11”Cover Full PageInner Full Page1/2 Page AdEach Additional Listing

WXH

business directory munthly publication

Advertise and List your Business in theMundo Negocios Business Directory.

The Mundo Negocios is distributed to mosthomes and business in the directory scopeand provides maximum exposure to ready to buy costumers. With a full-page cover adyou will be able to give buyers all the information they need to choose your business over competitors.

Include full-color photos of your products or business. Provide maps so customers can easily and you. Most importantly, make agreat impression on customers with avibrant full-page, full-color ad on theMundo Negocios Directory.

Magazine

Full Page 8.5” x 11”Bottom Page (horizontal) 8.5“x4”Border Page 3” x 11”Corner Page 4.25” x 4”

Issues: The Mundo Negocios Business Directory is published on the 1st week of every month.

Deadlines: The deadline for each issue is on the 25th of the month prior to publication.

• Ads should be CMY K and 300 dpi

• Full Page Ads need bleeds (8.625” x 11.25”).

Full Pg. Ad8.5”x11”

Bottom Pg. Ad8.5”x4”

Bord

er P

g. A

d3”

x11”

Dim

ensio

nsPr

oduc

tion

Requ

irem

ents

Corner Pg. Ad

4.25”x4”

* WXH

magazine monthly insertions

3 Issues10% OFF

$1,170$1,080$720$540$360

$1,350

$1,350

6 Issues 15% OFF

$1,105$1,020$680$510$340

$1,275

$1,275

12 Issues 20% OFF

$1,040$960$640$480$320

$1,200

$1,200

To advertise contact:La Prensa Media

DIRECTOR : INDIANA SALESEnrique Hernandez

[email protected]

MARKETING : ILLINOIS SALESNancy M. [email protected]

• Please note rates can vary in di�erent markets.• $50 per translation• 15% Marketing Agency Commision will be added to ad schedules• “ASK YOU REP ABOUT MULTI MARKET DISCOUNTS” (La Prensa Media & Nuestro Mundo)

* rates are displayed per issue

1 IssueColor InteriorFull Page (page # 2,3,4) $1,300Full Page $1,200Bottom $800Border $600Corner $400

Color Exterior Back Page $1,500

SpecialFull Page + Border $1,500

Magazine

Advertisement Rates

magazine munthly publication

Distribution Cities & Zip CodesDistribution Coverage

Cities in Illinois:Arcola, Bloomington, Champaign,

Charleston, Danville, Decatur, Hoopeston, Kankakee, Mattoon, Normal, Paxton,

Rantoul, Savoy, St Joseph, Tuscola, Urbana

Cities in Indiana:Anderson, Carmel, Fishers, Fort Wayne, Greenwood, Indianapolis, Noblesville,Westfield

* the same publications go out to our coverage area

Magazine

6191061701, 61702, 61704, 61709, 61710, 61791, 6179961820 , 61821, 61822, 61824, 61825, 61826 6192061832, 6183462521, 62522, 62523, 62524, 62525, 6252660942609016193861761, 61790609576186661874618736195361801, 61802, 61803

46011, 46012, 46013, 46014, 46015, 46016, 46017, 4601846032, 46033, 4608246037, 46038, 460854680646142, 4614346280, 46290, 46201, 46202 , 46203, 46204, 46205, 46206, 46207, 4620846209, 46211, 46214, 46216, 46217, 46218, 46219, 46220, 46221, 4622246223, 46224, 46225, 46226, 46227, 46228, 46229, 46230, 46231, 4623446235, 46236, 46237, 46239, 46240, 46241, 46242, 46244, 46247, 4624946250, 46251, 46253, 46254 , 46255, 46256, 46259, 46260, 46262, 4626646268, 46274, 46275, 46277, 46278, 46282, 46283, 46285, 46291, 4629546296, 4629846060, 46061, 4606246074

Illinois: ArcolaBloomngtonChampaignCharlestonDanvilleDecaturHoopstonKankakeeMattoonNormalPaxtonRantoulSavoySt JosephTuscolaUrbana

Indiana: AndersonCarmelFishersFort WayneGreenwoodIndianapolis

NoblesvilleWestfield

Zip Codes:

Zip Codes:

Circulation:2,0007,000

10,0001,0003,0002,000

5003,500

500500500

1,000500500500

8,000

Circulation:1,0001,0001,0002,0002,000

25,000

1,0001,000

laprensamedia.com

SolutionsYour Hispanic OutreachYour Hispanic Outreach

Solutions

Distribution Map* three publication with one large coverage.

Illinois:Arcola, Bloomington, Champaign,

Charleston, Danville, Decatur, Hoopeston,Kankakee, Mattoon, Normal, Paxton, Rantoul,

Savoy, St Joseph, Tuscola, Urbana

Indiana:Anderson, Carmel, Fishers,Fort Wayne, Greenwood,Indianapolis, Noblesville

Lpm media kit summer 2013

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Transcript of Lpm media kit summer 2013