Love actually guide to social media
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Transcript of Love actually guide to social media
![Page 1: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/1.jpg)
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The loveactually Guide to Social Media
Online engagement is actually about RELATIONSHIPS and IDENTITY
- not technology.
*the following presentation comes with a language warning
![Page 3: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/3.jpg)
Buildingrelationships
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Be honest & build trust
![Page 5: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/5.jpg)
Never break the trust you’ve built
![Page 6: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/6.jpg)
Be positive
![Page 7: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/7.jpg)
Curatingidentities
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Identity- Curated lives and identities
- Can you give something that your audience will want others to know they have?
![Page 10: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/10.jpg)
Be entertaining & interesting
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Don’t rely on words - be visual
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Right place, right time – context is everything
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Platform character & User Identity
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Platform character (Talkback radio, letters to the editor)- Polarised- Opinionated- Very fast paced (e.g. live tweeting Q&A)
User Identity- Smart- Informed- Influential- Witty
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Platform character *(BBQ with friends, bookclub)- Friendship- Informal- cheerful(*tailored by the algorithm)
User Identity- Happy- Prosperous- Amusing- Optimistic
![Page 16: Love actually guide to social media](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ef7ab71a28ab73528b45f1/html5/thumbnails/16.jpg)
Platform character- Professional- Acquaintances - Credible
User Identity- Informed- Accurate- Professional
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Share-ability Checklist
How are you helping your audience to define themselves in the way they want to be seen?
Easy to shareVisualAdds to the credibility of their relevant curated identity
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