lovemark ppt

8/16/2019 lovemark ppt

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LOVEMARKS PRESENTATION

ROYAL ENFIELD &

JOHNSON &JOHNSON

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ROYAL ENFIELD• Royal Enield was the name under whi!h the Enield "y!le "ompany #ounde

• )n $&**+ Enield "y!le "ompany partnered with Madras Motors in )ndia in o)ndia+ based in "hennai+ and started assembling the '*, !! Royal Enield BullMadras-

• The original Red dit!h+ .or!estershire based !ompany dissolved in $&/$+ but !ontinued+ and bought the rights to use the Royal Enield name-


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• Royal Enield )ndia manua!tures and sells in )ndia+ and also e0ports to Europe aSouth Ari!a and Australia-

• Re!ently Royal Enield has undergone a ma1or retooling parti!ularly in the engin

going rom !arbureted !ast2iron engines to twin spark unit !onstru!tion engines with E3) available on their lagship *,, !! model

• 44The /,,!! Royal Enield "onstellation Twin has been des!ribed as the irst Su


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• Mystery

RE adds value to a produ!t through its sense o e0!itement and the promise

5Royal Enield 6imalayan 7dyssey every year-8

• Intimacy

Brand asso!iated with 9ower and Royalty-

Brand asso!iated with the 5pleasure o biking

• Sensuaity

The bullet is a sign o 5Mas!ulinity8 Enield riders do not reer to their bik

they reer to them as 5Bulls8-

The bullet is a sign o a MAN


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GREAT STORY

The feel of raw powercombined with the intensetorque and packed with athumping punch. The richheritage and passion that isassociated with the brand hasmade m bike more than acommuting utilit in m life. Yes! Roal En"eld has becomea #o$emark in m life%

&ntra!&ndia

'ster


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t i m a c y

s e n s u a l i t y

m y s t e

r y

)nnovation

;uality

Servi!e

)dentity


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• (ohnson ) (ohnson is an American multinational medical de$ices!

pharmaceutical ) consumer packaged goods manufacturer found*++,.

• &t-s world sith/largest consumer health compan.

• &t is also the world-s "fth largest pharmaceuticals compan

• ()( ha$ing more than 0,1 operating companies in more than ,2 cemploing approimatel *0,!122 people. Our world wide headqu3ew 4runswick! 3ew 5erse! 6SA

• ()( has man well/known consumer products including (ohnson-s 7owder! 4and/Aid ! Tlenol! 'otrin ) 3eutrogena skin care produc

• Three main business segments of ()( are

8onsumer health ) 4eaut products

'edical de$ices ) diagnostics

7harmaceuticals

Baby young ca


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Mystery

• ()( Adds $alue to a product through its sense of safetcare and the promise better eperience

Intimacy

• ()( is associated with safet and caring

• ()( is related with the personal hgiene especiall focon child care

Sensuaity

• ()( is 8onsidered as motherl "gure

• ()( is the smbol of motherhood


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MYSTERY

GREAT STORY

& remember when & was a kid mmamma used to splash (ohnson )

(ohnson powder on me after bath.

She told me & would feel fresh.3ow & am mature enough 9&t

reminds me a warm hug from m

mother ) & feel so pure )

untouched.

lisa

&3S7&RAT&O3

:3o more Tears- is onetagline for ()( bab promade m bab-s life sa.The alwas push a bproduct) a better ep

That-s wh & lo$e ()( am) m bab-s life co


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7AST 7RESE3T ) ;6T6RE

(ohnson ) (ohnson is a lo$emark that has been in use in mhousehold since the da & was

born.


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SENSUALITY S'E## ) TO68=

& lo$e (ohnson ) (ohnson. Theman good products. & know thbabies! but & actuall use (ohn

(ohnson bod lotion mself besmells so good% 7erfect%

;ransisca

& ha$e so surpassed the age of usbab soap! but e$er time & use tfeel so pure and untouched. The fragrance and the softness of theis so beautiful that & can-t eplain' skin thanks to (ohnson-s is sti

7ragati


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&3T&'A8Y8O''&T'E3T

()( is b far m lo$emark.& ha$e ne$er been disappointed with their

product from bab oil to adult powder .4

this ()( plaing a great role ful"lling theircommitment of keeping ?SA;ETY )

SE86RE@. Reformulating their product forearning more trust ) pro$ide the

customer the ?8omplete peace of mindwhene$er the bring them into home@.

E'7AT=Y&3TO 'E 6 SEE YO6RSE#

You know that feeling whe$erthing is right with th

That-s what (ohnson-s mafeel like. &t reminds me thstill people who deepl caothers. &t reminds me of afrom m mom! a bab-s lbedtime stories. &t 5ust ma

smile.3isha!&ndia


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i n

t i m a c y

s e n s

u a l i t y

m y s t e

r y

innovation

quality

service

identity

value

Reliability

"ommitment

7pennessSe!urity

=eadership

Responsibility

Ei!ien!y

Tou!h

Smell

Sound

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