Lowcountry Local First
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Transcript of Lowcountry Local First
Presentation for Heritage CorridorJamee Haley – Nov 15, 2011
Why Every Community Needs a
BUY LOCAL CAMPAIGN
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IntroductionJamee Haley-Executive Director, Lowcountry Local First – Charleston SC-All around awesome person-Insert more text here
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AGENDA: Buy Local in YOUR Community
Collectively, our choices have great power
WHY?WHY? LOWCOUNTRYLOWCOUNTRYLOCAL FIRSTLOCAL FIRST
HOW TO HOW TO IMPLEMENTIMPLEMENT
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Why Buy Local?
Lots of good reasons to do so
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When we choose to buy local, the money is
Re-spent in our local system
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Cultivate Local Prosperity
Real Prosperity is…Knowing the farmer who growsgrows your food, the family who ownsowns the hardware store & the banker who investsinvests in our dreams and future.
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Cultivate Local Prosperity
Real Prosperity is…Keeping more of our hard earned dollars in our local economies
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Cultivate Local Prosperity
Real Prosperity is…Job growth, opportunity & innovation
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Cultivate Local Prosperity
Real Prosperity is…Investing in our schools, parks and playgrounds
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Cultivate Local Prosperity
Real Prosperity is…Protecting the natural resources that make it all possible
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Cultivate Local Prosperity
10% Shift of local spendingCreate 12,000 new jobs$1 Billion in new economic activity$375 Million in new wages
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Buying local cultivates prosperity Buying local
keeps your community unique
Why buy local?
Every community needs a buy local campaign
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Case Study: Buy Local Campaign in Action
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History
Lowcountry Local First is an alliance committed to educating and encouraging the public to invest in their local economy with their dollars, their voices, their votes and their hearts.A Charleston, South Carolina-based 501c3 non-profit
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Connected Nationally
BALLE - North America's fastest growing network of socially responsible businesses Comprised of over 80 community networks in 30
U.S. states & Canadian provinces Representing 22,000+ independent business
members
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Where we are today
BUY LOCAL - Grassroots movementEducationRelationship building Promotes the many benefits that come from
choosing to buy from local, independent businesses & farmers
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Where we are today
EAT LOCAL – Sustainable agricultural initiative designed to grow & support local food systems by connecting local farms, producers, and apprentices to the local restaurants, institutions, & people with a hunger for farm fresh food and goods. Education Outreach Apprentice programs
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Where we are today
Membership
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a WAY OF LIFE that celebrates & supports what we love most: the LOCAL, independent BUSINESSES & FARMERS who reflect the unique character, flavor, & culture of the place we call HOME
Lowcountry Local First
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How to implement
It’s easier then you think
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Create a Local Campaign in Your Community
Assess Your Community and Yourself – what type of network is needed?Don’t recreate the wheel
Step1
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Create a Local Campaign in Your Community
Find the right championsMake a list of all the local independent business owners that
you know who meet this criteria: respected by others & the community at large values align with your vision “can do” positive attitude
Meet with them & talk about what other networks like LLF are doing, gage interest in creating a community business network that would:
learn from each other & do business together provides education & new ideas that would keep them at the
forefront of the move toward sustainability and the future of business
is effective at swaying public purchasing behavior toward these locally owned businesses that are committed to innovating and stewarding your community
Step2
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Create a Local Campaign in Your Community
Decide What, Where & WhoDecide on geographic scope &
membership criteria
Step3
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Create a Local Campaign in Your Community
Create a steering committee and action teams
Step4
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Create a Local Campaign in Your Community
Draft mission, vision and membership benefits
Step5
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Create a Local Campaign in Your Community
Build a work plan that can deliver early wins. It should support
businesses in stewardship community and the community in buying local first.
Step6
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Create a Local Campaign in Your Community
Add a Little Organizational Structure
Step7
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Create a Local Campaign in Your Community
Identify your opportunities Then draft a budget and fund-raising plan that
corresponds with your plans.
Step8
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Create a Local Campaign in Your Community
Launch! Host a coming out event…and recruit members
Step9
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Create a Local Campaign in Your Community
Stay fresh, energetic and don’t let the momentum slow
Step10
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10% SHIFT VIDEO http://www.vimeo.com/5388323
Create => Implement => Prosper
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