LOVE TO COLOR ON THE BRIGHT SIDE?

Joico Color Intensity offers a dazzling spectrum of vibrant, pastel, and metallic semi-permanent crème colors, which feature intensely concentrated pigments designed to help you create over-the-top results that last up to 20 shampoos.*

BOLD SHADES Last up to 20 shampoos*

METALLIC SHADES Last up to 15 shampoos*

PASTEL SHADES Last up to 10 shampoos*

*Depending on hair porosity.

PINKS & PURPLES MIXOLOGY

2 parts Indigo 1 part Sapphire Blue

2 parts Pink 1 part Light Purple

1 part Soft Pink 1 part Hot Pink

1 part Mauve Quartz 1 part Soft Pink

SWEET NECTAR ELECTRIC GRAPEBARBIE TECHNO VIOLET

These sassy custom formulas from the Joico Artistic Team are going to tickle you pink… and purple! Mix for a modern, edgy spin on “pretty”.

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RECOMMENDED PRELIGHTENING GUIDE

COLOR INTENSITY SHADE PRELIGHTENED HAIR LEVEL

Light Purple, Soft Pink, Rose, Lilac, Moonstone, Mauve Quartz, Violet Level 10

Orchid, Pink, Hot Pink Level 9

Sapphire Blue, Indigo, Amethyst Purple, Magenta Level 7 and lighter

©Joico® Laboratories, Los Angeles, CA 90042-0308 Custom Formulas By Brandon Corbitt Printed in U.S.A. J68295-1

REDS, YELLOWS & ORANGES MIXOLOGY

1 part Ruby Red 1 part Orange

1 part Yellow 1 part Peach 1 part Orange

1 part Rose 1 part Red

1 part Fiery Coral 2 parts Yellow

ELECTRIC ORANGE TANGELOFRUIT PUNCH BLOOD ORANGE

JUICY is the only way to describe these punchy color cocktails from the Joico Artistic Team. Shake them up now to quench your thirst for bold, luscious color!

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©Joico® Laboratories, Los Angeles, CA 90042-0308 Custom Formulas By Brandon Corbitt Printed in U.S.A. J68295-2

RECOMMENDED PRELIGHTENING GUIDE

COLOR INTENSITY SHADE PRELIGHTENED HAIR LEVEL

Rose, Peach Level 10

Yellow Level 9

Fiery Coral, Orange, Ruby Red, Red Level 7 and lighter

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BLUES & GREENS MIXOLOGY

3 parts Clear 1 parts Mermaid Blue

1⁄2 part True Blue

2 parts Peacock Green 1 part Kelly Green

1 part Yellow

3 parts Mint 1 part Mermaid Blue

2 parts Sky 1 part Yellow

CHARTREUSE SHAMROCKSUMMER SKY ARCTIC

Get cool with these with fresh, crisp custom blue and green formulas from the Joico Artistic Team. So wearable. So right now!

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©Joico® Laboratories, Los Angeles, CA 90042-0308 Custom Formulas By Brandon Corbitt Printed in U.S.A. J68295-3

RECOMMENDED PRELIGHTENING GUIDE

COLOR INTENSITY SHADE PRELIGHTENED HAIR LEVEL

Sky, Mint Level 10

Mermaid Blue, Peacock Green Level 9

True Blue, Kelly Green Level 8

Cobalt Blue, Sapphire Blue, Indigo Level 7 and lighter

PASTELS MIXOLOGY

2 parts Rose 1 parts Lilac

2 parts Lilac 1 part Sky

1 part Peach 1 part Rose

1 part Sky 1 part Mint

ICING PERIWINKLEPRINCESS TULIP

Satisfy your sweet tooth with these soft, candy-colored pastel formulas from the Joico Artistic Team. All the sugar and fun, none of damage!

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©Joico® Laboratories, Los Angeles, CA 90042-0308 Custom Formulas By Brandon Corbitt Printed in U.S.A. J68295-4

RECOMMENDED PRELIGHTENING GUIDE

COLOR INTENSITY SHADE PRELIGHTENED HAIR LEVEL

Rose, Sky, Mint, Peach, Lilac Level 10