Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
-
Upload
salesforce -
Category
Marketing
-
view
8.210 -
download
1
Transcript of Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
@msweezey!
Safe Harbor Safe harbor statement under the Private Securi5es Li5ga5on Reform Act of 1995: This presenta5on may contain forward-‐looking statements that involve risks, uncertain5es, and assump5ons. If any such uncertain5es materialize or if any of the assump5ons proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-‐looking statements we make. All statements other than statements of historical fact could be deemed forward-‐looking, including any projec5ons of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future opera5ons, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertain5es referred to above include – but are not limited to – risks associated with developing and delivering new func5onality for our service, new products and services, our new business model, our past opera5ng losses, possible fluctua5ons in our opera5ng results and rate of growth, interrup5ons or delays in our Web hos5ng, breach of our security measures, the outcome of any li5ga5on, risks associated with completed and any possible mergers and acquisi5ons, the immature market in which we operate, our rela5vely limited opera5ng history, our ability to expand, retain, and mo5vate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-‐salesforce.com products, and u5liza5on and selling to larger enterprise customers. Further informa5on on poten5al factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-‐K for the most recent fiscal year and in our quarterly report on Form 10-‐Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings sec5on of the Investor Informa5on sec5on of our Web site. Any unreleased services or features referenced in this or other presenta5ons, press releases or public statements are not currently available and may not be delivered on 5me or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obliga5on and does not intend to update these forward-‐looking statements.
@msweezey!
Biography: Mathew Sweezey Mathew is the head of thought leadership for B2B marke5ng at Salesforce.com. Listed as the one the top 10 most influen5al B2B marke5ng thought leaders by Onaly5ca, and one of the Top 5 Marketers Under 30 by Technology Associa5on of Georgia. He’s been featured in Huffington Post, Mashable, Clickz, MOZ.com, and mul5ple books on the topic of B2B marke5ng. He also owns a brewery in Atlanta Georgia.
What’s the future of marke5ng?
@msweezey!
12 hours The National Institute of Health (UK) reports the average person is
in front of a screen for 12 hours each day. !
@msweezey!
Media UBIQUITY More people have cell phones than have access to clean drinking
water, or electricity. !
@msweezey!
IBM Says there was more data created in the past 2 years than had
ever existed before on earth. !
@msweezey!
1/Escape People wan5ng to escape will lean on self discover and social channels. They are looking to escape their work, life, job, and take a short break. No barring on sales readiness.
@msweezey!
2/Learn People wan5ng to learn are looking on ways to do their job becer. This can also take place during an escape. May be an early sign of sales readiness if they move to research.
@msweezey!
3/Research People wan5ng to research will dedicate 5me to search, learn, and solve. They are looking for content to help them solve for a problem. Shows sales readiness
@msweezey!
Daily content consumption. Usually is Learn, and Escape. Happens across all media channels.
How we engage with Research content.
Time
Freq
uenc
y Relevance Depends on where they are
@msweezey!
Daily content consumption. Usually is Learn, and Escape. Happens across all media channels.
How we engage with Research content.
Time
Freq
uenc
y GIRL AT THE PARTY
@msweezey!
Learn what Psychographic means Buy this book: hcp://www.amazon.com/Complete-‐Social-‐Media-‐Community-‐Managers/dp/1118466853
Works on all social channels!
You can use POWER EDITOR IN
facebook to access these features.
You can also use 3rd party
social tools to access even more data.!
@msweezey!
Learn to use Social RE-Targeting Place social beacons on the thank you page for content !
@msweezey!
John, I no5ced an ar5cle on Content experience, and thought you might like to give it a look.
John, There is a video in our resource library on Lead nurturing best prac5ces, here’s a link to it. It was recorded with Jay Baer.
John, I’m not sure if you follow this guy on social. But If you’re on Twicer you might want to check out @jaybaer. We’ve just shot a webinar..
Get better eMAILS GET MORE CONVERSIONS EMAILS SHOULD BE SHORT, RICH TEXT, AND BE HELPFUL!
@msweezey!
Conclusion Better content, delivered in targeted ways
Is the best way to drive more leads!