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RADIO. INC.

1970 MARKET DATA

PARISH AUTOMOTIVEPASSENGER

CARS

FARM

POPULATION POPULATION HOUSEHOLDS

Ascension 3, 892, 000 8, 170 1, 600 29, 200 7, 490East Baton Rouge 65,791,000 70,960 - - - 246,100 65,300Iberville 3, 997, 000 8, 910 I, 200 30, 600 7, 760West Baten Rouge 324, 000 4, 400 800 15, 500 3, 870Assumption 1, 428, 000 4, 990 1, 300 18, 200 4, 510East Feliciano. 1,245,000 3,940 2,000 20,400 3,600Livingston 5,135,000 7,830 2,800 28,700 7,530St. James 2, 702, 000 4, 940 1, 200 19, 100 4, 250St. Mary 6, 294, 000 14, 430 1, 300 52, 000 13, 370TOTALS 90, 808, 000 128, 570 2, 200 459, 800 117. 680

PARISHFILLINGSTATIONS

GROSS FARM

INCOMEC. S. I.

TOTAL

RETAIL SALES

Ascension 2, 171, 000 3, 736, 000 36, 689, 000 22, 983, 000East Baton Rouge 25,985,000 442,815,000 291,436,000Iberville 1,527,000 5, 225, 000 31, 954, 000 21, 082, 000West Baton Rouge 1, 430, 000 3, 657, 000 18, 933, 000 7, 860, 000Assumption 934, 000 7, 220, 000 18, 174, 000 8, 348, 000East Feliciana 536, 000 3, 758, 000 14, 065, 000 4, 753, 000Livingston 2, 300, 000 4, 296, 000 33, 889, 000 16, 206, 000St. James 556, 000 4, 677, 000 18, 727, 000 11, 334, 000St. Mary 4, 284, 000 9, 634, 000 76, 560, 000 44, 511, 000TOTALS 39, 723,000 42, 203, 000 691, 806. 000 428, 513. 000SOURCE STANDARD RATE A DATA

s1,000 WATTS

9110N YOUR RADIO DIALBATON ROUGE, LOUISIANA

Johnny Richmond -4 PM -6 PM9 PM -12 Mid

Bob Rogers -12 Mid -5 AM

Johnny Kay -5 AM -8 AM

12 Noon -2 PM

2HOURSA DAY

Michael O'Connor -2 PM -4 PM6 PM -9 PM

Bill Cox -8 AM -12 Noon

ALL TOP RATED IN THEIR TIME PERIODSIN RECENT SURVEYS!!

FUN GAMES & THE BIGGEST WINNERS

IN BATON ROUGE RADIO!!

Winning's fun on the big 91" Because the fun -guys make it that

Where some Baton Rouge housewife

Take "Dress of the Day" erehow about "Shotgun of the

wins a forty dollar dress of her choosing. Automatic Shotgun. Plus

Week," where a lucky husband gets a Browning

brain teasers,riddles, and top it off with thousands of dollarsaca

a

brand new automobie andYsh"Cashpot," and Hit albums, and a half dozenWLCSdominates

given on ou have one reason why

adult listenership in Baton Rouge.

We call it demographicallyoriented promotion,

making for listener loyalty

of every age.

WLCS Award Winning

NEWS!Best Radio Documentary - 1966

Best Sports Show - 1966, 1967

Best Audio News Feed - 1967,1968

Best Sports Show - 1967, 1968

John Scott Award (outstanding newsparticipation) - 1969

Best Radio News Special - 1970Awarded by

- Louisiana -Mississippi AssociatedPress BroadcastersAssociation Charlie Cunningham

Gene Perry

Special 4Zeahi4&L

SPORTSEDITORIALSNEWS SPECIALSTRAFFIC REPORTSDAILY HOROSCOPES

EXPANDEDWEATHER COVERAGEDURING EMERGENCIES.

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BLAIR RADIO OFFICESNEW YORK CHICAGO ATLANTA BOSTON DALLAS717 FIFTH AVE. 645 N. MICHIGAN AVE. 1375 PEACHTREE ST., N.E. 535 BOYLSTON ST. 3028 SOUTHLAND CTR.(212) 752.0400 (312) 787-2300 (404) 875-7567 (617) 536-6230 (214) 741-4228

5.:.. ;v,

Ie+::..D'TROIT LOS ANGELES PHILADELPHIA ST. LOUIS2990 W. GRAND BLVD. 5670 WILSHIRE BLVD. SUITE 2415 258 SUBURBAN STA. BLDG. 630 PAUL BROWN BLDG.(313) 871-3060 (213) 936-5171 (215) 568.0290 (314) 421-5262

SAN FRANCISCO650 CALIFORNIA ST.(415) 434.3272

'

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1000 WATTS

920 KC

EOGALUSA, LOUISIANA

Co:umbia\.

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CONFIDENTIAL. This info-matíon is sub-mitted with the understanding it will betreated confidentially. It is solely for theuse of: Richard Richman

} CHAPMAN COMPANif INC.

BUSINESS

OPPOR UNITY

PERSONAL INSPECTION RECOMMENDED.This information has been compiled fromsources shown and material furnished byowner. To the best of our knowledge it istrue and correct. As a standard policy, weurge interested parties to visit and inspectthe property before making a purchase de-cision. Make inspection, appointments through:

Robert O. NoelChapman Associates5 Dunwoody ParkAtlanta Ga. 30341(404) 451-4648

a+=.v...r.x......«.,.-. o.:- -o ...+. a.. o.:.s'wu.~1.104+awOL~n~411M~~ser..---r-.,e..s..nsr.me

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'MISSISSIPPI.

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BOGALUSA, LOUISIANA

.~-_ I I Ivl-,nr. e. -.fl

Summit I ' 1 I

McCom'I

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Pontchartrain

Newrleans

I 9

Columbia a

1! r N4(001 j

POPULATION

RADIO HOMES

LAMAPa

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WBOX

(.,ere . ,

_'Pireyune

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(Ne¡54ridskj eeUo .`'J` $ T :¿/.\f( z°i ` \ A E R N A R

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Wend Isle

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COVERAGE LEGEND

PRIMARY

AREA

SECONDARY

AREA

439,800

146,600

Hattie: Burg

-Gultport

.nvPaso rl. rla,

L. J.

D'IberYllleasúpPl=` -GIy :

Sold

-0.earT_Springs

TOTAL

1,440,720

483,000

E N E

Ñ

Y st'B,oll O N

s,.laww V

ass Point''heed,

Pascagoula

Beachyl 12n.,9>_.-_--

N. DU TREIL & ASSOCIATES, INC.

CONSULTING RADIO ENGINEERS

10044 Gail Court

New Orleans, Lo. 70123

KPBCPORT SULPHUR, LA.

500 WATTS 1510 KC

COVERAGE POPULATION

0.5 MV/M 0.1 MV/M

77,400 1,123,960

p'.r. hArIMMwnriut

Pd.r: a ,

1,000,920

336,400

Biloxi

, Aw

PLANISLANDS

»In.., how

Ma, a LOUT*, NAII,1..0140.4 e.0ulo0a

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Tower of Toledo BendThe Texas border in West Central

Louisiana boasts a new recreationalarea expected to draw two millionvisitors a year by 1970. Toledo BendLake on the Sabine River has thou-sands of second home sites andhundreds of square miles of openwater ideally situated for boating,fishing and water sports.

Base Radio Station for the enor-mous recreational complex is KWLAin Many, Louisiana, "The Tower ofToledo Bend".

While Toledo Bend Lake is rela-tively new and its visitor attractionhas not yet reached its peak, Many,Louisiana, currently is the focalpoint for thousands of tourists yearly.

"Cradled in the land of El Ca-mino Real!" The "King's Highway"centrally located between Shreveportand Alexandria in West -CentralLouisiana, the gateway to Hodge'sGardens . . . "The Garden in theForest" where thousands of touristsvisit annually to view the breath-

KWLAtaking beauty of the largest naturalfloral and plant scenery in the south.Neighboring Natchitoches, the oldesttown in the Louisiana Purchase!Home of historic plantation man-sions including historic Fort Jessup".That's the way Many is billed to po-tential visitors throughout the coun-try.

But Many, Louisiana, is not allrecreation and tourists. The sur-rounding area produced over sixmillion barrels of oil, 56000 millioncubic feet of natural gas and almosttwo million board feet of lumber in1964. Farm products including poul-try, dairy livestock and othersamounted to over $3 million.

National industrial firms such asBoise Cascade, Vancouver Plywoodand numerous others of a local na-ture contribute to the regular pay-rolls of Many and Sabine Parish,Louisiana.

KWLA is a principal Radio sta-tion providing community service

and entertainment for an area mid-way between Shreveport and Alex-andria. Owned and operated byprofessionals in Radio, KWLA hasdoubled business since June 1967.

Donald T. (Don) Lyons andDwayne Murphy, co -owners, aretwo lifelong friends with a total of34 years experience in Radio asannouncers and salesmen. The ex-perience of the team adds up to thefinest in programming and produc-tion for local, regional and nationaladvertisers.

Many, Sabine Parish and the To-ledo Bend Lake country are growingareas. The visitor and water sportenthusiast alone make the area oneto watch, and KWLA, base stationof Toledo Lake, provides vacation-ers with radar weather, lake condi-tions, fishing reports and entertain-ment assuring that listenership ishigh. Check_nto the Sabine Riverand the Toledo Bend country. It'sdynamic.

LOCAL

MUSIC NEWS SPORTSWORLD

<

TELEPHONE: 533-9058'

ES? OL!NZiE STREET. C. 130X 287

'kW ROADS, LA.

COMPOSITE MAP OF THE FOUR FULL-TIME BATON ROUGE STATIONSI

AVOY

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This 71 -county area is KWKH's tradition-al market based on engineering data,listener response and mail receipts.

KWKH is protected from interference byother stations to its 0.1 MV/M contour.

\ WASHING iv..

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The Frienely Giant Shreveport, Louisiana 1130 Kilocycles50,000 Watts, Full Time Class 1-B Clear Channel

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Member Keystone Network

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There's Always a Good Show on

IKWCOAK GR`v_ E, LOUISIANA

* Serving Northeast Louisiana, SoutheastArkansas and the Mississippi Delta.

Owned b' the Carroll Broadcasting Co.CHARLES F E RRELL, Station Manager

?'. 0. Box C5 Phone GA 8-2389OAK GPCV"E, LOUISIANA

Total PopulationTotal HouseholdsTotal Rodio HomesTotal Passenger CasSpendable Income

RETAIL DATA:Food SalesDrug Sales ...Eat -Drink PlacesGenl. Merchandise Sr. esApparel Sales_Home Furnishing So esAutomotive Soles.Filling Station SalesBuilding Materiels _.

TOTAL RETAIL SALESTOTAL WHOLESALE SALESTOTAL SERVICE RECE'PT5

FARM DATATotal Farm PopulaceFarm HouseholdsFarm AM Radio HomesFarm Passenger CcsTotal Farm Income

Within05MV/MCoverage

264,60071,81068,93871,092

5533 027,000

Within0 2 MV/MCoverage

536.300144,4101 38.634142 966

695,260,000

S 59,647,000 124,237,0005 7,736,000 16,077,000S 28,308,000 47,300,000S 29,668,000 53,750,000S 13,605,000 28,691,000S 11,595,000 28,632,0005 50,956,000 115,172,0005 22,237,000 46,153,000S 27,796,000 57,691,0005260,443,00C 532,080,0005151,057,000 308,606,000S 52,089,000 106,416,000

72,430 196,70024,190 63,90023,900 62,89021,050 58,340

5 60.476,000 151,518,00

SOURCE. SRDS Consume Do'a. Sales Management Survey of

Buying Power; U S Deportment of Commerce; RETMA.

Pr,

10,000 watts in all directions at 1550 KC

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The Southwest's most powerful NEGRO stationSelling 400,000 Negroes in 49 counties of Louisiana, Texas and Arkan-sas-from Shreveport -32% Negro.

Top -rated since 1954 by Hooper, Pulse & Trendex Surveys.

Delivers more BUYING audience than any other Shreveport station.

NONA 1-77 ebony radio

P.O. BOX 3605 SHREVEPORT 6, LA. TELEPHONE 422-3122

ins reveport

RADIO CENTEROF LOUISIANA'SKp E L SELL ,ROWTHTMARKET

LAFAYETTE, LOUISIANAAM - 1,000 WATTS - 1420 KCSFM - ERP 38,000 WATTS - 99.9 MGS

7

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BEAUREGARD

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Lake Charles

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Alexandria

RAPIDES

Oakdale

ALLEN

JEFFERSONDAVIS

Jennings

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6053,111, ......ossier

920 KC - 1000 WATTS DAYTIMEJONESBORO, LOT /SIANA

JACKSON PARISH BROADCASTERSP. O. Box 550 - Phone 4600 -/Jonesboro, Louisiana

MAP

KTOCCOVERS MORE THAN 14,000SQUARE MILES in the richindustrial and timber area ofNorth Louisiana, with apopulation of more than ONE-HALF MILLION PEOPLE andAnnual Retail Sales of overFIVE HUNDRED MILLIONDOLLARS!

It's Always 920 In North Louisiana!"AT THE TICK OF THE CLOCK ... YOU'RE IN TUNE WITH K-TOC"

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HAYNESVILLE BROADCASTING CORP .

1580 kHz

HAYNESVILLE , LA. .

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KLUV HAYNESVILLEP LOUISIANA« .1580 kz D -D . 1 1111

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ERVING THE COTTON CAPITAL AND LIVESTOCK CENTER OF LOUISIANA

PHONE 5 1 4 1 P. O. BOX 3 1 2

WINNSBORO, LOUISIANA

MORE PEOPLE THAN ANYBO,DY

LISTEN TO RADIO

PIENIMARserving

TOWN & COUNTRY

WINNSBORO, LOUISIANASi Willing, General Manager

Continental Radio Sales, Nat'l. Rep.

NationalTIME RATER

Rates effective May 1. 1057.stater received October 80. 1057.

Bev. 13 min. rates) rccelved June 28. 1060.I 1/2 1/4 5

hr. hr. hr. min. (1 (T1I time 40.00 30,00 20.00 10.00 4.00 3.1013 times 33.00 20.00 13.00 0.50 4.30 2.90:A time._ 30.00 18.00 13.00 3.00 4.10 2.7552 times 27.00 10.00 12.00 8.30 3.90 2.03

104 times 23.00 13.00 10.00 8.00 3.70 2.55156 theca. 23.00 14.00 0.00 7.50 3.30 .45200 times 22.00 13.00 8.40 7.00 3.30 2.33312 times 26.00 12.00 7.80 0.30 3.00 2.23(I 1 -minute or 100 ,cords.

(01 30 -second station break or 50 words.SPECIAL FEATURESLice Negro Programs

News Service -AP and local. Splelnl monthly package plan.

Participating Programs"Sunrise Roundup," "Spine and Needles" and "Fennand [lame Hour", "(Impel Gems".

CLOSING TIME48 hours before broadcast.

L_ GrandCoteau ST. LANDRY 1% Church Point j Sunset j

ACADIA Branch e,.1 i Cecelia Carencro 1

Rayne r Breaux Bridge

Lafayeffelli Parks

LAFAYETTE 7

Univ. of SW Louisiana St. MartinvilleYoungsville Cade.

Gueydan KaplanNew Iberia : e

Abbevill, Erathj

Sound Salesmanship in Rich Southwest Louisiana

Jews Krotz SpringsI.ewla t--1--1..1 B Leonville

1

Ramah

__Crowley 1 Evangeline State Park IBERVILLE

e

Olivier

0.01 iíON1,

Prepared by -ALLIED

7" CREATIVE itSERVICES ó

I - .White Castle

ST. MARTINDonaldsonville

VERMILION 'IBERIA Jeanerett Pierre Pass'Delcambre i Avery Island Adeline.w.- .

/ ell ChaitlittoelI Salt MinesBaldwin

Lake

..1 Louisa

Esther*Intracoastal' City

Pecan Island

.rrrrrr,.

0.5 MVMJ

NEARLYeverybody listens to ...

Franklin

o`

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R0ADGP

1 3 6 O infoNew Iberia, Louisiana

* Mutual Network Affiliate* AP Worldwide News* Extensive Farm Programmii,g* Official Weather Station* Complete Sports Coverage

TECHELAND BROADCASTING, INC.S. A. Lopez, General Manager

Guy Martin, Sales ManagerEdward Provost, Acct. Executive

Postal Box 1360PHONE (318) 365-2401

New Iberia, Louisiana70560

oz

Napoleonville

ASSUMPTION

\

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"...-organ City^;y

TERREBONNE

AP ¡News

WATTSMarket Data: 0.5 MVM

CoveragePopulation 527,630Households 150,600Radio Homes 148,380Auto Ownership 179,550Farm Population 70,170SPENDABLE INCOME... $ 641,543,000TOTAL RETAIL SALES $ 493,880.000Food Stores $ 124,212,000Drug Stores S 15,903,000Department Stores $ 62,314,000Apparel Shops $ 26,649,000Homefurnishings $ 23,850,000Auto Dealers $ 98,650,000Service Stations $ 46,530,000Gross Farm Income $ 133,590,000

Source: SRDS Consumer Data 1971©

New Iberia,Louisiana

NEW IBERIA is the seat ofIberia Parish, rated as a manu-facturing, commercial and cultu-ral center in SW part of Louisiana,150 miles from New Orleans.

More than 3,750 are employedin New Iberia industries. Majoremployers include: The Mc-Ilhenny Co., makers of world-famous Tabasco sauce; CabotCarbon Co.; Cajun Sugar Co-op;Gordy Salt Co.; Keyes CartonMfg. Co.; Morton Salt Co.;Diamond Crystal Salt Co.; MikeBaker Brick Co.; United CarbonCo.; Columbian Carbon; B.F.Trappey & Sons Cannery;Maloney -Crawford Tank Co.;Bay Chemical Co.; Breaux BayBoat Mfg. Co.; InternationalSalt Co.; Bienville FurnitureCo.; and Evangeline BottlingCo. Oil Supply houses employmore than 650 persons, whilefield workers in oil productionnumber over 700. New Iberiais the home of the Gulf SouthResearch Institute.

Represented by:WALTON BROADCAST SALESNev York -Chicago -DetroitHARRY HARKINS in AtlantaMARIO MESSINA in Dallas

tl

FORT POLK

5,000 militaryfamilies18,000 singleArmy soldiersBONUS MARKET!

Leesville,Louisiana

1000 Watts1570 KC

Daytime

Non -Directional

SHELBY)

- Zwolle i1,1.)I SABINE--T, -

NEWTON

I - VERNON

1

LNatchitoches ¡....a- 1.---- LASALLEJ --------. Jena

Many¡`- il I sr

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DeRidd_er¡-'1--I\

`Kirbyville i BEAU REGARD

I` II) 'hk J' o \

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`Gueydan Abbeville i

Sulphur Lake Charles

_ L

© APPALACHIAN

MARKET DATA: 1.0 MVMCoverage

0.5 MVMCoverage

Total Population 257,100 783,200Total Households 69,860 211,820Radio Homes 68,280 209,760Passenger Cars 83,540 238,350Spendable Income $294,397,000 1,009,255,000

RETAIL SALES:Food Stores $ 50,405,000 162,022,000Drug Stores $ 6,769,000 23,694,000General Merchandise $ 29,766,000 68,337,000Apparel Stores $ 11,281,000 36,052,000Home Furnishings $ 10,141,000 30,852,000Auto Sales $ 37,408,000 130,420,000Filling Stations $ 20,191,000 63,785,000Farm Stores $ 14,365,000 43,862,000Building Materials $ 28,163,000 97,584,000TOTAL RETAIL SALES $211,687,000 671,827,000

FARM DATA::m Population 62,600 168,300

Gross Farm Income $ 55,780,000 206,311,000

eesviLlle

The Voice of Vernon Parish

Serving Farms and Communities of Eleven WestCentral Louisiana parishes plus three Texas Coun-ties in the Oil -Rich Sabine River Valley.

LEESVILLE is the Gateway to Toledo Dam -sports, fishing, boating, outdoors paradise.

KLLA with Music, News and Contests is known asthe Station that Merchandises.

1000 Watts - 1570 KC - Daytime Non -D

SOURCE: SRDS Consumer Data; REA Farm Survey Reports;RETMA. (1962-63)

Design by Appalachian Advertising Associates.

THE LEESVILLE BROADCASTING COMPANYP. O. Box 1323 Phone 239-3403

LEESVILLE, LOUISIANA

St.Francssville.

Melville°y New Roads

POINTECOUPES WEST

A t.Ó.Port Allen

ST MARTIN IBER-°Breaux Br. VILLE Ó.

'9 -Lafayette Plaquemine

FlTF ,»St.Martinville

LANDRY

DeIousas

-Jackson ST.

HELENA

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TANGI-PAHOA

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m.New tb ri /adso_g0

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LakeGostl Maurepa

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ranklin.ó. \ .Morgan City

Patterson° oST. MARY

ck

ontcharST JOHN

THE BAPTIST tram a°Qe

nt Reserve ,°G°°

/°) O.Edgó ddo aah

ihPrlHahnville OÓ

CHARLES e°HarvThibodauWer

,Lgtevslle4 L Salvador

Houmam' LAFOURCHE

TERREBONNE LEGOL'_ E

MandevilleSlidell°

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as hrisacho.'tianc .

New Orleanso

(ST D4BERNARD°

PLAQUEM- Q.INES -Pointe a la Hache

Gran

GULF OF MEXICO

e°PortSulphur

Triumph°

Isle

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CHANDELEUR IS

1000 WATTS

1600 KC

HOURS OF OPERATION

Sulnise to suilset

íuc%tehed cd Ó Eudutedd!

1965 DATA WITHIN 0.5 MV/MCOVERAGE

Population 1,332,438Household 372,900Effective Buying Income $2,345,039,000Per Household Income. $5,583Per Capita Income $1,443

RETAIL SALES: (000)Food 392,192General Merchandise 266,126Apparel 94,912Furniture _ 74,395Auto - 220,387Gas Stations 92,665Lumber 63,685Drugs______ 55,438Total Retail Sales_ $1,465,820

1KLSeni1G

III ! III

oulstnó,n's Çt{P Çoast

PHONE GR. 5-5141 1842 HENRY STREET

GOLDEN MEADOW, LOUISIANA

KLEB Sewedece 7teme%and&c í PtagaHtmWithin .5 MV Contour Service Area:

1. FRENCH POPULATION2. MULTI -MILLION DOLLAR OFFSHORE OIL

COMPLEXES

3. COMMERCIAL FISHING INDUSTRY$100,000,000 ANNUALLY

4. SPORTS FISHING PARADISE5. INDUSTRIALIZED COMPLEXES ON MISS.

RIVER FROM NEW ORLEANS SOUTH

We Know How To Sell Your GoodsAnd Services In Our Area!

oStOt1aTO

19"n Hammond Covington ` o°\.' ó ° HA

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RA 107412 11472 12

P.O. Box 324P.O. Box 190A2Ç -33fSinSai(506

ti Ul

Lake Charles, Louisiana 70601Sulphur, Louisiana 70663

3101~Its;

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VECO -® G E500 Watts / 1310 K. C. Lake Charles - Sulphur, La.

oServing The Fabulous Lake Area1310 ON THE DIAL

MAP

una

7

30

5

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20

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(4F4)

Merryville

30 J".eau *gord-

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14 Boyou,r\LOAe 12Beach

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10199

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G'enmoro 'r;1

Beaver9

Basile

279

Giónd Loké

44 -NeeseState College

12 Holmwood`8D

Radio Station KJEF

Class Ill 1290 kcs

1000 Watts .5m/v/m

Jennings, Louisiana

SwettLeAt

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Bell Cityr--

r--.,t rt

Locossine Mipro/oryWaterfowl Refuge

LowerAt LOA*

LoteArthur

UpperMud Lake

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611672

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Paul J Rainey 1

Wilrfi/fe Sanctuary i

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3 3 tlJJ)t

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Ploucheville

819 Cone Bayou

7 Current

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4 190

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Church Point.

Rayne r -.JEvangeline

-Crowley-- 401t

KEUNEUNICE, LOUISIANA

WHERE ADVERTISERS GET RESULTS

250 Vatts

at 1490 Kc

Fulltinze

Broadcast Hours:Weekdays - 5:1,0 AM to 10:30 PMSundays -- 7:00 AM to 10:00 PM

K IEUNSERVING THE RICH TRI-PARISH AREA

EUNICE, LOUISIANA

* MUSIC* NEWS* SPORTS* FEATURES

Programmed Carefullyfor an Adult Audience

Network - Broadcasting SystemNews Service - As Press

Tri-Parish Broadcasting Company, Inc.P. 0. Box 511 Phone GL 7-3041

Eunice, Louisiana

MARKET DATA

Total Pupulat:-Total HousehTotal RadioPassener

umer

RETAIL SALES:F s

; : LES

FARM DATA:Farm Popui:-,t.Farm Hous. -

Radio HomesPassenger CarsGross Farm Incc,mi:

Totals0.5 MVMCe:verzge

186.30048.02045.70068.750

s240,359.000

27,781.01!0S 4.207.0S 13.317,0{,S 8,045(15 7.314.01

4.886.00:

1;-

5 17.34,51 .2:5...37.250,0W

S 19,024,00f

62,201'1

11.55011,00014,900

S 84.279,000

SOURCE UnIrC : ,,'t Rpulation. Agdicial-r,ire. Retail T:ade. \X"i. ',sale Trade. Service Trades. SRDS Con-sume: Data. REA 1-a7:r. RETMA.

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RADIO STATION KEEL710 KC. 5 KW. DA-NSHREVEPORT, LA.

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Drawer M, Jena, Louisiana Phone 2-4646

PHONE 253-7206 MARKSVILLE PHONE 346-2932 BUNKIE

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MARKSVILLE. LA,

Music

FIRST WITH THE FINEST

OvoyelÍes Broadcasting Corp.Serving Over 150,000 People In Central Louisiana

FOR THE BEST IN LOCAL AND WORLD NEWS

MARKSVILLE, LOUISIANA

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New Iberia, Louisiana

RA'ZE SCHEDULE- °-°- -- - MARKET STATISTICS

NEW IBERIA PARISH

Population 60,800House Holds 16,350Per Household Spendable Income 7,774.00Consumer Spendable Income 127,100,000Total Retail Sales 72,563,000

IBERIA PARISH TRADE AREA

Population 492,930House Holds 136,230Per Household Spendable Income 7,774Consumer Spendable Income 622,400Total Retail Sale 448,214,000

REPRESENTED BY

KEYSTONE NATIONALLYHARRY HARKINS ATLANTAMARIO MESSINA DALLASStation Manager SHERRY LOPEZCommercial Manager GUY MARTIN, JR.Sales Representatives HUEY DARBY

ED PROVOST

P. O. Box 1360 (318) 365-2401[SUBSCRIBER

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PROGRAM RATE

LOCAL RATEJUNE 1,

CARD1970

PACKAGE RATE

(WEEKLY)Weather Eye ____ 1 Minute $2.00 (13 wks.)

30 SECONDS

ó

$2.25 (1-12 wks.)ó

Weather Report __.. 5 Minutes $4.00 (13 wks.)1st wk. 2nd. wk. 3rd. wk. 4th. wk.

$40.00 $ 78.00 $1 17.00 $148.00$4.25 (1-12 wks.)

20 per week ____

30 per week ____ $58.50 $114.00 $166.50 $216.00Newscast ____ 5 Minutes $5.50 (13 wks.)

ó $6.00 (1-12 wks.) 40 per week ____ $76.00 $148.00 $216.00 $280.00

50 per week ____ $92.50 $180.00 $262.50 $350.00

Radio Exchange ____ Participation $2.25 (13 wks.)

$2.50 (1-12 wks.)

ó60 SECONDS

ANNOUNCEMENTS 1st wk. 2nd. wk. 3rd. wk. 4th. wk.

20 per week __ $ 52.00 $102.00 $150.00 $196.00NUMBER 60 Seconds 30 Seconds

0 Open 2.60 2.00 30 per week __ $ 75.00 $147.00 $216.00 $282.00o

250 2.50 1.95 40 per week __ $ 96.00 $195.00 $276.00 $360.00

500 2.40 1.9050 per week .. $115.00 $225.00 $330.00 $420.00 o

750 2.30 1.85

1000 2.20 1.80

1500 2.10 1.75 AM - 1360 KC 1000 WATTS2000 2.00 1.70 FM - 99.1 MC 50,000 WATTS ERP J

o

101 101 101 I 1 I01 101 lEl l01 101 Io1 101 101 '0

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