Love That Pet - Investment Summary
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Transcript of Love That Pet - Investment Summary
A LONGER, HEALTHIER & HAPPIER LIFE FOR YOUR PET
To make lasting impactful change, entrepreneurs need more than innovative technology alone to unlock true value – you need a great team, with experience and expertise, you need business “nous”, you need perseverance and yes, you need some luck…then add in leading edge technologies, business best practices and a 100% focus on the customer…and you get Love That Pet…
Love That Pet
““
The Market
Globally pet owners are spending…
$200BN+…per year on their pets
The Problem
Pet Care is an antiquated industry and customer expectations have
changed…radically…
Simple Question – Surprising Answer
Question 100.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
52.0%
12.0%8.0% 6.5% 5.0%
16.0%
What would be the one thing that you would like for your pet?
A longer/healthier/happier life* New Collar/Lead ToyBowl Bed Other
Source: June 2016 - Love That Pet Customer Ecommerce Product Survey – 1043 Respondents – Question 10 (Open ended); * Consolidated common answers
Todays Pet Owners Want…
A Longer, Healthier and Happier life for
their pet
Current State Of Play
The pet care industry is not listening to their customers…
Love That Pet Is…
THE quality provider for ALL things pet…
Target Audience
The “Prime”…
Top 25%…of all pet owners
Our Goal
To progressively secure…
90%…of the entire pet customer wallet
Customer Lifetime Value Upper Quartile Of Pet Owners Spending at least $2500+ per year
Veterinary services Food Accessories Pet Care – sitting, boarding, walking, grooming Financial Services – insurance and vet loans Pharmaceuticals – OTC and Prescription More
12 year customer lifespan = $30,000 CLV
How
We are fundamentally reimagining the pet care experience…
It All Starts With Big Data
10,000,000 data points already ripe for analysis Machine Learning
Iteratively analysing the Big Data to create opportunities Preventive Care
No more waiting for pets to get sick Pre-empting care Earliest possible diagnosis
IOT Delivers The Big Data Intelligent Collars
Not just tracking – comparing trend data to detect medical anomalies, increase treatment compliance
Intelligent Bowls Important feedback on food and liquid volumes
Intelligent Beds More data on activity, heart rate, rest levels
Intelligent Electronic Health Records Machine Learning based diagnosis and treatment plans
Fundamentally Reimagined Experience
Love That Pet Hospital & WellBeing Campuses For Pets For Pet Owners For Employees For Our Partners
See separate presentation – Love That Pet Hospital & WellBeing Campuses V3.0
Customer Acquisition “New Era” Love That Pet Hospital & WellBeing
Campuses Fed by
Love That Pet Telemedicine – remote consults &second opinions Love That Pet MarketPlace – pet sitting, boarding, walking, grooming
matching customers with independent providers Love That Pet Mobile – reaching out into the community Love That Pet App – a 720 degree view of every pet, their owner and
our relationship with both Love That Pet Ecommerce & Retail – curated premium products Love That Pet Electronic Health Records – single source medical
history Love That Pet Insurance & Finance – solving the cost equation
How We Make Money
Customer Growth is our
#1Key Performance Indicator
We Grow Customers
Apr-15
May-15
Jun-15Jul-1
5
Aug-15Se
p-15Oct-
15
Nov-15
Dec-15
Jan-16Fe
b-16
Mar-16
Apr-16
May-16
Jun-16Jul-1
6
Aug-16Se
p-16Oct-
16
Nov-16
Dec-16
Jan-170
200
400
600
800
1000
1200
1400
512 532 554 576 599 611 636685 727 773
850 862 897 931 962 999 1039 1068 1100 1103 1118 1148
Example: Love That Pet Darlinghurst – Net Active Customers Growth
Number Of Active Customers
How We Make Money
We progressively secure…
90%…of the entire pet customer wallet
Maximising Share Of Wallet We earn our income from targeting 90% plus of the pet
customer wallet Vet Care – Hospital, Mobile, Telemedicine Pet Care – Ecommerce & Retail Pet Care – MarketPlace for sitting, boarding, walking, grooming Tech Care – App, IOT Devices deliver data for machine learning And more…
Love That Pet “Prime” WellBeing Strategies – annual subscription, ongoing customer
benefits Proactively moving customers to frequent preventive care rather
that waiting for pets to get sick
Our TeamKeith Paulin
Executive Chairman & CEO – Co-Founder https://www.linkedin.com/in/keithpaulin
Brian Hur Chief Information Officer & Chief Veterinary Officer– Co-Founder https://www.linkedin.com/in/brianhur
Sebastian Paulin Chief Experience Officer – Co-Founder https://www.linkedin.com/in/sebastianpaulin
Anthony Smith Non Executive Director – Locations & Acquisitions https://www.linkedin.com/in/anthony-smith-09389717
Traction
15,000 active customers 5 clinic acquisitions plus online sales $5,400.000 Annual Run Rate 400,000+ website visits per month 10,000,000 active data points for Machine Learning $1,250,000 raised to date from Angels, Friends,
Family & Fans
Customers Really Like Us
Net Promoter Score – NPS 80 – 90 Range
Testimonials Because the attention paid to Danny
by your Vet was excellent Very good service and friendly staff.
The manager is super sweet and professional Friendly, knew her stuff and gave
lots of advice and reassurance Always excellent & prompt service and our little dog
really loves the little bag of treats that you send Professional, relaxing atmosphere
looking after my pets
Competitors No single “full stack” competitor
Vet Care Greencross (128 clinics), National Veterinary Care (51), Vet Partners
(48) Sub-regional groups - 4 to 8 clinics (20)
Pet Care Products & Food - Pet Barn (Greencross), Petstock, Best Friends, My Pet
Warehouse, Pet Circle, Vet & Pet Direct Tech Care
IOT Wearables – PodTracker, Whistle (USA), Payce (Israel) Telemedicine – iVet, VetChat, Pet Coach (USA), VetLive (USA)
Other Care – Sitting, Walking, Grooming Madpaws, Pethomestay, Pawshake, Petcloud Jim’s Dogwash, Dogue, PetMobile
CompetitorsPremium Customers
Budget Customers
LowShare Of Wallet
HighShare Of WalletGreencross + Petbarn
Petstock
Vet & Pet Direct
Pet Circle
National Veterinary Care
Vet Partners
My Pet WarehouseMadPawsPetCloudWhistle
Love That Pet
Customer Acquisition Maximising Customer Wallet Share Of Existing Base
15,000 active + 15,000 progressively being reactivated Member-get-member promotions Email - activation, retention and engagement
Digital Reach SEO
400,000+ organic visits per month SEM
Geo targeting Competitor brand targeting Targeted Special Offers - $1 Vaccines (plus consult), $1 Dental Checks (plus consult)
Local Connections Meet your Vet Shopping centre pop ups Market pop ups
Operations Current - LTP Clinics
Cashflow generation – 20.0%+ EBITDA - real time “lab” testing Current - LTP Online
Curated product range – focusing on higher margin premium product ranges compared to industry averages
New - LTP Hospital & WellBeing Campuses V3.0 designs completed – scouting first location Sydney Eastern Suburbs Soft launch - November 2017
New - LTP MarketPlace In development and UX testing - soft launch 1 April 2017
New - LTP Telemedicine In Beta testing now – soft launch 1 July 2017
Group Revenues Current
Jan-15Fe
b-15
Mar-15
Apr-15
May-15
Jun-15Jul-1
5
Aug-15Se
p-15Oct-
15
Nov-15
Dec-15
Jan-16Fe
b-16
Mar-16
Apr-16
May-16
Jun-16Jul-1
6
Aug-16Se
p-16Oct-
16
Nov-16
Dec-16
Jan-170
100000
200000
300000
400000
500000
600000
Revenue
Revenue
Financials - Current Revenue
$450,000 - $500,000 per month Annual Run Rate - $5,400,000
Expenses Approximately break even +/- $20k per month
EBITDA At the existing clinic level – 20%+ being generated Love That Pet Group - $0 – operating profits currently fund
future developments
Group Revenues Forecast – 2 Years
Jan-15
Mar-15
May-15
Jul-15
Sep-15
Nov-15
Jan-16
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Mar-17
May-17
Jul-17
Sep-17
Nov-17
Jan-18
Mar-18
May-18
Jul-18
Sep-18
Nov-18
0
200000
400000
600000
800000
1000000
1200000
1400000
Revenue
Financials - Forecast Next 2 Years Revenue
Year 1 - $6,995,000 Year 2 - $12,995,000
Expenses Year 1 - $6,998,000 Year 2 - $12,345,000
EBITDA At the Clinic, Hospital & Wellbeing Campuses level – 25%
See accompanying Worksheets for detailed Financial Model
Group Revenues Forecast – 5 Years
Year 1 Year 2 Year 3 Year 4 Year 50
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
6,850,00012,995,000
36,900,000
68,785,000
100,500,000
Revenue
Financials - Forecast Year 5 Revenue
$100,500,000 Expenses
$78,850,000 EBITDA
21.6% $21,750,000
Valuation $325,000,000 15x
See accompanying Worksheets for detailed Financial Model
OUR ASK
$1,000,000SEEKING AN ADDIT IONAL
ANGEL INVESTOR ROUND
Use Of Funds Flagship Hospital & WellBeing Campus
Lease, development Relocation of LTP Darlinghurst Clinic Customers – 1100+
Telemedicine Vet Release from Beta & Launch
Love That Pet MarketPlace Matching walkers, sitters and groomers with customers
Intelligent IOT Wearables & App Collars/leads/bowls plus App for ongoing customer
relationship development and yield maximisation
Recent Industry Transactions Whistle
Mars Inc – USD100.0m http://www.whistle.com/
Rover Foundry Group – USD40.0m
https://www.rover.com/ Drs Beck & Stone
WH Cloud – USD30.0m http://doctorsbeckandstone.c
om/
Evidensia
EQT Partners – EURO130.0m http://evidensia.se/
Petco CVC Capital – USD4.7BN http://www.petco.com/
Petsmart BC Partners – USD8.7BN http://www.petsmart.com/
THE FUTURE
$100MMARKET VALUATION
I N 5 Y E A R S W E W I L L D E L I V E R
$325MIN ANNUALISED REVENUE WITH A
OUR ASKTHANK YOU
lovethatpetgroup.com/investmentF O R F U RT H E R I N V E S T M E N T D E TA I L S V I S I T
O R C O N TA C T
Ke i t h Pa u l i nE xe c u t i v e C h a i r m a nL o v e T h a t Pe t G r o u p
E : ke i t h . p a u l i n @ l o v e t h a t p e t g r o u p . c o mP : + 6 1 1 3 0 0 5 6 8 7 3 8