Loyalty Leaders Tell All:

Using Data to Create Relevance and Change Customer Behavior

Loyalty Leaders Panel

Bob DalySVP, Retail Payment

SolutionsJenn McMillenVP, Loyalty & CRM

David CantyDirector, Loyalty Marketing

and Partnerships

Compromised

One third of the US consumer population has been notified that their personal information has been stolen or compromised.

Approaching half of this group say they have been negatively affected by a compromise or breach of their personal information

Challenge Facing Marketers

40%Advance informationon new products

Less than half of consumers expect the following basic enhancements in exchange for use of their personal information:

32%More information on products they regularly buy

39%An easier buying process

41%Communications based on their preferences

49%Tailored offers

36%Preferential treatmentIn fact, just 53% said they specifically

expect improved customer service

GameStop

Program Name: GameStop PowerUp Rewards

Launch Date: Fall 2010

Members: 13MM

Key Highlights: PowerUp Rewards is a 2-tier program with Basic ($0) and Pro ($14.99 annually) levels

60% of total transactions are associated with a PowerUp member

65% are paying members

The average PowerUp member spends 3x more than the average non-member

160+ MM games in member Game Libraries

Very high member engagement

Jenn McMillenVP, Loyalty & CRM

PowerUp member’s actual barcode

U.S. Bank

Program Name: FlexPerks

Launch Date: May 2009

Members: A lot, and growing

Key Highlights: Converted over 85% of former WorldPerks Visa accounts and retained over 90% of balances

Selected as best travel reward card by Kiplinger’s five months after launch

Chosen by COLLOQUY members as best financial services loyalty program

Leveraged data to architect value proposition and communications

Bob DalySVP, Retail Payment Solutions

JetBlue

Program Name: TrueBlue

Launch Date: 2001

Relaunched: 2009

Members: 9,500,000

Key Highlights: Revenue Based Program

No Blackouts

Any Seat, Any Time

Designed by our customers

Low entry redemption

Continuing to evolve

David CantyDirector, Loyalty Marketing

and Partnerships

Loyalty Leaders Panel

Bob DalySVP, Retail Payment

SolutionsJenn McMillenVP, Loyalty & CRM

David CantyDirector, Loyalty Marketing

and Partnerships

Thank You

www.COLLOQUY.com

www.Pearson4Loyalty.com

www.Loyalty.com