Loyola Institute of Business Administration (LIBA)

Loyola College Campus, Chennai – 600 034.

CERTIFICATE PROGRAMMES

Enabling

Growth

ValueAdding

ABOUT LIBALoyola Institute of Business Administration (LIBA), established in 1979, is a premiermanagement institute, known for its academic excellence and value-based education. Itis the only private B-School in South India to consistently rank in the Top 10 of suchinstitutes in India. LIBA provides management education to both fresh graduatesseeking world-class management education and also to those who are alreadyemployed and want to enhance their management skills. In addition, it offers a doctoralprogramme, one-year executive PG Diploma, certificate programme, blended learning(E-Learning) and executive PG programmes. The Post Graduate Diploma inManagement (full-time) is being offered since 1995. Both the part-time and the full-time PGDM programmes are approved by the AICTE and the full-time programme isrecognized by the AIU as equivalent to the MBA degree of Indian Universities. LIBA alsohas collaborations with several Universities overseas and seeks to imbibe a globalmindset in its students.

MANAGEMENT DEVELOPMENT CENTRERapid globalization and the ever changing economic environment, demand that wecontinuously renew our knowledge and adaptability. These have become the key driversof competitive advantage. The Management Development Centre (MDC) at LIBA catersto this specific learning orientation of enhancing knowhow, skills and above all,mindsets... The centre offers a variety of programmes and consulting partnerships sothat today’s practicing managers can emerge as leaders of tomorrow and also fortoday’s leaders to have the opportunity for renewal on a continuous basis.

LIBALoyola Institute of

Business Administration

SHORT TERM CERTIFICATE PROGRAMMESLIBA has been offering short term Certificate Programmes for several years now andthey have proved to be very popular with both Corporates as well as with Individuals.Value-adding ‘Certificate Programmes’ are targeted at the Young Manager who iskeen to invest in himself/herself to gain knowledge and perspective in a particularmanagement specialism. These programmes are designed and delivered, bearing inmind the working professionals and their need to enhance and build on their conceptualunderstanding and perspectives. They are delivered at the LIBA campus over thirteenweeks on Sundays to make it convenient for the working managers.

LIBA has a team of highly qualified and experienced Faculty, which gives the Institutethe ability to offer varied programmes towards building value to Individuals. TheFaculty employs modern and innovative teaching methods to encourage studentsdevelop a probing and methodical attitude towards problem – solving: this in additionto building the conceptual understanding in the particular subject. These shortprogrammes provide the exposure as well as an impetus to building one’s interest in aparticular area of management.

ELIGIBILITYThe applicant must hold atleast a Bachelor’s Degree in any discipline or a professionalqualification recognized as equivalent to a Bachelor’s Degree. Candidates with workexperience will receive preference in admission.

ADMISSION PROCEDUREThe admission committee will make a preliminary evaluation of the applications. Thoseselected in the preliminary evaluation will be called for a personal interview.At the time of the interview, candidates must produce the following:

Candidates should appear for the Interview on the date and time mentioned on theiradmission card and pays the prescribed fees after the Interview, if selected.

The fees must be paid at the time of admission by way of D.D, payable at Chennai,drawn in favor of Loyola Institute of Business Administration (LIBA), Loyola College,Chennai - 600034. Fees once paid will not be refunded.

MODE OF INSTRUCTIONThe Institute has a highly practical approach towards methods of instruction. Thoughthe case method is used extensively, lectures are also given especially where focus is onhighlighting a particular theory or framework. Other modes of instruction include groupdiscussions, seminars, guest lectures, business games and research assignments.

1. Two latest Passport size colour photographs.2. Provisional/ Degree Certificate (Original and self-attested copy).3. Consolidated Mark sheet (Original and self-attested copy).

ATTENDANCEThe Institute attaches great importance to regular and punctual attendance in classes,particularly, as these are short courses. Prior permission from the Programme Directoris necessary for absence. Continuous absence, beyond reasonable limits will result in thedebarring of the participant from the course.

PROGRAMME DURATIONThe duration of the programme is of three months. Classes for these programmes areheld on Sundays either from 10.00 am to 1.15 pm or from 2.00 pm to 5.15 pm. Theexact timings of each programme i.e. .morning or afternoon will be intimated in duecourse.

FACULTY SUPPORTOne of LIBA’s unique offering is the interest and commitment of its Faculty to Coachand Mentor every participant to ensure that their development goals are fully met. Tothis end, each of the Faculty Members will engage on a one – on – one dialogue witheach participant to facilitate the learning contract.

PROGRAMME DIRECTORThe overall management and administration of Certificate programmes will be underthe leadership of the Programme Director. The latter, will be responsible for ensuringthe smooth conduct of these courses, providing both participant and faculty supportand ensure the overall standards of academic rigour and excellence.

PROGRAMMES OFFERED

CERTIFICATE IN FINANCE

CERTIICATE IN MANAGEMENT OF HUMAN RESOURCES

CERTIFICATE IN SALES & MARKETING

CERTIFICATE IN SUPPLY CHAIN MODELLING AND ANALYSIS

CERTIFICATE IN PROJECT MANAGEMENT

CERTIFICATE IN SHARE ANALYSIS & INVESTMENT MANAGEMENT

CERTIFICATE IN INFORMATION SECURITY, CONTROLS & AUDIT OF BUSINESS

INFORMATION SYSTEMS

CERTIFICATE IN FINANCIAL DERIVATIVES

CERTIFICATE IN BASICS OF BUSINESS ANALYTICS

CERTIFICATE IN SIX SIGMA GREEN BELT

CERTIFICATE IN CUSTOMER RELATIONSHIP MANAGEMENT

CERTIFICATE IN FINANCEThe objective of this programme is to provide in-depth exposure to the concepts, application andpractices of Financial Accounting and FinancialManagement in such a manner that even theparticipants having no prior exposure to thesubject can understand and get a good grasp ofthe subject. The course will provide acomprehensive understanding, analysis andinterpretation of financial statements togetherwith managerial practices and techniques in theIndian Legal and Corporate Environment.Awareness will also be created for the financialdisclosure practices followed in India. Participantswill also be exposed to the provisions of theIndian Income Tax Act as applicable to anindividual.

CERTIFICATE IN MANAGEMENT OF HUMANRESOURCESManagement of human resources has attainedgreat significance both strategically andoperationally in recent times. Management ofHuman Resources is concerned with selection,performance, appraisal, rewards anddevelopment of people in Organizations whichneed to be based on sound and robust HRphilosophies, strategies, policies processes andpractices.The certificate programme aims at providing alearning space to gain practical knowledge andskills to become a professional in managinghuman resources. The participants will beenabled to learn through self-directed and team-oriented learning activities.

CERTIFICATE IN SALES & MARKETINGThe American Marketing Association definesmarketing as “Marketing is an organizationalfunction & a set of processes for creatingcommunication and delivering value tocustomers and for managing customerrelationships in ways that benefit theorganization and its stakeholders”.Simply put, consider a market as composed ofbuyers and sellers, exchanging goods and servicesand money. Therefore a market system, includes– Participants, distribution channels andrelationships.This programme has been tailored for workingexecutives who are interested in the formallearning of sales and marketing as a managementdiscipline .It will also provide the beginner with agood understanding of the broad frameworks andconcepts in this exciting area of management.

COURSE CONTENT1. Introduction to Financial Accounting2. Basic concepts & Conventions3. Accounting Procedure & Process4. Importance of Financial Statements5. Components and Format of Financial

Statement6. Interpretation of Financial Statement7. Cash Flow Statement8. Nature of Financial Management9. Concepts of Value & Return10. Valuation of Bonds & Shares11. Investment Decision12. Cost Volume Profit Analysis

COURSE CONTENT1. Structure, Role & Functions of HR

Department in an Organization2. Strategic HR

Balanced Score Card and Competency Orientation

3. HR Principles and Policies- Best Practices4. Planning, Recruiting and Induction5. Managing Performance

Performance Planning Coaching Appraisals

6. Training and Developing Talents- Career Planning

7. Managing Compensation and Benefits8. Employee Relations9. Managing Employee Exit10. Contemporary Challenges in Managing HR

in Organizations

COURSE CONTENT1. Overview of Marketing2. The Marketing Environment3. The functions of Marketing4. Introduction to the Marketing Mix- 4P’s

Product Price Promotion Place

CERTIFICATE IN SUPPLY CHAIN MANAGEMENTToday, markets are very competitive and theability to reach, satisfy and retain customers iscritical for the success of every business.Whether it is recessionary times or a boom phasein the market, demand and supply issues impactefficiency and effectiveness of supply chainnetworks. Managers, in today’s business world,need to have a comprehensive understanding ofvarious issues in supply chain management whichimpact businesses.This certificate programme provides insight intosuch issues and is aimed at providing basicknowledge and understanding of supply chainmanagement.

CERTIFICATE IN PROJECT MANAGEMENTIn the past few decades, organizations havediscovered an incredible insight: the principles ofProject Management can be applied to almostany aspect of everyday management!The Project Management programme will giveparticipants an overview of the entire project

management process, as well as key projectmanagement tools that they can use every day.Working with project planning documents, suchas needs assessments, risk management plan,and a communication plan will provide benefitsthroughout the organization.

CERTIFICATE IN SHARE ANALYSIS & INVESTMENTMANAGEMENTStudies have proved, time and again, thatinvestments in the Equity markets are one of thebest long term investments in the financialmarket place. However, share prices can go downas well as up and so investment is not withoutrisk! Therefore, sound knowledge in ShareAnalysis and a deep understanding of the marketmechanism is most essential for an investor toventure into the world of Stock Markets. Keepingthis in view, the programme is designed to enablethe participants to gain practical knowledge aswell as key insights in Share Analysis and realtime investment.This programme is practice driven and offers anin-depth understanding to the nuts and bolts ofbecoming a successful investor!

5. Segmentation Target Marketing Market Segments

6. Branding Brand Development Brand Equity

7. Sales management8. Sales Organization

Recruitment & Selection Training

9. Motivation & Compensation10. Monitoring & Performance Appraisal11. Sales Forecasting & Territory Management

COURSE CONTENT1. Introduction to Supply Chain Management2. Supply Chain Strategies3. Supply Chain Drivers4. Forecasting & Demand Planning5. Supply Chain Network Decisions6. Inventory Management7. Transportation Management8. Sourcing Decisions9. Warehousing: Issues & Perspectives10. Information Technology in Supply Chain

Management11. Coordination in Supply Chain Management12. Performance Measurement & Supply

Chain improvements

COURSE CONTENT1. Introduction to Project Management

Project Manager’s responsibility Process Group Magnets solutions

2. Organizational Structure3. Time Management ( Priority

Management)4. Drawing of Network5. CPM with 3 activity estimate

Schedule Compression Crashing Fast tracking

6. Resource Allocation & Resource Levelling7. Cost Management

Cost Budgeting & Control Tools and Techniques

8. Earned Value Management9. Social Projects10. Mega Infrastructure Projects11. Project Quality Management

Concept of Quality Processes of Project Quality

Management

COURSE CONTENT1. Capital Markets and Instruments

CERTIFICATE IN INFORMATION SECURITY,CONTROLS & AUDIT OF BUSINESSINFORMATION SYSTEMSThe changing cyber threat landscape ispresenting serious challenges to enterprisesdotted with data breaches, hacking and malwareattacks, mobile & social media threats that arenot just impacting businesses but increasinglyendangering the achievement of enterpriseobjectives. This demands enterprises to equipthemselves with appropriate capabilities tounderstand, assess, treat and pro-activelymanage risks from use of IT and secure their IT.

Recognizing the importance, this programme hasbeen designed in collaboration with the ChennaiChapter of ISACA, USA, the global leader in IT

control, security & governance. The course hasbeen designed to equip management as well asprofessionals with the awareness, knowledge andfundamental capabilities to comprehend, treatand manage such risks and thereby protect theirorganization interests.

CERTIFICATE IN FINANCIAL DERIVATIVESThe objectives of this programme is to get ageneral conceptual understanding of“Derivatives” related to Financial Instrumentsand Financial Derivatives Markets. Theprogramme will provide a basic familiarization tothis important and emerging area.Participants who are familiar with financialinstruments and money markets will derivemaximum benefit from this programme.

CERTIFICATE IN BASICS OF BUSINESS ANALYTICSThe course offers an appreciation to theunderstanding of business analytics and its use.At the end of the programme, the participantought to be able to formulate and solve businessproblems in support of managerial decisionmaking. On specific tools and frameworks, thecourse will provide help towards use of Excel andSPSS to solve business problems.As there is strong dependence on Statistics, this

programme is open only to Graduates who havestudied Statistics at least up to Plus 2 level.

2. Primary market and Secondary market3. Risk and Return Analysis4. Fundamental Analysis5. Technical Analysis6. Introduction to Online Trading7. Efficient Market Hypothesis8. Portfolio Theory- Selection and

Management9. Capital Asset Pricing Model10. Portfolio Revision11. Portfolio Evaluation12. Mutual Funds- Types and their roles13. Investment Strategies of Great masters14. Stock market crashes and lessons

therefrom

COURSE CONTENT1. Fundamentals of Information Security &

Risk Management Confidentiality Integrity & Availability concepts

2. Information Risk Management & Controls3. Hardware, Software & Network Related

Technologies/ Concepts4. Physical & Environmental Controls to

Safeguard IT Assets5. Business Continuity, Disaster Recovery &

Incident Management6. Legal & Ethical Issues7. Standard and Compliance- Introduction to

ISO 2701 & Auditing ISMS Planning, Implementation &

Maintenance of IS

COURSE CONTENT1. Introduction to Financial Derivatives2. Types of Derivative Instruments3. Basic Market Concepts and Mechanics4. Forward Market5. Fundamentals of Financial Derivatives6. Interest Rate Futures7. Stock Index Futures8. Foreign Currency Futures9. Options10. Financial Swaps

COURSE CONTENT1. Data visualization and preparation2. Predictive analytics

Regression Techniques Forecasting Methods

3. Prescriptive analytics Linear Programming Network model and Goal

programming4. Market Research and Operations

CERTIFICATE IN SIX SIGMA GREEN BELTToday’s business leaders are turning to Six SigmaGreen Belt training to ensure a competitive edge,solve organizational problems, improve serviceand develop the background and skill baseneeded to initiate and sustain performanceimprovement. Building on these learningobjectives, the topics in this certificationprogramme prepare participants to lead projectsand contribute to improvement efforts in theservices and manufacturing sectors.Green Belts’ acquired knowledge of datacollection, analysis, process mapping and leanimplementation allows them to play a vital role inSix Sigma Lean initiatives. Typically, Green Beltsare assigned to Six Sigma projects within theirarea of responsibility.

CERTIFICATE IN CUSTOMER RELATIONSHIP MANAGEMENTCustomer Centricity is no longer simply a buzzword – it is one of the cornerstones of one’scompetitive advantage. This programme aims toprovide the participant a managerial perspective

of CRM. It will provide a conceptual andoperational understanding of the subject so as tobe able to able to define the goals and prioritiesof the business, understand the practical nuancesof placing the customer at the centre of thosegoals and priorities, and learn to build thefoundation to launch and manage CRM projects.

LEARNING CONTRACT: Building the Knowledgeand Skill setEvery participant, be it through Organisationsponsorship or directly as Self sponsored, will berequired to complete a Development Plan priorto the start of the programme. This Plan will needto outline clearly; Development Goals for undertaking the

programme and Key Learnings / Expectations from the

programme. This will bear a strongrelationship with the Goals outlined.

The Participant will use this to guide and navigatehis learning through the programme in closecoordination with the Faculty.ASSESSMENTS

In order to understand the effectiveness of theprogramme, in terms of its deliverables as well asthe learning by each participant, there will bemidterm as well as a final assessment for everyprogramme.

Analytics Factor analysis, Conjoint Analysis, Discriminant analysis, Cluster analysis. Data Mining techniques

5. Analytics in Finance6. Game Theory

COURSE CONTENT1. Definition and analysis of problems; 2. Root cause determination; 3. Solution generation and selection; and 4. Use of process variability and 5. Waste elimination tools.

BENEFITS Deep understanding on Lean Six Sigma

(LSS) principles up to the Green Belt (GB) skills level

Participants receive the necessary LSS knowledge, materials, and templates for self-sufficiency

Develop understanding of Minitab software

Understand Six Sigma Case Studies & steps to implement Six Sigma Projects

COURSE CONTENT1. The context - How contemporary

marketing, business competition, strategyand customer dynamics are changing - theneed for CRM

2. CRM as a business strategy; Models ofCRM and theories of relationshipmanagement

3. Developing CRM strategy4. Understanding your customers – the key

tools - Customer Portfolio analysis;Customer life cycle; Lifetime value

5. Preparing the organization for CRM – thekey tools. The infrastructure, information,process & people components

6. CRM technologies – its origins, ecosystem,solutions, analytics & architecture – SalesForce, Marketing, Service automation

7. Managing the CRM Project - Selecting theteam, controlling the project, finishing theproject

8. Emerging Trends in CRM – CMR –Customer Managed Relationships

Loyola Institute of Business Administration (LIBA)

Loyola College Campus, Chennai – 600 034.

Phone: 91 – 44 – 28177231 / 32 / 33 Fax: 91 – 44 – 28173183

Email: certificate@liba.edu Website: www.liba.edu

Rights Reserved: The administration of LIBA reserves the right to change the requirements for admission of graduation, course content, Fees charged, regulations affecting

students or to make any other suitable modifications, should these be deemed necessary in the interest of students, the Institute and the profession.

Published by the Management Development Centre, Loyola Institute of Business Administration, Loyola College Campus, Chennai – 600 034.

AWARDS & HONORS:

Innovative Leadership

Award - Innovative B-

School Awards

Business School with

Best Academic Input

(Syllabus) in Finance -

Dewang Mehta

Business School

Awards

Outstanding B-School

in Marketing (South):

Impact - Marketing,

Advertising and Media

Weekly

Best Student in

Management:

Southern India

Chamber of

Commerce and

Industry