Louisville IIBA Social Media Presentation
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Transcript of Louisville IIBA Social Media Presentation
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Social Media and the BATed Hardy, CBAP
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What Is It?Social Media is an umbrella
term that defines the various activities that integrate
technology, social interaction, and the construction of words,
pictures, videos and audio.http://en.wikipedia.org/wiki/Social_media
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...But More Succinctly:Any kind of media that is
created by consumers and shared through social
interaction.
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Did You Know? 4.0
Did You Know? 4.0 http://shifthappens.wikispaces.com/versions
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How Many Sites
?http://www.flickr.com/photos/deciter_interactions/4052969929/
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Who Dominates
?Women, by a wide
margin.
http://thenextweb.com/files/2009/10/chicksrule_5501.gif
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Where are They?
http://www.globalwebindex.net/images/Public/global%20Map%20of%20Social%20Web%20Involvement%20-%20Global%20Web%20Index%202009.pdf
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Wasting Time
• Spain – 5:30:55 • Italy – 6:00:07• U.K. – 6:07:54• United States – 6:09:13
• Australia – 6:52:28http://thenextweb.com/au/2010/02/01/spends-time-social-networks-australians/
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What Are They Doing?
http://www.socialmediaexplorer.com/2010/01/20/apparently-it-was-all-about-the-conversation/
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Humorous Interlude
http://www.gocomics.com/features/112/feature_items/465043
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What’s a ‘Tweet’?
http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
• Text and URLs• 140 Characters in length
• @UserNames• Broadcast, Mentions and Direct messages
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What’s a ‘Tweet’?
• 2007 = 5,000 Tweets / Day
• 2008 = 300k Tweets / Day
• 2009 = 2.5M Tweets / Day
• 2010 = ?????http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
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Quote Interlude
“Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue
http://www.flightglobal.com/blogs/runway-girl/2008/08/livetv-eagle-is-out-of-the-can.html
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Quote Interlude Lesson
•4 Days of Tweets on the subject.
•2 Podcasts for a total time of 2 hours on the subject.
•3 blog posts for a total of nearly 6000 words.
•1.5 Million Twitter followers
•300k Podcast listeners•Untold # of blog readers
http://twitter.com/thatkevinsmithhttp://silentbobspeaks.com/
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Southwest Response?
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Imagine If...• Southwest wasn’t already on Twitter?• Southwest didn’t have someone monitoring Twitter after hours?
• Southwest had not responded almost instantaneously?• Southwest had not admitted to having a problem (even if it took them 2 days to do so)?
•it had been your company?
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How a BA Uses Social Media for their Company
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Relationship Management
• All about the Conversation
• Project Team Members• Stakeholders• Damage Control
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http://www.zoho.com/projects/images/mpp.jpg
Project Management
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http://www.google.com/
Project Management
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Research
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Feedback
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Mockups & Video
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Mockups & Video
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Mockups & Video
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Collaboration
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Collaboration
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Collaboration
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Collaboration
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Intimacy Interlude
• The Who, What, When, Where and Why of communication is changing because the How has changed.
http://thenextweb.com/2009/09/14/intimacy-in-communication/
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How Companies Should View A BA Using Social
Media
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Policy Statement• Blocking is Failure• Clear Boundaries• Err on the Side of Openness
• Not a Security Issue• Employees Will Slip Up• Circle of Trust
http://candidcio.com/2009/08/12/social-media-policy-and-employee-guidance/ http://www.lawyersweekly.ca/images/InternetPolicy.jpg
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Employer Encouragement• Employees want to add their own content
• Different styles of collaboration
• The workplace is already full of real-time, short interactions
http://thenextweb.com/socialmedia/2010/02/23/think-theres-no-room-for-social-media-in-the-workplace-think-again/ http://despair.com/motivation.html
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Hierarchy of Digital
Distractions
http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-
distractions/
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How a BA Uses Social Media for Themselves
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Self Improvement
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Self Improvement
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Community Organizations
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Community Organizations
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Community Organizations
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Community Organizations
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Networking
• Find new and old contacts
• Maintain relationships• Finding New Teammates
• Emergency readiness
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More Networking• Social Media on Managing your Gen Y Career
• Social Resume• Post ‘Ideas’ you’ve had• Join Networks of similarly minded and experienced people
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Control Your Own Messagehttp://www.google.com/profiles/fomu65#
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Monitoring Your Presence
• Google Yourself• Stake out your territory on each media outlet
• Work to emphasize the positives and reduce the negatives
http://www.gocomics.com/features/44/feature_items/449453http://thenextweb.com/eu/2010/02/01/job-careful-facebook/
http://socialnomics.net/2009/12/16/social-media-privacy-oxymoron/
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He Said What?• In January 2010, Pope Benedict said that "the larger digital world represents a great resource for humanity" and that priests and other members of the clergy should be part of the conversation so as to not be outdated.
http://arstechnica.com/web/news/2010/01/pope-priests-should-blog-tweet-the-gospel-too.ars
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Quick Plugs
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Quick Plugs
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Quick Plugs
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Closing