LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How...
-
Upload
audrey-pope -
Category
Documents
-
view
223 -
download
0
Transcript of LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How...
![Page 1: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/1.jpg)
LOYALTY PROGRAM
10th August 2015
![Page 2: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/2.jpg)
Overview
References
Member Benefits
Earn Points
Redeem Points
How to record?
![Page 3: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/3.jpg)
Overview
• Apricot Privilege Program (APP) is the loyalty program to provide privileges, discounts, special offers, exclusive services,... to members.
• More than creating a package of benefits and offerings, the loyalty program shows how Apricot Hotel treat our loyal customers.
• The loyalty program is an integral part of the guest satisfaction efforts in order to build brand loyalty and recognition.
![Page 4: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/4.jpg)
Overview
References
Member Benefits
Earn Points
Redeem Points
How to record?
![Page 5: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/5.jpg)
References• AccorHotels Free Loyalty Programme• Online Management System to manage the points
history of guests.• Guests can choose the rewards: Discount on their stay,
Vouchers, conversion of their points into airlines miles,...• Earn&Redeem Points: (Depend on the brand and card
status)1eu = 2 points 1,000eu spent = 2,000points = 40eu to use towards your next booking
Benefits Classic Silver (10RN - 2500pts)
Gold(30 RN – 10,000pts)
Platinum (60RN – 25,000pts)
Priority Check in
● ● ● ●
Late check-out
● ● ●
Free upgrade
● ●
City Car in 4 hrs
● ●
Access to E.Lounge
●
Free soft drink at minibar
●
10% spa & 10% F&B
●
![Page 6: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/6.jpg)
References• Marriott Rewards - Free Loyalty Program• Online Management System to manage the points
history of guests.• Guests can redeem points Online & choose the
rewards: Discount on their stay, Vouchers, miles,...• Earn&Redeem Points: (Depend on the brand and card
status)1$ = 10 points (spend on room rates)
750$ 4,500$ = 7,500 points 45,000 points = 01 Night Stay (depending on the hotel brand, location and type)
Benefits Rewards Silver Elite (>10RN)
Gold Elite(>50RN)
Platinum Elite(>75RN)
Special Discounts ● ● ● ●
Priority Check-in ● ● ● ●
Late Check-Out/ Weekend Discount
● ● ●
Free UpgradeFree local phone call
● ●
Bonus on points for stays 20% 25% 50%
![Page 7: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/7.jpg)
References• Starwood Preferred Guest- Free Loyalty Program• Online Management System to manage the points
history of guests.• 2 levels: Preferred Guest – Base membership level Elite Preferred Guest – Gold Level
(10stays/25RN) Elite Preferred Guest – Platinum Level
(25stays/50RN)• Guests can redeem points Online & choose the
rewards: Discount on their stay, Vouchers, conversion of their points into airlines miles,...
• Benefits: 35% off published rate, • Earn&Redeem Points: (Depend on the brand and card
status)
Some Benefits
Preferred Gold (25RN) Platinum (50RN)
Points earned/01$ spent
2 points 3 points 3 points
4 pm late Check out
● ●
Welcome GiftFree Upgrade
● ●
Stay 5 nights Get 01 night Get 01 night Get 01 night
![Page 8: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/8.jpg)
Overview
References
Member Benefits
Earn Points
Redeem Points
How to record?
![Page 9: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/9.jpg)
Member Benefits
• Apricot Privilege Program (APP) is a Free membership program• 03 levels:
▫Basic level (every guests can join)▫Gold Level (10,000 pts or 20 Room nights)▫Platinum Level (30,000 pts or 50 RN)
• What will customers get by joining APP? ▫ Personalised services▫ Priority check-in▫ Special gift for guest’s birthday▫ Be the first who receive special promotions
& offers▫ 10% off F&B services▫ 10% off Spa Treatment▫ 5% off Best Available Rate while booking on
apricothotels.com
![Page 10: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/10.jpg)
Special Benefits by LevelBenefits Basic Gold (13,000 pts) Platinum (30,000 pts)
Points earned/01$ spent 5 points 8 points 10 points
2,500$ spent = 12,500 pts
01 Free Night at Sketch Room
01 Free Night at Sketch Room
01 Free Night at Sketch Room
Special Welcome Drink ● ●
Free Room Upgrade ● ●
Free 01 soft drink in the minibar
●
15% off Spa treatment ●
15% off F&B services ●
![Page 11: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/11.jpg)
Special Benefits by Level
Benefits Basic Gold (10,000 pts)
Platinum (30,000 pts)
Pressing Service ●
Free 02 laundry items/ booking
●
![Page 12: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/12.jpg)
OverviewReferencesMember BenefitsEarn PointsRedeem PointsHow to record?
![Page 13: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/13.jpg)
Earn Points• 1 $ = 5 points• 2,500$ = 12,500 points Every 12,500 points earned,
members can redeem 01 room night at Sketch Room or 01 voucher
valued at 50$
SpendEarnRedeem
![Page 14: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/14.jpg)
OverviewReferencesMember BenefitsEarn PointsRedeem PointsHow to record?
![Page 15: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/15.jpg)
Redeem A-Points
Guests could redeem A-Points for
Free Night
Voucher
![Page 16: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/16.jpg)
Overview
References
Member Benefits
Earn Points
Redeem Points
How to record?
![Page 17: LOYALTY PROGRAM 10th August 2015. Overview References Member Benefits Earn Points Redeem Points How to record?](https://reader036.fdocuments.us/reader036/viewer/2022062304/56649f215503460f94c39c97/html5/thumbnails/17.jpg)
How to record• Using special Loyalty Program Software • This program allow you to award points for money spent
Loyalty Program
Strategy
Special Software
to manage
Printed Card & Embossing
Machine
Special staff in charge of the program