Louisville: The University and City
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Louisville: The University and City Louisville: The University and City
Transcript of Louisville: The University and City
Louisville:The University and City
Louisville:The University and City
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University of LouisvilleUniversity of Louisville
8484 The Ladybirds, U of L's dance team, won the Universal Dance Association national championship in 1995 and 1997.
Grawemeyer Hall, U of L's administration building, on the school's Belknap Campus.
Dare to be great.When the University of Louisville
adopted that simple motto in the winterof 2000, it challenged itself and itscommunity to strive for excellence. Italso sent a message to the nation thatKentucky’s metropolitan researchuniversity is on the verge of greatness.
One of the nation’s oldest metro-politan universities, U of L has a
In fall 2000, the university was oneof 147 universities to achieve theDoctoral/Research University-Extensivedesignation from the Carnegie Founda-tion for the Advancement of Teaching.
U of L’s transplantation researchprogram received international acclaimin 1999 after performing only the secondsuccessful hand transplant in the world.
The Institute for Cellular Therapeu-tics, which relocated to U of L fromPhiladelphia in 1998 as part of theChallenge for Excellence, is working onleading-edge immunosuppressionresearch that soon may lead to better,less risky transplantation proceduresand treatments for diseases rangingfrom cancer to sickle cell anemia.
U of L’s entrepreneurship program,ranked among the nation’s top 10 bySuccess magazine, has helped its
students launch several successfulventures and is grooming tomorrow’sbusiness leaders.
Its logistics and distribution pro-gram works with the United ParcelService hub and other Louisville-areabusinesses to improve delivery sys-tems throughout the world.
Its School of Education worksclosely with Louisville-area schools andothers throughout the state to continuerefining Kentucky’s nationally acclaimedefforts to reform education in grades Kthrough 12.
Through the presentation of its$200,000 Grawemeyer Award for MusicComposition U of L’s music school hasbuilt one of the world’s best collectionsof contemporary music.
And U of L’s Brandeis School ofLaw, which was one of the first in thenation to require pro bono work as partof its curriculum, boasts a student bodythat has won several national competi-tions in recent years.
Located in the heart of Kentucky’slargest city, U of L offers its students achance to learn in a “real world” setting,interacting with the community’seducation, corporate and civic leaders.Through programs like the GrawemeyerAwards and U of L’s McConnell Centerfor Political Leadership, students areexposed to many of the world’s mostpowerful citizens, including former FirstLady Hillary Rodham Clinton, SupremeCourt Justice Clarence Thomas,Secretary of State Colin Powell andformer Soviet President MikhailGorbachev.
longstanding reputation in areas suchas business, law, engineering andmedicine. The university is building onthat reputation, establishing itself as anational leader in areas ranging from thehumanities to entrepreneurship, fromlogistics and distribution to musiccomposition, from social work tonursing and dentistry.
In 1998, U of L announced itsChallenge for Excellence, a programdesigned to raise the university tonational prominence within 10 years. Uof L administrators have worked closelywith Kentucky Gov. Paul Patton and thelegislature to increase funding in keyareas. Efficiency on campus has beenimproved in recent years and universityfunds have been refocused on high-priority programs.
The effort already has paid offthrough national attention on theuniversity and through benefits to thecitizens of Louisville, Kentucky, Indianaand other areas around the nation andthe world.
City of Louisville skyline
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City of LouisvilleCity of LouisvilleCity of LouisvilleCity of Louisville
Churchill Downs
Louisville Quick Factsn Metropolitan area size: 2,179 squaremiles (includes eight neighboring counties).n Population: approximately one million,the nation’s 45th-largest urban area inpopulation.n Median Age: 32.5n Weather: average annual rainfall is 43inches; average summer/fall temperatureis 88 degrees; winter/spring temp. is 68.n Louisville ranks among the top 25 con-vention cities in the United States. Morethan 3.5 million visitors visit annually, in-cluding over 700,000 convention delgates.n Louisville is home to legendary ChurchillDowns and the Kentucky Derby, known as“the greatest two minutes in sports.”n The Jefferson County Public SchoolSystem is the nation’s 25th largest publicschool system, with 96,000 students.n Louisville’s top local manufacturers:General Electric Company, Ford MotorCompany, Publishers Printing Company,Brown-Foreman Corp.n Kentucky Harvest, which collects sur-plus food to feed the homeless and needy,started in Louisville and spawned the na-tional USA Harvest.n The area's largest private employer isUPS, the worldwide shipping businesswhich uses Louisville International Airportas a hub. Louisville's airport ranks fourth inthe U.S. -- and sixth in the world -- in tonsof air freight handled.n Hillerich & Bradsby's Louisville Sluggerbaseball bats are a hit at ballparks.
Louisville is the home of historic throughbred horse racing track Churchill Downs and the Kentucky Derby. 8585
The Louisville area owes its existenceto the Falls of the Ohio, the only placewhere the 981-mile river flows overbedrock. The falls were really a rapidswhere the river dropped about 27 feet inthree miles, usually blocking passage byboat.
Early explorers recognized the strategicimportance of the Falls. George RogersClark established the first settlement therein 1778, to use as a base of his invasion ofBritish territory in Southern Illinois andIndiana. Two years later that settlementbecame Louisville -- named for King LouisXVI of France, who was supporting theAmerican Revolution.
Louisville quickly became a vitaltransportation center for the young nation.Ports were establish above and below theFalls. Passengers and freight movedoverland around the rapids. Trails androads connected the ports to inlandsettlements in Kentucky and Indiana. Thesteamboat brought prosperity and growth
to the area; by 1850, Louisville was the10th-largest city in the nation.
In the decades that followed, railroadsgreatly improved connections with citiesthroughout the nation, and Louisvillebecame known as the "Gateway to theSouth." Businesses and industries wereattracted by the strong and convenienttransportation network and Louisvillebecame an industrial center.
In recent years, the economy of theLouisville area has shifted from a heavyreliance on industry to an increasingemphasis on services, including earning a
ships were staged at Valhalla Golf Coursein eastern Jefferson County. The LouisvilleRiverbats, the triple-A baseball team of theCincinnati Reds, drew over one millionfans to games in a single season with newSlugger Field stationed on the downtownriverfront. Over 140 public parks, 20 publicgolf courses and 226 public tennis courtsalso provide outdoor entertainment.
Yet even though Louisville haschanged through the years, it still has theflavor and gentleness of a Southern town.The Belle of Louisville steamboat stillpaddles its way up and down the OhioRiver daily, mint juleps are still servedunder an old oak tree during the hot andmuggy summers and fishing in the manylakes and rivers of Louisville and sur-rounding counties is still a favorite pastime.
Another favorite in Louisville is tryingto figure out the correct pronunciation ofthe city. So if you’re a tourist, don’t sayLouie-ville or Lewis-ville. Natives claim it’sLou-a-vuhl. Either way, Louisville is stillthe same happy place.
Greater Louisville ranked 14th in PlacesRated Almanac as among the best places to
live in North American a 1999 survey.
worldwide reputation as a transportationand distribution center. Once again,location is a key factor. Louisville islocated near the center fo the eastern halfof the contiguous 48 states, with nearly half
of the nation's consumermarkets within a 500-mile radius. The climateis mild enough thatLouisville's airport israrely closed because ofweather.
Climate, locationand a good transporta-tion system helpedconvince United ParcelService to establish itsnational hub in Louisvillein the early 1980s. UPS,in turn, is attractingbusiness that depend onfast and efficient trans-portation of their goods toother parts of the nationand throughout theworld.
The KentuckyCenter for the Arts is oneof the nation's premierperforming arts facilities,housing three spacioustheatres.
Sports, including Uof L athletics, are animportant facet of life inthe Louisville area.Churchill Downs hashosted three Breeders’Cups and continues itstraditional Run For TheRoses -- the KentuckyDerby -- the first Saturdayeach May. The 1996 and2000 PGA Champion-
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University AdministrationUniversity Administration
8686 Louisville is a hub for UPS, the worldwide shipping business that is the area's largest employer.
James RamseyActing President
James Ramsey became actingpresident of the University of LouisvilleSept. 2, 2002, after acting president andformer provost Carol Garrison acceptedthe presidency of the University ofAlabama at Birmingham. He has servedas senior policy advisor and state budgetdirector for the Commonwealth ofKentucky as well as senior professor ofeconomics and public policy at U of Lsince 1999.
Ramsey has held numerous academicpositions, including serving as vicechancellor for finance and administrationat both the University of North Carolina atChapel Hill and Western KentuckyUniversity. He has been associate dean,assistant dean and director of publicadministration in the College of BusinessAdministration at Loyola University and aresearch associate for the University ofKentucky’s Center for Public Affairs.
He has served on the faculties of theUniversity of North Carolina at ChapelHill, Western Kentucky University, theUniversity of Kentucky, Loyola Universityand Middle Tennessee State University inaddition to U of L.
Ramsey also has held a number ofpositions in state government, includinginterim commissioner of the Office of theNew Economy and special advisor to thechairman of the Kentucky Council onPostsecondary Education.
A frequent national speaker and writeron economic issues in the public sector,he received the Outstanding PublicService Award from the NationalGovernor’s Association in 2001 and wasnamed Kentucky’s DistinguishedEconomist of the Year in 1999.
A Kentucky native, he holds abachelor’s degree in businessadministration from Western KentuckyUniversity and master’s and doctoraldegrees in economics from the Universityof Kentucky.
JOINING THE TEAMI have always felt especially close to U
of L and its students, faculty andadministrative team. As an educator, I’vehad the pleasure of teaching economicsat the university for the past three years.As the state’s budget director, I’ve workedclosely with the university’s seniorleadership team on U of L’s financialpriorities. I learned that they’re toughnegotiators with a shared vision whomake sure the university meets its goals.
So I was honored and humbled whenasked to join the leadership team as U ofL’s acting president after my predecessor,Carol Garrison, accepted the presidencyof the University of Alabama atBirmingham.
LEADING THE WAYU of L was immediately on board when
Gov. Paul Patton began looking at a newapproach to higher education in Kentucky.As a comprehensive review of our highereducation system took place, ourlegislators’ goals were to build academiccooperation and better define the variousroles of the state’s colleges anduniversities.
Their broader goals, of course, were toensure that Kentucky’s students wouldbenefit from a well-developed highereducation system and that our researchinstitutions could increase theircontributions to the advancement of thestate through the discovery of newknowledge.
It’s working. House Bill 1, thelegislation that set the stage for highereducation reform — combined with thestate’s investment in the ResearchChallenge Trust Fund, or “Bucks forBrains” — has propelled U of L forwardand brought national recognition to thecommonwealth.
My single goal as the board searchesfor a permanent president is to ensure,with the help of faculty, staff, trustees andfriends, that U of L continues to build uponthe incredible progress we have made asa metropolitan teaching and researchuniversity.
We have the outstanding guidance ofthe Challenge for Excellence, which wasdeveloped with input from the legislature,community and faculty and staff. TheChallenge, as you may know, is a 10-yearplan designed to put the university oncourse to reach preeminence by the year2020 — the goal of House Bill 1.
Initiated in 1998, the Challenge hasalready increased interest in the universityfrom top-notch students, strengthenedundergraduate and graduate programstied to the needs of the community andstate, and supported new research thatcontributes to the quality of life andeconomic success of the region. It alsohas led to increased public and privatesupport for the university and a rapid risein our national reputation.
The growth in research is good forstudents, who have new opportunities to
learn from some of the world’s top minds.But it’s also good for every citizen inKentucky. Increased university researchleads to increased economicdevelopment opportunities. And it bringsabout benefits in health care, education,business and other areas that willenhance the quality of life for each of us.
SERVING STUDENTSU of L is about much more than
research of course. It’s about helpingstudents at all levels reach their potentialand become thoughtful, skilled and well-rounded leaders in their professions andlives. Students are recognizing that ourinvestments in academic programs andscholarships and financial aid will pay offin their long-term success. I’m pleased toreport, in fact, that this year’s freshmanclass is our strongest in recent history andthat average ACT scores continue toclimb. This is just one more signal of U ofL’s progress.
While U of L faces financial challengesdue to the state’s tight budget situation,I’m confident that the university’sexceptional team of supporters, facultyand administrators will help us addressthem as we maintain our commitments toour students, the Challenge forExcellence and the Commonwealth ofKentucky. Overall, we have the criticalcomponents for success: a vision, a plan,and people with the will, energy andcommitment to make it happen.
A Visit with Dr. Ramsey
Dr. James Ramsey
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Louisville has retired four numbers: 8 (Charlie Tyra), 31 (Wes Unseld), 35 (Darrell Griffith) and 42 (Pervis Ellison). 8787
Elaine Wise
Student-Athlete Advisory Council
CandaceCoganVolleyball
MarkAndersonGolf
MattBascomGolf
JaninaPernaField Hockey
Elaine WiseFaculty AthleticsRepresentative
A member of theUniversity of Louisvillefamily since 1966, ElaineWise is in her fourthyear as the University ofLouisville’s FacultyAthletics Representa-tive. In that role, she isresponsible for thecertification of athletic eligibility to ConferenceUSA and the NCAA, and she serves as theuniversity’s liaison between academics andathletics.
Chairperson of the Division of Humanitiesand Assistant Professor of the Department ofEnglish, Wise has long been a member of theAthletic Association’s Board of Directors,serving as Secretary, as a member of allcommittees, and as chair of the Committee onAcademic Performance.
A lifelong resident of Louisville, Wisegraduated from local Seneca High School, a
member of its first graduating class. Sheearned her bachelor of arts degree in Englishfrom Agnes Scott College in Decatur, Georgia,having been elected to Phi Beta Kappa.Following a stop at Indiana University,Bloomington, where she earned a master’sdegree in English Literature on a WoodrowWilson Fellowship, she joined the U of L facultyas an Instructor of English for three years. In1969, she resumed her graduate studies, butreturned to U of L in 1970 to join the faculty ofthe Freshman Symposium, an interdisciplinaryprogram for first year students. In 1977, shewas awarded tenure in the Division of Humani-ties.
Wise has served as Chair of the Division ofHumanities since 1996. As a member of theDepartment of English, she teaches in both theEnglish and Humanities programs. In 1992, shewas named the University’s DistinguishedTeaching Professor for UndergraduateInstruction, and in 1995, she earned theCarnegie Foundation’s Kentucky Professor ofthe Year Award.
An on-campus leader throughout her 35years at U of L, Wise is a long time member of
the Faculty Senate, and serves on its LibraryCommittee, as liaison to the Executive Commit-tee, and as representative to the StudentSenate. She is also a member of the Interna-tional Center and Program in Portugal AdvisoryCommittees. She was the advisor to MortarBoard Senior Honor Society for many years. Inthe community, she is active with the MontpellierCommittee of Sister Cities of Louisville, and haslectured on Chaucer at Paul Valery University inMontpellier, France. Chaucer and Medieval/Renaissance Literature and Culture are herareas of academic specialization.
She is also the Graduate Advisor for theHumanities masters program and continues toconsult with local and state educators on thecoordination and promotion of Arts andHumanities education in the Commonwealth.
Elaine and her husband, Barry, have onedaughter, Amanda, who graduated fromWellesley College and the U of L BrandeisSchool of Law and resides in Chicago; one“adopted” son, Peter Preisler, who graduatedfrom the University of Kentucky School ofArchitecture and resides in Los Angeles, andone grandson, Matthew Wise Agami.
MorganBojorquezBaseball
NathanStevensSoccer
DevonThomasFootball
CarmenNoltemeyerRowing
MeghanLittleGolf
DavidGislerSoccer
MikeHoranTrack/CC
MadelynGainesSwimming
JessicaKellGolf
KellyKiehnaTennis
StaceyMercerVolleyball
LisaMcMillanSoftball
DelisaGonzalesCheerleading
SusanSattazahnField Hockey
KimGrahamBasketball
PrileuDavisBasketball
BrianHoltonSwimming
MarkJurichBaseball
JakeKirtsTennis
MattLeesSwimming
GinaLowerSoccer
MattMayerTennis
MeredithMillerSoccer
LarryO'BannonBasketball
RichardOwenFootball
MattParkeyCheer
KristiRozelleSoftball
TiaSalleeDance
MelisaSan MartinTennis
NinaSimotesBasketball
LisaTerreberryRowing
JoeSwiderskiTrack & Field
StephanieWootenTrack & Field
StephanieWyattSwimming
EmilyDaunhauerTrack & Field
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U of L Board of TrusteesU of L Board of Trustees
Marie K. Abrams
8888 U of L has outblocked its opponents by nearly 400 rejections (1,375-979) over the last 10 years.
Athletic Association Board of Directors
David Ensign
Jessica Loving
Chester Porter
Note: Boardslisted are as ofAug. 15, 2002.
Robert Benson Junior Bridgeman Henry EnckRichard Emmett
Wade Houston
Michael Seebert
Blanche Brewer
Glenda Neely Larry Owsley
Kenneth SchiklerT.W. Samuels, Jr.Sam Rechter
Olga Peers
Junior Bridgeman Linda Cauble
Owsley Frazier
Kevin Cogan
Nathaniel Green Milton Livingston
Sandra MettsSnowden
Mary A. Yarmuth
Not Pictured: Dr. James Ramsey (acting chairman), Tom Jurich (ex-officio), Elaine Wise (faculy athletics representative)
Grant Helman
AnnetteSchnatter
Elizabeth H.Worland
Richard L. Miller
Virginia Brown
Joseph Beyel
Owsley Frazier Bill Forman
William Cheadle
William Pierce
Richard Feldhoff
Robert Stenger
Christopher Marlin
Michael Strickler Paul Weber
Joyce Hagen-Schifano
ChristopherMarlin
William Mulloy, Sr.
Tommie Burns
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Athletic AdministrationAthletic Administration
Mark, Lacey, Terrilynn, Tom, Haley and Brian Jurich
Tom Jurich
Athletics Director Tom Jurich was a first-team Kodak All-America kicker at Northern Arizona in 1977. 8989
Tom JurichDirector of Athletics
Amazing. Incredible.Model program. Unbe-lievable. Doing it theright way. Stable. As-tounding.
Many across the na-tion have used thosewords to describe thepositive, upward direc-tion the University ofLouisville athletic progam is progressing underthe leadership of Tom Jurich.
In just over five years, Jurich has guided awhirlwind of accomplishments that have caughtthe eye of those who follow collegiate athleticsacross the nation. Special things are happening inLouisville, with a vibrant personality leading theway.
U of L took a dramatic step toward maintainingthat upward trend by signing Jurich to an unprec-edented contract extension in August of 2002 thatwill keep him with the Cardinals through 2016.
"Tom is a highly competent, energetic leaderwho is committed to being here," said JuniorBridgeman, a former U of L basketball All-Ameri-can and a member of the school's Board of Trust-ees and Athletics Association Board of Directors."He has developed a model program, gathered agreat group of coaches and support staff, and isenthusiastic about continuing the rise in our athlet-ics programs. It is in our best interest to lock up histalent for as long as possible."
Since Jurich was named Director of Athleticsfor the Cardinals on Oct. 21, 1997, there has beenan unmatched flurry of activity on the U of Lcampus and Louisville area since his arrival.
The highly energetic Jurich quickly establishedan open, team-oriented family atmosphere for anathletic department to which its city endears.
"The pride and passion this community has inour athletics program inspire me to do my abso-lute best every day," said Jurich. "This depart-ment and I have grown together significantly at arapid pace. We have many building blocks inplace but have so much to accomplish. I feel veryprivileged to be in this position."
Jurich continues to push U of L to the forefrontof college athletics. A strong advocate of Confer-ence USA, Jurich has turned heads while quicklyguiding major changes in the face of Cardinal Ath-letics including:n Attracting second-year men's basketball coach
Rick Pitino to U of L, a move many deemedimpossible. Pitino's arrival has energized theCards' tradition-rich program and made it one of thenation's top stories of the year.n Taking a major step in achieving gender
equity, upgrading funding and support staff forexisting women’s programs while adding threenew sports — softball, golf and rowing, whichbegan competition in the 1999-2000 season.Jurich's efforts also moved field hockey, women'ssoccer and baseball to fully-funded programs. Hereceived the Citizens for Sports Equity 2000 SportsLeadership Award.
“We want an athletic program that is strongacross the board,” said Jurich. “We want all of oursports to have an opportunity to be competitive andwin championships. I believe strongly in having acomplete athletic department, not just fielding teamsthat meet prescribed numbers.”n Addressing multiple facility needs, including
an extensive sports park — the first componentsof which were completed in 1999 — to serve as afront lawn for the University. Cardinal Park fea-tures a softball stadium, field hockey artificial sur-face field, soccer field surrounded by a state-of-the-art track, fitness trail, outdoor basketball andsand volleyball courts and a playground. A base-ball stadium, field house, natatorium and boathouse are also planned.
Women’s basketball games were moved toFreedom Hall, some volleyball events are playedat Louisville Gardens, and baseball occupies theKentucky Fair and Exposition Center stadium andthe training and office complex.n Attracting fifth-year coach John L. Smith to
guide the Cardinals’ football fortunes in a year whenU of L opened Papa John’s Cardinal Stadium, a42,000-seat, state-of-the-art, on-campus footballfacility. Smith orchestrated the nation’s largestturnaround in 1998 as the Cards rose from a 1-10mark prior to his arrival to a 7-4 mark in his initialyear. He has guidedthe Cards to fourstraight bowl appear-ances, including an 11-2 campaign in 2001when U of L won itssecond straight C-USAfootball title and won theLiberty Bowl.n Strengthening U of L’s athletic administration
by enlarging the compliance department with theschool’s first associate athletic director for compli-ance and adding the school’s first female associateathletic director/senior woman administrator.n Placing U of L on the cutting edge of sports
medicine by developing a comprehensive partner-ship with Louisville's world-renowned Jewish Hos-pital.n Bolstering the community outreach arm of
U of L athletics, developing CardsCare. The Com-munity Action Response Effort promotes student-athlete community involvement.n Academic success has risen
dramatically during Jurich'swatch as well. Honorees on theConference USA Commissioner’sHonor Roll (cumulative 3.0 GPAor better) rose from 44 in 1996 to147 in 2002. Those earning rec-ognition on the U of L AthleticDirector’s Honor Roll (3.0 or bet-ter grade point average for a se-mester) increased to a record256 for the 2001 fall semester, afigure which represents nearlyhalf of the total students involvedin athletics for the Cardinals.
Jurich’s high energy, commu-nity and family-minded approachhas been contagious, infecting the
university, city and U of L fans everywhere with apositive outlook for the future of Cardinal Athletics.It is a formula that has provided a trail of successin each situation Jurich has touched.
Guiding Colorado State University for the fouryears prior to his arrival at U of L in a similar position,Jurich oversaw not only the most successful timeperiod in the school’s history in terms of on-fieldcompetitiveness, but he was the driving forcebehind a successful capital campaign drive thatincluded facility renovation.
Jurich has been active in the scope of collegeathletics on a national level, within ConferenceUSA, and in his local community. He is a memberof the NCAA Management Council, the one of thetop legislative bodies of the NCAA, and the NCAADivision I Baseball Committee. He currently sits onthe Board of Directors for Republic Bank, JewishHospital and the American Heart Association.
Prior to his constructive efforts at ColoradoState, Jurich operated as director of athletics foreight years at his alma mater, Northern ArizonaUniversity. When appointed at NAU, he was theyoungest director of athletics at the NCAA DivisionI level at the age of 29.
He became athletic director at Northern Arizonain 1988, after previously serving as co-director(1986-88) and assistant director (1984-86). Hewas inducted to the NAU Sports Hall of Fame in1989.
Jurich is among the finest football players inNorthern Arizona history. A punter, placekickerand backup quarterback for the Lumberjacks,Jurich earned first-team Kodak All-America hon-ors in 1977 — the first collegiate kicker to make theKodak honor list — and also received All-Americaacclaim from The Sporting News. He is the onlykicker in Big Sky Conference history to be namedthe league’s offensive player of the year (1977).
A 10th-round NFL draft pick of the PittsburghSteelers, Jurich later played with the MinnesotaVikings before a brief coaching stint at the Univer-sity of Minnesota.
He and his wife, Terrilynn, a former Miss Wyo-ming, have four children: sons Mark, 22, a junioroutfielder at U of L, and Brian, 20, a sophomore atU of L; and twin daughters, Haley and Lacey, whoare 12.
"They should builda monument toTom in Louisville."
- College BasketballAnalyst Dick Vitale,after Rick Pitinojoined the Cardinals
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Athletic AdministrationAthletic AdministrationJohn CarnsAssociate AthleticDirector for Compli-ance
John Carns,Director of Complianceat U of L for the pastfour years, is in his firstyear serving asAssociate AthleticDirector for Compli-ance.
Carns is responsible for the developmentand implementation of the University’s policiesand procedures in accordance with NCAA,Conference USA and University regulations.
Carns joined the Cardinal staff in August of1998 after nearly two seasons assisting in theoffice of compliance at at the University of Miami(Fla.).
Prior to his roles in collegiate athletics,Carns has worked in government for the City ofBinghamton (N.Y.). He was a communityrelations assistant for the mayor’s office (1986-88), an economic development assistant for twoyears (1988-90), the Highway Safety ProgramDirector (1990-91) and a risk manager/paralegal of the Office of the CorporationCounsel (1991-93).
Carns earned a B.A. in Communications atState University College at Oswego (N.Y.) in1985. He graduated with a juris doctor from theThomas Cooley Law School in Lansing, Mich.,in 1996, the same year he was admitted to theNew York State Bar. He also earned a master’sdegree in sports administration at St. ThomasUniversity in Miami, Fla. in 1997.
A native of Binghamton, N.Y., Carns and hiswife Patti have one son, Lukas John.
Gary FriedmanAssoc. AthleticDirector for Develop-ment
Gary Friedman,begins his second yearas Associate AthleticDirector for Develop-ment, overseeing all ofthe Cardinals’ fund-raising efforts.
The immediate past president of the NationalAssociation of College Marketing Administrators(NACMA), Friedman had overseen externaloperations at Central Michigan since Februaryof 1996 with impressive results.
Friedman's efforts helped increase annualfund revenues at Central Michigan by over 60percent in three years, despite experiencinglosing football and basketball seasons.Membership in the support group increased by50 percent over that same period. He alsospearheaded a facilities campaign that sur-passed its original goal by $1 million.
Prior to his stint at Central Michigan,Friedman worked five years at East TennesseeState, the first year as its director of marketing
and promotions before advancing to assistantathletics director for external operations. There,he aided the Buccaneers in setting new revenuehighs by creating new sponsorship and fund-raising programs. He had an administrative roleat ETSU working with fund raising, tickets,event management, marketing campaigns,product licensing, scheduling and outreachprograms.
Born in Chicago, Friedman earned abachelor's degree in marketing at Illinois in 1989and a master's in athletic administration there in1991. He began his 14 year career in athleticsadministration at his alma mater, serving asassistant in external operations at Illinois from1988-91. He and his wife Angie were married inJuly.
Julie HermannAssoc. AthleticDirector/Sr. WomanAdministrator
Julie Hermann is inher fifth year asassociate athleticdirector and seniorwoman administrator.
Hermann’s primaryresponsibilities are to oversee the department’sathletic teams with a special emphasis on theCardinals’ Olympic sports teams, the LifeSkillsProgram, and the Performance Team systemsincluding the CardsCARE community outreachprogram.
Hermann played a vital role as the Cardinalsadded three women’s sports (golf, softball androwing) helping U of L to achieve its goal ofgender equity. Serving on several ConferenceUSA committees, Hermann is also a member ofthe NCAA Women’s Volleyball Committee.
Prior to coming to U of L, she spent oneyear as an assistant coach for USA Volleyball,helping the national team to a silver medal finishat the World University Games in 1997.
Before joining the National Team, Hermannserved as the head women’s volleyball coach atthe University of Tennessee for six seasons.Under her watch, the Lady Vol volleyball squadimproved more than 150 places in the RatingsPercentage Index (RPI) and advanced to theNCAA Tournament in 1993, Tennessee’s firstpost-season appearance in a decade.
Prior to her stint at Tennessee, Hermannspent one season at Northern Arizona whereshe was hired by current U of L AD Tom Jurich.
Hermann earned the top post at NAUfollowing two seasons as an assistant at theUniversity of Georgia where she helped restorethe Bulldogs program to national status.Georgia recorded a 70-16 mark in Hermann’stwo seasons and earned a spot in the Top 20.
Hermann opened her collegiate coachingcareer at Wyoming where she spent two yearsand helped the Cowgirls to the NCAA Tourna-ment with a final eight finish.
An all-Big-Eight performer as a volleyballplayer at the University of Nebraska from 1981-
84, Hermann led the Cornhuskers to fourconference championships, four tournamentchampionships, four consecutive NCAATournament appearances and a pair of top fivefinishes.
Kevin MillerAssoc. AthleticDirector for InternalOperations
Kevin Miller is in his10th year as AssociateAthletic Director forInternal Operationsafter serving six yearsas assistant athleticdirector for business at U of L.
Miller, 50, oversees the athletic departmentfinancial and personnel operations while alsosupervising football and men’s basketball. Healso oversees facilities and equipment, gamemanagement and internal policies and proce-dures.
Since joining the Athletic Department, Millerhas helped implement the long-term FinancialManagement Plan and Gender Equity Plan forthe Athletic Association. He also assisted innegotiating the Cardinals’ television and radiopackages.
Miller served as the athletic departmentrepresentative on U of L's NCAA self-studysteering committee. He has served astournament manager for the 1992, 1993 and1995 Metro Conference Tournaments and 2001C-USA tournament as well as the First andSecond Rounds of the 1991 NCAA Tournamenthosted by U of L. He helped establish the U ofL Student-Athlete Advisory Board in 1994.
Miller worked 11 years in the U of Lcontroller’s office prior to joining the Cardinals'athletic department. He served in variouscapacities with the University Credit Union from1977, including six years as a member of theunion’s Board of Directors. Over the pastdecade, Miller has also been active withrecreational sports programs on a volunteerbasis in the Middletown suburb in which helives.
A native of Lebanon Junction, Ky., Millerearned a bachelor’s degree in accounting fromWestern Kentucky University in 1973.
Miller and his wife, the former Betty Close,have two children: Jennifer, a U of L graduate;and Jeremy, a junior at U of L.
Marvin MitchellAssoc. AthleticDirector/AcademicServices
Marvin Mitchell,who joined theUniversity of LouisvilleAthletics staff inNovember of 1999 tooversee the Cardinals'Academic Services forits student-athletes, is
9090 The U of L Athletic Department operates on a self-sufficient, balanced $31 million budget.
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in his second year as Associate AthleticDirector for Academic Services.
Mitchell, 32, is the school's first AssociateAthletics Director in the area of academics. Hejoined the U of L Athletics staff as the Cards'Director of Academic Services after three yearsin a similar capacity at East Carolina. Prior tohis stint at East Carolina, Mitchell worked fiveyears at his alma mater Wake Forest in manyroles, including serving as assistant director ofacademic services for the Demon Deaconsfrom 1994-96.
A four-year letterman on the defensive lineat Wake Forest (1987-91), Mitchell is anaccomplished speaker and has deliveredpresentations at the National Association ofAcademic Advisors for Athletics nationalconvention. He is an active member in theNCAA CHAMPS/Life Skills Program and theNational Consortium for Academics and Sport.
A native of Eastville, Va., Mitchell earned abachelor's degree in psychology with a minor inspeech communications at Wake Forest in1992 and a master's degree in counselingeducation there in 1995. He is single.
Ashley ArmstrongAssistant AthleticDirector
Ashley Armstrongis entering her fifthyear with theUniversity of LouisvilleAthletic Department.Most recently,Armstrong has takenon new responsibilitiesan Assistant Athletic Director.
She works closely with the SeniorAssociate Athletic Director/Senior Women’sAdministrator in overseeing varsity sports,spirit groups, and tournament management.She is responsible for coordinating thedepartment’s Life Skills program and alsoserves as an instructor for the College ofEducation at U of L. She spent more thanthree years as assistant director forcompliance at U of L.
Before joining the Cardinals, Armstrongwas an academic counselor for the women’sathletic department at the University ofTennessee. While in Knoxville, she earned amaster’s degree in sport administration in1998.
Armstrong spent a year working at theWestern Regional office for the NationalConsortium for Academic and Sports at TheUniversity of Nevada. Armstrong was amember of the AmeriCorps/Athletes in Serviceto America program. She continues to workwith the National Consortium as a facilitator forthe Teamwork Leadership Institute.
A native of Ventura, Calif., Armstrong was amember of the women’s volleyball team at theUniversity of California, Davis. She earned abachelor’s degree in sociology with aconcentration in social service in 1995.
Carole BandaDirector of OlympicSports Medicine
Carole Banda,Director of OlympicSports Medicine,begins her thirdseason at theUniversity of Louisville.Based at the CardinalPark athletic trainingfacility, she is responsible for daily sportsmedicine operation for 18 of U of L’s sports.
Supervising three assistant athletic trainersand four graduate assistants, she has travelresponsibilites with field hockey. She hascoordinated sports medicine coveragefor conference championships in tennis, fieldhockey and track.
Banda joined U of L in 2000 as theassociate director of sports medicine. Shewas the associate athletic trainer from 1997 to2000 at the University of Notre Dame afterspending six years as the assistant athletictrainer. As the associate, she supervisedseven assistant athletic trainers andcoordinated the volunteer student athletictraining program. As an assistant, she workedall 26 sports with primary coverage of women’ssoccer and women’s basketball.
Prior to her stint with the Fighting Irish, sheserved as assistant athletic trainer atMorehead State from 1986-1991 where shehad teaching responsibilities and coordinatedpre-season physicals. She began her athletictraining at Eastern Illinois as the assistantathletic trainer and administrative assistantafter spending a year as a graduate assistant.
She was a member of the Indiana AthleticTrainers Associaton and is currently a memberof the Kentucky Athletic Trainers’ Society. Sheis a NATA certified athletic trainer with CPRcertification.
A 1984 graduate of West VirginiaUniversity, with a bachelors of science insecondary education, she earned a master’s inphysical education in 1985.
Brad BarberAsst. AthleticDirector for Opera-tions and Tickets
Brad Barber is inhis 11th year asAssistant AthleticDirector for Operationsand Tickets afterserving as assistantticket manager for twoseasons with U of L.
Barber coordinates all football and basket-ball season ticket sales, along with ticketing forall single game and post-season events.Freedom Hall is sold out on a season basiswhile the U of L football team has maintained asubstantial season ticket base, including arecord 34,000 season ticket sales in 2002. He
Louisville is the only school to have won the trio of the NCAA, NIT and NAIB tournaments. 9191
also serves in the game management andoperations aspect for all varsity sports.
Barber, 37, earned his bachelor’s degree ineducation from Rio Grande College in 1986.While completing his undergraduate studies, heserved as an assistant basketball coach for RioGrande from 1982-86.
He is married to the former Kim Morgan.They have three children: Ryan, Kyle and Catie.
Rob Brawner, Jr.Asst. AthleticDirectorfor Internal Affairs
Rob Brawner is inhis 16th year on the Uof L staff, including thelast nine as AssistantAthletic Director forInternal Affairs. Heserved as assistantathletic director for operations and tickets hisinitial five years.
Before joining the U of L staff, Brawner wasthe Director of Admission Control for theKentucky Fair and Exposition Center, servingas the KFEC liaison with the Ticketron corpora-tion and operating the KFEC Ticket Office.
A native of Springfield, Ill., Brawner receiveda B.S. degree from Cincinnati Bible College in1977. He earned a Master’s Degree in SportsAdministration from Ohio University in 1985.
Brawner has also served as the Director ofTickets of the Ohio High School class AAA, AAand A sectional, district and regional basketballtournaments. He served as assistant basketballcoach at Cincinnati Bible College in 1978-79.
He is married to the former Lori Higgins.They have two children: Chris and KelseyMorgan.
Pete CautilliAssistant AthleticDirector for Market-ing, Licensing andMerchandising
Pete Cautilli is in hissecond year on theCardinals' staff asAssistant AthleticDirector for Marketing,Licensing and Merchandising.
Cautilli, 43, oversees the Cardinals'marketing efforts, licensing, merchandise sales,U of L's agreement with adidas, and is anadministrative liaison for football, men'sbasketball and NSM-Cardinal Sports Properties.
Prior to joining the U of L staff, Cautilliserved as assistant athletics director forbusiness affairs and corporate relations at SaintLouis University. He also operated a year asthe marketing director for the Billikens.
Cautilli crossed paths with U of L Director ofAthletics Tom Jurich when he worked asassistant athletics director for businessoperations at Colorado State for three years
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9292 Louisville’s longest Freedom Hall winning streak was 26 games (1979-80).
(1995-98).A 1981 graduate of Bucknell University,
Cautilli earned his master's degree in sportmanagement in 1984 from New York University.He returned to Bucknell in 1985 as AthleticBusiness Coordinator at his alma mater. Hewas promoted to assistant athletic director forbusiness services and internal operations in1989. He held that position until moving to asimilar position at Idaho State in 1992 beforejoining the Colorado State staff. He and his wifeMarla have two children: Allison (12) and Petey(10).
Alicia ClarkAssistant AthleticDirector for Business
Alicia Clark, a U ofL employee for the pastdecade, is in her thirdyear as AssistantAthletic Director forBusiness.
Clark was a seniorauditor in the U of L Internal Audit departmentfrom 1990 until joining the athletic department.An accounting graduate from the University ofKentucky, she is a Certified Internal Auditor andis a member of the Institute of Internal Auditorsand the Collegiate Athletic Business ManagersAssociation. Prior to working at U of L, Clarkwas a bookkeeper for First State Bank inIrvington, Ky.
Clark oversees the financial operations ofthe business office and assists in the prepara-tion of financial statements.
A native of Brandenburg, she and herhusband Gary have two children: Ashton (9)and Drew (7).
Betty JacksonAssistant Athletic Dir.for CustomerRelations
Betty Jackson, afamiliar face in the U ofL ticket operations for32 years, is in her 16thyear as AssistantAthletic Director forCustomer Relations.
Jackson helped place U of L on the leadingedge with the establishment of a specialdepartment to service customers, including U ofL fans and members of the faculty, staff andstudent body. Her primary goals for customerrelations are improved service and awarenessand appreciation of the customer.
Jackson first joined the Cardinal staff in1969 as a clerk in the U of L ticket office. Sheassumed the duties of assistant ticket managerunder Don Belcher in 1975 and was promotedto ticket manager in 1983.
A native Louisvillian, Jackson was instru-mental in major changes within the ticket office.Season ticket sales increased by over 6,000fans for basketball and nearly 9,000 for footballduring her tenure.
Jackson helped implement U of L's currentcomputerized ticket distribution. She hasworked in the ticket distribution for several
NCAA and conference tournaments which theCardinals have hosted. She currently serveson the Board of Women 4 Women and volun-teers for Hospice of Louisville and the FamilyPlace.
Jackson has three children: Christy, Davidand Terri. She also has six grandchildren:Nicole, Kacie, Jacob, Shane, Alex and Kayla.
Kenny KleinSports InformationDirector/Asst.Athletic Dir. for MediaRelations
Kenny Klein is in his20th year at U of L,serving as AssistantAthletic Director forMedia Relations andSports InformationDirector.
Klein joined the Cardinal staff in August of1983, after nearly two seasons as SID atMorehead State. Prior to that stint, Klein spentfour years as an undergraduate and graduateassistant at Murray State, where he earned hisbachelor’s degree in Journalism in 1981.
Klein, 42, also worked one season as astudent assistant in sports information at AustinPeay State University, and was a sports writerfor the Clarksville Leaf-Chronicle.
Klein has coordinated the computerizedstatistics operation for the past 18 NCAA FinalFours. In his initial season with the Cardinals,Klein edited the 1983-84 U of L basketball mediaguide which was judged second in the nation bythe College Sports Information Directors ofAmerica (CoSIDA). Klein, who edited U of L’sbasketball history book Above the Rim, has alsoreceived several other publication awards whileat U of L and Murray State.
He served as the media coordinator for the1987 USA Pan American Games basketballteam and has served on the NCAA Final Fourmedia coordination committee. He was the localmedia committee chairman for the 1996 and2000 PGA Championships in Louisville andassisted in the media operations at the 1999Ryder Cup.
A native of Southside, Tenn., Klein ismarried to the former Donna Graham. Klein hastwo sons, Alex (15) and Brady (6).
Janet LivelyAsst. AthleticDirector for Develop-ment
Janet Lively is inher third year asAssistant AthleticDirector for Develop-ment.
Among her dutiesare developing newrelationships with key constituents andenhancing relationships with U of L's currentdonor base, including solicitation of major giftsand scholarship endowments.
Before taking on her current post, Livelyserved as the interim Director of CAF, a positionwhich allowed her to work on projects involving
donors, courtesy car programs, and seasonticket upgrades and solicitation.
Fundraising for Cardinal Park has recentlybeen added to her slate, including aiding with thenatatorium, Parkway Field baseball stadium andthe boat house for the Cards' rowing team.
Prior to joining the U of L staff, Lively spentfive years as director of membership at LakeForest Country Club, where she was respon-sible for such areas as member developmentand recruitment, event coordination, andpromotional development. She was a four-timewinner of the company's highest sales award.
Lively is a 1992 U of L dean's list graduate.
Jim McGheeAssistant AthleticDirector for VarsitySports and StudentLife
Jim McGhee, amember of the U of Lathletic staff since1977, is in his eighthyear as AssistantAthletic Director forVarsity Sports and Student Life.
McGhee assists with the operation of nearlyall U of L varsity sports programs (all exceptfootball and men’s basketball) and has anumber of additional duties. He operated theNCAA National Youth Sports Program, asummer program for at-risk boys and girls, forthe athletic department for 20 years.
McGhee joined the U of L athletic depart-ment in 1977 as assistant athletic trainer andfootball equipment manager. After nine years inthat role, he became U of L’s equipment andfacilities manager in 1986, a position he helduntil his most recent appointment.
McGhee worked four years as assistantathletic trainer at Harvard University (1973-77)and a pair of two year stints as head athletictrainer and equipment manager at TexasSouthern University (1971-73) and MississippiValley State University (1969-71).
McGhee earned a bachelor’s degree inphysical education and science at MississippiValley State University in 1969; and a master’sdegree in human movement and physicaleducation at Boston University in 1975.
He and his wife, the former Linda Bell, haveone daughter, Veronica.
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Athletic Staff Athletic Staff
Jason BondComputer Systems
Ruth BandyCustomer Relations Secretary
Rick BellSenior Facilities Coordinator
Mary BurksTicket Office Assistant
Aaron BoggsDirector of Athletic Fields
Brooke BellEvents Coordinator
Lesley DruryCardsCARE Coordinator
Ray BrongerFacilties/Computers Assistant
Dave DowInformation Processor
Maggi ConstantzProgram Coordinator, CAF
Heath CliffordAssistant Athletic Trainer
Papa John's Cardinal Stadium Manager K.C. Scull was an Army colonel and has served as the U.S. Military's deputy athletic director. 9393
Susan ErnstProgram Coordinator, CAF
Josh EberenzEquipment Assistant
K.C. ScullPapa John's CardinalStadium Manager
In his fifth seasonas stadium manager forPapa John’s CardinalStadium, K.C. Scullbrings a wealth ofexperience to the U ofL athletic department.
Scull joined theCardinals in the springof 1997 after serving five years as the deputydirector of athletics at the U.S. Military Acad-emy. In his current position, Scull oversees theday-to-day operation of PJCS and the Brownand Williamson Club, including scheduling andmanagement of athletic events, public gather-ings, corporate and private activities, andconcerts.
Scull, who rose to the rank of Army Colonelbefore retiring from the military, directed nearly100 staff and support personnel for Army’s 24
Marc GibsonCardinal Athletic Fund
Daniel GossomCompliance Assistant
Ray HarrisonAcademic Counselor
Bryan HicksAssoc. Dir./Acad. Counseling
men’s and women’s intercollegiate athleticprograms. He directly supervised maintenance,scheduling and business activities for theCadets’ major athletic facilities.
A 1969 graduate of USMA with a degree inengineering, Scull played football for threeseasons as a defensive tackle. He returned tothe Academy from 1975-78 while serving as anactive duty assistant coach and admissionssupport officer for the athletic department. Heearned a master’s degree in public administra-tion at Oklahoma.
Commissioned in the Infantry branch of theU.S. Army upon his graduation from West Point,Scull held a variety of commands and staffpositions including command of the 1stBattalion, 14th Infantry at Schofield Barracks,Hawaii. Overseas tours have taken him toGermany and Vietnam.
Scull and his wife Micheleen have fivechildren: Amara Minnis, Megan Williams, Ryla,Kendra and David.
Brad FarrellAssistant Athletic Trainer
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Athletic StaffAthletic Staff
Mavetta SwopeAssistant Ticket Manager
Sandy ShortProgram Assistant/Business
Carole SnyderAdmin. Service Analyst
9494 Former U of L All-American Pervis Ellison was named the Most Improved Player in the NBA in 1991-92.
Angela ToddKFEC Complex Clerical Asst.
Melinda Van ArsdaleTennis Center Business Mgr.
Al ParrishStadium Coordinator
Walter RhodesAsst. Equipment Manager
Margaret WomackAthletics Secretary
Wendy WormalAsst. Strength/Conditioning
Opal NewtonBusiness Office Assistant
Chrissy SoardsAcad. Services Program Asst.
Joe LivelyAsst. Strength/Conditioning
Sherri MabeTicket Office Assistant
Jeff PetermanFacilities/Computers Asst.
Terry KingProgram Asst., Advancement
Scott SalladeAcademic Counselor
Christine SimatacolosAssoc. Dir., Compliance/Academics
Stephanie SlemmonsPJCS Office Manager
Todd SharpSpirit Coordinator
Terry VeletaBusiness Office Assistant
Vickie WayVarsity Sports Secretary
Holly SheilleyCompliance Assistant
Jason PuckettMarketing Assistant
Susan NorsworthyAssociate Director/CAF
Jim ThomasDistrict General Manager,Service America
Mike WinkenhoferAthletic Fields
Cheryl KalbfleischCardinal Park Training Room
Meleesa WohleberAsst. Athletic Trainer
John JohnsonAthletic Fields
Christine JacksonAcademic Counselor
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Debbie YoungAdmin. Asst. to Athletic Director
Cheryl YoungTicket Office Assistant
Jill ZollProgram Coordinator, CAF
U of L Head Coaches U of L Head Coaches
Pam BustinField Hockey
Martin ClappWomen's Basketball
Tony ColavecchiaMen's Soccer
Mark CrabtreeMen's Golf
Rex EcarmaMen's Tennis
Karen FergusonWomen's Soccer
Greg DavisWomen's Tennis
Kelly MeyersWomen's Golf
Sandy PearsallSoftball
Warren ByeWomen's Track/Cross Country
Lelo PradoBaseball
John L. SmithFootball
Gene WeisMen's Track/Cross Country
Leonid YelinVolleyball
RIchard RuggieriWomen's Rowing
Sonya PorterMen's & Women's Swimming
Rick PitinoMen's Basketball
Three U of L fall sports -- football, volleyball and field hockey -- earned national rankings during the 2001-02 season. 9595
Patsy WynneAthletics Assistant
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U of L Athletics Performance TeamU of L Athletics Performance Team
9696 The first phase of U of L's Cardinal Park was completed in 2000.
Andy MeyerPh. D, Meyer andAssociates
Kim Demling-Casteluzzo
Dir. of Physical EducationU of L HPES Department
Ashley ArmstrongAssistant Athletic Director,U of L
Gail PeitzmeierNutritionistU of L
Dwayne TreoloAssociate Director of SportsMedicine, U of L
Dr. John WalshExecutive DirectorThe Morton Center
Denise WooldridgeMgr., Sports Medcine, JewishHosp./Frazier Inst. Sports Med.
Wendy WormalAsst. Strength andConditioning Coach, U of L
Joe LivelyAsst. Strength andConditioning Coach, U of L
Cheryl KolanderProfessorU of L HPES Department
Ray GanongHead Strength andConditioning Coach, U of L
Donna HuberMSW, U of L StudentCounseling Center
Julie HermannAssociate Athletic DirectorSr. Woman Admin., U of L
Everiste AmbrisAlcohol & Drug CounselorU of L Student Counseling
Heath CliffordAssistant Athletic TrainerU of L Athletics
Michelle SchuppeRegistered Dietician,Jewish Hospital
Wiley BrownAsst. Strength andConditioning Coach, U of L
Anne-Marie BrownMSW, Jewish Hospital/Frazier Rehab
The U of L Athletics PerformanceTeam assists in the personal andathletic development of Cardinalstudent-athletes through educationand counseling.
With the support of hand-pickedphysicians, counselors, strength andconditioning coaches, athletictrainers, psychologists, a nutritionistand other specialists, student-athletes and coaches have theopportunity togather informationto support ahealthy lifestyleand achieveoptimumathleticperformance.
Carole BandaDirector of OlympicSports Medicine, U of L
Dr. Burns BradyMedical DirectorKy. Physicians Health Fdn.
Derrick ColemanCornerstone ChristianAcademy
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NSM/Louisville Sports MarketingNSM/Louisville Sports MarketingThe University of Louisville teamed
with Nelligan Sports Marketing, Inc.(NSM) in February of 2002 to allow theLittle Falls, New Jersey based companyto manage its exclusive athleticsmarketing rights.
“We’re excited about our newpartnership with Nelligan Sports Market-ing,” said U of L Director of AthleticsTom Jurich. “Our coaches and athleticstaff have worked hard to position ourprograms on the national stage. NSMcan help us extend the reach of Cardi-nal Athletics regionally and nationally.Their unique understanding and recordof success in maximizing revenue andexposure for athletic programs makesthem an ideal partner. I have confidencethat T.J. Nelligan, Tim Hofferth and theirstaff will offer a very creative approachin positioning our university.”
“We are very proud to be workingwith the University of Louisville,” addedTim Hofferth, President and COO ofNSM. “Tom Jurich has done an incred-ible job in building the infrastructure forunparalleled success for the Cardinals’program. The strides that have beenmade in such a short tenure havecaptured the attention of those in theworld of intercollegiate athletics andhave made the program incredibly
attractive to corporate America. Boast-ing one of the finest football facilities inthe nation (Papa John’s CardinalStadium) and one of America’s bestfootball coaches in John L. Smith, theCardinals’ football program has leapedinto the national scene. Clearly, attract-ing men’s basketball coach Rick Pitinoto the University of Louisville hasenergized the Cards’ tradition-richprogram and made it one of the nation’s
top stories of the year. Beyond that, ithas definitely made Louisville one of themost marketable programs in America.”
In addition to presenting the Cardi-nals’ to the Fortune 500 companiesacross the nation, NSM will also play akey role in developing a grassrootscampaign to market the universitythroughout the state and region.
“We look forward to expanding ourposition with NSM’s assistance,” said
John PennyGeneral Manager
John Penny joined the NelliganSports Marketing staff after fiveyears with the National FootballFoundation where he successfullyled marketing and fundraising effortsfor the Foundation’s nationalprograms. He also developed andimplemented a comprehensivemarketing plan for the NFF's
College Football Hall of Fame.Penny’s experience includes 10
years in college athletic administra-tion, having held numerous positionsin sales and marketing, and headingthe external affairs unit for a DivisionI-A program.
He holds a B.A. in communica-tions from Augustana College andan M.S. in sports administration fromWestern Illinois University
A Chicago-area native, Pennyand his wife, Colleen, live inLouisville with sons P.J., Christopherand Robbie.
Brian LeveyDirector of Sales
Amy Blevins-MorganDirector of Marketing
John RamseyDirector of Sales
Michael LawsonDirector of Sales
Jurich. “The staff at NSM understandsthe importance of dedicating resourcestowards increased exposure on a local,regional and national basis to promoteour athletic programs and the universityas a whole.”
“We will build a multifaceted platformfor the University of Louisville to deliverits message and we will utilize all of ourresources to market the program,”added Hofferth. “Never before have I
seen a programbetter positioned forsuccess on thenational level. We arelooking forward toworking with TomJurich and his staff inbuilding the modelmarketing program inall of college sports.”
Nelligan Sports Marketing, Inc.provides sales and marketing expertisefor sports properties worldwide. NSM isdedicated to building long term relation-ships with clients through exceptionalmanagement of the properties repre-sented and by maximizing revenuegrowth through their corporate relation-ships. NSM’s high-level sales execu-tives have a proven track record ofexceptional revenue growth and man-
NSM/Louisville Sports Marketing Staff
Jason CharneyDirector of Sales
agement of the sportsproperties represented.
NSM represents some ofthe elite college properties,including the BIG EASTConference, GeorgetownUniversity, Rutgers Univer-sity, St. John’s University,Seton Hall University,Providence College, TempleUniversity, the ColonialAthletic Association and itsten (10) member schools,Meadowlands Sports Com-plex and Madison SquareGarden. NSM also an-nounced last June thefoundation of their golfdivision and currentlyrepresents two of the mostprestigious events — theGenuity Championship at theDoral Resort and Spa inMiami and the Phoenix Pingevent on the LPGA tour.
9898 Four C-USA schools ranked among the nation's top 25 in attendance last year: Louisville (2nd), Memphis (10), Cincinnati (21st) and Marquette (25th).
