Lowcountry Economic Network and Alliance Marketing Plan
10
April, 30, 2009 www.lowcountrynet.o rg CareCore National Marketing the Marketing the Lowcountry Lowcountry
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How we\'re marketing the Lowcountry
Transcript of Lowcountry Economic Network and Alliance Marketing Plan
April, 30, 2009
www.lowcountrynet.org
CareCore National
Marketing the Marketing the LowcountryLowcountry
April, 30, 2009
www.lowcountrynet.org
CareCore National
Lowcountrynet.orgLowcountrynet.org
Goal – To merge the LEN and Alliance brands, increase traffic and create a mechanism to capture leads.
April, 30, 2009
www.lowcountrynet.org
CareCore National
About lowcountrynet.orgAbout lowcountrynet.org
• Daily traffic has increased by 27% over 2008
• Online blog• Utilization of social networking• New content
April, 30, 2009
www.lowcountrynet.org
CareCore National
Lowcountrynet.orgLowcountrynet.org
Work to be done –– SEO of Web site– Construction of Alliance pages– Construction of F-35, Jasper Port pages– Development of ‘call-to-action’ mechanism
April, 30, 2009
www.lowcountrynet.org
CareCore National
GISGISGoal – To offer
prospects a user-friendly and comprehensive database of potential sites and offer developers and owners an avenue to list those sites.
April, 30, 2009
www.lowcountrynet.org
CareCore National
Web brand developmentWeb brand development
Goal – To brand the Lowcountry as a destination for the high-tech, knowledge-based, creative sectors.
April, 30, 2009
www.lowcountrynet.org
CareCore National
SC BIZSC BIZGoal – To educate
those within S.C. about opportunities in the Lowcountry and reach those who touch all of the Alliance’s four focus groups.
April, 30, 2009
www.lowcountrynet.org
CareCore National
Homes and LandHomes and Land
Goal – To market to those already familiar with the region for its beaches but not its businesses.
April, 30, 2009
www.lowcountrynet.org
CareCore National
Pecha Kucha NightPecha Kucha Night
Goal – To highlight existing synergies within the creative class for both business and marketing opportunities.
April, 30, 2009
www.lowcountrynet.org
CareCore National
Trade MissionsTrade Missions
Goal – To take the Lowcountry’s message to the site consultants, logistics, distribution and aeronautics experts.
