Low \'Calorie\' Marketing Tips
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www.theprbuzz.com www.theprbuzz.com Low “Calorie” Marketing Tips
description
This presentation was the first in a series called BizFit. It presents a number of low or no-cost ways to promote small businesses.
Transcript of Low \'Calorie\' Marketing Tips
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Low “Calorie” Marketing Tips
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No fat, bloated No fat, bloated budgets needed!budgets needed!
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An effective marketing An effective marketing strategy will:strategy will:
►Differentiate you Differentiate you ►Present you as an expertPresent you as an expert►Build relationshipsBuild relationships
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To obtain traditional To obtain traditional publicity:publicity:
►Find newsworthy stories Find newsworthy stories UniqueUnique TrendsTrends Localize national storyLocalize national story ConflictConflict PathosPathos
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To obtain traditional To obtain traditional publicity:publicity:
►Create your own storyCreate your own story
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To obtain online To obtain online publicity:publicity:
►Distribute releases through credible Distribute releases through credible service such as PRNewswire or service such as PRNewswire or PRWebPRWeb
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To obtain online To obtain online publicity:publicity:
►Pitch bloggersPitch bloggers►Guest blogGuest blog
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Subscribe to free media Subscribe to free media list-serves:list-serves:
►National: PitchRate.comNational: PitchRate.com►Local: HRMediaConnectionz.comLocal: HRMediaConnectionz.com
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Declare yourself an Declare yourself an expert!expert!
► SpeakSpeak► WriteWrite
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Start a blog:Start a blog:
►Brand it to your siteBrand it to your site
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Start a blog:Start a blog:
►Brand itBrand it►About them, not youAbout them, not you►Post regularlyPost regularly►Promote itPromote it
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Publish thought Publish thought leadership documents:leadership documents:
►Articles or white papers Articles or white papers ►E-booksE-books►Kits or templatesKits or templates
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Develop a mailing list:Develop a mailing list:
►Sign-up boxSign-up box►E-zines: Constant Contact, Mail E-zines: Constant Contact, Mail
ChimpChimp►Auto-respondersAuto-responders
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Videos:Videos:
►Web camWeb cam►Flip camera $200Flip camera $200►YouTube vs. AmazonYouTube vs. Amazon
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Podcasts:Podcasts:
►BlogTalkRadio.comBlogTalkRadio.com
Webinars:Webinars:
►Dimdim.comDimdim.com
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High-tech tools = High-touch High-tech tools = High-touch marketingmarketing
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If you:If you:
►MMake friends ake friends ►BBuild trust & credibilityuild trust & credibility►AAdd valuedd value
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SUCCESS!SUCCESS!
